Ajinomoto Thailand has recently launched Amino Vital Citric Acid Charge Water to support fitness users. The product is a water-soluble supplement that contains 1,000 mg of five important amino acids (BCAA + glutamine, arginine) for exercise and 3,300 mg of citric acid as an energy source.
Amino Vital Citric Acid Charge Water comes in Kyoho grape flavour, providing only 30kcal of energy and most importantly hydration with five electrolytes.
BCAAs provide benefits including promoting muscle growth and reducing muscle soreness and fatigue.
In addition to Amino Vital Citric Acid Charge Water, Ajinomoto has also released Ajinomoto AminoNite, a food supplement that promotes good sleep quality.
Ajinomoto AminoNite contains 3,000 mg of Glycine and GABA to improve sleep quality. Glycine promotes deep, restorative sleep, while GABA helps relaxation and speeds up falling asleep.
OAT DAILY, the non-dairy milk by Indonesia’s PT Susu Alternatif Nusantara, has expanded its powdered oat drink into the ready-to-drink (RTD) space with the recent launch of three new oat milks in 230ml can format.
The RTD oat milk is available in the following flavours: Classic, Signature, and Caramel Macchiato.
(from L to R) Zulhikam Ahmad, General Manager, Commercial Business at Malaysia Airports, Emilyn Ooi, Grand Prize Winner, Hani Ezra Hussin, Senior General Manager, Commercial Services at Malaysia Airports and MD Fadzwin Abdul Rahim, General Manager at Malaysia Airports (Niaga) at the Licence to Win vault at W Hotel Kuala Lumpur
24 April 2025, SEPANG – Malaysia Airports has wrapped up its Licence to Win (LTW) 2024 campaign, capping it off with a once-in-a-lifetime reward – a RM1 million airport shopping spree for grand prize winner Emilyn Ooi Lee Swan, a Malaysian.
The campaign turned airport shopping into an exciting journey, running across Malaysia Airports’ five international airports. Shoppers who spent a minimum of RM200 stood a chance to win monthly prizes and ultimately, the grand prize of a lifetime.
Back for the first time since 2019, the 2024 edition of Licence to Win made a strong return and sparked incredible engagement. Participants came from all over the globe, particularly Malaysia, Indonesia, China, India and Singapore, with more than 300,000 entries received. This year’s finale also saw a standout moment – all grand prize finalists were women, a nod to the evolving influence and presence of female travellers in the airport retail space.
(from L to R) Zulhikam Ahmad, General Manager, Commercial Business at Malaysia Airports, Muhammad HafiziIman, Bonus Prize Winner, Divyashree Palenthiran, 1st Prize Winner, Hani Ezra Hussin, Senior General Manager, Commercial Services at Malaysia Airports, Emilyn Ooi, Grand Prize Winner, MD Fadzwin Abdul Rahim, General Manager at Malaysia Airports (Niaga), Juniarti Tandera, 2nd Prize Winner, and Abishah A/P AE Joseph, 3rd Prize Winner on stage for the award presentation at the grand finale
The campaign was set against a backdrop of growing commercial momentum. In 2024, Malaysia Airports’ overall commercial sales reached RM2.33 billion, marking a 25% increase from 2023 and closing in on pre-pandemic levels in 2019 at 86% recovery.
Reflecting on the campaign, Malaysia Airports’ Senior General Manager of Commercial Services, Hani Ezra Hussin, shared, “We see LTW as more than just a contest. It is a way to reimagine what airport shopping can be. The energy this year was different. It wasn’t just about the sales or footfall, but the sense of excitement and connection returning to our airports since the pandemic. Watching women take the spotlight this round was particularly meaningful. Moments such as these remind us how much potential there is to shape airports into places of discovery and joy and not just transit”.
Through strategic initiatives, Malaysia Airports has empowered retailers by driving sales and engagement. This has been complemented by marketing support, including shopping campaigns that enhance visibility and impact.
Throughout the campaign period, Malaysia Airports also pushed ahead with major upgrades and transformations across its network. By the end of 2024, 90% of commercial outlets had opened their doors, offering passengers a wider and more vibrant retail mix. Eraman Malaysia, the retail partner for this campaign, completed the revamp of its flagship stores at Terminal 1, KL International Airport (KLIA) last year. This year, they have embarked on another major refurbishment of their Duty Free emporium at Terminal 2, KLIA which is slated for completion by year-end.
The shopping vouchers awarded during the LTW campaign come at the perfect time, giving winners six months to enjoy enhanced retail and dining experiences across Malaysia Airports’ five international airports: KLIA, Penang, Langkawi, Kota Kinabalu, and Kuching.
For more information, visit www.malaysiaairports.com.my or follow @shopmyairports on Instagram and Facebook.
Yupi, the Indonesian gummy candy maker, has launched Indonesia’s first peelable gummy. The new Mango A Go Go is now available on Yupi’s online store.
Yupi is challenging the dominance of China’s Amos Sweets in the peelable gummy segment with its own new range of innovative halal-certicied peelable gummy products.
Key takeaways: rise of local challenger to tap into the peelable gummy craze
Jagota, the importer of exquisite cheese and dairy products from across Europe’s most renowned dairy destinations, has launched “Cheese Board at Home“. Available at Tops Food Hall, the Thai company has made available three options suitable for white wine, red wine and beer.
Cheese Assort for White Wine (THB 235): Camembert, Gouda Matured, Gruyere (Swiss cow’s milk cheese) and Honey & Mixed Nuts
Cheese Assort for Red Wine (THB 195): Brie, Danish Blue, Manchego Iberico and Salchichon (Spanish cured sausage)
Cheese Assort for Beer (THB 235): Mild Cheddar, Manchego Iberico, Smoked Natural Cheese and Jamon Serrano Ham
China-based WhiteXtar, through its unit Phase International Sdn Bhd, is currently showcasing its products and solutions at the International Café & Beverage Show (ICBS) 2025, which is now being held at the Kuala Lumpur Convention Centre until today, April 26, 2025.
WhiteXtar has started operating its fourth factory, which is also the company’s first overseas manufacturing facility, located in Malaysia. WhiteXtar does OEM for Saturnbird Coffee, one of China’s leading specialty coffee brands known for its freeze-dried coffee in capsules.
Image credit: Minimeinsights.com
The Malaysian factory is run by Phase International Sdn Bhd in Shah Alam, Selangor. This local factory is dedicated to serving customers across Southeast Asia and features White Dwarf’s 7th generation intelligent roasting system with 120kg and 60kg roasting machines. The production unit boasts an annual roasting capacity of around 2,000 tons.
Image credit: Minimeinsights.com
Phase produces freeze-dried coffee powder, freeze-dried tea and roasted coffee beans. The company counts some of the leading names in Malaysia as its existing customers.
Phase has received JAKIM halal certification for its freeze-dried coffee powder and roasted coffee beans (espresso roast), as stated on the JAKIM website.
Image credit: Minimeinsights.comPhase’s presence in Malaysia enables more companies to locally expand into freeze-dried coffee/tea production, eliminating the need for imports from China. The freeze-dried coffee in capsule format taps into the emerging coffee trend, which originated from China.
PT Multi Citra Rasa owns DRiPP, its retail brand for premium beverage mixes, is now exhibiting at ICBS 2025, which ends on 26 April 2025. The International Café & Beverage Show (ICBS) is being held at the Kuala Lumpur Convention Centre (KLCC) on April 24–26th, 2025.
We have covered DRiPP in the past including the launching of its new Zero Calorie syrup range at SIAL InterFOOD 2024.
DRiPP’s latest innovations, launched in Indonesia in September 2024, is the floral series. With DRiPP’s Jasmine, Osmanthus and Rose Flower Pulps, each sip delivers the delicate taste of ASEAN’s edible flowers. DRiPP’s flower pulps provide both an edible and a visual enhancement to the beverage.
DRiPP Rose Flower Pulp. Image credit: Minimeinsights.com
Indonesia’s Mayora Indah has recently made available Nipis Madu Lime Soda in Malaysia. This new soda offers a unique and invigorating sensation with its lime and honey combination. Nipis Madu, first launched in Indonesia in 2022, is now available in the Philippines and Malaysia.
Some Indonesians describe Nipis Madu as having a more impactful taste than the lighter flavour of Sprite.
Mayora Indah has launched Kopiko Focus in the US market, with the key feature being that consuming two of its highly concentrated coffee candies delivers same 80mg of natural caffeine as a full cup of coffee.
The new sugar-free Kopiko Focus offers an alternative to consumers looking for a natural caffeine boost. Kopiko Focus has a stronger claim in the functional candy space than the current Kopiko coffee candy due to its explicit caffeine callout and functional branding.
For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy to inspiring future generations with “The Original” – a campaign built on the powerful premise that revolutionary change begins with just one.
Originals have always donned the iconic franchises that adidas have given to the world. At the center of the campaign are silhouettes that have continued to chart a course for the thousands that adopted them across culture: the Superstar II, the Handball Spezial, the Samba OG and the Firebird Tracksuit.
Today, adidas Malaysia brings The Original Lounge to life at adidas Originals, The Gardens Mall — a space dedicated to amplify music and spotlight rising local talents. More than just a pop-up, it’s a celebration of self-expression and a place for today’s Originals to gather, connect, and be inspired.
The campaign is anchored by Ismail Izzani and DOLLA, artists who embody the spirit of the brand. Fearless, boundary-breaking, and unapologetically themselves, they represent a generation that moves to its own rhythm. Whether it’s Ismail’s genre-defying sound or DOLLA’s bold reinvention of the local music scene, both are reshaping the landscape — and doing it on their own terms.
At the heart of this concept is the brand’s collaborative vision with celebrated director Thibaut Grevet, whose distinctive visual language has shaped the cultural landscape through his work, which like Originals itself, navigates a space speaking to sport, music and fashion alike. It takes vision, craftsmanship, and an unwavering commitment to authenticity to create something truly original — qualities that define both his work and adidas Originals’ iconic silhouettes.
Grevet brings his signature style to an evocative film that captures the essence of originality. Through his lens, we witness the power of those who inspired the thousands that followed in their footsteps—told through masterful juxtapositions where the energy of the crowd sets the stage as we find each Original in their space. Behind it all, the soundtrack speaks volumes: “Only You (And You Alone)” by The Platters.
The film is just the starting point.
It just takes one.
Before there can be a thousand.
There’s always The Original.
The collection is now available, with prices as follows:
by the Restaurant Association of Singapore (RAS)
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