Suntory PepsiCo Beverage Thailand Co., Ltd. has recently introduced its second flavour under the Sting energy drink portfolio — Sting Gold. Building on the success of Sting Strawberry, this new variant is designed to broaden consumer choice and strengthen the bran’ss presence in Thailand’s competitive energy drink market. Sting Gold delivers a new taste profile that caters to young, energetic consumers seeking both refreshment and a functional boost.
Sting connects with young consumers through quirky, playful TV commercials that are memorable and cleverly communicate the brand’s energising appeal across different occasions.
