Over the weekend, social media platforms were abuzz as passers-by at Tropicana Gardens Mall were left stunned when shoppers stopped in their tracks, frozen in time, and broke out in dance at the busy shopping mall.
View here: https://www.instagram.com/p/CnqtSQLIUD2/
It was later revealed that this stunt was by Tiger Beer as part of their âCheers to a Bold Beginningsâ campaign.
Leading up to the festive period, the brand has been encouraging fans to pause to celebrate lifeâs small wins, reflect, and recharge to uncage their inner Tiger as they enter the Chinese New Year. Earlier this month, Tiger partnered with homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled âThe Boldest Chaseâ.
The flash mob danced to this song which is available on the campaignâs microsite, YouTube and Spotify. In true âGan Gan Chongâ spirit, Tiger invites fans to take the time to pause despite the everyday hustle and have the spirit to break through this Year of the Rabbit.
#TigerBeerMY #TigerCrystalMY #æąæąćČ
