Brand Marks 1st Anniversary In Malaysia, Previews The OMODA C7 Neo Crossover
Kuala Lumpur, 8 May 2025 – JAECOO marked its first anniversary at the Malaysia Autoshow 2025 (MAS2025) with a refreshed brand image and will hereafter be known as OMODA ꟾ JAECOO.
“This brand refresh signals our optimism for the market and the growth opportunities here. As a dynamic brand with a finger on the pulse of consumers’ preferences and needs, we are ready to elevate the way people experience the OMODA ꟾ JAECOO brand. Together with our sleek and high-performing vehicles, we are passionate about delivering a personalised lifestyle experience as Malaysia’s challenger premium off-road SUV brand,” said OMODA ꟾ JAECOO Vice President, Emily Lek, at the unveiling.
Clocking a record-setting year, the brand’s notable milestones include growing a respectable demand of over 12,000 registrations for its premium off-road Internal Combustion Engine (ICE) and Hybrid SUVs and establishing a strategic network of 45 authorised dealerships nationwide to support its growing customer base. On the international stage, the OMODA ꟾ JAECOO brand has successfully built a presence in 42 countries and regions, established over 1,300 global showrooms, and garnered the trust of a remarkable 500,000 global users.
OMODA ꟾ JAECOO continues along the path of a challenger brand, appealing now to a wider generation of users, namely the youthful generation of technology savvy enthusiasts and the performance-driven urban and off-road adventurers.
Sneak Peek Of The OMODA C7 Neo Crossover
Kicking off the brand refresh in high gear, OMODA ꟾ JAECOO teased the market with a sneak peek of the OMODA C7 Neo Crossover at MAS2025. The C7 is expected to shake up the C-segment Crossover segment in Malaysia.
OMODA ꟾ JAECOO recently debuted its line-up of New Energy Vehicles (NEV), highlighting the brand’s rapid progress in innovating more efficient, intelligent and sustainable mobility solutions. In a bid to continue sharing the possibilities of its NEV vision, OMODA ꟾ JAECOO organised a special knowledge sharing session at MAS2025 featuring Chery Automobile Co. Ltd., Chief Engineer of Product Development Management and Director of Pre-research and Vehicle Architecture Institute, Dr. David Xianqiang Lu. Dr. Lu is better known as the innovator behind the Super Hybrid System (SHS).
The SHS, previously introduced in Malaysia with the launch of the J7 PHEV, delivers the best of both worlds in terms of performance and fuel efficiency. Vehicles with the SHS have been put to the test by OMODA ꟾ JAECOO both in Malaysia and globally which have resulted in a consistent ability to travel over 1,300km on a single full charge and tank of fuel.
Test Drive The OMODA ꟾ JAECOO SUVs Including The JAECOO J8
In conjunction with MAS2025, the public can look forward to viewing and test driving OMODA ꟾ JAECOO’s current line-up of SUVs including the JAECOO J7, J7 PHEV, and C9. MAS2025 will also be the first ever opportunity for the public to test drive the JAECOO J8 SUV since its preview in March.
Vehicle bookings made for the JAECOO J7 AWD and 2WD variants at MAS2025 will enjoy an option of free service for the first five years or an attractive loan interest rate of 0.8%. Meanwhile, bookings for the JAECOO J7 PHEV will enjoy a 10-year warranty* or up to 1,000,000km* mileage extended engine and high voltage battery warranty. Additionally, all bookings made at MAS2025 are entitled to a limited-edition OMODA ꟾ JAECOO Touch ‘n Go card.
*Terms and conditions apply.
Visitors can also look forward to activities at the OMODA ꟾ JAECOO pavilion including a live digital printing tote bag station, and redemption of sweet treats after completing a simple survey. Limited-edition OMODA ꟾ JAECOO Touch ‘n Go cards and charms will also be on sale.
