Three Bold SUV Models Usher in a New Era of Premium Off-Road Lifestyle EVs at Malaysia Autoshow 2025
Kuala Lumpur, 8 May 2025 – Positioning itself as a dedicated off-road New Energy Vehicle (NEV) brand, iCAUR made its official Malaysian debut today at the Malaysia Autoshow 2025.
Forging ahead confidently in its global expansion, Malaysia now becomes the first ASEAN market to introduce iCAUR—a brand borne from a strong collaboration between Chery and SmartMi Tech—following its global launch at Auto Shanghai 2025 last month.
“Intelligence, Innovation, Interaction and most of all—Born to Play! iCAUR goes beyond a means of transport; it’s an extension of you—crafted for the explorers, trendsetters, the young and the young at heart,” said iCAUR Malaysia Vice President, Emily Lek.
“We have forged an undeniable imprint in Malaysia and look forward to forging new opportunities, leveraging our leadership in new energy technology and mobility solutions,” she added.
iCAUR enters Malaysia with a bold vision: to lead the off-road New Energy Vehicles (NEVs) segment and resonate with a new generation of drivers by appealing to their appreciation for individuality and diverse sense of self-expression—delivering innovation through standout products and a complementary ecosystem.
At the Malaysia Autoshow 2025, iCAUR previewed* three fully electric SUVs—the 03, 03T, and V23—previewed ahead of their official launches, with the iCAUR 03 leading the charge as the first model slated to go on sale within Q3 2025. *Note: Previewed models are Left Hand Drive (LHD) units with iCAR branding.
Born for the city yet built for adventure, the iCAUR 03 merges daring design, guided by the brand’s ‘i-BOX’ design language highlighting bold aesthetics with full-electric performance, available in both 2-Wheel Drive (2WD) and Intelligent Wheel Drive (iWD) configurations.
The 2WD variant features a rear-mounted 135kW motor delivering 220Nm of torque, paired with a 65.7 kWh LFP battery offering up to 426 km of range (NEDC).
For those craving more performance, the iWD model pairs a front axle motor for a combined 205kW and 385 Nm of torque, with a larger 69.8 kWh battery delivering 418 km (NEDC) of range.
The iCAUR 03 introduces a host of proprietary technology suites—iCARE, iBRAND, and iROAD—delivering an all-encompassing blend of comfort and rugged performance.
Starting from the ground up, the iCARE body structure features a reinforced all-aluminium multi-cage design and battery armour, ensuring optimal protection for both passengers and the battery in the event of a collision.
The iROAD suite delivers confident traction and stability across any terrain, with six selectable drive modes for urban streets and off-road adventures.
iBRAND elevates the driving experience with premium features such as the 12-speaker INFINITY sound system and a 540-degree ‘Transparent Chassis’ camera for all-around visibility on any terrain.
On the road, drivers stay seamlessly connected through the iCAUR 03’s advanced digital cockpit, which features a 15.6-inch ultra-wide central display alongside a 9.2-inch driver information cluster—both part of the i-VA technology suite.
On the safety front, the iCAUR 03 is equipped with advanced driver assistance (ADAS) features under its Level 2.5 driver assistance suite, including Emergency Lane Assist, Adaptive Cruise Control, and Traffic Jam Assist—all designed to make every drive smarter and safer.
Topping it all off is 80 kW (DC) fast charging support, allowing the iCAUR 03 to charge from 30% to 80% in just 30 minutes. Therefore, whether it’s a weekday commute or a weekend escape, the iCAUR electric SUV is always ready to play.
iCAUR Malaysia is now welcoming Registrations of Interest (ROI) for the upcoming iCAUR 03. Malaysian customers can secure their booking with a fully refundable deposit of RM1,000. The 2WD variant is available at an estimated price of RM145,000, while the iWD variant is priced at an estimated RM155,000.
As an exclusive offer, customers who place their bookings during the Malaysia Autoshow 2025, will receive a limited-edition iCAUR 03 scale model upon vehicle delivery in Q3 2025.
Previewed alongside the iCAUR 03, two additional models highlight the depth and versatility of iCAUR’s electric off-road SUV lineup.
The iCAUR V23 blends classic off-road DNA with electric innovation, delivering serious on- and off-road capability through 2WD or iWD configurations.
Meanwhile, the iCAUR 03T stands tall as the urban commander—large, confident, and unapologetically bold.
iCAUR’s Malaysian Charge Starts Now
Marking its commitment to Malaysia, iCAUR also announced the signing of its first eleven dealer partners nationwide—with more to come as the brand expands across the country.
Lek further emphasised the brand’s decisive entry, “Today is more than just a brand launch—it’s a statement: iCAUR is here.”
“Together, we’re laying the foundation for growth, delivering on our customer-first promise, and sharing our vision for a smarter, bolder automotive future,” she added.
Explore the comprehensive iCAUR range at Malaysia Autoshow 2025, Booth A07B, Hall A, MAEPS Serdang from 9 to 15 May 2025 (10:00 AM–10:00 PM).
Visitors can get up close with the electrifying iCAUR lineup, test their skills at classic arcade-style games like Pac-Man and Raiden, and stand a chance to win a limited-edition iCAUR 03 scale model and other exciting prizes.
About iCAUR
iCAUR is a global electric vehicle brand born from a collaboration between Chery—renowned for its long-standing automotive expertise—and SmartMi Tech, known for its modern, connectivity-driven approach to product development.
Designed from the outset for international markets, iCAUR blends bold designs, smart technology, and strong driving performance to create vehicles that reflect the lifestyles of young and young at heart. Guided by the spirit of “Born to Play,” iCAUR builds cars that are as expressive as they are practical, offering a fresh take on what electric mobility can be.
iCAUR made its global debut at the 2025 Shanghai International Automobile Industry Exhibition, with plans to expand to 100 countries and open over 2,000 sales and service centres worldwide by 2028.
Combining youthful designs with cutting-edge technology, iCAUR delivers a vibrant new choice for Malaysia’s next generation of EV buyers—while supporting national sustainability goals under the National Energy Transition Roadmap (NETR) and Low Carbon Mobility Blueprint (LCMB), which aim for 80% EV adoption by 2050.
