Malaysians to Be Among the First to Experience the Melt-in-Your-Mouth Texture of Japanese Nama Donuts
KUALA LUMPUR, 27 August 2026 – Get ready to welcome one of Japan’s most talked-about donut brand to Malaysia. I’m donut? is set to make its Southeast Asian debut in Kuala Lumpur, opening its first-ever store in the region at The Exchange TRX on 12 September 2026.
Marking a new chapter for the brand, the Kuala Lumpur opening will introduce Malaysians to experience the signature nama donuts that have made “I’m donut?” a sensation. Known for a crisp exterior and an airy, soft interior that almost melts in the mouth, these unique donuts offer a texture so distinctive that even the donut itself might wonder, “Am I a donut?”. The brand has garnered a strong following among food lovers in Japan and become a much-anticipated name for those seeking a different kind of donut experience.
At the heart of I’m donut? is its original brioche dough blended with pumpkin, creating the brand’s iconic soft, delicate texture. Malaysians can look forward to indulging in the brand’s most-loved creations, from I’m donut? Original that embodies its playful spirit, to the airy Nama French Cruller finished with sugar icing, the indulgent Pistachio Cream filled with rich pistachio paste and fresh cream, the decadent Cacao topped with cacao nibs, and the comforting Custard generously filled with homemade custard. Each creation delivers a sense of surprise that redefines what a donut can be.
Malaysian foodies will now have the opportunity to experience I’m donut?’s signature creations closer to home as the brand makes its Southeast Asian debut at The Exchange TRX, one of Kuala Lumpur’s most vibrant destinations, where donut enthusiasts can discover first-hand what has made it a favourite among Japanese food lovers.
Mark your calendars for 12 September 2026, from 10AM to 10PM, and head down to I’m donut? at GS.05.0 The Exchange TRX to experience the brand’s first-ever Southeast Asian store, and be among the first to celebrate its arrival in Malaysia.
For more information, stay tuned and follow us on I’m donut? Malaysia’s Instagram.
About I’m donut?
Founded by chef-owner Ryota Hirako, “I’m donut?” is a Japanese nama donut specialty shop.
Its signature nama donut has a uniquely airy and light texture that melts softly in your mouth. Unlike any donut you have had before, it seems to ask itself, “Am I really a donut?” That little “?” became the inspiration for the name “I’m donut?”
From simple classics and cream-filled donuts to savory varieties full of personality, “I’m donut?” offers a diverse selection of handcrafted creations. Each donut is carefully shaped and fried by hand. The shop also uses as few ready-made ingredients as possible, preparing components such as creams in-house whenever possible. Seasonal creations featuring the finest ingredients of each season are also available.
Since opening its first shop in Japan in 2022, “I’m donut?” has continued to offer a whole new kind of donut experience filled with surprise and delight.
