Lay’s has introduced two unconventional flavours to the Thai market, available now at 7‑Eleven outlets nationwide.
The first variant, Lay’s Coriander Seasoned, delivers a flavour profile reminiscent of dishes enhanced with fresh coriander. It offers a savoury, aromatic taste with a rich intensity that makes it easy to snack on continuously. The second, Lay’s Durian Delight, comes in bright yellow packaging and releases a sweet, creamy durian aroma the moment the bag is opened. For durian enthusiasts, this flavour promises indulgence and familiarity in a crunchy chip format.
This move aligns with broader flavour trends across Asia. The coriander craze has swept China and Taiwan in recent years, while durian continues to be a reliable choice for brands seeking to innovate with adventurous, locally resonant flavours. Taiwan, in particular, has seen a surge of unconventional snack creations — from century egg to other unique experiments — underscoring a growing appetite for novelty in the category.
