Indonesia’s PT Industri Jamu dan Farmasi Sido Muncul Tbk, popularly known as Sido Muncul, has launched three AYUE collagen drinks, tapping into the growing interest in ingestible beauty by bringing collagen into a convenient ready-to-drink format.
The range delivers 500mg or 1,000mg of collagen tripeptide alongside additional nutritional benefits. Matcha Latte contains 1,000mg of collagen tripeptide and is high in calcium, while Strawberry Apple combines 500mg of collagen tripeptide with high fibre and seven vitamins. Strawberry Milk provides 1,000mg of collagen tripeptide and is positioned as high in calcium.
With 4g of sugar per 220ml can, the drink combines sugar and trehalose with sucralose to provide sweetness while keeping its sugar content relatively low.
By delivering collagen in a ready-to-drink format, AYUE makes the ingestible beauty proposition more convenient to incorporate into everyday beverage routines. The inclusion of trend-driven matcha, alongside more familiar fruity options, also gives consumers a contemporary flavour choice within the collagen drinks space.
