Boon Rawd Brewery, Thailand’s oldest brewery and maker of Singha Beer, has launched Singha Soda Water with a temperature sensitive label that changes colour when chilled. With four designs to collect, the latest launch is part of the brand’s year-end marketing campaign. This limited edition bottle is available until the end of January 2021.
We have seen other beverage companies including The Coca-Cola Company enrinching the user experience with temperature sensitive label. In China, the US beverage giant The Coca-Cola Company has launched a colour-changing winter packaging that reveals interesting colours on pack when the temperature falls below 4°C. There are 4 designs to collect.