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Hydroplus debuts smaller 200ml bottle

PT Savoria Kreasi Rasa has launched a smaller, 200ml PET bottle for its Hydroplus sports drink in Indonesia. The company states this makes Hydroplus the first 200ml sports drink available in the country, a move aimed at increasing accessibility and broadening its consumer reach through a lower price point. The current packaging size is 350ml.

Key takeaways: smaller bottle format

KFC Indonesia adds fried egg to Yakiniku Don, new menu possibilities

KFC Indonesia has added the new Yakiniku Don with Fried Egg to its menu. This dish features chicken strips, rice, Yakiniku sauce with onion and a fried egg. The introduction of the fried egg (telur dadar), now also available as a separate IDR 10,000 item, allows KFC to incorporate it into more offerings.

Key takeaways: KFC new fried egg

Campina launches Fruitzy a new refreshing squeeze tube ice cream

Indonesia’s Campina Ice Cream Industry has introduced Campina Fruitzy, a new squeeze tube ice cream perfect for cooling down on hot days. Available in Green Apple and Red Apple flavors, both varieties are a good source of Vitamin C.

Key takeaways: ice cream in squeeze tube format

Frisian Flag adds Hokkaido Cheese to flavoured condensed milk line

Frisian Flag Indonesia expands its flavoured condensed milk line with the launch of Frisian Flag Kental Manis Hokkaido Cheese. This new offering follows their late 2023 introduction of Korean Strawberry Flavoured Sweetened Condensed Milk.

The Hokkaido Cheese flavor broadens the appeal of Frisian Flag condensed milk to consumers seeking novel and internationally-inspired tastes, offering a unique way to elevate the flavor profile of various food creations.

Key takeaways: innovate with taste

SABECO refreshes image of Bia Lạc Việt, announces 5% growth in net revenue

The Saigon Beer – Alcohol – Beverage Corporation (SABECO) has launched a new design for its “Bia Lạc Việt”. Bia Lạc Việt’s new packaging boasts distinctive features that blend Vietnamese cultural heritage with modern aesthetics, enhancing its prominence and appeal to today’s consumers. Bia Lạc Việt has an ABV of 4.3%.

SABECO’s net revenue in 2024 grew by 4.6% year-on-year to VND 31,872 billion and profit after tax increased by 5.6% to VND 4,495 billion.

 

Chitato Lite in new canister format

Indonesia’s Indofood CBP has launched Chitato Lite Crunch-Up, which is Chitato Lite now in a canister format. Other snack makers have pursued the same approach of expanding their packaging format from packs to canisters to reach more consumers and improve shareability. Chitato Lite Crunch-Up is available at Indomaret and Alfamart on Java Island.

Key takeaways: format innovation to expand consumption occasions and shareability

Protein power in a pouch by 7-Eleven Malaysia

7-Eleven Malaysia has jumped onto the protein bandwagon with the release of protein powder in a Korean-inspired spout pouch format. Available in Matcha and Mixed Berry flavours, the new protein powder contains protein from plant sources (pea, soy, and brown rice). The protein powder is high in protein and fiber but needs to be mixed with liquid before consumption.

Key takeaways: convenient protein powder supplementation

Indulge Your K-Flavour Cravings As MB Gangjeong Chicken Makes A Fiery Comeback

KUALA LUMPUR, 25 APRIL 2025 – Malaysia’s favourite homegrown Halal Quick Service Restaurant (QSR), Marrybrown®, has brought back its highly anticipated Hallyu-inspired limited-time menu – the MB Gangjeong Chicken! This bold fusion of Korean flair and local taste has returned to tantalise Malaysian taste buds with its signature sweet, tangy and spicy kick, available at outlets nationwide starting today.

Originally launched as a seasonal item, MB Gangjeong Chicken quickly established itself as a fan-favourite among loyal customers. The irresistible sweet, tangy and spicy glaze has consistently resonated with Malaysians seeking bold, adventurous flavours. Following overwhelming customer demand for Marrybrown®’s signature twist on ‘something different’, the menu has made several successful returns over the years.

“The K-Wave phenomenon has created a strong appetite for Korean-inspired menus, and each MB Gangjeong Chicken release has generated phenomenal response. While maintaining this returning favourite, we’ve continuously refined it to ensure the perfect balance of spice, tanginess and sweetness that suits the Malaysian palate,” said Mr Daniel Chan, Chief Executive Officer of Marrybrown®.

For this latest release, Marrybrown® has embraced Korean culture with vibrant packaging that capitalises on the ever-growing K-Wave popularity across Malaysia. The menu features a comprehensive lineup of flavour-packed offerings:

  • Gangjeong Kimchi Rice Bowl Combo (price from RM13.90): Kimchi-infused rice paired with Gangjeong flavoured chicken and served with a cup of Fanta® Strawberry.
  • Gangjeong Chicken Burger Combo (price from RM17.90): A boneless juicy 100% chicken thigh seasoned in Gangjeong Spicy Sauce, tucked between soft black buns, served with 6-pc potato wedges and a cup of Fanta® Strawberry.
  • Gangjeong Spicy Chicken Combo (price from RM18.90): Saucy 4-pc of Gangjeong Spicy Chicken served with 6-pc Wedges and a cup of Fanta® Strawberry.
  • Gangjeong Spicy Chicken Box Meal (price from RM24.50): The best of both worlds featuring 2-pc of Gangjeong Spicy Chicken, Gangjeong Chicken Burger, 6-pc potato wedges and a cup of Fanta® Strawberry.
  • 3-pc Korean Dumplings (price from RM4.50): Complement any of your Gangjeong meals with crispy Korean dumplings filled with a savoury mix of mushroom, kimchi, and chicken.
  • Strawberry Custard Pie (price from RM4.99): Complete your meals with a delectable pastry featuring a golden, flaky crust filled with strawberry and rich custard.

“At Marrybrown®, we continually strive to blend the familiar with the innovative, and this latest version of the MB Gangjeong Chicken exemplifies that approach. We’re focused on giving our customers new ways to enjoy flavours they already love, and we’re truly grateful for their continuous support,” said Mr Daniel.

“As a brand that has grown alongside Malaysians, we understand that food transcends the plate – it brings people together through exciting, memorable experiences. The return of the MB Gangjeong Chicken celebrates that connection, and we’re proud to continue sharing flavours that unite and excite,” he added. 

Marrybrown serves millions of customers across more than 600 locations in 16 countries, maintaining the highest standards of quality, service, cleanliness, and value for an exceptional dining experience. For more information on Marrybrown, MB App, promotions, and delivery services, please visit:

Website: https://marrybrown.com/

MB App: https://mbapp.marrybrown.com/

Facebook: Marrybrown Malaysia

Instagram: Marrybrownmy

TikTok: Marrybrownmy

Threads: Marrybrownmy

YouTube: Marrybrown TV

Carlsberg Malaysia Empowers 333 Youths with RM1 Million in Scholarships

SHAH ALAM, 25 April 2025 – Carlsberg Malaysia, in collaboration with the Federation of Chinese Associations Malaysia (Huazong), continues its commitment to empower young Malaysians through education via the Carlsberg Huazong Education Fund (CEF). This year, a total of RM1 million was disbursed to 333 deserving students, bringing the fund’s total disbursement to RM3 million for 999 students across 2021, 2024, and 2025.

By championing education through the CEF, the brewer and Huazong reaffirm their commitment to nurturing deserving students by alleviating the financial burden of pursuing higher education. Aligned with the UN Sustainable Development Goal #4.3 – equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university, this initiative primarily supports students from B40 and M40 households, including orphans, individuals from single-parent families, and those supporting family members with special needs.

The funds were disbursed to students by each state’s Chinese Assembly Hall to 73 recipients from Kuala Lumpur and Selangor, 27 from Penang, 27 from Perak, 25 from Johor, 24 from Sarawak, 22 from Malacca, 22 from Negeri Sembilan, 21 from Kedah, 21 from Pahang, 21 from Kelantan, 21 from Terengganu, 21 from Sabah and 8 from Perlis.

“Together with Huazong Management, we are humbled to extend financial support to 333 students nationwide. Since 2021, this education fund has evolved from interest-free study loans to scholarships. Our continual support for educational empowerment reflects our Brewing for a Better Today and Tomorrow commitment, ensuring that education continues to be a gateway to brighter, more equitable future,” shared Pearl Lai, Corporate Affairs & Sustainability Director of Carlsberg Malaysia. “As part of our ongoing mission, Carlsberg Malaysia is also proud to champion inclusivity, ensuring that opportunities for growth and learning are accessible to students from all regions and backgrounds,” she added.

Echoing these sentiments, Huazong President Tan Sri Datuk Seri Panglima (Dr) Goh Tuan Chuan remarked, “Education is a powerful tool for societal transformation. With Carlsberg Malaysia’s steadfast support, we are paving the way for a future where no deserving student is left behind. This partnership stands as a testament to the power of collaboration in unlocking potential and empowering young Malaysians to rise above challenges, achieve their dreams, and contribute to a more prosperous society.”

Kirtina A/P Muniandy

UNIMAS Service Economy student and Carlsberg Huazong Education Fund recipient, Kirtina A/P Muniandy commented, “Receiving this education fund is a form of affirmation and encouragement. Knowing that my hard work is noticed motivates me to pursue my goals with greater determination and to continuously enhance my professional capabilities so I can create a positive impact in society.”

Angeline Tan

“Seeing my mother’s sacrifices has always driven me, and being selected for this fund shows there are people and organisations in Malaysia who genuinely care about students like us. It reminds me that opportunities are real if we keep striving, and it strengthens my resolve to become an accountant who can one day give back to my family and community,” ​said fellow recipient from Polytechnic Kuching Sarawak, Angeline Tan.

Caleb Sawing Thomas from Kolej Vokasional Kuching said, “This support from Carlsberg Malaysia and Huazong is truly life‑changing. I’m even more driven to finish my culinary training and build a career where I can give back in meaningful ways. To anyone facing similar challenges: believe in yourself, keep going, and one day you will make it.”

Since its establishment in 1998, the Carlsberg Huazong Education Fund remains a testament to Carlsberg Malaysia’s unwavering commitment to education and community development. Over the years, this initiative has positively impacted the lives of nearly 1,500 students across Malaysia, helping them achieve their academic dreams.

 

CP Foods Develops Thailand’s First 100% Renewable Energy Farm to Drive Net-Zero 2050 Commitment

Charoen Pokphand Foods Public Company Limited (CP Foods) has upgraded its layer chicken complex in Chanthaburi province to a 100% Renewable Energy (RE100) model farm, reinforcing its commitment to achieving Net-Zero greenhouse gas emissions by 2050.

As climate change continues to present global challenges, CP Foods is accelerating its transition to renewable energy across all production processes—Feed, Farm, and Food—under its Agri-Tech strategy. The company’s RE100 initiative is a key pillar of its sustainable development roadmap, aiming to secure long-term energy resilience and reduce environmental impacts.

The Chanthaburi farm was previously operating on approximately 80% renewable energy through biogas produced from chicken manure. It has now transitioned to full renewable energy use by integrating solar power and optimizing biogas generation. The achievement has earned CP Foods its first “RE100 Farm” certification from LRQA (Thailand), making it the company’s flagship green farm. The transformation embodies the “Waste to Value” concept by converting waste into clean energy and eliminating external pollution.

Somkid Wannalukkhee, Head of the Egg Business at CP Foods, emphasized that the integrated production system—housing layer barns, automated egg grading, and processing facilities in a single location—enhances efficiency and reduces logistics costs while ensuring high food safety standards. He noted that the company has implemented biogas systems at all its farms and continues to pursue 100% renewable energy use as a standard practice.

Peerapong Krinchai, Head of Corporate Engineering at CP Foods, added that in 2023, the Chanthaburi farm installed an additional 360 kWp rooftop solar power system by Altervim, alongside a smart Energy Management System (EMS). This technology enables efficient energy sourcing between biogas and solar, further reducing reliance on external power and strengthening energy self-sufficiency.

The farm now offsets over 16,500 tons of CO₂ emissions annually—equivalent to planting more than 1.7 million trees.

Looking ahead, CP Foods aims to replicate the RE100 farm model across its operations nationwide as part of its broader mission to promote environmental sustainability and achieve its Net-Zero 2050 target.

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