Jasmine Food Corporation has launched Jasmine Oppa Rice, Malaysia’s first local brand to introduce Korean-style rice, specially crafted for authentic Korean dishes.
The unveiling of Jasmine Oppa Rice demonstrates the growing allure of K-food in this region. Brands are striving to be as creative as possible to capitalise on this trend, from using Korean-inspired flavours to “Koreanising” staple ingredients such as rice.
According to Jasmine Food, Jasmine Oppa Rice has a “soft, fluffy, and slightly chewy texture that perfectly complements popular Korean favourites like bibimbap, kimchi fried rice, and kimbap.”
