Unilever Thailand has introduced a new Knorr Cup Jok with a customisable spice level, featuring a separate mala sauce sachet. By incorporating a customisable spice level, Knorr has brought a familiar concept from instant noodles to the instant porridge category.
Unilever has also released two new instant mashed potato in cheese and chicken flavours for the local market.
Malaysia-based coffee chain Koppiku has unveiled its latest Matcha Dreams to satisfy every matcha lover.
The zesty Ginger-Calamansi Matcha is a refreshing blend with a warm hint of ginger to keep things exciting. One can also indulge in the tropical, creamy goodness of Mango Coconut Matcha, which is a paradise in a cup. Dirty Matcha brings bold, earthy flavors that pack an energizing punch.
Matcha Dreams is available now at all Koppiku outlets in Malaysia.
In another development, Koppiku has opened new outlets at:
Mamee Monster has teamed up with Hello Kitty to create a limited-edition family pack. The snack company is using the same strategy used in previous compaigns to intrigue consumers with mystery flavours. This rare Lychee Berry flavour is only available in 30% of the packs. This strategic move aims to encourage more purchases. The collaboration is available in Malaysia and Singapore.
Tealive has unveiled its latest K-Coffee with an event on LG2, Orange Atrium, Sunway Pyramid from 30 Oct – 3 Nov 2024. The K-Coffee range comprises the following drinks:
The event also featured the oppa-approved Spanish Latte. By associating its coffee offerings with Korean culture, Tealive aims to appeal to younger consumers who are drawn to K-pop and K-drama.
Prochiz, the cheese brand under Indonesia’s Garudafood, has collaborated with the Dutch bakery ingredients manufacturer Zeelandia to launch Cheese Filling and Cheddar Cheese for B2B applications.
Cheese Filling: Creamy and heat-resistant cheese filling, perfect for all kinds of pastries and bakery products, from bread and puffs to cookies.
Cheddar Cheese: A rich and distinctive cheese flavor, perfect for a delicious cheesy touch in every bite.
Coca-Cola Thailand has expanded its Schweppes range with the launch of Schweppes Zero Sugar Blood Orange Tubtim. This new flavour joins the existing lineup of Manao Soda, Blueberry Lemon, and Mandarin Yuzu, offering consumers more zero-sugar, sophisticated soda options.
The beverage giant is expanding the range of premium drink mixers to cater to consumers who want more flavourful zero-sugar drinks for different social settings. This is in line with Schweppes’ new “Born Social” campaign, which encourages people to live it up as they were born to be social.
CHAGEE Malaysia has launched its latest CHAGEE Gardenia Green Tea Series, featuring two delightful options infused with gardenia flower infused with gardenia flower. The range features the fragrant floral aroma of gardenia with a hint of sweetness, balanced by a refreshing, organic green tea base. Both Gardenia Green Milk Tea and Gardenia Green Tea are available from 30 October 2024.
Zhe Jiang Li Zi Yuan Food Co Ltd (浙江李子园食品股份有限公司), a maker of milk-based beverages in China, has recently announced it has succesfully shipped 30 tonnes of its Li Zi Yuan sweet milk drinks to Thailand. The shipment marks the expansion of Li Zi Yuan into a key Southeast Asian market. The company added that it will continue to expand into Thailand, Myanmar and Laos.
Li Zi Yuan’s sweet milk drink has been a nostalgic favorite for generations, particularly among consumers in eastern China. Traditionally enjoyed as a breakfast beverage, it targets a demographic aged 10 to 30. However, with the increasing trend towards healthier options, the brand faces significant competition.
Expanding into Southeast Asia presents challenges for Li Zi Yuan. While the brand lacks the celebrity endorsement and recognition enjoyed by Yili’s Ambrosial, made popular by the TV variety show Keep Running, it can leverage its affordability and unique product offerings to attract a younger demographic, particularly school children. To further appeal to this target market, the company should consider reducing the size and cost of its PET bottles.
Beverage and dairy brands are increasingly targeting pet owners. Mengniu’s Shiny Meadow Milk, for instance, has partnered with the Beijing Aita Animal Protection Foundation (北京爱它动物保护公益基金会) to launch a cat-themed milk product. The foundation is the first public welfare foundation dedicated to animal protection in China. The packaging features cat paw prints, and a portion of the proceeds is donated to the foundation to help stray cats find new homes.
Mengniu’s Shiny Meadow Milk serves as an example of how brands can leverage the growing pet ownership trend. As birth rates decline and pet ownership increases, brands can tap into this passionate consumer segment by creating pet-themed products and marketing campaigns.
URC has tapped into the popularity of Indonesian cuisine with its latest Piattos flavour, Seblak. Piattos is a hexagonal shaped fabricated potato snack that comes with various flavours.
The new Seblak flavour is inspired by the Sundanese savoury and spicy dish, originating from the Sundanese region in West Java. Seblak is made of wet kurupuk (traditional Indonesian crackers) cooked with protein sources in spicy sauce. The company has partnered with popular YouTuber Tanboy Kun to promote the new product.
