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HeinekenĀ® Brings Real Connections Back to the Festive Season

Celebrations Are Best When Your Phones Take a Rest

KUALA LUMPUR, 28th November 2024 – As the festive season draws near, HeinekenĀ® encourages everyone to step away from screens and embrace authentic moments. With the message Celebrations Are Best When Your Phones Take a Rest, HeinekenĀ® is inviting people to put their phones down and fully connect with friends and loved ones.

Earlier this year, HeinekenĀ® launched a global campaign centered around the Boring Phone. This campaign champions the central idea of ā€œdisconnecting to reconnect,ā€ and highlights the joy of real-life connections over digital interactions – keeping it ā€œboringā€ online to focus on meaningful moments with friends, places, and experiences offline.Ā 

Kicking off the festive season on 18th November, HeinekenĀ® Malaysia brings this message to life with its ā€œCelebrate Boringā€ campaign, which unfolds through a series of engaging global brand films, followed by digital activations and on-the-ground experiences designed to inspire Malaysians to swap screen time for face-to-face connections.

HeinekenĀ® highlights the joy of real-life connections over digital interactions_A guest getting tips from the Little Green Book at the Boring Media Launch

From 6th December, the excitement shifts online with the playful ā€œHeinekenĀ® 404 Boring Memeā€ challenge—encouraging consumers to take a break from endless scrolling and engage the real world this holiday season. To join, repost the meme on your Instagram Stories, tag @HeinekenMY and stand to win exclusive passes to HeinekenĀ® Boring Social Parties happening this December.Ā 

HeinekenĀ® encourages everyone to step away from screens and embrace authentic moments

These exclusive social parties, specially curated with Saturday Selects and Motherchuckers, are the ultimate way to celebrate Christmas and New Year’s Eve. Guests can safely stow their phones at these phone-free parties and enjoy immersive experiences, feel-good vibes and curated activities with a refreshing HeinekenĀ®, fostering real connections without digital distractions.

Disconnect to Reconnect: HeinekenĀ® urges consumers to keep it Boring onlineĀ with the message Celebrations Are Best When Your Phones Take A Rest

Phones Off, Night On!

From December 2024 to January 2025, HeinekenĀ® will expand this experience to pubs and bars nationwide with ā€œPhones Off, Night Onā€ activations. At these venues, patrons can safely lock away their phones in HeinekenĀ® Phone Lockers in exchange for a refreshing HeinekenĀ®, turning screen time into quality facetime.

Millennials swapping their phones for a refreshing night of IRL connections with zero digital distractions by storing their phone in the HeinekenĀ® Phone Lockers.

Win the Exclusive HeinekenĀ® Boring Phone

As part of a nationwide contest, HeinekenĀ® fans can also win the exclusive HeinekenĀ® Boring Phone, developed with Boston-based streetwear curator Bodega.Ā 

This limited edition minimalist phone is stripped of social media and HD cameras, offering only calls and texts to remind us that sometimes, less is more.

To enter, purchase a set or bucket of HeinekenĀ® or two cans of HeinekenĀ® 0.0 at participating bars. Winners can then trade digital distractions for a one-of-a-kind device designed to promote true connections.

Joyce Lim, Marketing Manager – Premium at Heineken Malaysia Berhad, highlights the campaign’s relevance in today’s digital age: ā€œHeinekenĀ® believes that life tastes better when experienced in the moment. In a world filled with constant notifications, it’s crucial to unplug and engage with those around us. Especially for Gen Z and Millennials, who increasingly realise that life is best experienced in the moment. The campaign tagline, Celebrations Are Best When Your Phones Take a Rest, is not just asking people to look up from their phones; it is a reminder to be fully present and savour refreshing experiences with HeinekenĀ®.ā€

To join the online challenge, learn more about winning a HeinekenĀ® Boring Phone or find the Phones Off, Night On activations, visit https://www.heineken.com/my/en/campaigns/festive Stay updated on Heineken®’s latest happenings on Instagram (@Heinekenmy) and Facebook (HeinekenMYS).

HeinekenĀ® and all these happenings are strictly for non-Muslims aged 21 and above. We’re all about being responsible — when you drive, never drink. Please #EnjoyResponsibly.

A Flavourful Festive Season with K Fry Urban Korean: Sweet, Spicy, and Unforgettable!

KUALA LUMPUR, 28 November 2024 – As the holiday season sets in, there’s no better way to celebrate than with a feast that ignites your taste buds and warms your heart! This year, K Fry Urban Korean takes festive dining to a new level with the new “Spicy and Sweet, A Festive Treat” menu—curated to bring a perfect balance of bold flavours, festive cheer, and unforgettable moments. Available from today till 31st December 2024, this limited-time menu promises to make your holidays extra special.

Caramel Sriracha Chicken Wings

At the heart of the new menu is the Caramel Sriracha Chicken—an appetising dish that balances sweet and spicy with perfection. Each piece of golden-crisp chicken is generously glazed with a rich caramel sauce infused with the fiery kick of sriracha, finished with a refreshing zest of lime. Whether you’re a fan of wings or prefer boneless bites, this dish is priced at RM24.91 for wings and RM22.61 for boneless chicken, promising an unforgettable burst of flavour in every mouthful.

Caramel Pudding Bingsoo

No festive meal is complete without dessert, and K Fry’s Caramel Pudding Bingsoo is a decadent treat you won’t want to miss. This creamy masterpiece takes their signature milky bingsoo to new heights, topped with silky caramel custard and a drizzle of rich caramel sauce. Priced at RM22.90, it is the ultimate sweet indulgence, designed to bring a smile to anyone’s face this holiday season.

1 Litre Peachy Strawberry Twist Sparkling

To complement these delights, K Fry has also crafted two refreshing beverages that embody the vibrant spirit of the holidays. The 1-Litre Peach and Strawberry Twist Sparkling—a fizzy blend of juicy peaches and tangy strawberries—is the perfect sparkling toast at RM23.90. Meanwhile, the Kiwi and Orange Crush, priced at RM16.50, pairs tropical kiwi sweetness with a bright burst of orange zest, delivering a refreshing sip with every glass.

What’s a holiday without a little excitement? From today to 31st December 2024, K Fry invites you to join the K’Fries Wonderland Challenge, where every dining experience could be your ticket to win exclusive K Fry merchandise and vouchers.

Here’s how it works:

  • Spend RM100 and above in a single receipt (inclusive of any K’Fries or Tater Tots) at any K Fry outlet.
  • Get a chance to spin the ā€˜Gachapon’ and win!

So, round up your loved ones, head to your nearest K Fry outlet, and immerse yourself in the holiday spirit with these sweet and spicy offerings. For more information and promotions about K Fry, please visit its website and Facebook or Instagram.

Hop into the ‘World of Smooth’ with Carlsberg Smooth Draught!

Visitors at the World of Smooth with their limited-edition Carlsberg Smooth Draught x Loka Made tote bags

Visitors enjoyed ā€˜Real Smooth’ beer, delicious spicy bites and the hottest beats at the Zhongshan building

KUALA LUMPUR, 27 November 2024 – Whether you’re catching up with friends, firing up the grill for a weekend barbecue, or winding down after a long day, Carlsberg Smooth Draught is your go-to for those effortlessly smooth moments and recently invited consumers to immerse themselves in a ‘World of Smooth’.

From 21 to 23 November 2024, over 4,000 visitors enjoyed the World of Smooth at the Zhongshan Building

From 21 to 23 November 2024, over 4,000 Carlsberg Smooth Draught lovers stepped into a vibrant fusion of the smoothest beer, delicious, spicy bites, and the hottest beats at the Zhongshan Building, a hub of arts and culture in the heart of Kuala Lumpur. This immersive event also featured unique and engaging exhibitions as well as hands-on workshops.

ā€œ’Real Smooth’ is back for its third year, and we’ve raised the bar once again,ā€ said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. ā€œWhat began as an exclusive celebration of spicy food and smooth beer has grown into an event designed for all our consumers to enjoy. This year, we elevated it further with ā€˜Real Smooth’ beer, ā€˜Real Spicy’ bites, and the electrifying addition of ā€˜Real Beats’, making it bigger, bolder, and more exciting than ever.ā€

In collaboration with Loka Made Carlsberg Smooth Draught captivated beer lovers with a visually stunning and unforgettable experience at the World of Smooth

In collaboration with Loka Made, a local creative collective, Carlsberg Smooth Draught captivated beer lovers with a visually stunning and unforgettable experience at the ā€˜World of Smooth’. Visitors showcased their smoothest moves at the Smooth Grooves station to snag sleek Carlsberg Smooth Draught x Loka Made laptop sleeves. Beer lovers also took home Carlsberg Smooth Draught x Loka Made tumblers with purchase and the ā€˜Smooth Moments’ station invited guests to strike their best poses—alone or with friends—to create personalised Carlsberg Smooth Draught bottles. Additionally, the first 300 beer lovers who joined the exciting ā€˜hops hunting’ adventure and collected all four hop stamps snagged themselves a limited-edition Carlsberg Smooth Draught x Loka Made tote bag.

No Carlsberg Smooth Draught event would be complete without a mouthwatering selection of spicy culinary delights. Visitors indulged in a lineup of expertly curated dishes, such as Licky Chan’s Real Smooth ice cream infused with Carlsberg Smooth Draught, their bold and fiery Real Spicy ice cream, pizza infused with Carlsberg Smooth Draught as well as Tommy Le Baker’s irresistible Spicy Polo Buns. Guests also savoured crowd favourites from popular eats like Na Jie China BBQ, Warung Babi Guling Jenny, and Yat Tong Noodle, ensuring a satisfying feast.

As the excitement intensified, there were electrifying performances by international artists from Hong Kong, including 24Herbs and MC Yan, alongside local talents like Lapsap, Mr. Yang, and DJ Jovynn. Visitors also engaged in various workshops featuring activities such as Uncle Duck’s Cooking Show, exhibitions on Malaysian Cantonese culture, insightful talks about Hong Kong, and captivating screenings.

For Carlsberg Smooth Draught lovers, the CarlsBar offered an array of Real Smooth Mixology cocktail workshops. Consumers joined in the fun as they stirred, and sipped cocktails inspired by iconic Hong Kong movies, creating the perfect homage to the lively Canto-yay vibe.

“Through these vibrant and inviting collaborations, we’re delivering more than just a product—we’re curating holistic, immersive experiences that bring our consumers closer to the essence of ā€˜Real Smooth’ living,ā€ Pulyaeva added.

Crafted for those seeking the ultimate smooth occasion, Carlsberg Smooth Draught is here to prove why it’s the smoothest beer out there—perfect for every #BestWithCarlsberg moment! And to encourage responsible drinking, RM10 Grab vouchers were up for grabs for visitors as part of Carlsberg Malaysia’s #CELEBRATERESPONSIBLY initiative.

Of course, the celebration doesn’t end there. Fans of Carlsberg Smooth Draught can still look forward to ongoing promotions until the end of November. Purchasing two cans of Carlsberg Smooth Draught at super and hypermarkets, 99 Speedmart, or e-commerce sites gives consumers a chance to win limited-edition duffle bags. Buying two six-can packs instantly earns RM5 Touch ‘n Go e-wallet credit. At convenience stores and participating shops, buying two cans gets consumers one entry into the contest, or they can enjoy an RM1 discount on one big bottle (580ml) at coffee shops and eateries. In
pubs and entertainment outlets, spending RM100 on Carlsberg Smooth Draught entitles consumers to redeem a limited-edition Carlsberg Smooth Draught x Loka Made sling bag.

For more information on events and ongoing promotions, visit www.bestwithcarlsberg.my or follow @CarlsbergMY on Facebook and Instagram for the latest activities and giveaways.

Celebrating Communities & Creativity: KL Chinatown Festival Ignites Local Creativity and Culture

A 3-day celebration across Chinatown’s cultural landmarks, featuring Malaysia’s homegrown artists and musicians, cultural experiences, creative workshops and talks, heritage walks, and more!Ā 

KUALA LUMPUR, MALAYSIA, 12 November 2024 – In celebration of Chinatown’s vibrant heritage and cultural significance, a group of community leaders and local partners are spearheading the first ever KL Chinatown Festival from 29 November to 1 December 2024, celebrating everything that makes this area so special. The festival stretches across the entire Chinatown, involving not only cultural and architectural landmarks such as REXKL, Kwai Chai Hong and Lorong Panggung, along with a range of local businesses, cafes, art spaces, and more. By bringing together these participants, the festival creates an immersive celebration of arts, culture, and community that embodies the spirit of Chinatown.Ā 

Chinatown has long been a cornerstone of Kuala Lumpur’s cultural and historical landscape. Its vibrant streets are steeped in Malaysia’s rich heritage, where centuries-old temples, bustling markets, and traditional shop houses coexist with modern and contemporary spaces, including music venues, F&B outlets, and art galleries (for example RXPKL, Malaysia’s largest immersive digital art gallery and more). This unique blend of the old and new has shaped Chinatown’s distinctive character, making it not only a cultural treasure but also a symbol of community, creativity, and resilience.Ā 

Building on the success of REXKL’s 5th anniversary celebrations and mini-festival REXFEST in 2023, the KL Chinatown Festival has expanded in both scale and ambition. This 3-day cultural takeover combines old-world charm with modern creativity, featuring diverse music and cultural performances, art installations, and cultural experiences. Anchored in the theme ā€œTogether Gatherā€, the festival brings together local communities and creatives to celebrate Chinatown, fostering inclusivity and engagement as they collectively bring KL Chinatown Festival to life.Ā 

ā€œThis festival was established to bring together a diverse mix of stakeholders, from long standing businesses to contemporary spaces, all united by a shared vision for Chinatown’s future. This festival is just the first step in our commitment to keeping Chinatown alive and vibrant, not just during the festival but through year-long activities that engage the community. By working hand-in-hand with local partners, we want to foster a sense of belonging and creativity that ensures a lasting positive impact within Chinatownā€ said Shin Chang, co-founder of KL Chinatown Festival.Ā 

In partnership with local businesses and vendors in Chinatown, this collaboration highlights the vibrant diversity of Malaysian culture and local talent. This year, Connor’s Stout Porter takes centre stage in the festival’s music pillar, supporting local musical talents with performances that showcase the fusion of traditional and modern influences that define Chinatown’s cultural landscape. Connor’s Stout Porter, a multi-award-winning stout recognised with Gold awards from Monde Selection (2023, 2024) and the World Beer Awards (2023), exemplifies top-notch quality. This commitment to craftsmanship aligns seamlessly with the KL Chinatown Festival, a vibrant celebration of Malaysia’s cultural vibes through music, creativity, and cultural exchange. Throughout the festival, festival-goers can enjoy exciting music performances, including collaborations with local talents, bringing together diverse musical influences and celebrating Malaysia’s creative spirit.Ā 

ā€œWe aim to attract 10,000 attendees for this year’s KL Chinatown Festival, celebrating Malaysians from all walks of life while showcasing the unique cultural fusion that defines Chinatown. By embracing local talent and creativity, the festival also enhances our cultural landscape and supports the local economy. Expect an exciting lineup of local artists, including local indie artists such babychair, Tasneem, Straw Lim, and Colbie Ong, along with DJ/producer Shelhiel, Core Values and many more. Cultural performances such as multi-cultural percussion showcases, Chinese opera, and engaging activities such as the KL Heritage Walk is also part of our diverse program festivalā€ said Lim Kok Kean, Co-Founder and Festival Director of KL Chinatown Festival.Ā 

The KL Chinatown Festival isn’t just about one district; it’s part of a broader mission to transform notables landmarks such as REXKL, Jalan Sultan, Lorong Panggung, and Kwai Chai Hong into vibrant cultural destinations, creating a positive ripple effect that will energise both Chinatown and the surrounding downtown KL areas. This festival sets the stage for future editions, with this being just the first step. Beyond Chinatown, beyond KL – this is about driving Malaysia’s cultural footprint onto the world stage, turning KL into a cultural tourism destination where commerce meets creativity.

For more information about KL Chinatown Festival, follow @klchinatownfest on Instagram, Facebook and TikTok now!Ā 

About KL Chinatown FestivalĀ 

KL Chinatown Festival 2024 is an exciting celebration of Malaysia’s rich cultural heritage, uniting tradition and innovation. Transforming Chinatown into a vibrant cultural hub from 29 November to 1 December, this 3-day festival, led by a group of community leaders and local partners, showcases the area’s historical sites and creative spaces through a dynamic blend of music, arts, markets, and cultural experiences.

With the theme ā€œTogether Gather,ā€ the festival highlights local talents while fostering community engagement and celebrating the unique tapestry of cultures that define the city. By revitalizing key landmarks like REXKL, Jalan Sultan, and Lorong Panggung, the KL Chinatown Festival honours cultural diversity and community heritage through contemporary arts and music, all while paying homage to cherished traditions. There’s something for everyone to enjoy!

 

Energise Your Mornings : The Iconic Return of Malaysia Breakfast Day as MILOĀ® Celebrates 75 Years in Malaysia

MILO MBD 2025 Launch - MILO Truck Tour - Abang MILO Marzuki & Zulfikri prep for the crowd

Petaling Jaya, 25 November 2024MILOĀ® proudly announces the return of the much-loved MILOĀ® Malaysia Breakfast Day (MBD) in 2025, welcoming Malaysians of all ages to unite in celebrating the power of a nutritious start to the day. This annual tradition underscores MILO®’s enduring commitment to energising Malaysians for a healthier and more active lifestyle.

As MILOĀ® marks its 75th year in Malaysia, the brand celebrates its legacy as a trusted household name, nourishing generations with its iconic taste and wholesome goodness. Guided by the theme ā€œDulu, Kini dan Selamanya demi Malaysiaā€ (Then, Now, and Forever for Malaysia), this milestone honours the rich history of MILOĀ® as a staple of Malaysian households while looking ahead to its continued role in inspiring the nation’s energy and ambitions.

MILOĀ® Malaysia Breakfast Day, has been dedicated to promoting the significance of breakfast in fueling Malaysians with the energy they need to conquer their day since its inception. This annual event not only emphasises the importance of breakfast but also offers Malaysians an opportunity to discover the MILOĀ® Advantage. This unique formula combines natural ingredients such as barley malt, milk, and cocoa to create the iconic MILOĀ® taste, making it the first malted beverage accredited with the “Healthier Choice Logo.” By participating in MILOĀ® Malaysia Breakfast Day, attendees can experience firsthand the nourishing goodness and benefits that MILOĀ® has to offer.

ā€œWe are thrilled to bring back MILOĀ® Malaysia Breakfast Day, an event that embodies our commitment to promoting a healthy, active lifestyle among Malaysians. As we approach our 75th year in Malaysia, we take pride in our legacy of empowering the nation’s journey and promoting better health. Breakfast is the foundation of a productive day, and a nutritious start enables Malaysians to achieve their best. Through this event, we continue to inspire and educate the community on the importance of making breakfast a daily priority,ā€ said Ng Su Yen, Business Executive Officer from MILOĀ® Malaysia.

MILO®’s 75-year journey in Malaysia is a testament to its enduring presence as a partner in the nation’s progress. From nurturing grassroots sports talent to advocating better nutrition, MILOĀ® has been a vital part of the Malaysian experience. Its commitment to providing quality nutrition and inspiring a brighter future is encapsulated in this year’s anniversary theme.

MILOĀ® Malaysia Breakfast DayĀ 2025 Event Details

MILO MBD 2025 Launch – MILO Truck Tour – MILO fans eager to kickstart their day with iced MILO

MILOĀ® Malaysia Breakfast Day 2025 is set to be a nationwide celebration, aiming to bring together over 75,000 MILOĀ® lovers from across the country.Ā 

The first event will be held at Putrajaya on 19 January 2025, followed by events in Kuantan on 9 February 2025, Johor Bahru on 16 February 2025, and Penang on 23 February 2025.Ā 

MILOĀ® lovers can look forward to an energising lineup of activities, including a fun run, celebrity guest appearances, MILOĀ® Fitness Workout sessions, interactive sports games, the iconic MILOĀ® Goodness Truck, and engaging MILOĀ® sampling booths.Ā 

The first 3,000 early bird registrants will get a chance to choose a MILOĀ® Malaysia Breakfast Day 2025 limited edition jerseys design that pays homage to the brand’s rich history.

Join us for an unforgettable experience that promotes a healthy, active start to the day for Malaysians of all ages. Registration opens on 29 November with special early bird rates available for a limited time only.

Ā 

For more information, please visitĀ www.milo.com.my

Get Ready to Feast at Coca-Cola Food Fest Featuring 138 of Must-Try Street Food Stalls

Join year-end celebration Dec 5-10 at CentralWorld and Dec 11-15 in Nakhon Ratchasima and Phuket

Tuesday 26 November 2024 –Ā  Coca-Cola is bringing a delicious end to the year with the Coca-Cola Food Fest, featuring over 138 street food shops from its successful Foodmarks campaign, along with exciting activities and entertainment, offering a unique way to celebrate the festive season with Coke. The event will take place December 5-10 at CentralWorld in Bangkok, and December 11-15 in both Nakhon Ratchasima and Phuket.

“The Coca-Cola Food Fest underscores our commitment to celebrating the moments that have shaped culture and connected us through the shared magic of Coca-Cola,” said Victor Wong, Vice President and General Manager of Coca-Cola Thailand, Myanmar, and Laos. “This event not only brings together the best of Thailand’s food scene, as highlighted by our Foodmarks campaign, but also provides a vibrant atmosphere for everyone to enjoy the holidays with friends and family as we welcome the new year and all its possibilities.

Event Highlights:

  • Bangkok: CentralWorld, Square D, December 5-10, 2024, 12:00 PM noon – 10:00 PM. Featuring over 46 food stalls with a Christmas theme. At the train zone, experience the highlight, the “COKE Train to Deliciousness”, offering refreshing, photogenic spots. Visitors can also enjoy the surrounding Christmas atmosphere at CentralWorld, including art toys and Southeast Asia’s tallest art toy Christmas tree.
  • Nakhon Ratchasima: Central Korat, December 11-15, 2024, 4:00 PM – 10:00 PM. Over 30 food stalls will be featured, along with fun activities to win special prizes. Enjoy performances from artists such as Toey Apiwat, Whal & Dolph, and many more, adding excitement to everyone’s delicious meals throughout the event.
  • Phuket: Lan Mangkon, 72nd Anniversary Queen Sirikit Park, December 11-15, 2024, 4:00 PM – 10:00 PM. Discover over 62 food stalls offering food, desserts, drinks, local cuisine, and international dishes. Enjoy highlight activities such as musical performances by famous local artists, dazzling cabaret shows, and local cultural performances, ensuring that all generations can enjoy the festive season.

For those unable to attend the event, you can order your favorite food through food delivery services and receive special discounts. Just look for the ‘Coca-Cola Food Fest’ symbol on participating food delivery apps.

Make this festive season extra delicious at the Coca-Cola Food Fest! Follow us on Facebook or visit www.Coca-Cola.co.th for the latest.

SIGEP World | 18th – 22th Jan 2025 | Rimini Expo Centre SIGEP Asia | 16th – 18th June 2025 |Marina Bay Sands Expo & Convention Centre Co-located with Restaurant Asia, co-organized with Restaurant Association of Singapore, and Speciality Asia

25 November 2024 Singapore – The Italian Exhibition Group (IEG) proudly announces Janice Wong as the official brand ambassador for SIGEP, showcasing her expertise and artistry at SIGEP World in Rimini, Italy, and SIGEP Asia in Singapore.

Janice Wong, an award-winning chef and celebrated artist, has transformed the world of pastry with her innovative edible art installations, which combine fine pastry skills with the beauty of art. Known for her chocolate canvases and installations, Wong has captivated audiences worldwide — from Singapore to Mexico — with creations that evoke both wonder and delight. Her unique approach makes her a perfect fit for SIGEP’s commitment to Excellence in Foodservice, inspiring the future of the pastry and foodservice industry on a global scale.

Reflecting on her new role, Janice Wong shared, “I’m thrilled to join SIGEP as their brand ambassador and to bring my passion for edible art to this global stage. Over the years, my journey has always been about creating memories through flavours, colours, and textures. With SIGEP, I look forward to inspiring others to explore the limitless possibilities of pastry and chocolate art, blending creativity with craftsmanship to elevate the dessert experience worldwide.”

Ā Ilaria Cicero,Ā CEO of IEG Asia, expressed her enthusiasm, saying: “Janice Wong’s innovative spirit and artistic vision are a true reflection of SIGEP’s values. Her participation will be an inspiration, bringing together creativity and excellence that resonate deeply with our audience.ā€

Marco Carniello, Group Exhibition Director at IEG Group, added, “We are thrilled to welcome Janice Wong as brand ambassador. Her approach to pastry and her entrepreneurial insights align with SIGEP’s mission to push boundaries and inspire industry growth.”

Flavia Morelli, Group Exhibition Manager at IEG Group, also added, ā€œIt is a privilege for us to have Janice Wong representing SIGEP World, as her exceptional talent and dedication perfectly mirror the high standards of excellence that define our expos.ā€

Janice Wong’s presence at SIGEP will include masterclasses, demonstrations, and edible art displays, allowing visitors to experience her artistry and passion first hand. This partnership marks a pivotal moment for SIGEP, uniting the culinary arts and foodservice innovation to inspire a global audience.

Look forward to further updates and exclusive events featuring Janice Wong at SIGEP World and SIGEP Asia.

Pop, Sip, Repeat with F&N Sparkling Zero

Photo Credits: F&N Global Marketing

Guilt-Free, Full-On Refreshment with Zero Sugar & Zero Calories!

Singapore, 25 November 2024 – ComeĀ 25 November 2024, F&N is elevating the game with the launch ofĀ F&N Sparkling Zero – a bubbly new addition to the brand’s fun-filled variety of beverages.

Inspired to provide healthy indulgences, with zero sugar, zero calories, the exciting new range promises even more reasons to indulge, offering guilt-free, full-on refreshment that lets everyone enjoy the fizz without the fuss.Ā 

A refreshed formula with a vibrant new look, the newĀ F&N Sparkling ZeroĀ packaging has been re-designed to reflect the joyful drink within and to unify the brand and health seeking consumers who demand tasty drinks without the guilt. PerennialĀ top flavours, ClassicĀ LemonadeĀ offers a crispy, tangy burst; whileĀ Pink Grapefruit, exclusive to FairPrice, serves up a lively, zesty tartness. The star of the show, theĀ all-newĀ Korean PeachĀ is a delicate balance between sweet and tangy notes, capturing the refreshing essence of summer – guaranteed to spark joy with every sip.

Hitting shelves islandwide* at major supermarkets and hypermarkets, the fun and convenient 325ml cans will be available individually or at recommended retail price ofĀ $5.60 for a six-pack.

*F&N Sparkling Zero Grapefruit is exclusively available at FairPrice only.Ā 

F&N Sparkling ZeroĀ is halal-certified and carries the Healthier Choice Symbol, bringing a splash of fun, fizz to elevate any moment. Best enjoyed chilled, or over ice, it is perfect for taking on the go, making it the ideal companion for any celebration and occasion.

SIP & CHILL

From now until 31 December 2024, customers will receive a FREE one-month premium subscription to Viu with every purchase of $8 worth ofĀ F&N Sparkling ZeroĀ cans. Stay refreshed and entertained with this exclusive promotion, while stocks last.

Note: For redemption details and full terms and conditions, please visitĀ https://www.fnnfoods.com/free-1-month-viu-premium-subscription-with-8-worth-of-fn-sparkling-zero-purchased/

 

SIGEP Asia | 16th – 18th June 2025 | Marina Bay Sands Expo & Convention Centre Co-located with Restaurant Asia, co-organized with Restaurant Association of Singapore, and Speciality Asia

Inaugural Panettone World Cup Asia Selection to be launched at SIGEP Asia, Restaurant Asia and Speciality Asia – Excellence in Foodservice, 18 July 2025 from 3pm-6pm

25 November 2024 Singapore –Ā Ā The Panettone World CupĀ is a renowned international event entirely dedicated to a leavened baked product. It was created to celebrate the history and processing of the Panettone – an artisanal product created from the management and use of a mother yeast, capable of crossing the borders of its Italian origin to establish itself on the world pastry scene.

Giuseppe Piffaretti

The patron of the event is Maestro Giuseppe Piffaretti. The first edition took place in Lugano in November 2019, the second in November 2021 and the third in Milan in November 2022. The latest, fourth edition’s finals were recently held in Milan at the Palazzo Castiglioni on 10 NovemberĀ 2024.

In addition to the competition, the event promotes demos, tastings, and workshops to celebrate the history of the Panettone,Ā with the aim of making the excellence of artisanal Panettone known internationally by comparing the different cultures of chefs who prepare this dessert by starting exclusively from a sourdough starter yeast.

The journey began with two years of national selections in the various countries and ended in Milan for the finals, where 24 pastry chefs competed for the Traditional Panettone category and 18 pastry chefs in the Chocolate Panettone category. The 2024 finalists came from Europe, Asia, Latin America, the United States and Australia.Ā 

THE PANETTONE WORLD CUP ASIA SELECTION

In 2025, theĀ First Panettone World Cup Asian Selection, will be hosted duringĀ SIGEP Asia, Restaurant Asia & Speciality Asia 2025Ā onĀ Friday, 18 JulyĀ from 3pm to 6pm on the main stage as part of the Event Programme. The Overall Programme will also feature demonstrations and masterclasses by renowned local and international celebrity chefs from the Bakery, Pastry, and the Gelato sectors, curated especially for professional, trade and all audiences keen to learn more.

The staging of theĀ First Panettone World Cup Asian SelectionĀ will be a great opportunity for bakers and pastry professionals coming from across ASEAN and APAC to witness candidates from Singapore, China, India, Malaysia, the Philippines and other ASEAN countries, challenging their peers to clinch the title of the best Panettone Artisan in Asia.

Giuseppe Piffaretti, founder of Coppa del Mondo del Panettone, ā€œWe are very happy to organise the first selection in Asia with the collaboration of Sigep Asia and open the participation to new countries that love Panettone, a sweet that has increasingly crossed the Italian borders to conquer the world.ā€

Registration is open at the link https://docs.google.com/forms/d/e/1FAIpQLSdkVBg3bi8TbLlOvV-cOAEj49dzTHO7UzwnCysGzNqGO4LZNQ/viewform

 

A Spectacular Triumph of World-Class Talent and Sustainability at Milestone Production’s Earth Symphony – Green Cirque Fest 2024

Kuala Lumpur, Malaysia – The recentĀ Earth Symphony – Green Cirque Fest 2024Ā concluded with resounding success. Held at the Sunway Lagoon Amphitheatre from November 23 to November 24, the festival brought together a dazzling array of world-class performances and pioneering sustainable practices, setting a new standard for events in Southeast Asia.

A Celebration of First-Class Bedazzling Talents

Throughout the two-day festival, attendees were enthralled by the breathtaking artistry of internationally acclaimed performers, each bringing exceptional credentials and unmatched talent to the stage. From former Cirque du Soleil stars who have captivated audiences on global stages to a finalist from the prestigious Asia’s Got Talent, Milestone proudly assembled a stellar lineup of world-class performers who exemplify the very pinnacle of cirque arts.

Senayt Asefa from the UK

The festival’s highlights included the spellbinding choreography ofĀ UniCircle Flow from Japan, a globally celebrated troupe known for their precision and innovative performances that have garnered widespread acclaim. Audiences were left in awe by the astonishing contortionist feats ofĀ Senayt Asefa from the UK, a performer renowned for her extraordinary flexibility and grace, and the emotionally charged aerial artistry of theĀ Power Duo from the Philippines, whose performances combine strength, elegance, and storytelling.

Viva Circus

Adding to the spectacle was Malaysia’s very ownĀ Viva Circus, an award-winning modern physical arts performance troupe celebrated for their groundbreaking approach to contemporary cirque arts. Together, these extraordinary talents showcased a dazzling display of skill, passion, and creativity, leaving audiences spellbound and redefining the boundaries of live performance.

Viva Circus

ā€œWe are thrilled to be here in Malaysia for the first time and to see such an incredible audience who truly appreciate our art and what we do. The overwhelming support and energy we felt from the crowd when we stepped onstage was unforgettable – we can’t wait to return!ā€ shared Takada from UniCircle Flow.

Viva Circus

Heartwarming Moments: Families, Generations, and Learning

The festival became a cherished memory for many families, with happy faces everywhere. Attendees shared heartwarming bonding moments, some even spanning three generations as grandparents, parents, and children enjoyed the magical performances together.

Beyond entertainment, the festival was a source of informative insights, teaching audiences about sustainability. Many came prepared to contribute, bringing items for recycling and carpooling to reduce their carbon footprint. The eco-friendly artisan bazaar left a lasting impression, showcasing innovative, sustainable crafts and products that inspired visitors to adopt greener habits.

A Commitment to Sustainability: Green Practices in Action

The festival’s dedication to sustainability was evident in every aspect of its production. Energy-efficient LED lighting illuminated the stage, complemented by multimedia graphics as a dynamic and visually stunning backdrop, reducing the reliance on traditional printed materials. Additionally, the organizers prioritized natural ventilation over air conditioning, significantly lowering energy usage while providing a comfortable and eco-friendly environment for attendees.

The Green Bazaar buzzed with energy, offering a colourful showcase of eco-friendly products and locally sourced treasures. Attendees wholeheartedly embraced the festival’s sustainability ethos by bringing their own reusable bags, reducing single-use plastics, and learning the importance of waste segregation. They enthusiastically supported local vendors whose products and businesses reflected a strong commitment to sustainable practices, turning simple purchases into meaningful contributions to a greener future.

A Call to Action Towards Artistic Advocacy

Dato Grace Lee, Show Producer and Managing Director of Milestone Production, expressed her gratitude for the overwhelming support from the crowd, stating: ā€œWe are thrilled with the success of the Green Cirque Fest. It was not just an event, but a movement we can be a part of for a more sustainable future. We hope everyone who attended leaves inspired to make a difference.ā€

The event’s message resonated deeply with attendees, especially children, who were inspired by the powerful storyline of loving and protecting planet Earth. For many, the experience ignited a lifelong passion for sustainability and performing arts, blending entertainment with education in a meaningful way.

The Earth Symphony – Green Cirque Fest 2024 was more than just a festival; it was a powerful blend of art, advocacy, and action, celebrating the beauty of our planet while committing to its protection. As the curtains close on this extraordinary event, the message is clear: together, we can make a difference.

About Milestone Production

Established in 2003, Milestone Production is one of the region’s leading global show production companies that provides unparalleled live entertainment experiences. We aim to cultivate an appreciation of the performing arts in the area by bringing in internationally acclaimed West End and Broadway productions to Malaysia and to the rest of South East Asia, namely ā€œMamma Mia The Musicalā€, ā€œThe Mousetrapā€, the multi-award winning

Broadway production ā€œJersey Boysā€, ā€œThriller Liveā€, ā€œSaturday Night Feverā€, ā€œPotted Potterā€, ā€œDr. Bubble With Milkshakeā€, ā€œOne Man Star Wars Trilogyā€, ā€œDr. Balloon’s Science Adventureā€, ā€œRumour Has It – Adele – Her Life And Songsā€, the iconic ā€œAn Evening With The Phantom Of The Operaā€, ā€œRemembering Whitney – The Greatest Love Of Allā€, ā€œYannick Bovy Celebrates 100 Years Of Nat King Coleā€, ā€œMadagascar The Musicalā€, ā€œConcert of The Champion – Long Live The Queenā€, ā€œSimply The Best Concert – Celebrating Tinaā€ and ā€œEarth Wind & Fire Experience by AL Mckay Allstar.

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