Auntea Jenny Malaysia, a foodservice drink chain originating from China, has introduced Kale Apple Fiber Chia Seed Boost Tea. Increasingly, Chinese beverage chains are familiarizing Malaysian consumers with kale‑based drinks, which already enjoy strong popularity in China among those seeking beverages with a ‘low‑burden’ image. These drinks are typically marketed with ‘slim’ or ‘light’ branding and positioned as nutritious options.
Auntea Jenny has recently officially received JAKIM Halal certification in Malaysia, making it a fully recognized halal‑compliant brand and strengthening its appeal among Muslim consumers.
It is significant that foodservice drink chains are introducing more kale‑based beverages in Malaysia because this exposure familiarizes consumers with kale and can inspire packaged launches locally— particularly in ambient formats at more accessible price points. By contrast, chilled or made‑to‑order kale drinks remain relatively expensive.
In China, beverage chains such as Heytea have already launched ambient kale‑based drinks, serving as valuable reference points for Southeast Asian brand owners seeking innovation.
