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PROPNEX MALAYSIA RETURNS WITH ASEAN’S LARGEST PROPERTY XPO – NOW AN OFFICIAL RECORD ATTEMPT

By
Tan Heng Hong
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(L-R): Yong Hock, Key Executive Officer of PropNex Singapore; Gillian Ooi, Managing Director of ASEAN Records; Eldrick Koh, Managing Director of ASEAN Records; Marcus Teng, Chief Executive Officer of PropNex Malaysia; Yuki Wan, Chief Marketing Officer of PropNex Malaysia; Evon Heng, Chief Financial Officer of PropNex Malaysia and Steve Tong, Chief Project Officer of PropNex Malaysia gracing the PropNex XPO Convention 2025

Over 5,000 property listings are expected as PropNex Malaysia aims to set a new benchmark with an ASEAN Records Official Attempt.

Kuala Lumpur, 23 April 2025 – PropNex Malaysia, one of the nation’s leading real estate agencies, is proud to announce the return of its flagship event, PropNex Property XPO 2025, taking place on 26 and 27 July 2025 at the Connexion Conference & Event Centre (CCEC) in Bangsar South. Now in its seventh edition, the Property XPO is not only positioned as the largest multi-sector property exhibition in ASEAN by a single real estate agency, but also marks a historic official record attempt under ASEAN Records.

With over 5,000 verified listings expected, and a powerful line-up of top developers, financial partners, and real estate experts, the two-day expo will provide unparalleled access to some of Malaysia’s most attractive and diverse real estate opportunities. This year, PropNex aims to make history by achieving the highest number of multi-sector property listings ever presented by a single agency in a property expo — a feat currently under ASEAN Records Official Attempt status.

Marcus Teng, Chief Executive Officer of PropNex Malaysia, highlighted the larger vision behind the event:

“More than just a property fair, this XPO is a nationwide real estate movement. From commercial and land projects to sub-sales, auctions, and industrial listings — we are showcasing it all. This official record attempt reflects our mission to bring together key knowledge, experts, and opportunities to help Malaysians make empowered property decisions.”

The event offers more than listings — attendees will also gain direct insights into market trends, investment strategies, and financing solutions, including Islamic banking. Visitors can explore exclusive property offers, attend educational keynotes, and engage with personalised advisory sessions.

Another key highlight is the Malaysian debut of the Property Wealth System (PWS), developed by Kelvin Fong, Executive Director of PropNex Singapore. For the first time, the public will have access to this proven real estate wealth-building method that has helped thousands achieve financial success.

Adding to the excitement, registered XPO attendees will also stand a chance to win an electric vehicle, making this one of the most dynamic property events of the year.

PropNex Malaysia’s drive to make property knowledge accessible is reflected in its deep commitment to financial literacy and informed investing. Through this record-breaking effort, the company is not only serving the needs of buyers and investors but also contributing to national homeownership goals and economic development.

PropNex Malaysia returns for the announcement of its seventh and largest edition of Property XPO, happening on 26 and 27 July 2025.

“This year’s XPO will be on a whole new scale,” added Marcus. “It’s not just about numbers — it’s about empowering every visitor to walk away with confidence, clarity, and the ability to act on real property opportunities.”

Last year’s Property XPO drew more than 3,000 visitors and recorded RM38 million in sales. With this year’s ASEAN Records Official Attempt and broader participation from major developers, the 2025 edition is set to surpass all expectations.

For more information on PropNex Property XPO 2025, visit https://xpo.propnex.com.my/..

Shopee Empowers Malaysian Creators Through the YouTube Shopping Affiliate Programme

By
Tan Heng Hong
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With the YouTube Shopping Affiliate Programme, Shopee and YouTube are unlocking new earning opportunities for creators at every stage

Creators can earn upsized commissions, join content challenges, and access exclusive vouchers — all powered by Shopee’s Affiliate Marketing Solution (AMS)

KUALA LUMPUR, 22 APRIL 2025 – Shopee Malaysia has partnered with YouTube – through the YouTube Shopping Affiliate Programme in Malaysia – to give local content creators more ways to monetise their videos by turning them into shoppable content. The Programme enables creators to tag Shopee products directly in their YouTube videos, Shorts, and livestreams — making it easier for viewers to discover and shop without leaving the platform. This new pathway not only empowers creators to earn, but to also reach wider, more engaged audiences.

This milestone builds on the rapid momentum of Shopee’s Affiliate Programme, which has seen exponential growth across livestreaming and short-form content platforms. In 2024 alone, Shopee Affiliates orders rose by 81% year-on-year, Shopee Live affiliate orders surged by 248%, and Shopee Video affiliate orders grew 63x between April and December.  Open to everyone — from creators to everyday users — the programme empowers individuals to earn through tagged content, product reviews, and livestreams, all powered by Shopee’s Affiliate Marketing Solution (AMS).

Tan Ming Kit, Head of Marketing and Business Intelligence, Shopee Malaysia

“At Shopee, we’ve always believed in empowering our affiliate community with the right tools, training, and opportunities to grow. This first-of-its-kind collaboration with YouTube is an extension of that commitment. The YouTube Shopping Affiliate Programme opens up new ways for creators to connect with brands, earn sustainably, and be part of a thriving content-commerce ecosystem. With Shopee Video and Shopee Live in the mix, affiliates can reach more people and drive even stronger engagement, ” said Tan Ming Kit, Head of Marketing and Business Intelligence, Shopee Malaysia.

As part of the session, Tan also introduced creators to Shopee’s Affiliate Marketing Solution (AMS) — the platform powering this initiative. AMS gives creators a suite of tools and rewards, including:

  • Upsized Shopee commissions: Earn higher commission rates — up to 10% from Shopee during peak events such as Double Digit and Payday Sales , plus up to 80% commissions from selected sellers.
  • New Affiliate Youtube Incentives: Participate in the New Affiliate YouTube Milestone Programme to earn up to RM1,500 cash incentive by tagging YouTube videos and Shorts with Shopee products.
  • Monthly challenges: Earn up to RM1,500 cash incentive for hitting monthly sales milestones
  • Exclusive vouchers: New-to-Programme affiliates receive up to RM700 worth of vouchers

Over 200 creators attended the event, which featured interactive activities like live product-tagging demos, “Shopping Missions” , a sharing session with top YouTube creators, as well as connecting with brand sponsors.

For many creators, the programme offers a turning point in how they think about their content.

Shopee Malaysia has partnered with YouTube – through the YouTube Shopping Affiliate Programme in Malaysia

“I’ve been reviewing everything from PCs to smartphones for years, but the Shopee Affiliate Program gave my content a real business edge. It’s more than just sharing — it’s about helping viewers make smarter tech choices. With Shopee now partnering with YouTube for the YouTube Shopping Affiliate program, I’m excited my viewers can shop the exact products I recommend, straight from my videos. It’s a powerful step forward for creators like me, ” said Asraff Jeffery, Malaysian tech YouTube creator.

With the YouTube Shopping Affiliate Programme, Shopee and YouTube are unlocking new earning opportunities for creators at every stage — from first-time affiliates to seasoned content professionals. Sellers of all sizes also stand to benefit, gaining smarter, creator-driven ways to stay ahead of trends and build deeper audience connections.

“As a Shopee Affiliate, I’ve always focused on building trust with my audience — but I’ve been looking for new ways to grow and reach more viewers. After this session, I’m excited to explore YouTube as a new space to share content and connect, ” said kalcubemaster, a Lifestyle Shopee Affiliate. “The YouTube Shopping Affiliate Programme makes it feel more doable — and more rewarding.”

This is just the beginning. Whether you’re a budding creator or an established name, the tools are ready — and the opportunity to turn content into commerce is yours to take. Creators who meet the eligibility criteria can sign up today via Shopee’s Affiliate Marketing Solution (AMS) to start earning from their content.

SAGES: Transformative Wellness Space For Growth Now Open in Malaysia

By
Tan Heng Hong
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Kuala Lumpur, 18 April 2025 – SAGES, a transformative one-stop wellness space designed to empower individuals to discover their purpose and foster growth, has officially opened in Malaysia. By combining ancient wisdom with modern technology, SAGES creates an environment where individuals can focus on self-improvement and emotional development—two essential pillars that support both personal and professional growth.

From L to R: Pharmacist and Social Media Influencer Anjoe Koh, Yoga Instructor and Fitness Trainer Kit Lim, Executive Director of Millennia Village Diane Chia — all embarking on a meditation workshop led by Michael Teh, owner and co-founder of SAGES, and a certified meditation and mindfulness coach.

“Research has shown that prioritising self-improvement and emotional growth can lead to greater self-awareness, stronger relationships, increased confidence, and better stress management—all of which are foundational for both personal and professional growth. With a growing demand for personal development in Malaysia, SAGES was introduced to meet this need and empower individuals to embrace their full potential and make positive changes in their lives,” said Allyson Yeo, CEO and co-founder of SAGES.

From L to R: Michael Teh, owner and co-founder of SAGES and a certified meditation and mindfulness coach, with his wife Allyson Yeo, CEO and co-founder of SAGES.

Signature Programmes to Empower Malaysians Toward Self-Improvement and Emotional Growth

Michael Teh guiding through the meditation workshop – ‘I Am Michael Teh’

To support Malaysians in embracing positive change and building emotional resilience, SAGES offers a range of thoughtfully curated programmes designed with the community at heart. A key highlight is ‘I Am Michael Teh’, a guided meditation workshop led by Michael Teh, owner and co-founder of SAGES, who is also a certified meditation and mindfulness coach specialising in heart-brain coherence.  In this workshop, Michael guides participants through powerful breathing techniques—including slow, deep breathing—that help calm the nervous system, reduce stress, and foster a deeper sense of inner peace and clarity.

Allyson Yeo guiding the participants on ‘SAGES Voice’

SAGES offers ‘SAGES Voice’, a state-of-the-art AI-software tool that uses Vocal Biomarker Technology to generate detailed reports on emotional and physical health. By analysing voice patterns and brain frequencies, it provides insights into emotional state, stress levels, subconscious drivers, and overall well-being. The tool also explores behavioural patterns, personality traits, and communication preferences, empowering individuals with greater self-awareness to unlock their potential and inspire transformation.

To help individuals uncover their inner potential and navigate life’s challenges, SAGES also offers Numerology consultation services. This service provides participants with a deeper understanding of their unique life path, along with ‘Destined Dream Number’ that offers insight into their strengths and potential.

Corporate Wellness Programmes to Enhance Employee Development
For companies seeking to offer wellness programmes that focus on self-improvement and emotional growth for their employees, SAGES offers corporate wellness solutions designed to foster personal development and emotional resilience. These tailored programmes are ideal for organisations looking to support their teams’ well-being and overall productivity, depending on the specific objectives they aim to achieve. Activities offered under the corporate wellness programme include ‘Stress Management Workshops’, ‘Team Bonding Activities’, ‘KPI Manifestation’, ‘Senior Management Alignment’, and ‘Employee Happiness’.

A Wellness Space with Stunning Views of KL City Centre

Located on the 28th floor of Pavilion Embassy in the heart of Kuala Lumpur, SAGES spans over 1,800 sq ft, offering breathtaking views of the city. The space features a 1,376 sq ft hall and a 500 sq ft lounge area, accommodating up to 60 people standing or 30 people per workshop. In addition to its signature programmes, SAGES is also available for private events and functions, with rental fees starting from RM 2,100 on weekdays and RM 2,400 on weekends. The space operates from 9:00 AM to 6:00 PM.

Building a Community of Wellness Enthusiasts

“At SAGES, one of our core goals is to build a strong community of wellness enthusiasts. We envision this space as a wellness hub, a place where like-minded individuals can connect, collaborate, and create a positive impact within the community,” said Michael Teh, owner and co-founder of SAGES.

“We also welcome potential partners who are interested in working with us to host workshops and programmes that align with this mission. Our vision is to make personal growth and development accessible to all.” added Allyson Yeo, CEO and co-founder of SAGES.

Stay Updated with SAGES

For the latest updates on SAGES’ signature programs, workshops, and announcements, please visit www.sages.co or follow SAGES and Michael Teh on Instagram: @sages.co and @iammichaelteh. SAGES is located at B-28-3A, Pavilion Embassy Corporate Suites. For further enquiries about SAGES, please reach out via WhatsApp at https://wa.me/60122896192 or email allyson@sages.co.

Marie Kondo Uncovers New Joy Through Travel with Klook

By
Tan Heng Hong
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The Netflix star rediscovers what sparks joy through immersive experiences, proving transformation isn’t found in a drawer—it’s found on the road.

Kuala Lumpur, 22 April 2025 – Marie Kondo built a global empire by helping millions let go of what no longer sparked joy for them. But in a refreshing turn of events, Kondo has found a new path to joy—not through perfectly folded clothes, but through travel. In a new global campaign with Klook, a leading platform for experiences and travel services in Asia, Kondo trades structure for spontaneity, embarking on a deeply personal journey of rediscovery.

Aptly titled The Best You, the campaign reframes travel as more than a getaway—it’s a gateway to becoming the version of yourself you didn’t know you were looking for. “My system for tidying took the world by storm, but things had to change as I needed to focus on my family,” said Kondo. “I’m coming back to where it all started, to discover what can spark joy in this new phase of my life. I want to always be open to new experiences, to never stop searching for things that touch my heart,” she added.

From Bucket Lists to Better Selves

According to Klook’s latest Travel Pulse study, 1 in 2 Millennial and Gen Z travelers are driven by the desire for personal transformation. They’re not just looking for picture-perfect getaways, but real experiences that spark joy, clarity, and wonder. And the best way to do that, according to nearly 1 in 5 travelers, is to embark on a nature retreat or take a short weekend getaway to chase meaningful moments beyond the miles.

“We’ve always believed experiences offer more than just activities—they’re a way to see yourself differently. When the world feels unpredictable, people look for moments that bring them back to who they are. The Best You is our invitation to rediscover joy, connection, and personal growth through the simple power of travel and shared experiences,” said Marcus Yong, Vice President, Global Marketing at Klook.

Travel, whether near or far, offers a chance for renewal, with 48% of travelers reportedly feeling fully recharged after taking a trip. From local escapes to far-flung adventures, The Best You is delivering transformative experiences that foster personal growth to bring you closer to who you want to become.

Here’s To Manifesting The Best Version of Yourself

Whether it’s finding your playful side at a theme park, embracing stillness on a scenic train ride, or trying something new with loved ones, The Best You is about discovering experiences that bring you closer to who you want to be.

To help travelers kickstart their journey to the best version of themselves, Klook has created an interactive online quiz — part personality decoder, part choose-your-own-adventure. Every journey starts with a choice, and through a series of intuitive, story-led decisions, travelers uncover one of eight distinct travel personalities that reflect their unique travel aura. More than just a label, each persona unlocks curated experiences designed to help bring your best self to life, wherever the journey takes you.

Walk in Marie Kondo’s Footsteps in Japan

And if Japan is on your list, you can even follow in Marie Kondo’s footsteps with a curated itinerary that includes: channeling your inner samurai to find balance and focus, learning to see beauty beyond imperfection in a kintsugi workshop, and letting loose in a one-of-a-kind robot dance session.

As part of The Best You, Klook has also teamed up with Merantau Dunia as she embarks on her own personal transformation journey. Known for embracing the unfamiliar, her travels are guided by a fearless curiosity and a deep belief that adventure is a powerful catalyst for growth. Her journey of stepping beyond the familiar to embrace growth will unfold online — stay tuned to see how adventure shapes her into The Best You.

Ready to find the best you? Take the quiz and start your journey today at experiencethebestyou.com

Get inspired: watch The Best You short film now.

MILO® Malaysia Breakfast Day 2025 Inspires Kuantan with Energy, Unity and 75 Years of Goodness, graced by KDPB Tengku Ampuan Pahang

By
Tan Heng Hong
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Guest of Honour, Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Azizah Aminah Maimunah Iskandariah (left of masthead) unveiling the 75th Anniversary masthead at the MILO® Malaysia Breakfast Day 2025 @ Kuantan, together with distinguished guests

KDPB Tengku Ampuan Pahang graces the event, joining thousands in a celebration of nutritious goodness

Pahang, 20 March 2025 – MILO® Malaysia Breakfast Day (MBD) 2025 made a grand return to the East Coast with a remarkable turnout in Kuantan, as over 12,000 Malaysians came together in a powerful celebration of positive energy, active lifestyles, and community spirit. As part of MILO®’s 75th anniversary celebrations, the event was made even more meaningful by the presence of Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Azizah Aminah Maimunah Iskandariah, who graciously joined the rakyat in starting the day strong—MILO® style. 

Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Azizah Aminah Maimunah Iskandariah graciously flagging off the participants for the MILO® Breakfast Run in Kuantan, Pahang.

Highlighting the enduring legacy of MILO® in championing health and sportsmanship, the royal presence underscored the importance of instilling these values from a young age. “ MILO® has been in Malaysia for 75 years, and I’ve been drinking it since I was little — I still enjoy a cup every morning. I hope you’ll continue your works in the schools, especially with the MILO® van, because that’s what we all remember most about MILO®. Back in school, we always looked forward to sports day and the MILO® van — we would queue up for it. Drink MILO® — it’s good for you. I drink MILO® without milk or sugar. Congratulations to MILO® and Nestlé Malaysia,” said KDPB Tengku Ampuan Pahang, lending royal support to MILO®’s enduring role in shaping the everyday lives and fond memories of generations of Malaysians. 

Excited participants enjoyed a fun morning of games and engaging activities at Padang MBK 1 in Kuantan during MILO® Malaysia Breakfast Day.

Participants enjoyed a vibrant morning filled with the iconic MILO® Breakfast Run, group Zumba and fitness workouts, and the interactive MILO® Goodness Truck. The event also featured special guest appearances by Friends of MILO® Nadhir Nasar and Erysha Emyra, who joined the run and mingled with fans, inspiring younger participants to lead active, healthy lifestyles. 

One of the most touching moments came as a young boy paused at the final hundred meter to wait for his grandmother, and together, they walked hand-in-hand to the finish—reminding everyone that MILO® Malaysia Breakfast Day is about moving forward, together. 

Guest of Honour, Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Azizah Aminah Maimunah Iskandariah receiving a token of appreciation from Nestlé Malaysia (from left to right; Juan Aranols, Chief Executive Officer of Nestlé Malaysia; Ng Su Yen, Business Executive Officer of MILO®; Raja Nurmaria Murni, Executive Director Corporate Affairs; and Norkhayati Mohamed Hashini, Business Executive Officer, Ready-to-Drink)

This year’s event also marks 75 years of MILO® in Malaysia, a legacy built on nourishing generations and supporting national health and wellness goals. ”We are truly honoured by the presence of Kebawah Duli Paduka Baginda Tengku Ampuan Pahang at MILO® Malaysia Breakfast Day in Kuantan. Her Royal Highness’s support holds immense significance to all of us at Nestlé as we celebrate 75 years of MILO® nourishing generations of Malaysians, and 112 years of Nestlé’s journey in Malaysia. Her gracious presence inspires us to continue our commitment to promoting healthier lifestyles and building stronger communities together,” said Juan Aranols, Chief Executive Officer of Nestlé Malaysia. 

Among the many families present, one parent could be seen jogging beside her young son, gently encouraging him to keep going whenever he slowed down. They laughed through the water stops and crossed the finish line together—sharing not just the achievement, but the joy of spending meaningful time as a family. 

“This is our third time joining because it’s really fun — we get to bring the family and spend time together. Breakfast is very important for health, and the kids really love MILO® ; every morning, MILO® is a must at breakfast. With our busy work schedules, this is the best opportunity to strengthen family bonds,” shared Nor Shahila binti Ramli and Mohd Dzul Haimi, who took part in the run with their three children. 

“We saw how exciting MBD was on social media, so our family decided to experience it for ourselves. The kids love MILO® — they have it every morning before school, so they were excited to join! An event like this strengthens family and community bonds. It wasn’t just our family, even our siblings came together for the MILO® Breakfast Run,” said Atiqah Ameran and Maliki Shafie, who brought their extended families to participate. 

MILO® Continues to Expand Reach Nationwide

Following the success of Putrajaya, Johor, Penang and now Kuantan – with close to 60,000 Malaysians joining the movement – MILO® Malaysia Breakfast Day will continue its journey with the upcoming launch of two new venues in the next quarter, Kedah & Terengganu. This expansion reinforces MILO®’s continued commitment to bringing accessible, family-friendly sporting and wellness experiences to communities across Malaysia. 

As MILO® Malaysia Breakfast Day 2025 progresses, it remains a powerful platform to promote the importance of breakfast, encourage active living, and celebrate 75 years of nourishing the Malaysian spirit. 

For more updates and upcoming venue details, visit www.milo.com.my.

F&N introduces sparkling drinks with Korean peach flavour and more

By
Tan Heng Hong
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F&N Malaysia has launched its new F&N Sparkling Drink, a 0% calorie, 0% sugar beverage featuring three bold flavours, including a Korean-inspired peach. The other two flavours are Pink Grapefruit and Lemonade. This entire trio is available exclusively at 7-Eleven stores nationwide.

 

Hydrate naturally with Jia Jia’s new Manuka Honey Drink

By
Tan Heng Hong
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Jia Jia Singapore Manufacturing Pte Ltd (Jia Jia) has launched its latest Jia Jia Manuka Honey Drink in Singapore. Hydrating and naturally sweetened with New Zealand Manuka honey, this beverage is low in sugar and free from artificial flavours.

The drinks are available in the following flavours:

  • Original Manuka Honey
  • Manuka Honey Passion Fruit

The origin of honey is crucial in marketing honey-sweetened beverages, and New Zealand’s manuka honey conveys an image of high quality. In addition, honey, a natural sweetener, appeals to consumers who avoid artificial sweeteners.

Key takeaways: natural sweetener and the importance of origin of honey in marketing

Moove rides the matcha protein wave in Thailand

By
Tan Heng Hong
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Image credit: Moove

Riding the matcha wave, Nutrition Plus Company Limited (brand: Moove) in Thailand has just dropped a new lactose-free, high-protein milk infused with premium Japanese matcha. This sugar-free option provides a significant 30g of protein per serving, joining existing flavors: plain, chocolate, Thai tea, strawberry and coffee.

Image credit: Moove

The company’s existing Lazy Meal Instant Powder with 20g of soy and whey protein already has matcha, strawberry and chocolate flavours.

Key takeaways: ride matcha wave

Katinat expands with new food menu and new matcha drinks

By
Tan Heng Hong
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Katinat, one of the prominent coffee brands in Vietnam, is implementing a product diversification strategy by expanding its menu beyond beverages to enhance customer retention, drive higher order values and improve operational efficiency.

Katinat Kitchen launches with four dishes: chicken salad, tomyum spaghetti, beef burrito, and chicken burrito. However, Katinat is initially testing the menu at only a few Ho Chi Minh City locations.

The coffee chain has recently unveiled Iki Matcha Tofu Pudding and Iki Matcha Latte. The matcha tofu pudding is a unique dessert where the delicate sweetness of Matcha meets the silky coolness of tofu pudding for a layered flavour sensation.

Key takeaways: Japanese-inspired tofu pudding and beyond beverage strategy.

PepsiCo Thailand re-releases popular flavours, offers small joys

By
Tan Heng Hong
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PepsiCo Thailand has re-released the highly anticipated Larb Tod and Sweet Basil as part of its “Master of Joy” campaign to celebrate the 30th anniversary of its Lay’s brand, reported prachachat.net. The new campaign targets all consumers, particularly the influential Gen Z, through on-site and online marketing, and a 4-5 month point accumulation program where consumers can redeem exclusive rewards from Lay’s and B21 by scanning QR codes on products.

The campaign strategy in 2025 is driven by the understanding that consumers desire frequent opportunities for engagement and positive experiences with the brand. By providing consistent small joys, the company aims to build stronger, long-term relationships with consumers, rather than relying solely on large, end-of-year prizes.

Near the end of 2024, PepsiCo used social media to poll consumers on their most missed Lay’s flavors. The survey revealed Salted Egg and Cheese & Onion as the top choices, leading to their successful re-release earlier in 2025.

 

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