Brewer launches new consumer promotions rewarding purchases of Probably the Best Beer in the World with more limited-edition memorabilia and collectibles
SHAH ALAM, 4 August 2020 – Following Carlsberg Malaysia’s long-awaited launch of the limited-edition ‘Champions’ packaging across Carlsberg cans and bottles, the brewer is giving more reasons for football fans to celebrate with the jaw-dropping grand prize of a signed Liverpool FC jersey to be won with purchases of Probably the Best Beer in the World.
A very limited number of official jerseys will be up for grabs in Malaysia, personally signed by members of the Premier League Champions team – a priceless memorabilia for fans of the Reds who have waited patiently for this astounding league win for almost three decades.
Apart from the jersey, the other highly-collectible prize is the Liverpool FC Champions Set consisting of two 500ml cans of Carlsberg Danish Pilsner and Carlsberg Smooth Draught, a special-edition Carlsberg stem glass with the Liverpool FC crest, delivered in a collector’s box commemorating Liverpool FC’s Premier League win.
Carlsberg Malaysia is making it easy for fans to win in three simple steps of “Buy, Scan & Win” whenever they enjoy Carlsberg Danish Pilsner or Carlsberg Smooth Draught. Consumers only have to submit their proof of purchase through a scanned QR code and immediately be eligible for prizes.
The chance to win a signed jersey is exclusively for purchases at hypermarkets, supermarkets and convenience stores. Simply purchase RM30 and above of Carlsberg Danish Pilsner or Carlsberg Smooth Draught, scan the QR code displayed at the point of purchase, and upload your receipt to be in the running to win the grand prize of a signed jersey and Liverpool FC Champions Set every week between 1 August to 13 September. An additional 110 winners every week will receive the Liverpool FC Champions Set.
Consumers purchasing Carlsberg Danish Pilsner and Carlsberg Smooth Draught in bars, bistros, restaurants will be rewarded with a “sure-win” Liverpool FC Champions Set when they purchase bottles in buckets or draught beer in towers or mugs and scan their proof of purchase through a QR code link. On the other hand, patrons at coffeeshops can also win the Liverpool FC Champions set with every purchase of six big bottles through an additional option of submitting their proof of purchase via WhatsApp.
The promotions for bars, bistros, restaurants and coffeeshops will run between 3 August to 13 September in Peninsular Malaysia, and from 1 September to 18 October in Sabah and Sarawak.
Online shoppers are not excluded as every purchase of RM188 and above on Carlsberg’s official store on Shopee, including a carton of Carlsberg Danish Pilsner or Carlsberg Smooth Draught, will come with a Liverpool FC Champions Set.
The limited-edition Carlsberg cans and bottles commemorate Liverpool FC’s Premier League trophy lifting, transforming the brand’s iconic green livery to Liverpool FC’s equally iconic red,
featuring the club’s crest, name, and personal signatures of the team that steered the club to victory this season.
Of all the Carlsberg markets globally, only Malaysia will enjoy a special version of Carlsberg Smooth Draught with a mirrored red, white and silver look, complementing the all-red Carlsberg Danish Pilsner Champions packaging as a collectible set.
In celebration of Liverpool FC’s historic win, Liverpool fans in Malaysia also paid tribute to the team and fans around the world in a special video where fans gathered virtually to sing the Liverpool FC anthem – You’ll Never Walk Alone. Made possible by Carlsberg in the spirit of bringing fans together, the video is especially poignant with fans singing in solidarity even while apart due to social distancing.