Tealive has expanded its tea offerings in Malaysia with the launch of the Light Milk Tea series, a 198kcal option based on regular size without added sugar and snowy topping. This lower-calorie option targets consumers who prioritise a sugar-free and topping-free experience, while others may opt for more indulgent, higher-calorie choices.
The Light Milk Tea range comprises Snowy Da Hong Pao Light Milk Tea, Jasmine Peach Milk Tea with Real Peach, and Snowy Jasmine Green Light Milk Tea.
Interestingly, the Light Milk Tea is also available in a special edition Gawai & Kaamatan Festival Cup, exclusively in East Malaysia.
With local coffee chain ZUS and other mainland Chinese competitors entering into tea in a big way, the heat is now on for beverage chains to grow the tea drink market through product differentiation.
Key takeaways: product differentiation is key to winning the tea battle
