Indofood has transformed the viral sensation known as Indomie Bangladesh into a ready-to-enjoy packaged format, allowing noodle lovers to experience its iconic flavour from the comfort of home. Indomie Bangladesh is not actually from Bangladesh but originated in Medan, North Sumatra, and later gained popularity in Lhokseumawe, Aceh. The name Bangladesh is a play on words with a version linked to the name of the owner and the other linked to the name of a legendary noodle stall in Aceh.
Indomie Bangladesh is prepared using a flavorful medley of Indonesian spices such as curry powder, coriander, nutmeg, and dried shrimp (ebi), bringing deep umami and warmth to the dish. It is served nyemek-style, which means it has a slightly saucy or moist consistency. To elevate both taste and texture, it’s commonly garnished with soft-boiled eggs, crispy fried onions, and mustard greens for a vibrant, layered finish.
The latest launch, Indomie Hype Abis Mi Nyemek Bangladesâe Rasa Kari, is a special collaboration with Warkop Agem Senyum Ketawa Medan, famous for its Indomie Bangladesh. Now, this instant noodle version is hitting shelves at the official store, local retailers, and nearby Warmindo eateries, bringing viral street flavor to mass-market convenience.
Key takeaways: tapping into viral noodle
