One of the approaches to product innovation is to enhance the heat intensity, and Malaysia-based The Italian Baker Sdn Bhd, operating under the Massimo brand, has embraced this strategy with its latest offering.
The newly introduced Massimo Divino X‑tra Spicy Prawn Sambal Roll features a bold prawn sambal filling in a charcoal bread. This limited‑edition product highlights the importance of innovation in sparking conversations with consumers who seek more adventurous options
