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MAGGI HOT CUP Sup Ayam Berempah offers a bold twist on traditional flavours

By
Tan Heng Hong
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Nestlé Malaysia has introduced the MAGGI HOT CUP Sup Ayam Berempah, a flavourful instant noodle infused with robust Malay spices. Crafted with a hearty chicken broth and a traditional mix of star anise, white pepper, coriander, turmeric and ginger, each bite offers a deeply aromatic and soul-soothing experience.

The newest creation draws inspiration from beloved local tastes, transforming traditional Malaysian dishes into a quick and convenient option for those craving bold, authentic flavours on the move.

Paydibs Partners with Alipay+ to Expand Cross-Border Payment Capabilities

By
Tan Heng Hong
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The partnership enables Paydibs merchants to accept payments from users of Alipay+ partner apps, strengthening cross-border e-commerce across Southeast Asia and global markets.

KUALA LUMPUR, 2 September 2025 – Paydibs, a long-standing player in Malaysia’s digital payments landscape, has announced a strategic partnership with Alipay+, a global wallet gateway under Ant International. Through this collaboration, Paydibs merchants can now accept payments from over 15+ leading e-wallets and bank apps in the Alipay+ partner ecosystem, including Alipay, GCash, Kakao Pay and others. This capability allows small and medium-sized businesses (SMEs) to reach international customers more easily, unlocking new cross-border e-commerce opportunities across Southeast Asia and beyond.

By supporting international wallets and transactions in local currencies, Paydibs enables merchants to manage cross-border payments with ease while reducing checkout friction and improving conversion rates. For SMEs, this translates into a stronger ability to grow and compete more effectively in the digital economy.

“Partnering with Alipay+ marks an important step for Paydibs and our merchants. This collaboration combines Alipay+’s global reach with our commitment to merchant-first innovation, giving businesses access to a wider pool of international consumers. Together, we are making cross-border transactions simpler, faster and more inclusive, helping merchants of every size grow beyond borders,” said Tee Kean Kang, Chief Commercial Officer of Paydibs. 

The partnership also supports Malaysia’s diverse communities and underserved markets by providing more inclusive ways for merchants to connect with international customers. By bridging local businesses to global digital ecosystems, Paydibs is helping position Malaysia as a hub for cross-border e-commerce growth in the region.

Strategically, the partnership underscores Paydibs’ role as a future-ready payment gateway in Southeast Asia and aligns with its purpose of “Payment Inclusion. Beyond Transactions.” With secure and merchant-first online payment solutions designed for today’s digital economy, Paydibs continues to empower businesses of every size to grow confidently across borders.

Looking ahead, Paydibs will continue to expand its capabilities with robust digital financial solutions while strengthening its role within Malaysia’s payment ecosystem. These efforts reflect the company’s commitment to supporting SMEs build resilience, improve efficiency and achieve long-term growth in the digital economy.

To learn more about Paydibs, visit https://paydibs.com/.

Malaysia To Host The First Asean E-Commerce Conference

By
Tan Heng Hong
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Soft Launch of ASEAN E-Commerce Conference 2025

Kuala Lumpur, 4 September 2025 – In conjunction with Malaysia’s ASEAN Chairmanship this year, Malaysia will host the ASEAN E-Commerce Conference 2025, which will take place on 24–25 November 2025 at the Grand Hyatt, Kuala Lumpur. This two-day conference is organised by the Ministry of Domestic Trade and Cost of Living (KPDN), in strategic collaboration with the Malaysia E-Commerce Chapter under the Malaysian International Chamber of Commerce and Industry (MICCI).

With the theme “ASEAN E-Commerce Transformation: Bridging Gaps, Enhancing Competitiveness”, this inaugural conference will bring together policymakers, regulators, industry players, and online entrepreneurs from across ASEAN to deliberate on the strategic direction of a dynamic and competitive regional e-commerce transformation. The conference is also supported by leading domestic e-commerce players including Shopee, Lazada, TikTok Shop, Mudah.my and Carousell, alongside other co-sponsors.

This strategic collaboration between KPDN and key e-commerce industry players reflects a joint commitment to strengthening digital trust, driving innovation, and ensuring inclusive growth of the regional digital economy. The conference also emphasises reinforcing consumer protection regulations and developing a sustainable and competitive digital ecosystem, in line with the aspirations of the ASEAN Digital Economy Framework Agreement (DEFA), which is currently being finalised.

The objectives of the conference are to position e-commerce as a primary driver of ASEAN’s economy and to strengthen consumer protection regulations. The main focus is structured around two core tracks:

(i) Creating a trusted e-commerce marketplace – covering efforts to strengthen online consumer protection, address cross-border regulatory challenges, and tackle issues such as digital piracy and counterfeit goods; and

(ii) Empowering the digital ecosystem — highlighting opportunities to strengthen ASEAN’s digital economy, including improving last-mile logistics networks, expanding access to digital finance such as Buy Now Pay Later (BNPL), and empowering Micro, Small, and Medium Enterprises (MSMEs) through e-commerce.

MICCI believes that e-commerce has the power to transform economies, empower communities, and build resilience across ASEAN. But it requires consensus on regulation, ecosystem readiness, and cross-border cooperation. Through this Conference, we aim to strengthen the bridge between industry and regulators, foster meaningful dialogue on the challenges ahead, and create an inclusive ecosystem where businesses, from global platforms to rural MSMEs and women entrepreneurs, can thrive.

The conference is expected to attract over 350 participants, including representatives from ASEAN member states. It will feature Panel Discussions and Knowledge-Sharing sessions with industry leaders and policymakers on strategic insights covering policy, innovation, and the challenges of e-commerce, in line with efforts to strengthen the regional e-commerce ecosystem. A total of 14 sessions involving 33 panellists from both the public and private sectors, locally and internationally, have been scheduled.

The event will be officiated by YB Datuk Armizan Mohd Ali, Minister of Domestic Trade and Cost of Living, with a keynote address delivered by Mr. James Dong, President, International Marketplace, Alibaba International Digital Commerce Group. The conference will also feature a high-profile line-up of speakers from both public and private sectors including:

(i) YBhg. Datuk Roziah binti Abudin
Deputy Secretary General (Domestic Trade Development) KPDN;

(ii) Mr. Zhou Jun Jie
Chief Commercial Officer, Shopee (Singapore) Pte Ltd;

(iii) YBhg. Dato’ Indrani Thuraisingham
Vice President
Federation of Malaysian Consumers Associations (FOMCA);

(iv) Mrs. Wimonrat Rukkhaworakul Teriyapirom
Director
International Cooperation Section, Office of the Consumer Protection Board of Thailand;

(v) Mr. Eric Pelletier
Vice President
Head of International Government Affairs, Alibaba Group;

(vi) Ms. Saovanee Somchit
Country Director
Shopee Malaysia

According to the Department of Statistics Malaysia (DOSM), the annual revenue of the e-commerce sector continues to show year-on-year growth, reaching RM1,230.6 billion in 2024. For the first and second quarters of 2025 alone, e-commerce revenue has already recorded RM625 billion, which is RM13.5 billion higher than the same period last year.

At the ASEAN level, the e-Conomy SEA 2024 report by Google, Temasek, and Bain & Company highlights that ASEAN’s digital economy generated USD11 billion in profits in 2024, almost three times higher than in 2022. The region’s digital economy is projected to reach USD1 trillion by 2030, with e-commerce amongst the fastest growing segment.

Projections show a compound annual growth rate of 22%, pushing the region’s e-commerce Gross Merchandise Value (GMV) to around US$230 billion by 2026.

KPDN welcomes participation from government agencies, industry players, academics, e-commerce entrepreneurs, and civil society organisations to join this landmark conference. Registration for the ASEAN E-Commerce Conference 2025 is now open and can be made online via the official website: https://www2.micci.com/asean-e-commerce-conference-2025. Early bird ticket promotions will be available until 15 October 2025.

The participation of all stakeholders in this conference is vital to strengthening the regional digital ecosystem and advancing Malaysia’s digital economy agenda. KPDN remains committed as a catalyst for strategic collaboration, consumer protection, and sustainable e-commerce development for the benefit of the people and regional prosperity.

Paramount Property Launches Paramount Cup 2025 with One of Malaysia’s Largest Pickleball Prize Pools

By
Tan Heng Hong
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From left to right: Baljeet Singh Sandhu, Head of Corporate Sales of Auto Bavaria; Mr. Chee Siew Pin, CEO of Paramount Property; Benjamin Teo, Deputy Chairman of Paramount Corporation Berhad; Brian Choo, Founder of PLAYA Racquet Club; Puvan Abdullah, General Manager of Mercure Kuala Lumpur Glenmarie; and Lydia Loh, Co-founder of RIVAL officially launching Paramount Cup 2025.

Four-day tournament set to unite over 820 players across generations.

Kuala Lumpur, 4 September 2025 – Paramount Property is set to make its mark in Malaysia’s sporting calendar with the launch of the Paramount Cup 2025, a premier pickleball tournament offering a RM112,500 prize pool – one of the largest in the country.

The tournament will be held from 23 to 26 October 2025 at the newly opened PLAYA Racquet Club @ PARC Subang, featuring 18 categories across singles, doubles and mixed doubles segmented by skill level and age group. With an expected turnout of more than 820 players, the Paramount Cup 2025 will unite juniors, adults, and seniors in a vibrant four-day celebration of sports, lifestyle, and community.

As The People’s Developer, Paramount Property has long championed initiatives bring people together for a healthy cause, which also reflects its sustainability commitment of ensuring the wellness of communities. The company has sponsored community-driven events such as the Bukit Banyan Hero Run in Kedah, the Penang Fellowship Bridge-to-Bridge Ride, and the KL Car Free Morning. The Paramount Cup 2025 extends this legacy by championing pickleball – a fast-growing sport renowned for its inclusivity, bridging generations and skill levels on the same court.

Paramount Property CEO, Chee Siew Pin said, “Pickleball resonates deeply with us because of its accessibility and ability to connect people of all ages. The Paramount Cup is more than just a tournament – it is a celebration of community spirit, active living, and the joy of coming together. It reflects our belief that true value lies not only in the homes and spaces we create, but in the quality of life and shared experiences they enable.”

The Paramount Cup 2025 is expected to raise the profile of pickleball in Malaysia while reinforcing Paramount Property’s brand commitment to building connected, thriving, and multigenerational communities, working in collaboration with PLAYA Racquet Club.

The PLAYA Pro Team celebrating after a pickleball
match on the court at PLAYA Racquet Club @ TREC.

PLAYA Racquet Club Director, Brian Choo said, “Our partnership with Paramount Property is built on shared pillars of community building and promoting wellness. This event marks an exciting milestone for us as we showcase our commitment to promoting pickleball and creating vibrant sporting experiences. We are honoured to host the inaugural Paramount Cup 2025 at our newly opened PLAYA Racquet Club @ PARC Subang, which features one of the largest pickleball tournament courts in the country with seating for more than 250 spectators. I would also like extend our heartfelt appreciation to all our sponsors for making this possible.”

The Paramount Cup 2025 is supported by a line-up of partners. As Title Sponsor, Paramount Property brings its commitment to uplift communities through this event. PLAYA Racquet Club @ PARC Subang serves as the official venue partner, offering world-class facilities for both players and spectators. Auto Bavaria BMW comes on board as the automotive partner, while Mercure Kuala Lumpur Glenmarie supports as the official hotel partner. Baseline joins as tournament partner, RIVAL KL supports as the sports recovery partner, and JOOLA powers performance as the official equipment partner. Together, these partnerships enhance every aspect of the event, delivering premium experiences for participants and guests on and off the court.

Early bird registration is open now until 15th September 2025. Registration details, event categories, and full schedules can be found at https://baseline.my/tournaments/473ffe6b-44ec-4b55-809c-051ed303bff4. For more information on Paramount Cup 2025, visit www.paramountproperty.my.

Nestlé Malaysia adds Tandoori Twist to MAGGI Air Fryer Marinade series

By
Tan Heng Hong
-

Nestlé (Malaysia) has broadened its popular MAGGI Air Fryer marinade series with the launch of a new flavour—MAGGI Air Fryer Tandoori. This latest addition brings a vibrant Indian-inspired twist to the lineup, offering consumers a convenient way to enjoy the rich, smoky taste of tandoori-style dishes right from their air fryer.

The new variant joins an already well-loved collection of marinades that celebrate Malaysia’s culinary heritage, including Black Pepper, Ayam Goreng Berempah, Satay, and Ayam Percik. Each marinade is crafted to deliver authentic flavours with minimal preparation, catering to the growing demand for easy, healthier home-cooked meals using air fryer technology.

Farm Fresh unveils family-friendly UHT milk

By
Tan Heng Hong
-

Farm Fresh Malaysia has introduced new UHT full cream and low-fat milk variants under its flagship Farm Fresh brand. The packaging features a family silhouette design, with key nutritional highlights—such as calcium, magnesium, vitamins B2 and B12 and protein—clearly displayed on the front for easy reference.

In the first quarter of fiscal 2026, ending 31 March 2026, ambient/UHT milk contributed 31% to total revenue—an increase from 27% during the same period last year. Meanwhile, revenue from chilled milk declined slightly, dropping from 38% to 36%.

ICAUR 03 ARRIVES IN MALAYSIA: BORN TO PLAY, DEFINING EV ADVENTURE

By
Tan Heng Hong
-

Priced From RM119,800, Malaysia’s First Full Off-Road Electric SUV Pioneers Adventure BEV Segment, Blending Performance, Safety, And Versatility

Kuala Lumpur, 9 September 2025 — iCAUR Malaysia today launched the iCAUR 03, its first model for the local market. Positioned as Malaysia’s first fully electric off-road capable SUV, the C-segment model is set to pioneer the adventure BEV category by blending performance, safety, and versatility.

iCAUR Malaysia Vice President, Emily Lek, explained, “Defined by its core tenet — ‘Born to Play’ — every iCAUR model embodies intelligence, innovation, and interaction. These vehicles are an extension of oneself, crafted for explorers, trendsetters, and the young at heart.”

“As the first global market to launch the brand, our preparation in Malaysia has been purposeful, energetic, and swift. Today, we go beyond introducing a new model; we are ready to prove our capability and define a new genre: the adventure EV,” she added.

Measuring 4,406 mm in length, 1,910 mm in width, and 1,715 mm in height, with a generous 2,715 mm wheelbase, the iCAUR 03 combines purposeful design with everyday practicality. Its i-BOX design language, angular lines, dynamic LED signatures, and imposing SUV stance make an immediate statement while hinting at its rugged capabilities.  Form meets function with short overhangs at both ends, delivering a 28-degree approach angle, a 32-degree departure angle, and gradeability of up to 55%.

At its core, the iCAUR 03 prioritises safety and engineering excellence. The SUV debuts the brand’s iCARE safety system, anchored by a first-in-segment aluminium body and monocoque chassis with anti-corrosion protection for up to 30 years. The structure delivers 31,882 Nm of torsional rigidity — surpassing even modern sports cars.

This robust structure not only enhances crash protection, it also contributes to nimble handling. Complementing it is a 4-layer IPX8 battery armour system, which integrates a high-temperature mica ceramic upper barrier, and a 10 mm reinforced aluminium baseplate, ensuring reliable protection under both every day and extreme conditions.

The iCAUR 03 is offered in two powertrain configurations to suit different driving needs. The two-wheel drive (2WD) variant, featuring a rear axle motor, delivers 135 kW (184 PS) and 220 Nm of torque, while the rear-biased Intelligent Wheel Drive (iWD) version produces 205 kW (279 PS) and 385 Nm through a dual-motor setup.

At the core of its performance is a compact yet powerful 6-in-1 electric drive module—integrating the Motor Control Unit, Onboard Charger, and Converter—which delivers smooth, responsive power and control, whether navigating city streets or tackling muddy trails.

The 2WD model is equipped with a 65.7 kWh LFP battery, providing an NEDC-rated range of 426 km. The iWD variant features a 69.8 kWh battery with up to 418 km of driving range (NEDC).

For charging, the iCAUR 03 supports 80 kW DC fast charging and 6.6 kW AC charging. It also features a 3.2 kW Vehicle-to-Load (V2L) system, allowing customers to power electronic devices and appliances directly from the car.

Building on this capability, the iROAD system offers up to 10 selectable all-terrain drive modes, paired with a rigid H-arm multilink rear suspension that enhances durability and axle articulation.

Peace of mind comes from a comprehensive safety suite, which includes six airbags and the ADAS Level 2 advanced driver assistance package, offered as standard with the following features:

  • Autonomous Emergency Braking (AEB)
  • Drive Away Info (DAI)
  • Front Collision Warning (FCW)
  • Emergency Lane Keeping (ELK)
  • Lane Departure Warning (LDW)
  • Rear Collision Warning (RCW)
  • Lane Departure Prevention (LDP)
  • Rear Cross Traffic Alert (RCTA)
  • Adaptive Cruise Control (ACC)
  • Traffic Jam Assist (TJA)
  • Blindspot Detection (BSD)
  • Door Opening Warning (DOW)

Alongside its performance and safety credentials, the iCAUR 03 delivers top-tier convenience features, including a 540-degree All View Monitor (AVM), Tyre Pressure Monitoring System (TPMS), 50W wireless device charger and an NFC reader located on the driver’s side wing mirror.

Inside, the cockpit features a 15.6-inch Full HD central touchscreen powered by a Qualcomm Snapdragon 8155 processor, complemented by a intuitive 9.2-inch digital instrument cluster for key driving information.

Seamless connectivity comes standard with Android Auto and Apple CarPlay, paired with a premium 12-speaker INFINITY audio system (available on the iWD variant) that delivers crisp, immersive entertainment.

The cabin ambience cocoons passengers in comfort, with ventilated and massage seats (iWD only) at the front, ventilated seats at the rear, and a versatile boot offering 450 litres of storage, expandable to 1,238 litres with the rear seats folded. Additionally, the iCAUR 03 features a 40-litre auxiliary cargo box, affixed to the rear hatch for carrying smaller items.

Ownership is backed by comprehensive aftersales support for complete peace of mind. Buyers enjoy a 7-year or 150,000km vehicle warranty, alongside an 8-year or 160,000km battery and drive unit warranty.

Ensuring the best protection for their investment, iCAUR customers will also benefit from the iCARE Insurance Programme, developed in collaboration with Allianz General Insurance, Berjaya Sompo, AIG, Etiqa Takaful, Zurich, and Zurich Takaful.

This exclusive coverage goes beyond traditional protection to safeguard the EV Wallbox chargers and portable charging cables, complemented by unlimited towing services.

In addition, iCAUR Malaysia will also provide a battery replacement guarantee, offering a one-to-one replacement if the battery’s State of Health drops below 70%.

The iCAUR 03 is also offered with hassle-free Wallbox installation package, provided through a partnership with EVC and Kineta for a standardised cost of RM1,388, borne by the customer.

While Malaysia’s EV market has recently seen aggressive discounting, iCAUR takes a different approach by focusing on long-term value and ownership benefits. Initially estimated between RM145,000 and RM155,000, the iCAUR 03 was already recognised as delivering strong value.

To further address depreciation concerns and provide lasting peace of mind, iCAUR Malaysia has proactively reduced prices upfront — ensuring the iCAUR 03 is priced right from the very start.

The iCAUR 03 is available in five colours — Silver, Grey, White, Black, and the signature Aurora Green — and is priced at RM119,800 for the 2WD variant and RM129,800 for the iWD variant

For those seeking a bolder presence, the Black Phantom Edition can be specified for an additional RM20,000, featuring an exclusive exterior bodykit, matte-black finish, roof rack platform, and side-ladder.

As part of an exclusive Early Bird Package, applicable for all bookings made by 17 September 2025, iCAUR Malaysia will introduce Malaysia’s first industry-exclusive ownership benefit — one year of unlimited charging via the JomCharge network (including authorised roaming partners) with Auto Charge functionality.

Complementing this is a lifestyle package worth RM3,000, featuring merchandise and vouchers from Starbucks, JD Sports, Sunway Lagoon, and Touch ‘n Go.

To further enhance convenience, customers will receive a complimentary Wallbox charger valued at RM3,400.

Initially available as a fully built-up (CBU) import, local assembly of the iCAUR 03 will commence in January 2026 at the Chery Corporate Malaysia, Shah Alam plant, where it will join production alongside OMODA I JAECOO Malaysia models.

In tandem with the launch, iCAUR Malaysia reaffirmed its commitment to exceptional customer experiences, announcing plans for up to 18 points of sale and nine fully fledged iCAUR service centres nationwide by September. This includes planned openings in Sabah and Sarawak within Q4 2025.

Celebrate Organic Month the Authentic Way with Alce Nero!

By
Tan Heng Hong
-

Alce Nero invites Malaysians to enjoy wholesome, earth-friendly meals with versatile, organic pasta made for every home kitchen

KUALA LUMPUR, 11 September 2025 — This September and October, Alce Nero is joining Malaysians in celebrating Organic Month and National Pasta Month, two occasions that honour the joy of wholesome eating and mindful living. They are to highlight the importance of choosing food that is both authentic and organic. With its range of organic pasta, Alce Nero unites these celebrations into one delicious experience, making it simple for Malaysians to enjoy meals that are good for themselves and good for the world.

As Italy’s leading organic brand, Alce Nero has been a trusted name for decades, committed to growing food that is good for people and the planet. Every product is a reflection of Alce Nero’s philosophy: “Grown with love, free from chemicals.” From farm to fork, Alce Nero works with dedicated organic farmers who nurture their crops in GMO-free, pesticide-free fields, ensuring authentic and wholesome goodness in every bite. As an Alce Nero organic wheat farmer shares, “The land is life. It’s a gift we must nurture, preserve, and protect.” Every plate of Alce Nero pasta reflects the farmers’ collective effort to care for the soil and preserve its authenticity.

Alce Nero’s organic pasta is made from premium organic durum wheat, naturally rich in fibre and nutrients, and cultivated without pesticides, herbicides, or chemical fertilisers. These qualities are assured by the European Organic Certification, which ensures the highest level of food safety and integrity. Because it is free of any harmful chemical substances and GMOs, Alce Nero pasta nourishes the body while respecting its natural functions. An organic diet like this is known to support a healthier lifestyle and may help reduce the risk of chronic diseases. Alce Nero’s coloured pasta also uses natural colouring, made with plant-based ingredients — orange and red pastas from organic tomatoes and the green ones from organic spinach, staying true to the brand’s organic principles. When paired with Alce Nero’s organic sauces, olive oils, or vinegars, every dish becomes a wholesome satisfying meal, rooted in the simple belief that food should be as honest as the people who grow it.

Alce Nero is rooted in Italian recipes, carrying the soul of Italian culinary traditions, yet it also adapts beautifully to Malaysian twists, letting you enjoy both authentic and local flavours.

“Malaysians don’t just choose between Western or local flavours — they love both. With Alce Nero’s organic pasta, you can enjoy a baked macaroni one day and a spicy pasta goreng the next. Our pasta is the perfect canvas for any recipe, whether it’s Italian-inspired or uniquely Malaysian.” says Teoh Wei Ling, Head of Marketing at A.Clouet (Malaysia) Sdn. Bhd.

Spaghetti Meatball

In celebration of Organic Month and National Pasta Month, from 1 September to 31 October 2025, Alce Nero invites Malaysians to join the Buy & Win Contest and stand a chance to win prizes worth over RM8,000:

Spaghetti Masak Udang
  • Step 1: Spend a minimum of RM20 on Alce Nero organic pasta
  • Step 2: DM your receipt via @alceneromy (IG) or Alce Nero Malaysia (FB)
  • Step 3 (Bonus Prize): Snap a creative pasta dish with Alce Nero and tag @alceneromy
Macaroni Goreng with Prawn

Go Organic, Go Authentic! With Alce Nero, every meal is a celebration of wholesome goodness. Discover more Malaysian fusion recipes at www.alcenero.asia/recipes, or follow @alceneromy on Instagram and Alce Nero Malaysia on Facebook for everyday inspiration, new recipe ideas, and a little something different to try in your kitchen today.

Laksa Johor

Malaysians Enjoyed RM500 Million Savings & 14X Faster Delivery On Shopee 9.9 Super Shopping Day 

By
Tan Heng Hong
-

Shopee delivered on its Lagi Murah, Lagi Cepat promise with unbeatable savings and lightning-fast deliveries for shoppers nationwide.

KUALA LUMPUR, 11 September 2025 – Shopee’s 9.9 Super Shopping Day once again proved to be Malaysia’s ultimate shopping showdown, delivering a record-breaking day of knockout deals, lightning-fast deliveries, and high-energy livestream entertainment with brand ambassador Johan “Jojo” Ghazali.  

From Lagi Murah discounts to Lagi Cepat deliveries, Malaysians nationwide stepped into the “shopping ring” and walked away with massive savings, faster checkouts, and more exciting shopping experiences than ever before. 

Lagi Murah, Lagi Cepat Delivers Knockout Wins 

True to its Lagi Murah promise, Malaysians collectively saved over RM500 million during 9.9, with thousands of vouchers redeemed across categories such as Health & Beauty, Home & Living, and Groceries & Pets. Demand was especially strong for items under footwear and electronic accessories, reflecting shoppers’ interest for both everyday staples and trending products. 

Shopee also delivered on its Lagi Cepat commitment, with 1.2 million items shipped within the first 24 hours and deliveries made 14X faster compared to 2024, giving shoppers record-speed fulfilment while still enjoying the best value. 

Shopee’s Lagi Murah and Lagi Cepat commitments translated directly into results for sellers. Many experienced significant growth during the campaign. Wow Collection Hijabs, a local muslim fashion seller shared, “This 9.9 was our best yet. Thanks to ‘Lagi Murah’, we saw quality traffic from the start, with more serious buyers, more new customers, and higher conversions. Our shop orders jumped by 190%!”  

Building on this strong foundation of value and efficiency, Shopee’s content ecosystem further amplified these results, especially through Shopee Live and Shopee Video, which gave sellers an engaging stage to connect directly with buyers. 

Shopee Live: Real-Time Engagement and Conversions 

Shopee Live once again took centre stage as the ultimate shopping arena, where sellers saw up to a 12X increase in orders compared to a normal day. Shoppers tuned in for real-time product demos, exclusive deals, and interactive Q&As, creating a fun and engaging way to shop. 

Through Shopee Live alone, Malaysians saved an impressive RM67 million, fueled by affiliate-driven recommendations and livestream-exclusive vouchers, making it a massive leap from last year’s performance. 

Engagement also soared, with Shopee Live garnering up to 300 million views on peak day, marking a massive leap from 9.9 in 2024 and cementing its role as the go-to destination for interactive shopping and real-time discovery. 

Elgini, a local sportswear brand experienced significant success through Shopee Live. “We shattered records during 9.9 where our orders from Shopee Live more than doubled, increasing our shop sales performance by 70% compared to the previous campaign,” shares Mr. Lim, a representative of the brand.  

Dato’ Sri Aliff Syukri, renowned entrepreneur behind ShahidaDherbs shared, “Our Shopee journey has been nothing short of amazing, and the recent 9.9 campaign took it to the next level. With the strong support from Shopee, particularly through the 9.9 TV Show and Shopee Live, we achieved more than double of our sales from the previous month’s campaign. This incredible boost not only helped us exceed our targets, but also strengthened our connection with shoppers nationwide.” 

Shopee Video: Powering Discovery Through Short-Form Content 

Shopee Video proved to be a game-changer for product discovery, enabling sellers to reach new audiences through engaging short-form content and affiliate recommendations. By combining entertainment with authentic reviews, sellers gained visibility among shoppers actively looking for trusted suggestions.  

During 9.9, sellers who tapped into Shopee Video saw up to 13X increase in orders compared to an average day, underscoring its effectiveness as a powerful conversion channel. Malaysians also saved RM32 million through Shopee Video purchases, further cementing its role in driving both discovery and sales.  

AllGoodThings, an accessories hub selling a wide variety of electronics items,  experienced a tremendous boost in visibility during the campaign. “Shopee Video drove our product discovery and engagement. Combined with attractive vouchers, this exposure translated directly into a steady 40% growth in sales from Shopee Video alone during the 9.9 campaign.” 

Shopee Video engagement reached new heights, recording 60 million views on peak day, a sharp rise from last year, solidifying its role as a powerful engine of content-driven shopping 

Shopee Reinforces Its Role as Malaysia’s Trusted E-Commerce Platform 

“9.9 Super Shopping Day highlights our commitment to being the most trusted e-commerce partner for Malaysians. With our Lagi Murah and Lagi Cepat promise, we continue to make shopping more affordable, faster, and more engaging for everyone,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. 

Cha Tra Mue sibling brand CTM joins the premium tea movement

By
Tan Heng Hong
-
Image credit: CTM

CTM, short for Captivating Tea Muse, has opened its flagship store at the newly launched Central Park Bangkok, offering a modern twist on traditional tea experiences. Unlike its heritage sibling brand Cha Tra Mue, CTM is designed to inspire—a space where every cup tells a story.

Founded by Prawanarin Ruangrittidech “Praew”, the third-generation heir of the Cha Tra Mue legacy, CTM was born from a desire to explore the untapped potential of tea beyond Thai milk tea. With over 15 years of experience and a global footprint of more than 130 outlets, Praew saw a shift in consumer behavior: younger audiences craving variety, from matcha and oolong to fruit-infused blends.

CTM’s menu features over 40 drinks built on 12 base teas, including green, oolong and black/red varieties. Using fresh extraction machines, each cup is brewed to order for peak flavor. The Captivating Series highlights six signature blends, such as:

  • Oolong Beauty Milk Tea with honey and ripe fruit
  • Jasmine Bloom infused with fresh jasmine blossoms
  • Thai Tea Crème Brûlée topped with torched cream cheese
  • Pomelo Siam Ruby Tea blending Thai pomelo and jasmine

Ingredients are locally sourced where possible, with ceremonial-grade matcha imported from Japan for authenticity.

Positioned as an “accessible premium” brand, CTM’s drinks start at THB 70, with seasonal or imported ingredient options reaching up to THB 200. The pricing reflects a growing willingness among younger consumers to pay for quality and experience.

The launch of CTM reflects a growing shift in consumer preferences toward tea-based beverages, aligning with trends popularised by Chagee and other Chinese-style tea brands. However, CTM’s drinks does come with an added Thai twist that celebrate the richness of Thailand’s tea heritage in a contemporary format.

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