Fries and ice cream have long been considered a perfect pairing, and Potato Corner in the Philippines has now introduced its latest innovation, the Potato Corner Friescream, available at XP stores nationwide.
This creation brings together sweet and salty, hot and cold, by combining crispy, flavoured fries with creamy vanilla ice cream topped with a choice of flavor drizzle.
Among the highlighted combinations are caramel with sweet corn fries and strawberry with white cheddar fries, offering consumers a novel and indulgent taste experience.
Available only in XP stores nationwide!
Luzon
đ XP Glorietta 4
đ XP SM Mall of Asia
đ XP SM North EDSA
đ XP Opus Mall
đ XP Estancia Mall
đ XP Trinoma
Visayas & Mindanao
đ XP SM Lanang
đ XP SM City Cebu
đ XP SM City General Santos
Layâs Thailand has introduced a new ridged potato chip innovation featuring extra crunchy crab sticks. Marketed under the Layâs Max Curry Crab line â first launched in 2022 â the product has now been upgraded with the addition of crispy crab sticks, delivering a richer texture and a more satisfying flavor experience.
Master Kong Bing Hong Cha (庡ĺ¸ĺ ĺ°çş˘čś), one of Chinaâs most iconic readyâtoâdrink iced black tea brands, serves as a strong case study in how established RTD products can evolve to reach wider audiences.
Recently, UniâPresident expanded the Bing Hong Cha line into the energy drink segment. While retaining its signature iced lemon tea flavour, the 420ml beverage now delivers five times the natural caffeine content â exceeding 200mg per liter sourced from black tea â and is further enhanced with a fiveâplant energy blend. This innovation combines natural caffeine with plantâbased energizing ingredients, offering consumers a functional option for a natural uplift in energy.
The fiveâplant energy blend consists of polygonatum (huang jin, éťç˛ž), ginseng, red dates, goji berries, and astragalus root (huang qi, éťčŞ).
Surprisingly, the drink retains the familiar flavour of Master Kong Bing Hong Cha without the typical taste profile of energy drinks, making it approachable for consumers seeking an energy boost with a taste they already enjoy.
Southeast Asian RTD tea and energy drink producers can explore the concept as a pathway to innovation â blending familiar, culturally resonant flavours with functional benefits â to attract younger consumers seeking both taste and energy in one product.
SaengthongâAkara Group, recognized among Thailandâs top three organic egg producers, is expanding beyond farming into the broader food industry. The company will make its international debut at THAIFEXâAnuga Asia 2026, Asiaâs largest food and beverage trade exhibition, scheduled for May 26â30 at Impact Muang Thong Thani.
Its flagship brand, AKARA, is strategically positioned to capture the growing proteinâdriven health trend, targeting younger consumers who prioritize nutrition, safety and organic quality.
In partnership with ISE Food, Inc. of Japan, Akara has introduced premium eggs under the AKARA ISE label, produced to Japanese standards that ensure safe raw consumption. These products are distributed through Japaneseâinspired retailers in Thailand, including DONKI Mall, UFM Fuji Super, and TAKA Marche.
The companyâs portfolio now encompasses more than 100 items â ranging from softâboiled and steamed eggs to tofu cups and tubes â with ongoing expansion into burgers and other processed food categories.
Brooklyn Kura has entered the Thai market with three expressions â the same SKUs chosen for its landmark debut in Japan. This marks Thailand as the second Asian market, after Japan to carry the brand.
The rights to market Brooklyn Kura have been secured by Curious Kanpai, a premium sake curation company founded by Mr Sakol SuriyaÂchoti together with coâfounder Ms Kulsiri Chainanapakul.
The introduction of Brooklyn Kura in Thailand reflects an ambition to cultivate a new drinking culture that pairs craft sake with a diverse range of cuisines â from traditional Thai dishes such as som tam and pad thai to fine dining. This strategic initiative is designed to appeal to a new generation of consumers who value craftsmanship, distinctive experiences, and expertise in food pairing.
GRAND PRAIRIE â JUNMAI GINJO
Crafted with 100% Arkansas-grown Yamada Nishiki sake rice and fermented with a single modern yeast at carefully controlled low temperatures, this Junmai Ginjo presents a dry, light, and elegantly restrained profile.
Named for Arkansasâs Grand Prairie, home to Isbell Farms, the first U.S. farm to cultivate Yamada Nishiki, the regionâs exceptional growing conditions yield rice of remarkable quality
CATSKILLS – JUNMAI DAI GINJO
Dai Ginjo is considered a super premium style of sake due to the effort, time, and cost that goes into its production. Using 100% sake brewers rice (Yamada Nishiki) from Arkansas, a single modern yeast, and fermenting the brew below 11 degrees celsius results in a delicate and luxurious sake.
Named for the Catskills Mountains as this is the source of Brooklyn Kuraâs excellent water
used in all their sake.
OCCIDENTAL – DRY HOPPED JUNMAI SAKE
This unique sake starts with a traditionally made single yeast tokubetsu junmai. At the end of the fermentation process (post pressing) we gently dry-hop the sake to extract the aroma and character you would expect from hops. The hops also gives this sake its characteristic pale pink hue.
Named âOccidentalâ, it means âof the Westâ, and speaks to a unique American perspective on craft sake.
KUALA LUMPUR, MALAYSIA â Morinaga Milk Industry Co., Ltd. (Morinaga), a Japan-based nutrition company and Japanâs leading dairy producer, today launched its maternal milk, Mori-Mama, an advanced maternal product developed to support women from preconception through pregnancy and lactation.
With over a century of expertise in nutritional science, Morinaga has long focused on providing essential nutrition across different life stages. The introduction of Mori-Mama reflects a broader shift in maternal and early life nutrition â one that is increasingly centred not only on nutrient intake, but on how effectively nutrients are absorbed and utilised by the body.
This shift comes amid ongoing nutritional challenges. In Malaysia, anaemia during pregnancy remains a notable concern, with approximately 28.8% of pregnant women affected as of 2023, according to World Bank data. Studies have also shown that prevalence can range widely from around 19% to over 50%, underscoring the variability in maternal nutritional status.
This shift is particularly relevant during pregnancy, where nutritional demands are heightened and tolerance to certain supplements can vary. Iron deficiency remains one of the most common contributing factors, while increasing attention is being placed on how well nutrients are tolerated â particularly as some women experience discomfort with conventional supplementation. As a result, there is growing emphasis on approaches that support both efficacy and overall maternal experience.
Mori-Mama was developed in response to these evolving needs, bringing together key nutrients with functional ingredients such as lactoferrin â an iron-binding protein naturally found in high amount in breast milk alongside a synbiotic blend of Bifidobacterium longum BB536 and FOS (prebiotic fibre), supporting both iron absorption and gut health.
âMaternal nutrition today is being viewed through a more holistic lens, with greater awareness of how the body responds to what is consumed,â said Ms. Brenda Liew, Managing Director, OZ Marketing. âThis is shaping the way nutritional solutions are developed, with a stronger focus on absorption, tolerance and overall well-being.â
Rather than segmenting support across different stages, Mori-Mama is positioned as a single, continuous formulation, aligning with the needs of women seeking more streamlined and practical approaches to nutrition from preparing for pregnancy through to motherhood.
As expectations around maternal health continue to shift, there is increasing recognition that nutritional support must begin earlier and extend further â from pre-conception through to pregnancy and beyond. The introduction of Mori-Mama reflects a more deliberate move towards solutions that address this continuum, supporting women in a way that is both relevant and responsive to their real experiences.
Unilever Thailand is stepping up its foodservice strategy with the first reformulation of Knorr seasoning powder in a decade.
The new enhanced pork seasoning Knorr AroySure Seasoning Powder is made from real pork and enhanced with triple the garlic and extra white pepper. It is promoted as âdouble intensity, faster, more convenientâ â helping restaurants maintain consistent taste, cut prep time, and better manage costs.
The timing is critical, as Thailandâs foodservice operators face mounting pressures from economic slowdown, high household debt, rising living expenses, and volatile energy prices.
Despite escalating packaging and transport costs, Unilever is committed to keeping Knorr priced around 20% lower than competitors, reinforcing its value proposition for small and mediumâsized restaurants navigating todayâs challenging market
The campaign introduces presenters to strengthen Knorrâs connection with the Northeast (Isan) region, a market that represents 20â30% of Thailandâs restaurant industry.
HeinekenÂŽ 0.0 brings a refreshing energy to the padel scene, and its great taste enjoyed anytime, anywhere. Zero reasons needed
 A limited-edition athleisure collection made for every moment, with HeinekenÂŽ 0.0 at the centre of it all.Â
KUALA LUMPUR, 14 MAY 2026 â Padel is fast becoming a popular lifestyle sport in Malaysia, with HeinekenÂŽ 0.0 naturally fitting into its growing social scene. As courts evolve into social spaces where matches flow naturally into conversation, HeinekenÂŽ 0.0 teams up withMotherchuckers to bring that energy to life though Ground 0.0 â a limited-edition athleisure collection inspired by the sport’s active, expressive culture.
Ground 0.0 – built for movement, connection, and everyday expression; HeinekenÂŽ 0.0 – crafted to fit effortlessly into everyday social moments
Ground 0.0 is designed for both on- and off-court wear, reflecting the duality of padel today: performance and lifestyle in constant motion. Built for movement, connection, and everyday expression, the collection extends the game beyond the final point into how people play, meet and move through the day.
At the heart of it is HeinekenÂŽ 0.0, crafted to fit effortlessly into everyday social moments, whether planned or spontaneous. With its refreshing great taste, it’s a natural companion across occasions. Zero reasons needed.Â
As the Global Beer Partner of Premier Padel, HeinekenÂŽ 0.0, in collaboration with Playtomic and LĂK, continues to expand its presence in one of the worldâs fastest-growing sports â not just through the game itself but through the culture that surrounds it. From pre-game to post-match, padel is as much about the connection as it is about the sport, making it a natural fit for the brand.Â
This connection is further embodied by HeinekenÂŽ 0.0 Global Brand Ambassador Serena Williams, whose presence on and off the court reflects the social energy and culture of padel. A 23-time Grand Slam champion and one of the most celebrated athletes in the world, Serena has increasingly embraced padel as part of a more social, active way to engage with racket sport. Her confidence, charisma and connection to the game make her a strong expression of what HeinekenÂŽ 0.0 stands for â present not just for the game itself, but for the connection and shared moments that come with it.
Bringing this cultural connection to life, Sean OâDonnell, Marketing Director of HEINEKEN Malaysia, shared: âHeinekenÂŽ 0.0 has always been about enhancing social moments â wherever they happen, however they unfold.
âPadel reflects that shift in modern sport. Itâs fast, expressive, and inherently social, which makes it a natural space for HeinekenÂŽ 0.0 through Ground 0.0 and our collaboration with Motherchuckers. This is about being part of how people are playing, connecting and expressing themselves today â not just on the court, but beyond it.â
The launch unfolded as a high-energy showcase that blurred the lines between sport, fashion, and social culture, with HeinekenÂŽ 0.0 naturally embedded in padelâs shift into a lifestyle sport.
The evening opened with a fashion-forward on-court showcase, where the Ground 0.0 collection was brought to life through movement and expression, reflecting the fast, social energy of modern padel.Â
The focus then shifted to the game, with an exhibition match featuring Christian Didier, Kotomi Ozawa, Pablo Molina and Jade Leen. High-intensity rallies and crowd-pleasing moments captured padel’s unique blend of speed, skill and social energy.Â
Guests were also invited onto the court through the HeinekenÂŽ 0.0 Padel Crash Course, a 30-minute coached session designed to make the sport easy to get into, reinforcing the brandâs belief that the best moments are shared.Â
 As day turned into night, the energy shifted into a social celebration. DJ sets, interactive games and on-ground challenges kept the energy flowing with highlights such as the One-Point Challenge, where the winner walked away with exclusive Ground 0.0 pieces.Â
The night culminated in a seamless blend of sport, style, music and connection, with HeinekenÂŽ 0.0 bringing a refreshing energy to the padel scene and its great taste enjoyed anytime, anywhere. Zero reasons needed.
Whether celebrating after a padel game with friends, meeting at your local bar, or catching up at home, enjoy a refreshingly cold HeinekenÂŽ 0.0, whatever the occasion.Â
The exclusive Ground 0.0 collection is available for a limited time at Motherchuckers online and in-store.Â
HeinekenÂŽ and all campaign events are strictly for non-Muslims aged 21 and above. We are all about being responsible â when you drive, never drink. Please #EnjoyResponsibly.
PepsiCo Vietnamâs recent Meal Can Project celebrates iconic dishes from across the country, reinforcing Pepsiâs role as the perfect mealtime companion. Specially designed cans feature beloved Vietnamese favorites such as BĂşn Bò, Pháť, CĆĄm TẼm, BĂşn Chả, and BĂĄnh MĂŹ, making the brand feel even more connected to everyday dining culture.
he initiative was driven by a desire to honour local cuisine and showcase the diversity of Vietnamâs food heritage directly on pack. By linking Pepsi with the pride of Vietnamese meals, the campaign delivers a simple yet powerful message: Love Vietnamese food, love Pepsi.
Mizone, Danoneâs popular sports and vitamin drink brand in China, returns to surprise consumers with a limitedâedition Catnip flavour. This launch follows the debut of its intriguingly refreshing Grass flavour in 2025, further showcasing Mizoneâs playful approach to flavour innovation in the functional beverage space.
Catnip (çŤččˇ or literally “cat mint” in Chinese) is a perennial herb in the mint family, with jagged leaves and small white or purple flowers. It contains nepetalactone, which triggers playful or euphoric reactions in many cats.
Catnip plays a dual role: it serves as a catâthemed flavour while also reflecting the rise of the pet economy centered on cats. In China, cats have surpassed dogs in popularity due to their suitability for smaller city apartments and lower maintenance needs, making the cat economy larger than the dog economy.
Indomie has released Ramen Series under its premium collection targeting consumers who want to experience authentic Japanese ramen. To promote the new Japanese instant...
