Enesis Group has expanded its Adem Sari range in Indonesia with a new Guava Less Sugar variant that is also high in vitamin C. The 320ml canned drink introduces red guava to a brand traditionally associated with herbal and lemon flavours, while retaining Adem Sari’s positioning as a functional refreshment for “panas dalam”.
Adem Sari is well established in Indonesia as a herbal drink designed to help prevent and relieve symptoms associated with panas dalam, such as a dry or uncomfortable throat, mouth ulcers and chapped lips. Its ready-to-drink products are also positioned as convenient refreshments for consumption during or after spicy foods.
