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Kopi Turkish offers an invigorating sensory journey

PT Mayora Indah Tbk has launched Kopi Turkish in Indonesia. The company describes the latest innovation as the “first roasted black coffee in Indonesia with the distinctive taste and aroma of Turkish roasted coffee. Its grounds settle quickly, making it convenient—just brew and enjoy.”

In Turkish coffee culture, the fine grounds that settle at the bottom of the cup are meant to remain undisturbed rather than consumed. While Turkish coffee may be a fresh experience, it’s not entirely unfamiliar, as Indonesia has Kopi Tubruk—a traditional Indonesian coffee celebrated for its bold and unfiltered brewing method. Since it is prepared without filtration, the coffee grounds collect at the bottom, forming a thick sediment akin to the dregs found in Turkish coffee.

Kopi Turkish offers an exotic twist on traditional Indonesian coffee brewing, giving marketers the chance to invigorate the segment with the thrill of a sensory journey through rich, globally inspired flavours.

Key takeaways: Turkish coffee

FNB ASEAN 2025: A Premier Food & Beverage Exhibition in Southeast Asia

The ASEAN Food & Beverage Exhibition (FNB ASEAN), scheduled from September 2 to 4, 2025, at the IMPACT Exhibition Center in Bangkok, Thailand. The expo is set to be a landmark event for the food and beverage industry in Southeast Asia.

This annual exhibition not only serves as a platform for businesses to showcase their latest products and innovations but also offers a unique opportunity to explore market trends and establish valuable industry connections.

Diverse Product Showcase

With an impressive lineup of food and beverage categories, FNB ASEAN 2025 will feature ready-to-eat meals, beverages, coffee, tea, dairy products, sweets, snacks, baked goods, coconut products, nuts, rice, noodles, pasta, health food, green food, organic food, canned food, frozen food, vending machines&service, and more.

This extensive variety reflects the exhibition’s commitment to meeting the diverse tastes and demands of consumers across the region.

Industry Forum and Insights

In addition to the product showcases, FNB ASEAN 2025 will host an industry leader conference. The conference will bring together industry experts, thought leaders, and professionals to discuss the latest trends, market insights, and innovations in the food and beverage sector.

Participants will have the opportunity to gain valuable knowledge, share expertise, and engage in meaningful conversations that can drive business growth and industry advancement.

Strategic Location and Market Access

Bangkok, Thailand, serves as the perfect venue for FNB ASEAN 2025. As a strategic center in Southeast Asia, it provides a convenient channel for consumers from many countries to explore the market. The exhibition leverages Thailand’s central location and well-developed infrastructure to facilitate business interactions and partnerships, making it easier for exhibitors and visitors to connect and conduct business.

Expected Participation

FNB ASEAN 2025 is anticipated to attract over 200 exhibitors and 10,000 visitors, reflecting its growing influence and appeal within the industry. With such a large turnout expected, the exhibition provides an unparalleled platform for businesses to enhance brand visibility, expand their networks, and explore new market opportunities.

Support for Exhibitors and Visitors

The organizers have confirmed that booth reservations and visitor registration are now open. For more details or to register, visit the official website at https://www.aseanfnb.com/.

FNB ASEAN 2025 promises to be an unmissable event for anyone involved in the food and beverage sector. With its diverse product showcase, insightful industry forums, strategic location, and substantial participation, it offers a comprehensive platform for business growth and market expansion. Mark your calendars and join us in Bangkok to be part of this exciting industry gathering!

 

 

The Rise of Keluang Man Fever, Story, Spirit and Wonda Coffee Brings Nostalgia, Laughs, and Non-Stop Thrills

Back Row, Left to Right: Amy Gan, Vice President of Marketing, Etika; Dato' Azmir Saifuddin Bin Mutalib (3rd From Left), Chief Executive Officer of FINAS; Amelia Henderson; Shweta Sekhon; Anwar Beeg Moghal; Shahrol Shiro; Remy Ishak; Santharuban Thurai Sundaram, CEO of Etika Group of Companies for Malaysia, Singapore, Brunei & Exports (Halal); YM Raja Jastina Raja Arshad, Executive Producer of Keluang Man & Head of Astro Shaw; Mr Nas Muammar Zar; Euan Smith, Chief Executive Officer, Astro; Sham Sunder Binwani (6th from Right); Halim Othman (5th from Right); Agnes Rosario, Director of Content, Astro; Razuan Rosli (2nd from Right). First Row, Left to Right: AG Hafiz (3rd from Left); Dennis Yin; Umar Shakur; Danish Zamri; Anwari Ashraf, Director of Keluang Man; Datuk Rosyam Nor.

A new chapter begins for Malaysia’s first original superhero, following a nationwide wave of excitement built with Wonda Coffee.

22 May 2025, Putrajaya – The much-anticipated cinematic debut of the iconic KELUANG MAN is set to make waves as it hits 154 cinemas across Malaysia and Brunei starting 29 May 2025. Keluang Man brings a fresh and exhilarating twist to the superhero genre, breaking away from the norm with a story that’s both unique and entertaining. At its core is Keluang Man himself — a character full of fun, cheeky, and unpredictable humour that’s sure to delight audiences of all ages.

Raising the bar for local storytelling, the 132-minute feature masterfully blends high-octane action sequences, emotional depth, and uniquely Malaysian elements, creating a gripping and energetic cinematic journey. More than just entertainment, Keluang Man ignites a sense of national pride as Malaysia’s original superhero makes his big-screen debut. This movie also marks the beginning of the Astro Shaw Cinematic Universe.

A live-action adaptation of the beloved 1990s animated series that became a national phenomenon, Keluang Man is produced by the powerhouse Astro Shaw, in collaboration with GSC, Idea River Run, and strategic partner Wonda Coffee, alongside production house Pasal Productions.

The film features a stellar cast led by Nas Muammar Zar, Dato’ Remy Ishak, Datuk Rosyam Nor, Shweta Sekhon, Anwaar Beg Moghal, Halim Othman, Amelia Henderson, Sham Sunder, and Dennis Yin. Fans will also be thrilled by special appearances from Mierul Aiman, Nadhir Nasar, Fazzoq Muqris, Daniella Sya, Wahid Senario, Azlee Senario, Delimawati, A Galak, AG Hafiz, Razzuan Rosli, and many more.

Directed by Anwari Ashraf, the creative mind behind the Polis Evo film trilogy and hit dramas like Projek: High Council and Projek: Anchor SPM, Keluang Man marks his directorial debut in feature films. Anwari also serves as the screenwriter, bringing his sharp storytelling to breathe new life into this legendary IP.

Head of Astro Shaw and Keluang Man’s Executive Producer, Raja Jastina Raja Arshad, shared, “Keluang Man is Malaysia’s first original superhero, and we are fully aware that bringing this iconic IP back to the big screen carries a great responsibility. This is not a remake, this film reimagines a beloved national icon, brought to life under the creative direction of Anwari Ashraf.

This film was not without its challenges. The expectations from fans and audiences are very high, and we embrace this challenge with full commitment and respect for the legacy of a character that has become part of our local pop culture. We want to ensure that Keluang Man not only remains relevant to its loyal fans but also makes a profound impact on the new generation.

This is Malaysia’s first postmodern film – a piece of work that acknowledges the works that inspired it through homage and reference. The production of the Keluang Man film, from pre- to post-production, involves 100% of creative talents from Malaysia. More than 1,000 local creative professionals from visuals, audio, CGI, to VFX, all made here in our homeland. Through Keluang Man, we present a fresh cinematic world — a combination of fantasy and reality that none of us has seen before. Everyone gave everything they had with resources, time, and passion available to us.

We sincerely hope that this film will offer an entertaining and meaningful experience to audiences while also igniting a sense of pride in our very own local superhero. With that, we warmly invite everyone to support and enjoy Keluang Man at the cinemas — kita enjoi.”

Amy Gan, Vice President of Marketing at Etika, shared, “Wonda Coffee has always believed in celebrating everyday heroes: those who rise, grind, and inspire with quiet determination. That’s why partnering with Keluang Man felt like a natural fit. As Malaysia’s first original superhero, he represents resilience, humour, and heart, values that mirror Wonda’s own journey in becoming a household name throughout Malaysia. Through this collaboration, we wanted to bring Wonda beyond the shelf and into the cultural spotlight, reminding Malaysians that our local icons are worth celebrating, just like our homegrown coffee.”

She added, “The response has been nothing short of phenomenal — from the overwhelming demand for our Keluang Man can series to the thousands who turned up for the Fun Run. It’s shown us that Malaysians love good coffee and seeing their stories brought to life in new and exciting ways. Tonight’s premiere is the culmination of that momentum, and we’re honoured that Wonda could help spark this nationwide wave of nostalgia and celebration.”

The collaboration between Wonda Coffee and Keluang Man has become one of the most
recognisable pairings in recent memory, blending pop culture nostalgia with everyday familiarity. From the shelves of convenience stores to the streets of the Fun Run, Wonda’s
presence has grown alongside the excitement for the film, tapping into a shared sense of pride for homegrown icons. With over 2 million cans of Wonda Kopi Kluang sold to date, the partnership has struck a chord with audiences eager to see local favourites reimagined in bold, modern ways. The gala premiere adds a new layer to this journey, uniting film, flavour, and fandom under one roof — all in celebration of a superhero that continues to surprise and resonate.

Director of Keluang Man, Anwari Ashraf, said, “Keluang Man is a love letter to the generation that grew up in the 1990s—a generation full of spirit and values that remain relevant to this day. I believe many have been eagerly waiting to see Malaysia’s first original superhero brought to life in a live-action version. My entire production team and I have given our full commitment to making this film a reality. I deeply appreciate the crew, cast, and fans of this work who have trusted me to lead the film throughout its journey.

This film is not just an entertainment project, but a heartfelt effort to honour Malaysia’s pop culture heritage that once defined an era and created lasting memories. From pre-production to post-production, Keluang Man was brought to life entirely by Malaysian creative professionals. I hope audiences will embrace this film and help reignite the spirit of the superhero Keluang Man, so that his legacy can be passed down from one generation to the next.”

Keluang Man follows Borhan, a psychiatric patient who regularly escapes his asylum to roam the night. But when his treacherous past returns to haunt him, the man with dissociative schizophrenia embarks on a vengeful path, unaware that this journey will transform him into the vigilante hero: Keluang Man.

Adding to the nostalgic experience, the film features a revamped version of the original Keluang Man theme song, reimagined by Krisya and S.O.G. Fans can also expect throwback hits from the 2000s like “Tragedi Oktober,” “Sha Na Na,” “Terhangat Di Pasaran,” and more, turning the cinema into a sing-along experience full of energy and fond memories.

Tickets for Keluang Man will be available for purchase starting 21st May, at cinemas
nationwide. Don’t miss the sneak preview screening on 28 May, one day ahead of the official release.

Join the Keluang Man nationwide tour on 31 May: Johor, 1 June: Melaka, 6–8 June: Perak, Penang, Kedah, 13–15 June: Terengganu, Pahang, 20–22 June: Klang Valley. To bring the Keluang Man experience beyond the screen, a range of creative collaborations have been launched, including promotions on ‘Keluang Man limited edition characters along with exclusive merchandise available at selected C&G (7Eleven, Petronas, Shell, myNEWS, and Family Mart’, ‘Wonda Kopi Kluang Edition’, ‘Wonda-ful Keluang Man Burger’, ‘Keluang Man WONDA Fun Run’, ‘Royal Selangor Premium Collectables’, ‘Keluang Man x Fung Keong’, ‘Keluang Man x Abstrax’.

For more information and exclusive updates, follow Astro Shaw and Astro Gempak on TikTok, Instagram, X, and Facebook. Join the conversation using #KeluangMan and #KeluangManMovie, and share your excitement for Malaysia’s very own superhero.

BJC Foods expands its snack range with new Bitee Cottage Prawn Snacks in Malaysia

BJC Foods has introduced Bitee Cottage Prawn Snacks in Malaysia, offering an authentic and irresistible taste made with real prawn flavours. Available in three delectable varieties—Original, Tomyam, and Mala—these snacks can be purchased at 7-Eleven for RM 4.40 each or ordered online from the Cottage Fries Official store on Shopee Malaysia.

Renowned for its potato chips, BJC Foods is now expanding into the prawn snack category with this latest launch.

Dacoff is a sustainable bean-less coffee alternative

Image credit: Minimeinsights.com

Dacoff, an innovative and eco-friendly beverage crafted from upcycled date seeds, was featured at the FHA–Food & Beverage 2025 event in April 2025. Designed to offer a coffee-like experience without using actual coffee beans, this refreshing drink delivers rich flavours reminiscent of coffee.

The unique taste of Dacoff comes from repurposed date seeds, which would otherwise be discarded during date processing. Ahmad Tamar Sdn Bhd, a leading date supplier in Malaysia, developed this sustainable concept to give new life to these often-overlooked by-products, turning them into a flavourful and environmentally conscious alternative.

As coffee bean prices continue to rise, interest in bean-less coffee as an alternative is growing. However, the biggest challenge remains how to craft a beverage that successfully replicates the familiar taste of coffee.

Key takeaways: date seed coffee

Vinamilk launches Green Farm Cold-Brew Yogurt

Vinamilk has unveiled its latest spoonable yogurt fermented using a 30-year-old live culture strain from Crete, Greece and blended with carefully roasted and finely ground Robusta coffee contains 600 million live probiotics and 5g of protein.

The incorporation of cold-brewed coffee creates a unique treat for coffee enthusiasts and health-conscious consumers alike.

Get your Vinamilk Green Farm Cold-Brew Yogurt with Granola and Chocolate Crunch now.

Key takeaways: yogurt with cold-brewed coffee

Vinamilk unveils velvety gelato

Vinamilk has introduced a new gelato inspired by Italy’s legendary dessert. This creation features a specialized churning process that minimizes air incorporation between creamy milk layers, ensuring fine ice crystals, rich protein, and smooth fat distribution. The formula is carefully calibrated to achieve the perfect soft, elastic texture.

The result is a velvety, indulgent gelato with layers of creamy milk seamlessly blending together, leaving no gaps—just pure flavor enveloping the taste buds.

The available flavours include tiramisu, matcha, cheese and coconut.

 

 

New Meta Fresh with postbiotics & colostrum for stronger kids

Vietnam’s Nutricare, a renowned producer of premium nutritional products, has introduced Meta Fresh with postbiotics formulated to enhance a child’s immune system from within.

It features postbiotic (beneficial bacteria Lactococcus lactis Plasma) combined with colostrum sourced from the US, helping to build a strong immune defense. Enriched with calcium and vitamin D3, it also supports healthy height growth.

The company is known for innovating with postbiotics including in yogurt drinks.

Nutritional information:

STT Thành phần Đơn vị Trong 110ml Trong 180ml
1 Năng lượng kcal 87,9 144
2 Chất đạm g 3,33 5,46
3 Chất béo g 4,06 6,65
4 Carbohydrat g 9,51 15,6
5 Đường tổng số g 8,53 14,0
6 Cholin mg 13,8 22,5
7 Vitamin E IU 0,60 0,98
8 Vitamin B2 µg 167 274
9 Axit pantothenic µg 246 403
10 Vitamin B12 µg 0,30 0,49
11 Biotin µg 2,87 4,69
12 Natri mg 42,6 69,8
13 Kali mg 153 250
14 Canxi mg 118 192
15 Phốt pho mg 99,2 162
16 Magiê mg 11,2 18,4
17 Kẽm mg 0,40 0,66
18 Postbiotic (Lợi khuẩn Lactococcus lactis Plasma) tế bào 12,3 tỷ 20,2 tỷ

 

Vinamilk teams up with CFYC to fuel Vietnam’s fitness journey

Vinamilk has teamed up with California Fitness & Yoga Centre (CFYC) in Vietnam to make available its protein-rich products to support consumers’ fitness journey and muscle-building goals.

Consumers can now boost their protein intake and strengthen muscles with Green Farm High-Protein Low-Fat UHT Milk made with ultrafiltration technology (12.5g of protein) and Green Farm High-Protein Yogurt with Mixed Grains. Fitness users can maintain their shape and effectively manage calories with Vinamilk Chocolate Flavoured Nutrition Drink for Weight Control (14.9g of protein).

To support healthy skin and overall wellness, fitness goers can consume Vinamilk Collagen Fruit Juice, packed with essential vitamins. They can enhance digestion and reinforce their immune system with Vinamilk Yogurt and Vinamilk Probi Live Fermented Drinking Yogurt.

Vinamilk’s products will be available at California Fitness & Yoga until 31 December 2025.

This partnership guarantees that consumers can conveniently access protein-rich and functional beverages tailored to enhance their workout routines and overall health. The primary objective is to position Vinamilk’s products as the top choice for fitness enthusiasts seeking to boost their protein intake.

Key takeaways: top choice for fitness enthusiasts

Vinamilk Susu has delicious way to support height growth

Vinamilk Susu has a new irrestible marshmallow kiwi candy flavour with chewy jelly (likely nata de coco). This flavoured milk is rich in calcium, plus vitamin D3 and K2 to support height growth. The packaging stands out with vibrant illustrations and chemical symbols in the top left corner, representing the essential vitamins and minerals inside.

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