Vietnam’s TH Group has introduced two new flavours to its TH true OAT oat milk range:Â Natural Coconut Oat Milk and Chocolate Oat Milk. The current range, first launched in 2023, comprises plain oat milk.
Suitable for people of all ages, including children over two, vegetarians, and those with lactose intolerance, these products are especially appealing to health-conscious consumers seeking plant-based options.
TH true OAT has been fortified with calcium, an essential mineral for strong bones and teeth, and innulin, a soluble fiber that promotes the growth of beneficial gut bacteria, improves digestion, and boosts the immune system. The drink also has omega-6 fatty acids, essential for heart health, and avenanthramides, antioxidants found exclusively in oats that help reduce inflammation and the risk of heart disease.
Vietnam’s TH true TEA has introduced two new refreshing RTD teas: Peach Tea and Lychee Tea. The ingredients are guaranteed to be all-natural, with a commitment to “four no’s”: no preservatives, no artificial flavors, no artificial sweeteners, and no artificial colours.
The company exclusively source the tea leaves from the pristine highlands of Moc Chau Plateau, Vietnam, at an altitude of over 1,000 meters.
Green tea is packed with polyphenols, including EGCG, a powerful antioxidant that can help combat aging. Additionally, L-theanine in green tea has stress-reducing and relaxation-promoting properties.
Black tea offers a rich source of polyphenols like theaflavins and thearubigins, known for their antioxidant and anti-inflammatory benefits. These compounds may also help lower the risk of heart disease.
The tea drink uses groundwater from the million-year-old volcanic mountain in Nui Tien, Nghe An and is filtered and treated with world-leading UF ultrafiltration and RO reverse osmosis technology.
Kuala Lumpur, Malaysia â August 23, 2024 â Today, the Malaysia Media Specialist Association (MSA) transformed the Sheraton Hotel in Petaling Jaya into a vibrant hub of creativity and insight as it hosted the MSA Festival and Awards 2024. Under the evocative theme of “Charting New Horizons,” the event attracted over 1,000 visionaries from the marketing, communications, and media worldsâan eclectic mix of clients, media professionals, tech pioneers, and industry sponsors, all gathered to explore the future of media.
Dr. William Tan, the “Singapore Paralympic Superman”
The day began with a resounding keynote from Dr. William Tan, the “Singapore Paralympic Superman,” whose story of resilience and triumph struck a chord with the audience. His message was clear: the future of media is not a script already written, but a canvas waiting to be painted with innovation, inclusivity, and boldness. This was the perfect prelude to a day dedicated to challenging norms and imagining whatâs next.
Khairy Jamaluddin and Shahril Hamdan from Keluar Sekejap
Attendees were treated to a series of thought-provoking sessions centered around the theme of navigating the future of media. Albern Murthy, Deputy CEO of CelcomDigi, captivated the audience with his insights on how technologyâs rapid convergence is reshaping the landscape of marketing and media. Meanwhile, Khairy Jamaluddin and Shahril Hamdan from Keluar Sekejap shared their visionary perspectives on media communications, and influencer extraordinaire Khairul Aming, alongside other digital trendsetters, dissected the evolving role of influencers in shaping narratives.
As the sun set, the event seamlessly transitioned into the much-anticipated MSA Awards Nightâa glittering celebration of the industryâs best and brightest. The crowning moments of the night included the awarding of the prestigious Grand Prix trophy, as well as the coveted titles of Advertiser of the Year and Agency of the Year, marking new milestones of excellence in the field.
Sheila Shanmugam, President of MSA and the Organising Chairperson of the MSA Awards, delivered a stirring opening address. “The future isn’t predetermined; it’s an unwritten narrative awaiting our collective bravery,” she proclaimed. Sheila’s words echoed throughout the event, reinforcing the festival’s role as not just a celebration of past achievements but a launchpad for the industryâs next great leap forward. Her vision of the MSA Festival and Awards as a fusion of innovation, collaboration, and heartfelt connection set the tone for an unforgettable evening.
The MSA Festival and Awards 2024 would not have reached such heights without the unwavering support of its sponsorsâBillUps, Grab Ads, MGID, Omnia, All Unite, Google, Gushcloud, Redberry, Hivestack, FMT and Seniâwhose contributions were instrumental in bringing this visionary event to life.
As the curtains close on this yearâs festival, the media industry stands energized, ready to chart new horizons with creativity, boldness, and a shared commitment to shaping a future where media continues to influence, inspire, and innovate. The MSA Festival and Awards 2024 has not only celebrated the accomplishments of today but has also ignited a collective imagination for the possibilities of tomorrow.
For more information on the MSA Festival and Awards 2024, including a complete list of speakers and award winners, please visit MSA Festival 2024 and MSA Awards 2024.
Floaty, a viral snack from Indonesia that pranked consumers as cat food, is making rounds on social media. A TikTok clip from the brand’s official account, which first aired on 20 June 2024, had received around 870,000 likes as of 25 August 2024.Â
Floaty is a delicious snack for humans, despite its playful packaging featuring a cute cat and the tongue-in-cheek label “cat’s food.”
The “cat food” prank was a clever marketing ploy that generated significant buzz on social media. By creating a sense of surprise and intrigue, Floaty successfully captured attention and drove engagement.
IRVINS has launched Salted Egg Papadom in collaboration with Yung Raja, a popular Singaporean-Tamil rapper and songwriter. Priced SGD 8.50, the new Salted Egg Papadom features IRVINS’ signature salted egg yolk flavour for a unique fusion taste experience.
The collaboration celebrates Singapore’s cultural diversity by combining a traditional snack like papadoms with a modern flavour like salted egg yolk.
The partnership allows IRVINS’ to tap into a new demographic of consumers, particularly Yung Raja’s fan base. This can help increase brand awareness and reach new markets.
In the spirit of Merdeka, Baskin-Robbins Malaysia has launched Sambal Sundae as a limited time offer. The new Sambal Sundae features Jaya Grocer Grab Signatures Village Park Nasi Lemak Sambal on top of the creamy ice cream and in the sambal-flavoured waffle cones. The new Sambal Sundae is priced at RM15.5 and is available at Baskin-Robbins.
By combining traditional Malaysian flavours like sambal with ice cream, Baskin-Robbins is tapping into the growing trend of fusion cuisine and appealing to a wider range of consumers.
RICEPATHY, a Hong Kong brand specialising in plant-based non-dairy beverage, is now available on Lazada RedMart in Singapore.
RICEPATHY Black Rice Milk Unsweetened is made from black rice, which nourishes qi (lifeforce) and blood effectively, meaning it encourages the flow of vital fluids and energy within our bodies.
RICEPATHY Millet Rice Milk Unsweetened uses millet, which is great for removing dryness and heat while nourishing body fluids. Plus, you get to strengthen your spleen and stomach, which is essential to a healthy body.
Indonesia’s Nabati has introduced its popular goguma or Korean sweet potato range in Vietnam and Malaysia. The goguma range includes wafers, Big Rolls (crunchy rolled wafers), Nextar Star (cookies) and Ahh (corn-based extruded bite-sized stick snack).
Following the success of their goguma campaign in Indonesia, the company is aiming to replicate this popularity in other Southeast Asian countries.
Image credit: Minimeinsights.com
To sweeten the deal, Nabati is offering Vietnamese consumers a chance to win big with over VND 700 million in prizes to be won.
In Malaysia, Nabati is organising the Goguma Roadshow, where consumers can try the new Nabati Goguma and get freebies.
Southeast Asian brands are leveraging on Korean flavours and Korean celebrities to appeal to consumers locally and abroad. The South Korean boy band Enhypen is the brand ambassador for the Nabati Goguma series.
JOBBIE Nut Butter’s latest Jobbie Almond Chocolate Spread is now available for pre order. Made with top-grade almonds and cocoa powder, the new Jobbie Almond Chocolate Spread is pure, natural and is free from hydrogenated fats and palm oil. The spread offers a delightfully smooth and creamy texture.
ToCoToCo bubble milk tea has teamed up with The Laughing Cow Cheese (PhĂŽ mai Con BĂČ CÆ°á»i) in Vietnam to launch Boba Cheese Milk Tea as part of the back-to-school season with the message “CHEESE UP! FRESH 2 SCHOOL”.
The Boba Cheese Milk Tea contains chewy Boba Cheese made from the famous French cheese brand Laughing Cow.
Pepsi Black in raspberry flavour has now reached Malaysia. Pepsi Black Raspberry, which is a zero calorie and zero sugar carbonated soft drink, is available...
Charoen Pokphand Foods Public Company Limited (CP Foods) put in place the "precision nutrition" approach in the animal feed development to create better dietary...
