Following the launch of its night‑time recovery drink, Nutrifood Indonesia introduces a new innovation for the morning routine: HiLo AM Protein Daybreak Vanilla Cereal. Designed as a high‑protein breakfast cereal drink, the product helps consumers start the day with complete nutrition and sustained energy.
Key benefits
- High Protein: 22g whey protein per serving to support daily protein needs.
- Collagen: 2000mg per serving for skin and joint health.
- Whole Grains: Cereal blend with 15 types of seeds* for a more nutritious, filling breakfast.
- Calcium: Supports strong bones and daily calcium requirements.
- Fiber: Helps provide longer‑lasting satiety.
- Magnesium: Supports body function and daily activity.
- Vitamins & Minerals: Rich in 12 vitamins and 5 minerals for balanced nutrition.
- Less Fat & Sugar: A lighter, everyday breakfast choice.
- Red Algae: Natural source of organic minerals to complement body nutrition.
- Certified: BPOM approved and Halal certified.
Covering the two most important day part
Covering the two most important day parts, Nutrifood’s HiLo AM Protein Daybreak Vanilla Cereal reflects the brand’s commitment to functional nutrition across the daily cycle. With HiLo PM Protein supporting night‑time recovery and HiLo AM Protein energizing mornings, Nutrifood is building a complete daily system for modern consumers who value health, convenience, and balance.
By addressing both morning and evening needs, the brand also aligns with expert guidance on protein intake. “Your body can only use so much at once, so spreading protein throughout the day helps maximize its benefits,” said Tara Glasgow, Global Chief Science Officer for PepsiCo.
Ultimately, a protein strategy cannot rely on a single product — it must target different occasions. Broadening the portfolio across day parts and usage moments ensures consumers can integrate protein into their lifestyles in ways that feel natural, relevant, and sustainable.
*15 types of grains in HiLo AM Protein: oats, sorghum, barley, corn, rye, rice (brown, black, red), flaxseed, wheat, millet, beans (green, red, black), and pearl rice.
