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Anomali Coffee and Entrasol brew up nutritious idulgence

By
Tan Heng Hong
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Image credit: Infobrand.id

Anomali Coffee has joined forces with Entrasol—Kalbe Farma’s adult-focused nutritional milk brand—to introduce three new signature beverages: Choco Blaze, Salty Crush, and Matcha Fusion. The collaboration blends Anomali’s rich coffee flavor profile with Entrasol’s health-oriented ingredients, offering consumers both indulgence and nutrition in a single sip.

The #PejuangBerdikari campaign, initiated by Entrasol, seeks to inspire individuals of all ages to prioritize early care for their bone, muscle, and heart health. This message has become especially urgent in light of findings from the 2023 Indonesian Health Survey (SKI), which show that physical inactivity affects 48.7% of the population—a significant increase from 33.5% in 2018. Such a sedentary lifestyle raises the risk of chronic health problems in the future.

LOTTE launches next-gen Choco Pie factory in West Java

By
Tan Heng Hong
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PT LOTTE Indonesia has officially opened a new high-tech manufacturing facility for its flagship LOTTE CHOCO PIE in Cikarang, West Java, marking a milestone in its commitment to the Indonesian market. Built with advanced production systems and international food safety standards (FSSC 22000 certified), the factory is designed to boost efficiency and meet rising consumer demand.

The move supports LOTTE CHOCO PIE’s growing leadership in Indonesia’s soft cake category, which saw 16% growth in 2024, according to NielsenIQ. By investing in technology and innovation, LOTTE aims to expand CHOCO PIE’s reach and become a driving force in the country’s snack industry.

Bihunku teams up with JKT48 to win over Gen Z and Gen Alpha

By
Tan Heng Hong
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PT FKS Food Sejahtera has appointed JKT48—the leading all-female idol group in Indonesia—as the new brand ambassador for Bihunku, the country’s top instant vermicelli brand. This strategic collaboration aims to rejuvenate the brand’s image and strengthen its connection with Gen Z and Gen Alpha consumers.

Known for its quick 2-minute preparation, low calorie count (just 200 calories), and soft, non-fried texture, Bihunku is well-suited for health-conscious individuals living fast-paced lifestyles. With JKT48 onboard, the brand is set to resonate even more strongly with younger audiences seeking convenience without compromise.

Thai Glico announces it will phase out Glico ice cream in Thailand

By
Tan Heng Hong
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Thai Glico has officially announced that it will be phasing out its Glico brand ice cream products in Thailand. These items will remain available across all retail channels until around the end of 2025.

Other offerings including snacks and almond milk beverages will remain unaffected and continue to be sold as usual. Thai Glico affirms its ongoing commitment to innovation, with plans to develop new products that are both delicious and health-conscious to serve its valued customers.

Meg Cheese joins Wonderful Indonesia campaign

By
Tan Heng Hong
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Megmilk Snow Brand’s Meg Cheese has teamed up with the Ministry of Tourism and Creative Economy to unveil a limited edition product celebrating Indonesia’s beloved tourist destinations. This initiative is part of the Ministry’s broader Wonderful Indonesia campaign, which actively partners with both local and international brands to spotlight the archipelago’s rich travel offerings.

For Meg Cheese, the collaboration is a flavorful step toward embracing local cuisine—highlighted by the launch of Karnaval Keju Nusantara during MEG Cheese Day 2025 on 8 June. This collaboration opens the door to greater usage of cheese into traditional Indonesian cuisine.

Mie Sukses’s Mantaab Goreng Aceh brings authentic spice and value

By
Tan Heng Hong
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Wings Food has launched its latest offering under the Mie Sukses’s brand: Mie Sukses’s Mantaab Isi 2 Goreng Aceh (140g). This new variant brings the bold flavours of Mie Aceh to consumers in a budget-friendly format, featuring two noodle blocks per pack, an ideal solution amid the current economic challenges impacting many in Indonesia.

Each serving is complemented with crispy fried shallots, conveniently packed to elevate the eating experience. The noodles are richly seasoned with authentic Acehnese spices, delivering a robust, satisfying flavour in every bite.

 

Introducing Promina Puffs Wagyu for babies 8+ months

By
Tan Heng Hong
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Indofood’s baby and toddler food brand Promina has recently released Promina Puffs: Wagyu Beef with the naturally savoury taste of real Wagyu beef.

Promina Puffs Wagyu is a nutritious snack thoughtfully crafted for infants aged eight months and above. Enriched with 10 essential vitamins, Omega-3 and Omega-6 fatty acids, and a high iron content, it supports healthy growth and development. Free from preservatives, MSG, and artificial flavor enhancers, this snack features a gentle texture that dissolves easily in the mouth, making it ideal for babies in their early stages of weaning.

Parents are exposing their babies to more flavours to help them develop a broader palate and be more accepting of different tastes later in life. Building on the launch of the new Wagyu beef, Promina has the opportunity to expand its offerings with more unique and exotic flavour profiles, helping support early palate development and minimise food selectivity in the long term.

KitKat’s iconic flavour now in an RTD can

By
Tan Heng Hong
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Nestlé Indonesia has reimagined its iconic KitKat treat by introducing it as a ready-to-drink (RTD) chocolate beverage, offering consumers an exciting new way to enjoy their favorite break-time indulgence. This innovative drink captures the unmistakable KitKat flavor in a smooth, satisfying liquid format, making it perfect for on-the-go refreshment or a quick pick-me-up.

Youvit’s yogurt-flavoured Vitamin D Gummies hit shelves in Indonesia

By
Tan Heng Hong
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Youvit has introduced its latest innovation in Indonesia—the Vitamin D+ Gummy with a tasty yogurt flavour designed to combat vitamin D deficiency among children, now recognized as a public health concern. Packed with 600 IU of vitamin D, each gummy provides 100% of the recommended daily intake, supporting effective calcium and phosphorus absorption for strong bones and healthy teeth.

Thailand’s food scene rallies behind troops amid border tensions

By
Tan Heng Hong
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The sense of patriotism rises in Thailand amidsts the ongoing conflict between the country with its neighbouring Cambodia with foodservice operators voicing their support for the country’s effort.

Mister Donut Thailand has introduced its newest creation, the Hero Donut, in a show of support for Thai soldiers stationed along the Thailand–Cambodia border. With every Hero Donut purchased, THB 5 will be donated to the Royal Thai Army’s Civil Affairs Department to aid its mission.

Central Restaurants Group (CRG), the franchise owner of Mister Donut in Thailand, has taken a bold step in launching this campaign—one that carries potential risks for the brand, especially considering Japan-based Duskin Co. Ltd. also runs Big Apple Donuts & Coffee in Cambodia.

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