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Kopi Kenangan officially launched RTD coffee to enter retail segment
Kopi Kenangan, the second-largest coffee chain in Indonesia with more than 600 outlets, has launched ready-to-drink coffee. Known as Kopi Kenangan Hanya Untukmu, the...
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Fallacy of consumer behaviour survey – example of RTD tea
A recent survey by the China Association for Quality (中国质量协会) has found a vast majority of consumers 75.6% randomly pick any ready-to-drink (RTD) tea...
