Thailand’s Cremo has tapped into the popularity of bakery flavours with the launch of Cremo Shio Pan Butter & Sea Salt, an ice cream inspired by the increasingly popular Japanese-style shio pan bread. The new flavour aims to recreate the indulgent taste of freshly baked shio pan, combining rich buttery notes with a balanced salty finish.
The launch reflects the growing appeal of bakery-inspired innovation in ice cream, as brands look beyond traditional dessert flavours to capture consumers’ interest with familiar and trending food experiences.
