Shoon Fatt Biscuit, a well-known brand in Malaysia, has recently unveiled its latest creationâCrunchy Temptations. Designed to deliver a delightful crunch with every bite, this new product range caters to a variety of taste preferences.
Crunchy Temptations is available in four delicious flavors, each crafted to satisfy different cravings:
Chocolate Oat
Hazelnut Oat
Butter and Vegetable
Crunchy Temptations
With its carefully selected ingredients and satisfying textures, Crunchy Temptations promises a flavourful snack experience for all biscuit lovers. Whether enjoyed with a cup of tea or as an on-the-go treat, Shoon Fatt Biscuitâs latest offering is sure to become a favorite among consumers.
Available at Aeon, Caring Pharmacy, GT Mart and 24 Xpress
From upcycled drinks and stress-relief coffee to compostable wraps and precision food processing, visitors at THAIFEX â ANUGA ASIA 2025 will witness the most innovative products that serve specific purposes. These breakthrough solutions reflect the evolving shift in trends across the F&B landscape, shaping how we eat, drink, and innovate.
BANGKOK, May 19, 2025— THAIFEX â ANUGA ASIA 2025, Asia Pacific’s most influential F&B trade show, will be showcasing 60 trend-setting food and beverage ideas from across the globe as part of THAIFEX – Anuga tasteInnovation Show 2025. With nearly 800 submissions received across 9 F&B categories, the jury recognised 10 winners and 50 finalists for their ideas and trends that will steer the future of F&B, in functionality, sustainability, and tech-enabled innovation.
These shortlisted products and solutions reflect closely to the trending F&B topics in Asia. According to Innova Market Insights*, Asian consumers have started to focus on health, nutrition and quality products, with:
37% prioritising mental and emotional wellness
34% opting for age-specific nutrition products
33% seeking gut health benefits
Breakthrough products from THAIFEX â ANUGA tasteInnovation Show 2025
Functional Health Innovations:Â Products that are mainly in drinkable formats which offer targeted benefits for stress, immunity and digestion beyond nutrition â this is in line with where the F&B market in Asia is headed.
GABA Calm Drip Coffee by FOODHO (Winner)Â â Crafted from 100% Arabica beans and infused with GABAbiotics, a patented postbiotic, this smooth, aromatic coffee offers rich flavour with functional benefits for stress relief and mood balance.
Coffogenic Drink by Hillkoff (Winner) â Coffogenic is a functional drink crafted from coffee pulp, transforming a by-product and agricultural waste into a high-value innovative food product that can prevent non-communicable diseases.
hello m’arch quinoa coffee by Morning Arch (Winner) â A plant-based quinoa coffee that delivers a rich and smooth flavour complete with protein, fiber, and essential nutrients. It is made from premium Arabica coffee, organic tricolor quinoa, organic soy powder, isolated soy protein, and brown rice.
Namwa Banana with Brown Rice Powder by 4Care Inno (Finalist)Â â Made from pea protein, Namwa banana, and brown rice, this powder mix supports muscle growth, recovery and is easily digestible. It comes fortified with prebiotics and probiotics that helps strengthen the immune system.
Konjaco Potassium Drink by F W Inter Trading (Finalist) â An aromatic coconut water drink mixed with konjac that is not only high in potassium, but also low in calories. The drink is good for the nervous and muscular systems and can reduce the risk of high blood pressure and stroke.
Sustainable Formats & Clean-Label Solutions: Innovations that reduce waste, enhance transparency, and maintain product quality.
M WrapÂź Real Bio 100% Compostable Food Film by MMP Corporation (Winner)Â â Thailand’s first 100% compostable food-grade film, decomposing into compost within 180 days while ensuring safety with an extended shelf life.
FLAVORWATCH by Gat Foods (Winner) â A natural solution for preventing Thermophillic Acidophilic Bacteria (TAB) spoilage in clear, fruit-based non-alcoholic beverages, maintaining the best taste and quality for every drinking occasion.
Food Tech & Processing Innovation: Solutions that streamline production and improve energy efficiency across the value chain.
Green Novel Tech by Kamonpat (Winner) â Unique technology for rapid, uniform, and energy-efficient thermal processing with Continuous Flow Ohmic Heating System, ideal for pasteurisation, sterilisation, and precise heating for F&B.
“FLAVORWATCH is an innovative clean label, natural flavouring that protects the distinct qualities of beverages from Thermophilic Acidophilic Bacteria (TAB) spoilage, providing manufacturers with a peace of mind, knowing that the taste of their products will not be altered by excessive thermal processing. This award is an ideal platform for us to introduce our innovation to a wider pool of beverage manufacturers beyond the region,” said Shachar Shaine, Chief Executive Officer of Gat Foods.
Sunny Tsu, Founder of FOODHO, shared, “The tasteInnovation Award is an incredible opportunity for us to introduce GABA Calm Drip Coffee to global audiences. Today’s consumers are seeking more than just a caffeine boost â they want mindful products that support mental wellbeing and fit seamlessly into their everyday lives.”
Taste and experience flavours from around the world at THAIFEX â ANUGA 2025
Beyond the THAIFEX â ANUGA tasteInnovation Show, visitors can explore the rest of the booths and events happening at THAIFEX â ANUGA ASIA 2025, organised by the Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, taking place from 27-31 May at IMPACT, Muang Thong Thani, Bangkok, Thailand. Visitor registration is now open! For more information, please visit www.thaifex-anuga.asia
You may refer to the full list of winners and finalists in the Appendix here.
Tealive has expanded its tea offerings in Malaysia with the launch of the Light Milk Tea series, a 198kcal option based on regular size without added sugar and snowy topping. This lower-calorie option targets consumers who prioritise a sugar-free and topping-free experience, while others may opt for more indulgent, higher-calorie choices.
The Light Milk Tea range comprises Snowy Da Hong Pao Light Milk Tea, Jasmine Peach Milk Tea with Real Peach, and Snowy Jasmine Green Light Milk Tea.
Interestingly, the Light Milk Tea is also available in a special edition Gawai & Kaamatan Festival Cup, exclusively in East Malaysia.
With local coffee chain ZUS and other mainland Chinese competitors entering into tea in a big way, the heat is now on for beverage chains to grow the tea drink market through product differentiation.
Key takeaways: product differentiation is key to winning the tea battle
From pantry staple to Omega-3-rich meals, Ayam Brandâą reimagines sardines and mackerel for the modern Malaysian kitchen
Trends may come and go, but some flavours stay timeless. For over 130 years, Ayam Brandâą sardines and mackerel have been a staple in Malaysian kitchens. While we always love familiar favourites like kari mackerel and sambal sardin, thereâs so much more you can do with a can. Itâs time we explore canned fish as the base for something creative, fusion, and makan lain macam. Because this isnât just your nenekâs sardines anymore, itâs your next best recipe waiting to happen with that segar tetap terasa goodness in every bite.
Beyond opening up a world of flavour and fun in the kitchen, did you know Ayam Brandâą sardines and mackerel also pack a powerful nutritional punch that often goes unnoticed? Hereâs the real kicker. Ayam Brandâą sardines can have up to 7 times more Omega-3 than freshly cooked fish1. Not only that, Ayam Brandâą sardines and mackerels are also sustainably caught from cold seas and are naturally rich in Omega-3 fatty acids, specifically EPA and DHA*: two types of âhealthy fatsâ that support key organs like the heart, brain, and eyes, which the body does not naturally produce.
âMalaysians have always had a soft spot for Ayam Brandâąâs sardines and mackerels. They have long been a familiar favourite across generations. Itâs comfort food that reminds you of home, of family, and of simpler times,â says Teoh Wei Ling, Head of Marketing at Ayam Brandâą.
Through Makan Lain Macam, we want to inspire Malaysians to have fun in the kitchen and see just how versatile these classics can be. While dishes like kari mackerel, sambal sardin, or even roti sardin gulung will always have a place at the table, thereâs also something exciting about trying something different or new, knowing itâs still packed with nutritious goodness.â
Craving something bold and satisfying? With just a can (or two), Ayam Brandâą makes it easy to whip up dishes that feel familiar, taste refreshingly new, full of flavour and endless possibilities:
Sardine Mac & Cheese Balls, the Ultimate Fusion Comfort Food
Sardine Mac & Cheese balls
Think crispy on the outside, melty on the inside. Sardine Mac & Cheese Balls combines cheesy macaroni, melty cheese, and mashed sardines into bite-sized delights. Shape into bite-sized balls, coat in breadcrumbs, and air-fry until golden. Itâs a snackable crowd-pleaser that proves canned food can still surprise you.
Your next favourite dish might just be a can away. Because Makan Lain Macam isnât about reinventing the wheel, but reimagining the meals we already know and love, and having fun while making it!
Ayam Brandâą ‘s sardine and mackerel are available in four sizes (155g, 230g, 300g, 425g). For a limited time only, Ayam Brandâą is offering a Buy 2 Sardines or Mackerels (425g) and Get 1 Free Ayam Brandâą Fried Chilli Mackerel (155g), available at selected stores.
What better way to stock up and start experimenting in the kitchen? Check out the full range of easy, fusion-friendly recipes at www.ayambrand.com.my/recipes. Whether youâre a student, a parent, or just someone tired of the same old dinner routine, these fusion recipes are here for you to Makan Lain Macam. Follow @ayambrandmy on Instagram and Ayam Brand Malaysia on Facebook for fresh ideas, cooking tips, and more. hen
KUALA LUMPUR, 19 May 2025 âÂ
*EPA (Eicosapentaenoic acid) helps with heart health and blood circulation, keeping you energetic and always on-the-go.2,3; while DHA (Docosahexaenoic acid) gives your brain and eyes the fuel it needs to stay sharp, helping with memory, focus, and clear thinking.2,3
Jubilee World Pageant Co-Founder Datin Aimee Claire (back row, 7th from left), toured RENN Asia Wellnessâ centre at Vivo @ 9 Seputeh here with 20 finalists where they were introduced to the range of services and facilities available.
Hosts 20 beauty contestants to showcase of regenerative anti-ageing medicine
KUALA LUMPUR, 19th May 2025:Â Jubilee World Pageant, a platform that empowers women to focus on inner development, social impact and holistic wellness, today appointed RENN Asia Wellness as its collaborative partner for the 2025 edition of this beauty pageant.
To mark the occasion, Jubilee World Pageant Co-Founder Datin Aimee Claire, toured RENN Asia Wellnessâ centre at Vivo @ 9 Seputeh here with 20 finalists where they were introduced to the range of services and facilities available.
She also signed a Memorandum of Understanding appointing RENN Asia Wellness as its Diamond Partner. RENN Asia was represented by its Nutritional & Functional Medicine Practitioner, Dr Luke Lee, on behalf of founder and CEO Jonathan Chew, who said this collaboration signified a shared commitment to empowering women through holistic wellness and regenerative health solutions.Â
(From left) Joey Chun, Co-Founder of Jubilee World Pageant; Datin Aimee Claire, Co-Founder of Jubilee World Pageant and Dr Luke Lee, Nutritional & Functional Medicine Practitioner of RENN Asia Wellness, during the Jubilee World Pageant Press Conference held at RENN Asia Wellness
Dr Luke and team later showcased to the 20 beauties the centreâs innovative approaches to holistic wellness, health and beauty.
RENN Asia Wellness is known for its personalised, evidence-based regenerative medicine, having seamlessly integrated Nutritional and Functional Medicine (NFM) with Traditional Chinese Medicine (TCM) and conventional physiotherapy. Its integrative approach focuses on treating the root causes of health issues that often go unnoticed rather than merely addressing symptoms, promoting long-lasting wellness and vitality.
Chew emphasised the importance of proactive, regenerative functional medicineâs approach to address health problems at their rootâbefore they manifest as visible symptoms or the onset of diseases. He also stressed the critical role of regenerative wellness in restoring optimal function at both the cellular and systemic levels. This will create effective anti-ageing solutions for clients.
âMany individuals carry hidden imbalances, whether hormonal, cellular, or metabolic, that quietly accelerate ageing and increase vulnerability to chronic conditions,â Chew said.
âFatigue, skin issues, or stress-related symptoms are seen as normal by most, but theyâre actually not. Theyâre signals. If youâve ever wondered why your skincare routine doesnât seem to âworkâ or why you feel drained no matter how much you rest, it might be time to look beneath the surface,â he added.
While flawless skin may be the visual goal, RENN Asiaâs approach challenges the quick-fix culture of conventional beauty. Rather than masking symptoms with creams or injectables, the centre delves deep into cellular health, inflammation, gut balance, and hormonal regulation because these internal systems dictate how our skin looks and behaves.
âYouâre not just treating eczema or breakouts,â explained Chew. âYouâre addressing inflammation, liver detox pathways, and nutrient absorption to bring the whole system back into harmony.â
Regenerative care is about empowering people with the knowledge, tools, and confidence to actively restore their health before it breaks down. RENN Asiaâs regenerative framework integrates personalised nutritional plans and lifestyle modifications designed to reduce inflammation, improve circulation, and restore the bodyâs natural healing capacity.Â
By reducing systemic inflammation, enhancing cellular oxygenation, and improving metabolic efficiency, RENN Asia helps to reverse early dysfunctions like oxidative stress for sustainable health outcomes.
âBehind every nutritional plan and wellness consultation lies a story. At RENN Asia, clients donât receive a âone-size-fits-allâ solution. Instead, their problems are treated with care that considers the complex tapestry of their lifestyle, biology, and goals,â said Chew.
âWeâve seen clients reclaim their energy, confidence, and clarity â not just in their complexion, but in their lives. Thatâs the promise of regenerative wellness: transformation that touches every layer of who you are.â
The Jubilee World Pageant, known for its emphasis on women’s empowerment, aligns seamlessly with RENN Asiaâs mission to promote holistic well-being. The pageant celebrates not only external beauty but also the strength, intelligence, and resilience of women worldwide.
âOur partnership with RENN Asia Wellness represents a fusion of beauty and health,â said Datin Aimee. âBy introducing our contestants to the cutting-edge regenerative health solutions, we aim to empower them to shine from the inside out.â
âWe want our contestants to feel seen and supported not only on stage but also in their day-to-day lives as women managing multiple roles. Regenerative wellness helps restore what stress and time often take awayâenergy, clarity, and confidence,â she added.Â
Datin Aimee noted that many contestants face high-pressure lifestyles that often leave them exhausted, affecting their appearance and health. âRENN Asiaâs support couldnât have come at a better time. Itâs an investment in the well-being of the women who represent our values,â she continued.Â
Beyond the event itself, the partnership aims to expand public awareness about how modern regenerative therapies can complement lifestyle changes, mental health efforts and physical self-care. While skincare routines and beauty products remain part of many womenâs lives, RENN Asia promotes a more foundational approachâone rooted in science and long-term results.Â
âWhen a woman takes care of her inner ecosystemâher gut, hormones, blood oxygenation and mental clarityâher outer glow becomes inevitable,â Chew shared. âYou canât fake vitality. You can only re-energise yourself.âÂ
âWhere most industries treat ageing as a problem to be hidden, RENN Asia encourages clients to view it as an evolution. Instead of denying age, regenerative care enhances the bodyâs ability to age with strength, clarity, and vitality.Â
âWe chose to work with Jubilee World Pageant because it speaks to real women with real stories. Whether itâs a mother of three, a cancer survivor, or a woman reinventing herself after 40, theyâre the people who benefit most from our work.Â
âAt the end of the day, RENN Asiaâs message is universal: you deserve to feel like yourself again. Whether itâs clearer skin, better sleep, sharper focus, or emotional balance, regenerative wellness is not a luxury, but a right. RENN Asia invites every woman to begin her journey back to herself!â he quipped.Â
Together, RENN Asia Wellness and Jubilee World Pageant envision a future where beauty and health coexist harmoniously, fostering a world where individuals are empowered to take charge of their well-being.
About RENN Asia Wellness
RENN Asia Wellness offers personalised, evidence-based regenerative medicine by seamlessly integrating Nutritional and Functional Medicine (NFM) with Traditional Chinese Medicine (TCM) and conventional physiotherapy. Our focus is on treating the root causes of health issues rather than just the symptoms.Â
Our expert team is led by Jonathan Chew, a nutritional practitioner with 12 years of experience and a fellowship in anti-ageing, regenerative, and metabolic medicine, and Dr Luke Lee, a family physician with 20 years of experience and qualifications in nutritional medicine. Together, they bring a holistic, integrative approach to wellness.
About Jubilee World Pageant
Jubilee World Pageant is a platform for women to rediscover oneself, celebrate self-uniqueness and shine with confidence. Co-founded by Datin Aimee Claire and Joey Chun, Jubilee World Pageant gathers women from all walks of life to share strength, elegance and inspiration.
We emphasise strongly on women’s empowerment, encouraging women to embrace their inner beauty, power and charm.
In a world where trends evolve with every scroll, staying stylish and on-budget takes more than just good taste. For many fashion-forward Malaysians, keeping up with trends means shopping with intention and finding the best deals without compromising on looks.Â
Whether itâs snapping an outfit idea to track down lookalikes, browsing creator-led style edits for inspiration, tuning into livestreams for a closer look, or timing checkout for the best stack of vouchers, savvy shopping habits have become second nature for many Malaysians. For creators like Sharifah Rose, Yaya, Asyraf Rozami, Hanisha Jaafar, and Syamimi, every step from discovery to checkout is a chance to shop with both style and strategy.Â
Inspiration Hits: From Camera Rolls to Curated FeedsÂ
It often starts with a vibe. A screenshot. A street style post. A saved look on social media. Â
Sharifah Rose
For Sharifah Rose, inspiration lives in her camera roll. âIf I see something I love, I snap it or save it, and the best part is, thereâs this feature on Shopee where I can just tap the camera icon, upload the photo, and it shows me a whole list of perfect matches. No more guessing keywords or scrolling endlessly.â Thanks to this visual search, what starts as a spark of inspiration turns into a plethora of choices, tailored to her taste. Itâs part moodboard, part treasure hunt. From there, she uses size and colour filters to fine-tune her search, and before she knows it, her wishlist is filling itself.Â
Syamimi
For Syamimi, inspiration often comes from scrolling through curated style edits â especially those featuring her favourite influencers. âItâs like browsing your friendsâ top recommendations, all in one place,â she says. âShopee pulls together what influencers are wearing and loving, so it feels real and personalâ. When sheâs stuck for ideas or in between trends, itâs her shortcut to fresh styling inspo. âSometimes I just want to know what people with good taste are wearing. I go there, see whatâs trending, and suddenly I have a whole look in my cart.âÂ
Building the Look: Try Before You Buy (Sort Of)Â
For creators like Syamimi and Asyraf Rozami, shopping is a multisensory experience, and theyâre not doing it blindly.Â
âLivestreams are my version of window shopping,â says Syamimi. âOn Shopee Live, you see the fabric move, how it fits on a real person. You can ask questions in real time, and sometimes, the seller even styles it live. Itâs part fashion show, part styling session and often comes with live-exclusive vouchers that reward you for tuning in at just the right moment.âÂ
Asyraf Rozami
Asyraf agrees. âEspecially with menswear, I want to see how a blazer sits on the shoulders or whether the material has the right structure. Livestreams and videos give me that insight before I commit.â His personal rule? âDonât buy until youâve seen how it wears, and if youâre shopping on Shopee, always stack vouchers and keep an eye out for the Lagi Murah tag. It gives me peace of mind knowing Iâm getting the best deal possible.â Â
Beyond livestreams, Syamimi also keeps an eye on Shopee Video, where fellow creators and affiliates casually review or style items they love. âItâs not just helpful, itâs fun. And when there are video-exclusive vouchers, it feels like a shortcut to looking put together and saving money.â Â
She also follows Shopee affiliates on social media, where they often share âOutfit of the Day (OOTD)â or âGet Ready With Shopee (GRWS)â videos and honest fashion reviews, highlighting their favourite finds with direct links. âItâs so easy â you see what they love, click the link, and poof, the itemâs yours. No hunting, no guesswork.â Â
The Checkout Strategy: Mastering the Art of Affordable But Stylish SpendingÂ
Yaya
When it comes to checkout, timing and tactics make all the difference for these creators. Yaya is a true strategist, always on the lookout for the best ways to stack discounts and save. âI keep an eye out for exclusive fashion vouchers, especially during big campaigns,â she says. âIâll see if I can stack store vouchers, platform codes, cashback, and free shipping, and if Iâm just short of the minimum spend to unlock a voucher, Iâll add something small like socks or a belt to meet the requirement.â Itâs part of her styling process: Look cute. Save smart. Â
Asyraf takes a more laid-back approach, but with the same intent. âI keep my wishlist in the cart. Iâll check back during the week and see if prices drop or if a deal appears. Sometimes, Shopee also suggests items based on what Iâve browsed, which makes the whole process feel intuitive.â Â
Hanisha Jaafar
Even Hanisha, who shops more spontaneously, notices the nudges. âIâll be scrolling, and suddenly the item I liked before pops up with a great deal, itâs almost like the app knows what I want,â she laughs. âSometimes Iâll find items with âLagi Murahâ tag, it makes the decision easier as it tells me straight up this is the best deal Iâm going to get.â Â
The Joy After Checkout: From Deals to ConfidenceÂ
Smart shopping doesnât stop at checkout â itâs also about peace of mind after the buy. Sharifah lights up recalling a Shopee Live-exclusive deal where she got a dress for half the price she expected. What made it better? Knowing she could return it stress-free if it didnât fit. The same confidence powers Syamimiâs latest Shopee haul turns into her next GRWS (Get Ready With Shopee) video, with full confidence that she can return or exchange anything that doesnât live up to her expectations. Â
In a world where shopping smart is just as powerful as dressing well, these creators remind us that affordability doesnât mean compromise. It means control, access, creativity â and the confidence of knowing youâre covered, even after checkout. Â
More Than a Deal: A New Kind of Fashion MindsetÂ
Thereâs no template here. No one-size-fits-all. Just personal rituals that feel empowering because finding something you love, at a price that makes sense, is the new kind of reward. Â
Whether it starts with a camera search or a curated scroll, whether they wait for voucher drops or catch livestream-only steals, these creators show that the real flex isnât how much you spend â itâs how good you feel knowing you made it work your way. After all, fashion isnât just about what you wear. Itâs how you get there.  Â
Reinforcing its commitment to help Hong Kong businesses expand and capture emerging opportunities across Asia, the Hong Kong Trade Development Council (HKTDC) will debut a Hong Kong Pavilion at THAIFEX – Anuga Asia 2025, one of the region’s most influential F&B trade shows.
Monday 19 May 2025 – The event in Bangkok is expected to welcome over 90,000 trade visitors, with more than 3,100 exhibitors from over 50 countries and regions.
The Pavilion’s 17 exhibitors, representing over 20 distinguished Hong Kong brands, will feature a diverse selection of products, including pastry and bakery, grocery products, condiment, coffee and tea, ready-to-eat food, beverages and more.
To facilitate business development and industry exchange, we will also host business matching meetings and co-organise a seminar-cum-networking reception with the Hong Kong Economic and Trade Office in Bangkok, Invest Hong Kong, and Thai-Hong Kong Trade Association, to foster valuable dialogue and connections between Hong Kong and regional enterprises on emerging market trends and collaboration opportunities.
The Hong Kong Pavilion will highlight Hong Kong’s unique fusion of time-honoured traditions and contemporary tastes. Among the featured heritage brands are Hang Heung Cake Shop, a century-old bakery famed for its iconic wife cake and award-winning egg roll, and Hiang Kie Coffee Group, a beloved 80 year-old-brand showcasing its signature Hong Kong-style milk tea known for its rich and silky flavour.
An array of authentic local flavours will also be featured, ranging from Ka Vo Food International’s cookies and pasties and Realfit CHK’s specialty condiments to Fung Lung Trading’s premium dried shrimp roe noodles and Tapas G. Catering’s innovative upcycled snacks, including protein and fibre-rich okara cookies and chips.
In addition, other Hong Kong’s time-honoured brands, such as On Kee, known for premium abalone selections, and Wai Yuen Tong, a trusted name in traditional herbal supplements, will be showcased alongside modern offerings, like Cookies Quartet’s natural aromas and healthy cookies, Tai Po Chun Hing’s premium meatballs and KK Food Trading’s imported rice noodle. Each represent the diversity and quality of Hong Kong’s flavour.
A series of side activities will be organised to facilitate connections between Hong Kong and Thai businesses, including a seminar-cum-networking reception on 28 May at Amber 1, IMPACT Muang Thong Thani, providing exhibitors valuable market insights and networking opportunities with local businesses.
Visitors can also engage in live product presentations highlighting Hong Kong’s food offerings and participate in an interactive Hong Kong-style dim sum roulette that features exclusive prizes, offering participants a unique blend of business engagement and entertainment
THAIFEX- Anuga Asia 2025 – HKTDC Hong Kong Pavilion
Date: 27-31 May 2025
Opening hours: 27-30 May: 10am – 6pm
31 May: 10am – 8pm
Venue: 9-GG47, Hall 9, IMPACT Muang Thong Thani, Bangkok, Thailand
DKSH has been appointed as an authorized partner and distributor for Eastroc Beverage (Malaysia) Sdn. Bhd. to drive the growth and expansion of Eastrocâs beverage portfolio.Â
Petaling Jaya, Malaysia, April 16, 2025 â DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered a strategic partnership with Eastroc Beverage (Malaysia) Sdn. Bhd., a global provider of a high-quality and innovative portfolio of beverages. This collaboration will enhance the availability of Eastrocâs beverages across modern trade channels in Peninsular Malaysia, where the beverage market has shown consistent growth with consumers demonstrating a strong preference for products that offer both functionality and premium experiences.
As part of this partnership, DKSH Malaysia will provide comprehensive Market Expansion Services, including sales, field activation, distribution and logistics, and credit and collection. The collaboration ensures the seamless distribution of Eastrocâs beverages, beginning with Eastroc Energy Beverage and more innovative beverages in the future.
Building on DKSHâs proven track record of successfully launching and growing beverage brands in Malaysia, the collaboration leverages an extensive distribution network spanning hypermarkets, supermarkets, convenience stores, chain mini-marts, and petrol marts across Peninsular Malaysia. This comprehensive coverage ensures that Eastrocâs beverages will be readily available wherever consumers prefer to shop.
Leonard Tan, CEO of Eastroc Beverage (Malaysia) Sdn. Bhd., expressed his confidence in the partnership, stating: âAs one of the leading beverage brands, we see tremendous potential for expansion in Malaysia. With DKSHâs strong market expertise and distribution network, we are confident in strengthening our brand presence and achieving sustainable growth in the region.â
Daniel Schwalb, Vice President, Fast Moving Consumer Goods at DKSH Malaysia, added: âWe are excited to partner with Eastroc Beverage in bringing their high-quality and innovative beverage portfolio to Malaysian consumers. Through DKSHâs extensive distribution network and deep market expertise, we will ensure that every Malaysian consumer can enjoy these thoughtfully crafted beverages, whether they are seeking refreshment, energy, or a moment of sophisticated indulgence. Our track record in successfully growing beverage brands in Malaysia combined with our understanding of local consumer preferences positions us perfectly to drive Eastrocâs growth in this dynamic market.â
About Eastroc Beverage (Malaysia) Sdn. Bhd.Â
Eastroc Beverage, listed on the Main Board of Shanghai Stock Exchange (605499), a company focused on providing high quality and innovative portfolio of beverages for consumers, committed to become the leading multi-category beverage group globally. The company experienced a CAGR of more than 20% in revenues and more than 63% in net profit from 2018 to 2024. Eastroc Beverage has exceeded 20 billion in revenue, solidifying its position as a leading company in the beverage industry with both scale production and comprehensive sustainability capacity.
16 May 2025 – Coconut water brand, Karta, has adopted the succinct Malaysian expression âkawâ to communicate its unique rich and bold taste. This distinct taste was picked up by consumers in a blind taste test conducted by lead agency Muma Malaysia at the campaign development phase and it is this distinguishing selling point that birthed the âSo Kaw-Kaw-Nutâ creative idea.
When a coconut becomes a Kaw-Kaw-Nut
Living in the tropics with sunny days all year round, everyone is familiar with the refreshing and hydrating benefits of coconut water. With sophisticated palates to discern even the slightest distinction, the richness of Kartaâs pure coconut flavour got the thumbs up from over 80 per cent of respondents.
Kartaâs conveniently packed ready-to-drink is made from 100% pure coconut water with no additives. Packed with electrolytes to replenish fluid loss from sweat and physical activity, it is natureâs ultimate hydration from fruit to you.
Thompson Chuah, Head of Marketing, Signature Brands at Kara Marketing said, âMuma has created a strong campaign concept that communicates the distinguishing feature of Karta coconut water, perfectly encapsulated in one word that every Malaysian knows. And as a testament to their creativity, they took it even further with a brilliant play of words to rhyme with our core ingredient, the coconut. It is invigorating to work with a partner who understands our product and finds the best way to communicate with our consumers.â
The award-winning boutique agency worked with film director Gavin Simpson and Directors Think Tank to produce a humorous 30s video that invites everyone to enjoy the rich and bold flavours of Karta coconut water and unleash their vivacious and âkawâ personality to the world.
Simpson, a celebrated creative leader turned commercial film director said, ââThe So Kaw-Kaw-Nutâ storyboard was already bursting with fun and personality, and my job was to match that energy and playfulness on screen and convey it to the audience.â
The campaign launched in May on digital OOH and social media, with trade support through in-store POSM and mobile activation.
Back, Left to Right: Amy Gan, Vice President of Marketing, Etika; Santharuban Thurai Sundaram, CEO of Etika
Group of Companies for Malaysia, Singapore, Brunei & Exports (Halal); YBhg. Dato' Seri TPr (Dr.) Maimunah binti
Mohd Sharif, Mayor of Kuala Lumpur; YM Raja Jastina Raja Arshad, Executive Producer of Keluang Man & Head of
Astro Shaw; Pan Vui Shang, Head of Distribution at GSC.
Front, Left to Right: Anwaar Beg Moghal; Keluang Man; Shweta Sekhon; Mr Nas Muammar Zar; Datuk Rosyam Nor; BeBe; Mat Saad Abd Ghani
Held in conjunction with DBKLâs Car-Free Morning, the 5 km run marked a milestone moment in Astro Shaw and Etikaâs cultural branding campaign fusing fitness, fandom, and film in one action-packed morning ahead of the 29 May cinematic release.
18 May 2025, Kuala Lumpur â To further fuel excitement ahead of the upcoming
live-action release of Keluang Man, premiering in cinemas nationwide on 29 May, Astro
Shaw has delivered an immersive film experience through the âKeluang Man WONDA Fun
RunââMalaysiaâs very first original superhero-themed run.
This landmark event marked the inaugural collaboration between Keluang Man, Wonda Coffee, and Dewan Bandaraya Kuala Lumpur (DBKL), held in conjunction with the Car Free Morning programme.
Staged for the first time in Kuala Lumpur, the 5 km run flagged off from Menara DBKL and
attracted over 7000 participants across all age groups. The event kicked off at 6:45 am with a warm-up session before the official flag-off at 7:00 am, officiated by Keluang Man,
BeBe and the Mayor of Kuala Lumpur, YBhg. Dato’ Seri TPr (Dr.) Maimunah binti Mohd Sharif. The event was also graced by key figures, including Executive Producer of Keluang
Man and Head of Astro Shaw Raja Jastina Raja Arshad, Chief Executive Officer of Etika
Holdings, Mr Santharuban Thurai Sundaram, and Head of Distribution at GSC, Pan Vui
Shang.
Left to Right: Mat Saad Abd Ghani; Anwari Ashraf, Director of Keluang Man; YM Raja Jastina Raja Arshad, Executive Producer of Keluang Man & Head of Astro Shaw; Amy Gan, Vice President of Marketing, Etika; Pan Vui Shang, Head of Distribution at GSC; Santharuban Thurai Sundaram, CEO of Etika Group of Companies for Malaysia, Singapore, Brunei & Exports (Halal); Mr Nas Muammar Zar; Anwaar Beg Moghal.
What made the event truly unique was the vibrant turnout of participants dressed in their
creative interpretations of the iconic Keluang Man character. Adding to the excitement,
the fun run featured appearances by the filmâs cast, including Nas Muammar Zar, Datuk
Rosyam Nor, Shweta Sekhon, Anwaar Beg Moghal, Sham Sunder, and Razzuan Rosli, as
well as the filmâs theme song vocalist Krisya and local rock band S.O.G., along with other
celebrity guests.
Raja Jastina Raja Arshad, Executive Producer of Keluang Man and Head of Astro Shaw,
shared, âWeâre deeply grateful for the overwhelming support from Keluang Man fans,
event participants, and our partners Wonda Coffee and DBKL for making todayâs Keluang Man WONDA Fun Run a success. This isnât just a celebration of the filmâs upcoming
releaseâitâs about bringing the Keluang Man universe closer to the people. Keluang Man
embodies courage, strength, and agility, and we hope these values inspire Malaysians to
stay active and believe that everyone has a superhero within them.â
Amy Gan, Vice President of Marketing at Etika shared, âAt Etika, we believe in celebrating
stories that bring Malaysians together, and Keluang Man is one of those rare icons that bridges generations. Through our collaboration with Astro Shaw and DBKL, the Keluang Man x WONDA Fun Run allowed us to connect with the community in a meaningful, energetic, and uniquely local way. Itâs not just about coffee or running, itâs about showing
up, dressing up, and standing proud for something homegrown. Weâre honoured to be
part of this celebration of strength, courage, and national creativity.â
The Keluang Man x WONDA Fun Run also served as the latest milestone in Wonda
Coffeeâs nationwide campaign to celebrate local heroes and energise cultural pride
through immersive storytelling. Following the successful launch of the limited-edition
Wonda Keluang Man can series, exclusive Keluang Man merchandise promotions, and the
collaborative Wonda-ful Keluang Man Burger with myBurgerLab, the Fun Run brought the
campaign full circle, turning brand love into real-world action. To date, over 2 million cans
of Kopi Kluang have been sold, further testament to the campaignâs strong resonance
with Malaysians. From coffee to costumes, Malaysians across all walks came together to
celebrate the values of courage, endurance, and unity that Wonda and Keluang Man
proudly share. The activation reflects Etikaâs ongoing strategy to translate nostalgia into
engagement, turning local culture into a meaningful, multi-sensory brand experience.
The event also featured a host of engaging activities at dedicated booths, including
meet-and-greet photo sessions with the Keluang Man cast and BeBe mascot, live
performances by Krisya and S.O.G, lucky draws, exclusive Keluang Man merchandise, and
live broadcasts by Malaysiaâs no.1 radio station ERA. Participants also enjoyed Wonda Kopi
Kluang samples, the Wonda-ful Keluang Man Burger, as well as special offers and
showcases from Iconic Animation Studio, Fung Keong, and Abstrax, bringing together
creativity, nostalgia, and community in one unforgettable morning.
The Keluang Man film is produced by Astro Shaw in collaboration with GSC, Idea River Run, and strategic partner Wonda Coffee and co-produced by Pasal Productions. Directed by Anwari Ashraf, the film stars Nas Muammar Zar, Datoâ Remy Ishak, Anwaar Beg Moghal, Datuk Rosyam Nor, Shweta Sekhon, Halim Othman, Amelia Henderson, Sham Sunder, Dennis Yin, and many more.
Stay updated with the latest Keluang Man news and exclusive clips via TikTok, Instagram,
X, and Facebook through Astro Shaw and Astro Gempak. Donât forget to share your
thoughts and excitement using the hashtags #KeluangMan and #KeluangManMovie.
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