Guinness has officially launched Guinness 0.0, its alcohol‑free stout, in Singapore — marking the brand’s first introduction of the product in Southeast Asia. The new variant retains the defining attributes of Guinness, including its smooth taste, balanced flavour, and signature dark colour, but without alcohol. This provides consumers with an alternative way to enjoy the brand’s distinctive character. Diageo previously introduced Guinness Zero, a non‑alcoholic stout, in Indonesia in 2014.
Available from October 26, 2026, Guinness 0.0 will be distributed across participating pubs, bars, and restaurants islandwide, as well as selected FairPrice Finest, Cold Storage, and Sheng Siong outlets. The product will also be accessible via major e‑commerce platforms, ensuring broad reach across both on‑trade and retail channels.
To celebrate the launch, Guinness has partnered with Singaporean artist Tobyato for a limited‑edition jersey collection. The jerseys feature interchangeable patches such as “Food Fan,” “Fashion Fan,” and “Football Fan,” allowing consumers to personalise their kits. Fans can redeem a complimentary jersey with a minimum spend of $55 on Guinness products at participating retailers, with activations planned through roadshows and digital campaigns.
