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Gong Cha Malaysia celebrates with Rose to Independence series.

Gong Cha Malaysia has teamed up with local illustrator @sembangsembang for its new Rose to Independence series.

The series comprise the following drinks:

  • Bandung Milk Tea with Pearl
  • Milk Tea Smoothie with Bandung Milk Foam
  • Rose Lemonade with Basil Seeds

Available now at all Gong Cha outlets, while stocks last.

Dairy Queen Thailand celebrates Mother’s Day with My Mommy ATM DQ ice cream cake

Dairy Queen Thailand launched My Mommy ATM DQ ice cream cake to celebrate Mother’s Day. The cake is adorned with chocolate banknotes to make mothers feel rich and loved. For THB 399, My Mommy ATM DQ came in two different banknote designs. 

Dairy Queen has also unveiled the latest Belgium Chocolate series for chocolate lovers. 

Hard Mountain Dew debuts in the Philippines

PepsiCo has launched Hard Mountain Dew in the Philippines as the brand’s first ready-to-drink alcoholic beverage in the country. “Hard Mountain Dew’s bold flavours bring fun back into the lives of busy adults who want a responsible way to go from work to play,” said Nitin Bhandari, Sr. Director and General Manager, Philippines, Malaysia, Singapore.

Starting August 15, 2024, Hard Mountain Dew will be available in 330ml single-serve cans and 4-pack bundles at major supermarkets, convenience stores, pubs, and bars in key select cities in two bold flavours: Original and Beach Blast. It has an ABV of 5%.

7UP Vietnam promotes mixology

7UP Vietnam has a launched a new campaign Mix 7UP, let’s party to encourage consumers to be creative with their 7UP.

Mixology has become increasingly crucial for carbonated soft drink marketing to enhance consumers experience. Mixology allows for experimentation and creativity, offering consumers a unique and personalised beverage experience.

Moreover, mixology-focused campaigns can generate significant social media buzz and user-generated content.

ZUS Coffee launches limited edition #WakeUpForGaza cup sleeve

ZUS Coffee has up the game by showing solidarity with the Palestine causes by launching a limited edition #WakeUpForGaza cup sleeve available with all handcrafted drinks starting 15 August 2024. Consumers are encouraged to share and tag ZUS Coffee to help spread the message around the world.

In addition to the cup sleeve, ZUS Coffee has added a new donation feature on ZUS App. All donations will be channelled through MAPIM : Malaysian Consultative Council for Islamic Organization to provide essential necessities in Gaza and support local communities.

Malaysian food and beverage companies must be attuned to evolving consumer sentiments and tailor their marketing efforts accordingly.

 

Masan expands self-heating meals with the latest restaurant-quality offering

Masan is promoting the concept of self-heating meals with the recent launch of two restaurant-quality self-heating meals: Teriyaki Salmon Rice and Beef & Mushroom Stew with Ponzu Sauce Rice.

Consumers can easily prepare this restaurant-quality meal in 15 minutes with just plain water through the self-cooking mechanism. Omachi Restaurant is free from preservatives and retains the natural flavour of premium ingredients.

Omachi, one of Vietnam’s leading consumer packaged food brands, is actively popularising the convenient self-heating meal format for consumption anywhere and anytime.

 

 

Masan debuts Wake-up Coffee Freeze-Dried Instant Coffee

Vietnam’s Masan has recently launched Wake-up Coffee Freeze-Dried Instant Coffee. The new Wake-Up Viên Cà Phê Hòa Tan Sấy Thăng Hoa highlights the emerging trend of freeze-dried instant coffee in a capsule format, which is already quite popular in China. Consumers can make their own coffee in three seconds with this convenient but premium capsule format.

We have also seen a few players in Malaysia embracing the capsule format for coffee. The cost of production will likely be higher as companies need to purchase the freeze-dried instant coffee from China unless they have their own production facilities locally.

Be More, Explore More with Garmin at Three Years Old Café

Join us from August 17 for exclusive activities and indulge in a special wellness menu
available for a month at Garmin’s ‘Be More’ Pop-Up Wellness Space.

What to expect: Garmin Malaysia is set to bring a taste of health and wellness to Malaysians at its ‘Be More’ Pop-up, a special collaboration with Three Years Old Cafe, content creator and nutritionist Zhi Ling, local jewellery brand Psyndrome and Moom Health. Mark your calendars for a month of health, creativity, and wellness focused experiences, while savouring a healthy menu and capturing stunning photos around
the cafe!

In this lifestyle pop-up, Garmin aims to inspire visitors to beat their yesterday and be motivated to be more in everything they do, especially when it comes to taking charge of their health. Visitors can also get an up-close look at Garmin’s wellness range that can offer accurate health and fitness tracking for users to achieve their best selves.

From 17 August to 16 September 2024:

Exclusive Set Meal & Special Drink: Enjoy a special set menu crafted by nutritionist Zhi Ling and a unique beverage fueled by Moom Health’s Hydr-Aid.

  • Garmin x Three Years Old x Zhi Ling set menu: Salted Olive Cream Cheese Chicken Sandwich and Tropical Berry Cooler. The menu set can be purchased at Three Years Old at only RM42.
  • Garmin x Three Years Old x Moom Health special drink: Electro Squeeze, a refreshing squeeze that is fueled with Moom’s latest product Hydr-aid, an electrolyte drink mix designed for overall recovery and hydration. Available till 16 September, exclusively at Three Years Old cafe and priced at RM17.

Interactive Corners:

  • Explore  More – Explore Garmin’s wellness corners,  interactive photo corners, and get to know the wellness watch range for the Lily 2, Venu 3 series and vívoactive 5.
  • Photo corners  – Spot us around the cafe corners and take a selfie or a group and post it on Instagram to win weekly Garmin exclusive merchandise. Don’t forget to tag @garminmalaysia and @_threeyearsold) and hashtag #GarminBeMorePopUp.

Join in the one-day exclusive activities on 17 August only:

  • Nutrition Talk with Zhi Ling: Gain insights from Zhi Ling during her nutrition talk happening at 12.00 noon. Discover her special menu and learn how to use nutrition in your diet for a healthier lifestyle. This session is open to everyone, just drop by!
  • Photo Booth Fun: Take a selfie or a group with a Post-It concept printed out photostrips, allowing you to personalise and design your own photostrip. All these are free!

Where: Three Years Old Cafe, 1, Jalan Sin Chew Kee, Bukit Bintang, 50150 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Be a part of a rewarding experience that fuses wellness with style, and take the next step towards a healthier, more inspired you! To keep updated, check out Garmin Malaysia Instagram page.

Enjoy the nutritional goodness of NUTRISOY’s Superfoods range this World Plant Milk Day

Photo Credits: F&N Foods

NUTRISOY Fresh Soya Milk with no added preservatives has a wide selection packed with superfoods like almonds, purple rice, oats, and quinoa for a nutritious boost and elevated soya milk experience

Singapore, 16 August 2024  – Celebrated annually on August 22, World Plant Milk Day spotlights the benefits of plant-based nutrition for health and the environment, raises awareness about the variety and nutritional value of plant-derived milk that caters to different dietary needs, and highlights the importance of consuming essential nutrients like calcium and protein, which are primarily found in animal products. 

As the body ages, it needs more protein to retain muscle mass and to manage body functions. The need for protein actually increases by about 50%1. Therefore, it is crucial to incorporate the right plant-based option into daily diet requirements to ensure that nutritional needs are met. Soya bean stands out as one of the few complete plants protein2, making soya milk the superior plant-based milk option. 

According to a survey on plant-based food consumption in Singapore, about 75% of Singaporeans aged between 16 to 34 years have chosen plant-based alternatives to animal-based food products3. 

In keeping with this trend, NUTRISOY Fresh Soya Milk, a source of plant-based protein that is also high in calcium provides a nutritious boost with its Superfoods range. 

Protein, known as the building blocks of life that is indispensable for the cells, tissues, organs, muscles, antibodies, and hormones to carry out bodily functions4. It is essential for the repairing and building of body tissues, forming of blood cells and antibodies which help fight infections5. Made up of long chain amino acids, nine out of the 20 found in protein are essential amino acids which the body is unable to synthesise and can only be obtained from one’s daily diet6. 

Soya bean, found to be a good source of plant protein and calcium is the only plant source that contains all nine essential building blocks of protein, known as amino acids7. The soya bean is also classified as a low glycaemic index (GI) food due to the high protein and dietary fibre content8, making it the top alternative protein source for those who adopt a plant-based diet. 

Enriched with beneficial superfoods such as oats, quinoa, almonds, and purple rice, NUTRISOY offers an elevated range of soya milk that has boosted health benefits due to the array of important nutrients that work together to support overall well-being. 

According to scientific research journals, oats contain beta-glucans, which are components of dietary fibre that help reduce blood cholesterol and glucose9. Another superfood, quinoa, is recorded to accord potential health benefits and exceptional nutritional value. It contains a high concentration of protein – all essential amino acids that are highly bioavailable, unsaturated fatty acids, a low glycaemic index, vitamins, minerals, and other beneficial compounds10. 

Another all-time favourite superfood to many, the almond, is rich in monounsaturated fat, fibre, alpha-tocopherol, minerals such as magnesium and copper, and phytonutrients. Its favourable fat composition and fibre are reported to contribute to the cholesterol-reducing benefit when consumed11. Purple rice is recognised as a source of natural anthocyanin, which is one of the major antioxidant compounds that protect against cellular damage in plants and animals, including humans12. 

The wholesome and delicious range of vegan-friendly NUTRISOY products contains no added preservatives and is certified heart-friendly by the Singapore Heart Foundation. It carries the Healthier Choice Symbol accorded by the Health Promotion Board (HPB) and is halal-certified. 

Available at all leading supermarkets, hypermarkets, and convenience stores, NUTRISOY can be enjoyed chilled or warm, making it a versatile and top choice plant-based milk alternative. 

For more information, please visit www.nutrisoy.com.sg or https://sg.fnlife.com/dairies-chilled/soya.html 

Follow NutriSoy Singapore on Facebook or @nutrisoysingapore on Instagram for more updates. 

Product

Nutri-Grade

Recommended Selling Price per 946ml pack

NUTRISOY Fresh Soya Milk With Real Oats & Quinoa (Reduced Sugar)

 

B

S$2.98

NUTRISOY Fresh Soya Milk With Real Almonds (Reduced Sugar)

 

NUTRISOY Fresh Soya Milk With Real Purple Rice (Reduced Sugar)

 

Footnotes:

1.       Older Adults Need More Protein, HealthHub.sg, https://www.healthhub.sg/live-healthy/seniors-need-more-protein 

2.       Plant-based protein – A simple guide to getting enough, Colorado State University, https://www.chhs.colostate.edu/krnc/monthly-blog/plant-based-protein-a-simple-guide-to-getting-enough/#:~:text=Some%20plant%2Dbased%20proteins%20are,nuts%2C%20seeds%2C%20and%20soy 

3.       Share of respondents that have consumed plant-based food alternatives in Singapore as of February 2024, by age, Statista.com, https://www.statista.com/statistics/1076284/singapore-plant-based-food-consumers-by-age/#:~:text=According%20to%20a%20survey%20on,years%20old%2C%20with%2067%20percent. 

4.       What are proteins and what do they do?, Medlineplus, National Library of Medicine: https://medlineplus.gov/genetics/understanding/howgeneswork/protein/ 

5.       Protein and the Body, Oklahoma State University: https://extension.okstate.edu/fact-sheets/protein-and-the-body.html 

6.       Amino Acids, Medlineplus, National Library of Medicine: https://medlineplus.gov/ency/article/002222.htm 

7.       Soya Bean – The Unique Plant Protein, Healthhub.sg, https://www.healthhub.sg/live-healthy/190/soya_unique_plant_protein 

8.       Blair, R.M., Henley, E. and Tabor, A. (2006) ‘Soy foods have low glycemic and insulin response indices in normal weight subjects’, Nutrition Journal, 5(1). doi:10.1186/1475-2891-5-35. 

9.       Rasane P, Jha A, Sabikhi L, Kumar A, Unnikrishnan VS. Nutritional advantages of oats and opportunities for its processing as value added foods – a review. J Food Sci Technol. 2015 Feb;52(2):662-75. doi: 10.1007/s13197-013-1072-1. Epub 2013 Jun 25. PMID: 25694675; PMCID: PMC4325078. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4325078/ 

10.    Journal of Nutrition & Food Sciences, Quinoa (Chenopodium quinoa Willd), from Nutritional Value to PotentialHealth Benefits: An Integrative Review, Gordillo-Bastidas et al., J Nutr Food Sci 2016, 6:3, https://www.longdom.org/open-access/quinoa-chenopodium-quinoa-willd-from-nutritional-value-to-potential-health-benefits-an-integrative-review-2155-9600-1000497.pdf 

11.    Kamil A, Chen CY. Health benefits of almonds beyond cholesterol reduction. J Agric Food Chem. 2012 Jul 11;60(27):6694-702. doi: 10.1021/jf2044795. Epub 2012 Feb 17. PMID: 22296169. https://pubmed.ncbi.nlm.nih.gov/22296169/ 

12.    Yamuangmorn S, Prom-U-Thai C. The Potential of High-Anthocyanin Purple Rice as a Functional Ingredient in Human Health. Antioxidants (Basel). 2021 May 24;10(6):833. doi: 10.3390/antiox10060833. PMID: 34073767; PMCID: PMC8225073. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8225073/

Putrajaya Chilli Farm is the latest farm to join the Nestlé Chilli Club programme

Image credit: Minimeinsights.com

The Putrajaya Chilli Farm is the latest farm to join the Nestlé Chilli Club programme and is a collaboration between Nestlé Products Sdn Bhd and Pertubuhan Peladang Kawasan Kuala Langat (PPK Kuala Langat).

Putrajaya Chilli Farm. Image credit: Minimeinsights.com

Sitting on 10 acres of land with a production capacity of 80 tonnes of chilli each season, the Putrajaya Chilli Farm is the largest farm registered with the Nestlé Chilli Club to date.

Image credit: Minimeinsights.com

The farm is currently tended to by 20 local farmers, approximately half of whom just started their first season of chilli farming, while the other half are in their second farming season.

Image credit: Minimeinsights.com

The farm employs precision agriculture and standardises the amount of water delivered to each chilli plant, reducing water wastage by 50% as compared to usual water sprays.

Chilli freshness is ensured as the chillies are sent to the factory for processing within 72 hours upon destalking.

Saimah Binti Abdullah, First season chilli farmer. Image credit: Minimeinsights.com

Nestlé Chilli Club farmers

(from left to right): Mohd Sadi Abdul Rahman, Mokhtar Bin M Lani, Saimah Binti Abdullah, Ahmad Irfan Bin Jauharrasyif. Image credit: Minimeinsights.com

Ahmad Irfan Bin Jauharrasyif, 22, Second season chilli farmer

He is into his second season of chili farming with the Nestlé Chilli Club. His interest in farming started at a young age, and the prospect of obtaining a stable income spurred him to pursue chilli farming. He is happy to be contributing to the quality ingredients that goes into the making of MAGGI Chilli Sauce.

Saimah Binti Abdullah, 65, First season chilli farmer

Saimah is a retired single mum with no prior farming experience. Living nearby the Putrajaya Chilli Farm, her curiosity in the farm’s abundant and fresh chilli produce led to her foray in chilli farming. She hopes to continue partnering the Nestlé Chilli Club to generate a steady source of income for her family.

Mohd Sadi Abdul Rahman, 45, Second season chilli farmer

Mohd Said hails from Semporna, Sabah but now lives in Putrajaya with his wife and four children. He ventured into chilli farming in 2023 as this was aligned with his interest as well as his desire to increase his income. He aspires to be a successful farmer, knowing that his chillies are being used to produce MAGGI Chilli Sauce.

Mokhtar Bin M Lani, 63, Second season chilli farmer

Mokhtar is a retired former bus driver who started large scale chilli farming with the Nestlé Chilli Club. He took up chilli farming to support his handicapped wife who requires regular treatment for her condition. He aspires to mentor new chilli farmers with the experience that he has gleaned.

About The Nestlé Chilli Club (NCC)

The Nestlé Chilli Club (NCC) was established in 1995 to support local chilli farmers’ business growth, uplift their livelihoods, and ensure a responsibly-sourced supply of fresh chillies for the production of MAGGI Chilli Sauce.

The NCC collaborates with the local chilli farmers through a contract farming scheme between Nestlé Agricultural Services Department and local farmers’ association boards, Pertubuhan Peladang Kawasan Bukit Awang (PPK Bukit Awang) and Pertubuhan Peladang Kawasan Kuala Langat (PPK Kuala Langat). The contract farming scheme protects the farmers’ livelihoods by offering a sell-back price throughout the contract period that is not impacted by the open market price.

Over the years, the NCC has expanded from its roots in Kelantan to other parts of the country including Terengganu and more recently, Selangor.

Since 1995, the NCC programme has uplifted over 105 local farmers. The programme currently partners with 70 local farmers across Kelantan, Terengganu and Selangor.

About MAGGI Chilli Sauces

In 1969, the familiar MAGGI red sauces – Tomato Ketchup and Chilli Sauce were first produced and bottled in Malaysia. For many generations, MAGGI Chilli Sauce has won the hearts and tastebuds of Malaysians with its fresh, “pedas-pedas manis” taste.

MAGGI Chilli Sauce is made with the goodness of the freshest, highest quality chillies. Approximately 60% of fresh chillies used in the production of MAGGI Chilli Sauce are sourced from the Nestlé Chilli Club farms around Malaysia.

In order to ensure that consumers enjoy the most delicious product possible, fresh chillies from the local farms are sent to the factory within 72 hours after being destalked for optimal freshness. By sourcing from local farmers, the time required to transport the fresh chillies to the factory is reduced compared to internationally imported ones.

 

 

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