McDonald’s Indonesia has launched a series of new menu items to celebrate Indonesia’s Independence Day, which falls on 17 August 2020. “Ini Rasa Kita” or “this is our taste” features interesting mashups featuring local favourites such as Burger Nasi Goreng Spesial, Burger Nasi Goreng, Soda Asam Jawa (carbonated tamarind drink), Es Kopi Durian Jelly Float, Cone Top Es Teler and Kentang Goreng Gulai Gurih.
An interesting innovation is the collaboration with Teh Botol, the iconic RTD tea in Indonesia. Teh Botol is now being transformed into McFlurry Teh Botol Kue Jadul and McFlurry Teh Botol Oreo.
These menu innovation taps into consumers’ interest in mashup and also their pride in their own country’s culinary heritage.