Home Food Other - Food K-Pop Star Kim Mingyu helps SNICKERS shine in Asia

K-Pop Star Kim Mingyu helps SNICKERS shine in Asia

SNICKERS Oat Dark Chocolate Bar (38g) is a limited edition product now available at 7-Eleven in Singapore. Consumers can enjoy the same delicious SNICKERS taste they love now with 50% less sugar.

Image credit: SNICKERS Malaysia

SNICKERS has made a winning move by appointing Kim Mingyu, a member of the popular K-pop group SEVENTEEN, as its brand ambassador for Asia. His involvement has generated significant consumer interest and amplified brand visibility across the region.

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