Pickup Coffee, one of the fastest-growing Filipino coffee chain, has recently made available the new Protein UP Series to tap into the rising protein trend. Powered by the whey protein from Wheyl Nutrition Co, Protein UP Series offers consumers 20g of protein. Consumers can choose from four flavourful options:
- Protein Latte
- Dark Chocolate Protein Milk
- Strawberry Protein Milk
- Matcha Protein Milk
Pickup Coffee, now operating more than 400 stores, is now opening its business for franchising to accelerate further expansion.









