HeinekenĀ® Brings Real Connections Back to the Festive Season
Celebrations Are Best When Your Phones Take a Rest
KUALA LUMPUR, 28th November 2024 ā As the festive season draws near, HeinekenĀ® encourages everyone to step away from screens and embrace authentic moments. With the message Celebrations Are Best When Your Phones Take a Rest, HeinekenĀ® is inviting people to put their phones down and fully connect with friends and loved ones.
Earlier this year, HeinekenĀ® launched a global campaign centered around the Boring Phone. This campaign champions the central idea of ādisconnecting to reconnect,ā and highlights the joy of real-life connections over digital interactions ā keeping it āboringā online to focus on meaningful moments with friends, places, and experiences offline.Ā
Kicking off the festive season on 18th November, HeinekenĀ® Malaysia brings this message to life with its āCelebrate Boringā campaign, which unfolds through a series of engaging global brand films, followed by digital activations and on-the-ground experiences designed to inspire Malaysians to swap screen time for face-to-face connections.

From 6th December, the excitement shifts online with the playful āHeinekenĀ® 404 Boring Memeā challengeāencouraging consumers to take a break from endless scrolling and engage the real world this holiday season. To join, repost the meme on your Instagram Stories, tag @HeinekenMY and stand to win exclusive passes to HeinekenĀ® Boring Social Parties happening this December.Ā

These exclusive social parties, specially curated with Saturday Selects and Motherchuckers, are the ultimate way to celebrate Christmas and New Yearās Eve. Guests can safely stow their phones at these phone-free parties and enjoy immersive experiences, feel-good vibes and curated activities with a refreshing HeinekenĀ®, fostering real connections without digital distractions.

Phones Off, Night On!
From December 2024 to January 2025, HeinekenĀ® will expand this experience to pubs and bars nationwide with āPhones Off, Night Onā activations. At these venues, patrons can safely lock away their phones in HeinekenĀ® Phone Lockers in exchange for a refreshing HeinekenĀ®, turning screen time into quality facetime.

Win the Exclusive HeinekenĀ® Boring Phone
As part of a nationwide contest, HeinekenĀ® fans can also win the exclusive HeinekenĀ® Boring Phone, developed with Boston-based streetwear curator Bodega.Ā
This limited edition minimalist phone is stripped of social media and HD cameras, offering only calls and texts to remind us that sometimes, less is more.
To enter, purchase a set or bucket of HeinekenĀ® or two cans of HeinekenĀ® 0.0 at participating bars. Winners can then trade digital distractions for a one-of-a-kind device designed to promote true connections.
Joyce Lim, Marketing Manager ā Premium at Heineken Malaysia Berhad, highlights the campaignās relevance in todayās digital age: āHeinekenĀ® believes that life tastes better when experienced in the moment. In a world filled with constant notifications, itās crucial to unplug and engage with those around us. Especially for Gen Z and Millennials, who increasingly realise that life is best experienced in the moment. The campaign tagline, Celebrations Are Best When Your Phones Take a Rest, is not just asking people to look up from their phones; it is a reminder to be fully present and savour refreshing experiences with HeinekenĀ®.ā
To join the online challenge, learn more about winning a HeinekenĀ® Boring Phone or find the Phones Off, Night On activations, visit https://www.heineken.com/my/en/campaigns/festive Stay updated on HeinekenĀ®ās latest happenings on Instagram (@Heinekenmy) and Facebook (HeinekenMYS).
HeinekenĀ® and all these happenings are strictly for non-Muslims aged 21 and above. We’re all about being responsible ā when you drive, never drink. Please #EnjoyResponsibly.