Authentic Tea House, owned by The Coca-Cola Co, has expanded its RTD tea portfolio in Malaysia with the launch of an unsweetened Pu Erh Tea made from Yunnan Pu Erh tea.
Joining the brand’s existing Oolong and Ayataka variants, the new product strengthens its credentials in authentic tea experiences while responding to rising demand for unsweetened beverages.
The launch signals a growing willingness among Malaysian consumers to embrace less-sweet RTD tea options that deliver a more traditional tea profile.
