MOUNTAIN DEW Heroes Assemble! Mountain Dew’s Dew Challenge 2025 Ignites Real-Time MOBA Action Across Four Locations
Join the energy at Penang, Johor Bahru, and Kuala Lumpur as gamers go head-to-head in a thrilling fight for glory and RM750,000 in total prizes.
- Live Tournaments, Real Prizes: Watch 16 teams per location battle it out
in-person in single elimination, Best-of-1 clashes, with RM5,000 to be won
per location and a Grand Finale spot on the line. - More Than a Match: From Mountain Dew sampling and ROGâs elite gaming
showcase, to cosplay appearances by the COS-MIC Stars, each qualifier is
a full-blown community celebration. - Powered by Partners, Fueled by Fans: Backed by 4Fingers, Jollibee, The
Chicken Rice Shop, and now ROG, Dew Challenge 2025 is charging forward
as Malaysiaâs boldest esports campaign yet.
KUALA LUMPUR, 21 May 2025 â The arena is set and the fans are ready as Mountain Dewâs Dew Challenge 2025 On-Ground Qualifiers are taking over the streets! This May and June, Mountain Dew invites all fans of competitive mobile gaming to witness live battles and celebrate the spirit of esports with four high-octane qualifier events happening in Penang, Johor Bahru, and Kuala Lumpur. Theyâre bringing a storm of excitement to Malaysiaâs most passionate gamers, and whether youâre in it to win it or just there to soak in the hype, this is your chance to experience the world of Honor of Kings like never before.
These qualifiers form the beating heart of Mountain Dewâs wider 2025 gaming campaign, which boasts a total prize pool of RM750,000. These events are designed to be community gatherings that celebrate mobile gaming culture in all its energy and colour. At each location, players will face off in knockout matches, while fans can enjoy live battles,
technology showcases, and interactive zones that bring the Honor of Kings universe to life.

A Tournament You Can Touch, See, and Hear
The on-ground qualifiers are open to pre-registered teams and will follow a single-elimination, Best-of-One format. 16 teams will be shortlisted per location each day, and one champion will emerge victorious at each qualifier, claiming RM5,000 in cash and advancing to the Top 16 at the Dew Challenge Grand Finale. All 16 selected teams per qualifier location will also walk home with a HOK Legendary skin for their favourite characters that can be purchased in the Honor of Kingsâ in-game store.
Registrations are now open at www.dewchallenge.com, and participation is free for all Malaysian players. In the event of overwhelming demand, teams will be selected via a fair random draw. All confirmed teams will be notified in advance.
The schedule for these qualifiers are as follows:
- 24â25 May at Straits Quay, Penang
- 31 Mayâ1 June at Toppen Shopping Centre, Johor Bahru
- 14â15 June at Lalaport BBCC, Kuala Lumpur
- 21â22 June at Sunway Velocity Mall, Kuala Lumpur
Each battle will be played live at the venueâs main atrium, drawing in fans, families, and curious mall-goers alike. Itâs competitive gaming on full display, and the atmosphere promises to be electric.
A Dew Experience for Everyone
These events are built not just for competitors, but for the wider community. Mountain Dew will activate an on-site experience zone at each location, offering fans a chance to
sample the drink that fuels the fight and engage with special brand partners.
Taking centre stage is Republic of Gamers (ROG), the official mobile device partner of the
Dew Challenge. Visitors will get a chance to experience the ROG Phone 9 Series, a flagship gaming phone designed to deliver the ultimate mobile gaming experience. With its top-of-the-line Snapdragon processor, 185Hz display, and cutting-edge cooling technology, the ROG Phone 9 is engineered for serious performance, whether youâre a pro or a casual player. Attendees who participate in on-site challenges will also receive exclusive ROG merchandise, making it an experience fans wonât want to miss!
Joining the excitement are the COS-MIC Stars, a fan-favourite cosplay group who will be appearing in full costume at all qualifier events. These colourful ambassadors will be cheering on players, posing for photos with fans, and helping to ignite the high-energy atmosphere that defines the Dew Challenge. Whether you’re coming to compete, support a friend, or just take in the fun, the Dew Challenge On-Ground Qualifiers promise a full-day experience of play, spectacle, and connection.
RM750,000 in Prizes and a Platform That Matters
The Dew Challenge 2025 campaign offers one of the most significant prize pools in the Malaysian mobile esports scene. This includes RM200,000 in cash prizes, RM250,000 in Honor of Kings in-game tokens, and RM300,000 in vouchers from food partners like 4Fingers, Jollibee, and The Chicken Rice Shop. The rewards reflect not just competition
value, but a deeper recognition of the community that fuels it.
More than a contest, this campaign is a commitment to building local talent and bringing
esports to everyday Malaysians in a meaningful way. Honor of Kings continues to grow its
influence in the region, with over one million downloads in Malaysia during its first week
alone. Mountain Dewâs decision to invest in a physical tournament platform speaks to its
belief in the future of the scene.
Amy Gan, Vice President of Marketing, Etika Sdn Bhd, shared, âGaming today is a force
that brings people closer, unites communities, and inspires the next generation of digital
athletes. At Mountain Dew, weâve always stood for energy, boldness, and being right there
in the action, and thatâs exactly what the Dew Challenge 2025 On-Ground Qualifiers are
all about. This isnât just a tournament; itâs a rallying point for gamers across Malaysia to
come together, compete live, and be part of something bigger than themselves. Gaming
today is a force that brings people closer, unites communities, and inspires the next generation of digital athletes.â
âWith the support of our partners like ROG, Jollibee, The Chicken Rice Shop, 4Fingers, and
of course, Tencent, weâre proud to deliver an experience thatâs thrilling, inclusive, and
grounded in the passion of our local players. Whether youâre stepping up to the
battlefield or cheering from the sidelines, we invite you to be part of a campaign thatâs
built for everyone â and made to be remembered.â
Honor of Kings Captivates Malaysia Through Localised Efforts
As one of the top MOBAs in the world, Honor of Kings took Malaysia by storm with over one million downloads within a week of its launch in July 2024. HOK has incorporated
localised elements to further engage local audiences, including the much-loved
âpasangâ slang from homegrown band 3p, and an exclusive Datuk Lee Chong Wei skin
that players can claim.
With this powerhouse collaboration between Honor of Kings, Mountain Dew, and its
partners, gamers can look forward to a thrilling new era in esports, one fueled by
unmatched rewards and electrifying gameplay.
Get ready, Malaysia! HOKâs biggest showdown is here, and the rewards have never been
greater.
Think youâve got what it takes to dominate the battlefield? Head over to dewchallenge.com and stake your claim on epic prizes!
#MountainDewGaming #HOKMalaysia #FuelYourGame