Interfood Shareholding Co., a subsidiary of Kirin Holdings Co., Ltd., has announced the relaunch of KIRIN iMUSE in Vietnam, introducing the new KIRIN iMUSE Refreshing Drink Lemon & Yogurt 430ml from 15 June 2026. This marks a significant evolution of the brand, with a stronger emphasis on Kirin’s proprietary ingredient L. lactis Plasma, while reinforcing its appeal as a refreshing beverage that fits seamlessly into everyday life.
The relaunch highlights a new design that instantly conveys refreshment, aiming to create more consumption occasions for Vietnamese consumers. By clearly communicating the immune-supporting benefits of L. lactis Plasma, the product is positioned not only as a functional drink but also as a thirst-quenching option that naturally complements daily hydration routines. This dual focus on health and refreshment reflects the growing demand for convenient wellness choices in Vietnam.
What sets this relaunch apart is its sharper focus on health value and consumer experience. The immune-supporting ingredient L. lactis Plasma is now front and center. Updated packaging design reinforces the impression of refreshment at a glance, and the brand’s positioning has shifted from a niche health drink to a mainstream “immune care beverage” that supports everyday hydration.
Since its debut in Vietnam in September 2019, iMUSE has steadily expanded its reach, becoming Kirin’s first overseas product under the brand. By 2025, the number of stores carrying iMUSE had grown to nearly 20 times the initial launch footprint.
Kirin Beverage will also launch KIRIN iMUSE Lactococcus Lemon Water containing L. lactis Plasma in Taiwan on 24 June 2026. This marks the first overseas export of a beverage manufactured by Kirin Beverage that contains the proprietary ingredient, further expanding the brand’s global footprint in immune care beverages.
