Myanmar energy drink brand V-CODE, whose existing Sparkling Coffee variant is available in Malaysia, has expanded its coffee-led range with two new flavours, Cold Brew and Espresso. The original 240ml Sparkling Coffee combines coffee flavour with carbonation, offering an alternative to conventional canned coffee.
The new flavours show how energy drinks can borrow from established coffee styles to offer greater flavour variety and appeal to consumers already familiar with coffee-led energy cues.
Coffee flavours can also provide a more familiar entry point for consumers who may be less accustomed to the characteristic taste of energy drinks.
