Eastroc Beverage (Group) (Dongpeng), one of China’s leading energy drink producers, signed an agreement with Indonesia’s Salim Group on 30 January 2026. The joint venture involved the building of a production base and conducting sales operations in Indonesia.
The Chinese beverage producer had previously announced its investment plans for Indonesia in early 2025. Eastroc’s latest move will see the company invest up to USD 200 million in Indonesia, marking a key step in its overseas expansion with Southeast Asia as a priority market.
Eastroc revealed its products have already entered more than 30 countries and regions. The company has initially established localised teams in Vietnam, Malaysia, Indonesia, and the US. For other countries, they mainly operate through foreign trade, working with strong local distributors to open up sales channels. Recently, the company has also been developing other markets, including the Middle East and Central Asia. Eastroc participated at the recently concluded Gulfood 2026 in Dubai.
In addition to its core energy drink business, Eastroc has expanded into sports drinks and RTD tea and other drinks as part of its ambition to become a total beverage company.
