General Beverage, the maker of IF and Vitaday drinks, offers consumers a solution to their hair problems. In collaboration with 3M HairTransplant By Masterpiece Hospital, the company recently launched biotin, zinc, 800mg apple extract, L-methionine, horsetail and millet extract. These ingredients help stimulate hair growth, restore hair condition, delay premature graying and reduce hair breakages and losses.
Due to their unhealthy lifestyles, consumers are experiencing hair thinning and other hair-related issues, which opens opportunities for haircare claims in functional drinks. The product has a gender-neutral packaging design, making it suitable for both genders.
The collaboration of Vitaday x 3M HairTransplant By Masterpiece Hospital demonstrates how specialised haircare treatment providers can partner with functional drink makers to tap the haircare market.
