Glico celebrated the shared heritage of Malaysia and Singapore by introducing limited‑edition flavours that tapped into familiar tastes beloved across both nations. Timed with the National Day festivities — 9 August for Singapore and 31 August for Malaysia — the launch highlighted the cultural connection between the two countries through food.
The Kopi O and Kaya Toast Pocky variants drew inspiration from the kopitiam culture that was deeply rooted in everyday life across both markets. As part of the “Pocky‑Tiam” campaign, these flavours paid homage to the nostalgic coffee shop experience, blending tradition with modern snacking.
