Thailand’s CP-Meiji has introduced the Meiji Latte Series, a new range of flavoured milk drinks designed to bring premium, café-inspired flavours into a convenient ready-to-drink dairy format.
The range launches with two variants inspired by popular café beverages: Uji Matcha Latte and Arabica Latte. Uji Matcha Latte uses matcha sourced from Uji, Japan, while Arabica Latte features Arabica coffee beans from Brazil, giving the products provenance cues more commonly highlighted in speciality cafés.
By pairing milk with origin-specific matcha and coffee, CP-Meiji is translating the experience of barista-style matcha and coffee lattes into packaged dairy.
The 330ml drinks are priced at THB 29 each and are available at 7-Eleven stores in Thailand, according to the launch announcement shown in the supplied image.
