After You dessert café, a popular place for tourists when visiting Thailand, has teamed up with Bar B Q Plaza to create a new Okonomiyaki Pancake Mix. Both foodservice players are leveraging on each other’s strength to capture more eating occasions. Bar B Q Plaza contributes its legendary BBQ sauce to the co-created product. After You has previously launched a series of pancake mixes as it pivots towards retail.
After You’s non-cafe business contributed 3% of total revenue in 2020, down 54% yoy. Non-cafe includes finished or intermediate products in the form of OEM/food manufacturing and online sales.