KUALA LUMPUR, 11 June 2026 — usmile, the globally trusted oral care brand already present in over 30 countries and relied upon by more than 86 million users worldwide, today marks a new chapter in its Malaysian journey with the announcement of its Global Brand Ambassador, acclaimed Chinese actor Cheng Yi. To celebrate this milestone, usmile is proud to introduce the Cheng Yi Picks, an exclusive curated bundle collection available on usmile’s official online channels. designed to bring the brand’s signature science-backed oral care experience to every Malaysian home.
The announcement marks the next chapter in usmile’s Malaysian journey, building on the brand’s official market entry in April 2026. Since its launch, usmile has sought to reposition oral care in the everyday Malaysian lifestyle, shifting the conversation from cosmetic fixes toward a more preventive, science-informed approach to dental health.
“Cheng Yi embodies a generation that takes personal wellbeing seriously. not as a trend, but as a genuine commitment to living well,” said Michelle Chen, Country Manager of usmile Indonesia and Malaysia. “His values align naturally with what we stand for: that a healthy smile is not an afterthought, but something worth investing in every single day. The Cheng Yi Picks collection is our way of translating that philosophy into something we can experience for themselves.”
A Global Ambassador Who Embodies Confident Living
Cheng Yi, born Fu Shiqi, is one of the most recognised Chinese actors of his generation. Known for his compelling performances in acclaimed productions including Love and Redemption, Immortal Samsara, and Mysterious Lotus Casebook, Cheng Yi has amassed a devoted following across Asia and beyond. His reputation extends beyond the screen he is celebrated for his discipline, dedication to his craft, and a personal ethos centred on health, confidence, and authenticity.
These qualities resonate deeply with usmile’s brand mission: to empower people to invest in their oral health not as a chore, but as a meaningful act of self-care. As usmile’s Global Brand Ambassador, Cheng Yi represents the brand’s belief that a healthy, confident smile is the foundation of how we present ourselves to the world.
Cheng Yi Picks: A Curated Introduction to Preventive Oral Care
The Cheng Yi Picks collection brings together usmile’s core oral care products in thoughtfully paired combinations, designed to meet different needs and entry points into preventive oral health. Rather than a one-size-fits-all approach, the collection is structured to guide consumers whether they are beginning a more consistent oral care routine or looking to build upon an existing one.
Products featured across the collection include:
- Optical White Toothpaste — usmile’s hero toothpaste, formulated with patented dual-effect whitening technology and a triple enzyme complex that targets stains at the source while actively protecting enamel integrity
- Fresh White and Repair White Toothpastes — targeted formulations addressing daily freshness and enamel repair respectively, designed for long-term use alongside the brand’s device range
- Electric Toothbrush — powered by high-frequency sonic technology for thorough cleaning and gentle gum care, engineered to deliver consistent results beyond what manual brushing can achieve
- Water Flosser — for precision interdental and gum-line care, supporting a more complete daily routine for those looking to move beyond brushing alone
- Kids Electric Toothbrush — extending usmile’s preventive care philosophy to younger users, encouraging healthy oral habits from an early age
Each product in the collection reflects usmile’s broader commitment to innovation that goes beyond surface-level results addressing both visible outcomes and the underlying oral health that sustains them.
Deepening a Commitment to Oral Health Awareness in Malaysia
Since entering Malaysia, usmile has adopted an education-first approach to consumer engagement. Through collaborations with local key opinion leaders, lifestyle-integrated digital content, and interactive livestream sessions, the brand has worked to bridge the awareness gap between how Malaysians currently approach oral care and the preventive standard it believes they deserve.
The Cheng Yi Picks launch continues this direction using the ambassador relationship as a platform not only for product awareness, but for broader conversations around what it means to treat oral health as a meaningful part of daily life. Ongoing digital activations will include content collaborations, educational series, and community engagement designed to reach Malaysians across age groups and lifestyle contexts.
Availability
The Cheng Yi Picks collection is available through usmile’s official online channels in Malaysia. Further information on the full product range, ongoing campaigns, and brand updates can be found through usmile’s official e-commerce.
Because when you trust the science behind your smile, confidence follows naturally.
