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AIS 5G hooks up with Food Passion for world’s first Bar B Q Plaza Virtual

Friday 03 September 2021 – AIS opened V-Avenue.Co for Thais to experience a new kind of virtual shopping mall in April, in which the company deployed 5G and Virtual Reality (VR) to upgrade the experience of online shopping. Seamlessly connecting with department stores and online platforms created a brand new retail phenomenon.

Now AIS has hooked up with Food Passion, a leading Thai restaurant operator, to open the world’s first Virtual Restaurant on V-AVENUE powered by AIS 5G. Thai consumers can now experience famous restaurant brands Bar B Q Plaza, Charna, PoCha and The Red Sun in a digital format, but just like a real restaurant. There will be lots of special dishes, privileges and discounts up for grabs.

Pratthana Leelapanang, Chief Consumer Business Officer at AIS commented, “AIS continues to emphasize its goal of deploying the best technology to develop connections and expand capabilities into various sectors, together powering the national economy. V-Avenue.Co, after success working with leading retailers to reimagine the online shopping experience, is moving on to new spaces of digital opportunity in diverse use cases.

“On this occasion, we are expanding services from retail to our first partnership with a restaurant business, the famous Food Passion. They are bringing their leading brands such as Bar B Q Plaza to the table for us to jointly develop a Virtual Restaurant. It will give Thai diners the opportunity to experience a new dimension of restaurant service, while giving the restaurant business a new channel to access customers through the digital experience of AIS 5G technology, catering to consumer behavior in the New Normal.”

Ms Boonyanuch Bunbamrungsap, Chief Possible Marketing Officer at Food Passion added, “This is a significant joining of forces by Food Passion to create the first Visual Restaurant in Thailand with our flagship brand Bar B Q Plaza as well as other brands. We now have a new sales channel on the V-AVENUE powered by AIS 5G digital platform, with the target of reaching more customer groups. The shop front has been designed in the distinctive livery of Bar B Q Plaza with Bar B Gon, our cute little green dragon mascot, and today we open to service for the customers of Bar B Q Plaza.”

Inside the building is a zone of restaurant brands from the group, including Charna and PoCha, for customers of AIS and AIS Fibre. There is also an exclusive deal of 100 baht discount when ordering 750 baht of food upwards through V-AVENUE by AIS 5G, click here https://v-avenue.co/TH/BAR_B_Q_PLAZA/ only from 1 September to 30 November 2021


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