A six-month nationwide campaign powered by RM750,000 in prizes ends with a new champion and thousands united in celebration of bold gameplay
KUALA LUMPUR, 14 July 2025 – DTE Gaming secured a hard-fought victory to become the official Dew Challenge 2025 National Champion, claiming their place at the top of Malaysia’s community mobile esports scene. Held over three days at Sunway Pyramid’s Blue Atrium, the Grand Finale marked the spectacular close of a campaign that has pushed boundaries, united gamers, and turned everyday community gamers into rising champions of Malaysia’s mobile esports scene.
DTE Gaming emerged victorious with a confident 3–0 win over Team Pirate King from Johor in the best-of-five Grand Finals, displaying strong coordination and smart team fights throughout the series. While DTE maintained control, Pirate King earned their place in the finals with a string of impressive victories, including wins against more experienced opponents. Their run proved that raw talent and fearless play can still disrupt expectations and push new names to the forefront of Malaysia’s community esports scene. The showdown was a reflection of both skill and the growing depth of local competition.
Middle Row, Second from Left to Right: PK.Bin; PK.Ren; PK.Hy; PK.Qing; PK.Qs; PK.William
Front Row, Left to Right: TDK.Solo; TDK.Stay; TDK.HuaHua; TDK.Anda; TDK.Daddy.
The champions clinched RM50,000 in cash, exclusive Honor of Kings in-game rewards, including free 25,000 in-game tokens, and the official title of Dew Challenge 2025 National Champion. Meanwhile, runners-up Team Pirate King earned RM25,000 and 15,000 in-game tokens, capping off a breakout run that made them a crowd favourite. Team Todak took third place, walking away with RM10,000 and 5,000 tokens. The tournament also recognised individual excellence with the Finals Most Valuable Player (FMVP) award, presented to DTE.Cece, who received a Republic Of Gamers (ROG) Phone 9 Pro sponsored by ROG for his standout performance.
Their win caps off a six-month journey that included regional qualifiers in Penang, Johor Bahru, and Kuala Lumpur, drawing over 18,000 player registrations and growing into a nationwide phenomenon powered by livestreams, brand activations, and a shared love for the game.
Throughout the weekend, the Grand Finals drew thousands of attendees and a steady stream of online viewership. Fans were treated to a variety of interactive experiences that blended creativity, competition, and celebration, from lucky draws to hands-on challenges and social spaces designed to bring the community together. The Top 16 finalists were also recognised with official campaign merchandise and exclusive rewards provided by Mountain Dew, Honor of Kings and the campaign’s official token provider, SEAGM.
Also returning were the COS-MIC Stars, bringing the Honor of Kings universe to life with immersive cosplay appearances. Fans posed for photos, cheered with the characters, and immersed themselves in the high-energy atmosphere that has defined the Dew Challenge series.
A Platform That Powers the Future of Esports
Amy Gan, Vice President of Marketing, Etika Sdn Bhd, shared, “The Dew Challenge has always been about more than competition. It’s about bringing people together — players, fans, families — and creating something they can be part of. What began as a tournament became a community. That’s what Mountain Dew stands for. We support boldness, but we also show up for the people who make it meaningful. Whether you came to compete or just to cheer, this campaign was a space to belong.”
“With the support of our partners at ASUS ROG, Jollibee, The Chicken Rice Shop, 4Fingers, and Tencent, the Dew Challenge 2025 Grand Finale delivered a full-scale experience that stayed true to our values – boldness, energy, and community. Whether you were a finalist or a fan, this was an event to remember.
More than a tournament, Dew Challenge 2025 became a nationwide movement, bringing Malaysia’s gaming community together through months of on-ground qualifiers, live showdowns, and bold brand experiences. From February to July, players and fans rallied across Penang, Johor Bahru, and Kuala Lumpur, culminating in a high-stakes finale at Sunway Pyramid. With RM750,000 in total prizes and the support of key partners including Honor of Kings, ROG, SEAGM, Jollibee, 4Fingers, and The Chicken Rice Shop, the Dew Challenge stood as Malaysia’s most ambitious community MOBA campaign to date, and set the stage for what could be an even bigger chapter ahead.
Stay connected at www.dewchallenge.com and follow @MountainDewMalaysia for the latest updates.
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