Kuala Lumpur, 1 August 2025 – This National Day, Julie’s is teaming up with TudungPeople, a beloved local scarf brand, to celebrate Semangat Malaysia through a creative collaboration that honours unity and the Malaysian heritage. Together, the two homegrown brands have created the Rasa Sayang collectible placemat, designed to bring a touch of Malaysia into every home. From now until 16 September, customers can receive one placemat for free with the purchase of any two packs of Julie’s Peanut Butter Sandwich 360g and/or Julie’s Cheese Sandwich 336g in a single receipt.
Created with both aesthetics and practicality in mind, the placemat design fuses Julie’s beloved biscuit elements and TudungPeople’s signature floral motifs. It is a stylish yet functional addition to any dining table, ideal for mealtimes, gatherings, or simply showcasing a little Malaysian pride at home. This limited-edition placemat is available for redemption with in-store purchases at Aeon, Lotus, and Mydin outlets across Peninsular Malaysia only, while stocks last.
“At Julie’s, we believe in the power of coming together. This National Day, we are proud to join hands with TudungPeople to do just that. This collaboration brings together two beloved Malaysian brands in a cross-industry effort that celebrates unity, creativity, and cultural pride. The result is the creation of a placemat that is both beautiful and meaningful, a keepsake that honours our shared identity. We hope it inspires Malaysians to express their Semangat Malaysia in their own way,” said Tzy Horng Sai, Director of Julie’s Biscuits.
To add to the National Day campaign, this collaboration also includes a fun online-exclusive hand-drawn sticker sheet giveaway. Filled with adorable, Malaysia-inspired stickers like nasi lemak, the kebaya, and the Petronas Twin Towers, each sticker is beautifully designed with some Julie’s biscuit elements and TudungPeople’s signature floral touches. Whether you are decorating your notebooks, laptops, or phone cases, this cheerful sticker sheet gives a playful way to express your Malaysian pride. The sticker sheet is available exclusively online with any purchase of Julie’s Peanut Butter Sandwich or Cheese Sandwich from Julie’s official Shopee or Lazada store, with no minimum spend required.
“This collaboration is a celebration of who we are as Malaysians – a beautiful blend of stories, flavours, and joyful memories. Working with Julie’s Biscuits, a brand so many of us grew up with, felt like the perfect way to bring that sense of unity and nostalgia to life through design,” says Fazrena Aziz, Founder of TudungPeople. “In conjunction with this collaboration, we are also unveiling our Flavours Scarf Collection featuring 11 nostalgic prints. Available from 6 August 2025 onwards, this collection is created as a tribute to our shared heritage and identity, inspired by Julie’s playful and bold designs.”
This National Day campaign also features the iconic Julie’s Sandwich Biscuits, a staple many Malaysians grew up with. The Peanut Butter Sandwich brings together rich, creamy peanut butter and lightly salted crispy crackers for a nostalgic snack loved across generations. For cheese lovers, the Cheese Sandwich offers a mildly sweet and savoury cheese cream between Julie’s signature golden-baked crackers, perfect for snacking on the go.
Celebrate the spirit of Malaysia and don’t miss the chance to redeem these limited-edition placemat and sticker sheet made with love by two proud local brands. To get continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.
