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MOUNTAIN DEW Heroes Assemble! Mountain Dew’s Dew Challenge 2025 Ignites Real-Time MOBA Action Across Four Locations

Join the energy at Penang, Johor Bahru, and Kuala Lumpur as gamers go head-to-head in a thrilling fight for glory and RM750,000 in total prizes.

  • Live Tournaments, Real Prizes: Watch 16 teams per location battle it out
    in-person in single elimination, Best-of-1 clashes, with RM5,000 to be won
    per location and a Grand Finale spot on the line.
  • More Than a Match: From Mountain Dew sampling and ROG’s elite gaming
    showcase, to cosplay appearances by the COS-MIC Stars, each qualifier is
    a full-blown community celebration.
  • Powered by Partners, Fueled by Fans: Backed by 4Fingers, Jollibee, The
    Chicken Rice Shop, and now ROG, Dew Challenge 2025 is charging forward
    as Malaysia’s boldest esports campaign yet.

KUALA LUMPUR, 21 May 2025 – The arena is set and the fans are ready as Mountain Dew’s Dew Challenge 2025 On-Ground Qualifiers are taking over the streets! This May and June, Mountain Dew invites all fans of competitive mobile gaming to witness live battles and celebrate the spirit of esports with four high-octane qualifier events happening in Penang, Johor Bahru, and Kuala Lumpur. They’re bringing a storm of excitement to Malaysia’s most passionate gamers, and whether you’re in it to win it or just there to soak in the hype, this is your chance to experience the world of Honor of Kings like never before.

These qualifiers form the beating heart of Mountain Dew’s wider 2025 gaming campaign, which boasts a total prize pool of RM750,000. These events are designed to be community gatherings that celebrate mobile gaming culture in all its energy and colour. At each location, players will face off in knockout matches, while fans can enjoy live battles,
technology showcases, and interactive zones that bring the Honor of Kings universe to life.

One of the 16 Legendary Skins available for grabs – pictured above is the T-REX for LAM.

A Tournament You Can Touch, See, and Hear

The on-ground qualifiers are open to pre-registered teams and will follow a single-elimination, Best-of-One format. 16 teams will be shortlisted per location each day, and one champion will emerge victorious at each qualifier, claiming RM5,000 in cash and advancing to the Top 16 at the Dew Challenge Grand Finale. All 16 selected teams per qualifier location will also walk home with a HOK Legendary skin for their favourite characters that can be purchased in the Honor of Kings’ in-game store.

Registrations are now open at www.dewchallenge.com, and participation is free for all Malaysian players. In the event of overwhelming demand, teams will be selected via a fair random draw. All confirmed teams will be notified in advance.

The schedule for these qualifiers are as follows:

  • 24–25 May at Straits Quay, Penang
  • 31 May–1 June at Toppen Shopping Centre, Johor Bahru
  • 14–15 June at Lalaport BBCC, Kuala Lumpur
  • 21–22 June at Sunway Velocity Mall, Kuala Lumpur

Each battle will be played live at the venue’s main atrium, drawing in fans, families, and curious mall-goers alike. It’s competitive gaming on full display, and the atmosphere promises to be electric.

A Dew Experience for Everyone

These events are built not just for competitors, but for the wider community. Mountain Dew will activate an on-site experience zone at each location, offering fans a chance to
sample the drink that fuels the fight and engage with special brand partners.

Taking centre stage is Republic of Gamers (ROG), the official mobile device partner of the
Dew Challenge. Visitors will get a chance to experience the ROG Phone 9 Series, a flagship gaming phone designed to deliver the ultimate mobile gaming experience. With its top-of-the-line Snapdragon processor, 185Hz display, and cutting-edge cooling technology, the ROG Phone 9 is engineered for serious performance, whether you’re a pro or a casual player. Attendees who participate in on-site challenges will also receive exclusive ROG merchandise, making it an experience fans won’t want to miss!

Joining the excitement are the COS-MIC Stars, a fan-favourite cosplay group who will be appearing in full costume at all qualifier events. These colourful ambassadors will be cheering on players, posing for photos with fans, and helping to ignite the high-energy atmosphere that defines the Dew Challenge. Whether you’re coming to compete, support a friend, or just take in the fun, the Dew Challenge On-Ground Qualifiers promise a full-day experience of play, spectacle, and connection.

RM750,000 in Prizes and a Platform That Matters

The Dew Challenge 2025 campaign offers one of the most significant prize pools in the Malaysian mobile esports scene. This includes RM200,000 in cash prizes, RM250,000 in Honor of Kings in-game tokens, and RM300,000 in vouchers from food partners like 4Fingers, Jollibee, and The Chicken Rice Shop. The rewards reflect not just competition
value, but a deeper recognition of the community that fuels it.

More than a contest, this campaign is a commitment to building local talent and bringing
esports to everyday Malaysians in a meaningful way. Honor of Kings continues to grow its
influence in the region, with over one million downloads in Malaysia during its first week
alone. Mountain Dew’s decision to invest in a physical tournament platform speaks to its
belief in the future of the scene.

Amy Gan, Vice President of Marketing, Etika Sdn Bhd, shared, “Gaming today is a force
that brings people closer, unites communities, and inspires the next generation of digital
athletes. At Mountain Dew, we’ve always stood for energy, boldness, and being right there
in the action, and that’s exactly what the Dew Challenge 2025 On-Ground Qualifiers are
all about. This isn’t just a tournament; it’s a rallying point for gamers across Malaysia to
come together, compete live, and be part of something bigger than themselves. Gaming
today is a force that brings people closer, unites communities, and inspires the next generation of digital athletes.”

“With the support of our partners like ROG, Jollibee, The Chicken Rice Shop, 4Fingers, and
of course, Tencent, we’re proud to deliver an experience that’s thrilling, inclusive, and
grounded in the passion of our local players. Whether you’re stepping up to the
battlefield or cheering from the sidelines, we invite you to be part of a campaign that’s
built for everyone — and made to be remembered.”

Honor of Kings Captivates Malaysia Through Localised Efforts

As one of the top MOBAs in the world, Honor of Kings took Malaysia by storm with over one million downloads within a week of its launch in July 2024. HOK has incorporated
localised elements to further engage local audiences, including the much-loved
“pasang” slang from homegrown band 3p, and an exclusive Datuk Lee Chong Wei skin
that players can claim.

With this powerhouse collaboration between Honor of Kings, Mountain Dew, and its
partners, gamers can look forward to a thrilling new era in esports, one fueled by
unmatched rewards and electrifying gameplay.

Get ready, Malaysia! HOK’s biggest showdown is here, and the rewards have never been
greater.

Think you’ve got what it takes to dominate the battlefield? Head over to dewchallenge.com and stake your claim on epic prizes!

#MountainDewGaming #HOKMalaysia #FuelYourGame

 

DITP is preparing to host the “Thai SELECT Royal Gala Night” to elevate Thai cuisine and the Thai SELECT brand globally

The Department of International Trade Promotion (DITP) of the Ministry of Commerce is set to host the “Thai SELECT Royal Gala Night” on Wednesday, May 28, 2025, at the Mandarin Oriental Hotel in Bangkok. The event respectfully invites Her Royal Highness Ubonratana Rajakanya Siriwatthananapannawadee to preside as Chairperson, as part of an initiative to elevate Thai cuisine and the Thai SELECT brand on the global stage. Guests will experience an exclusive presentation of Thai cuisine crafted under the concept “THE 5 SPIRITS OF THAI TASTE,” showcasing the exquisite essence of Thai flavors through an unforgettable gala dinner.

This prestigious event is organized to boost confidence and promote international recognition of the Thai SELECT brand—a mark that certifies the quality and authenticity of Thai cuisine, whether in restaurants that serve genuine Thai flavors or in ready-to-eat Thai food products made with authentic ingredients and standards. The initiative stands as a vital element of Thailand’s soft power, enhancing the positive global image of Thai food and dining establishments.

In 2025, the Ministry of Commerce has undertaken efforts to elevate and rebrand the Thai SELECT trademark for broader international acceptance. This initiative aligns with the government’s policy of driving the Thai economy with creative power (Soft Power), aiming to enhance marketing, economic growth, and the global standing of Thai cuisine. Additionally, the “Orchid Honor Star” symbol has been introduced to classify restaurants awarded the Thai SELECT mark into four levels: Thai SELECT 3 Stars, Thai SELECT 2 Stars, Thai SELECT 1 Star, and Thai SELECT Casual.

During the Thai SELECT Royal Gala Night, participants will experience the distinctiveness of the “Five Spirits of Thai Taste,” which reflect the core flavors of Thai cuisine: sour, sweet, rich, salty, and spicy. Each dish is meticulously crafted to honor the true essence of Thai flavors by top chefs from five renowned restaurants participating in the Thai SELECT project. This five-course culinary journey promises an impressive tasting experience that captures the enduring charm of Thai culture. The courses include:

  • The Awakening Spirit (sour) by BLUE ELEPHANT
  • The Grounded Spirit (salty) by Amdang Typhoon Group
  • The Fiery Spirit (spicy) by Royal Osha
  • The Soulful Spirit (rich) by R-HAAN
  • The Nostalgic Spirit (sweet) by The Artisans Ayutthaya

Furthermore, the Thai SELECT Royal Gala Night will be honored by the presence of Ethan Bernath—a renowned young American chef, writer, and content creator known for his influential role in the food industry through online content. He will join the event to exchange insights on Thai cuisine with celebrated Thai chefs and experience the balance of body, mind, and vitality that authentic Thai flavors offer.

Ultimately, the Thai SELECT Royal Gala Night marks another significant step in reinforcing the international credibility of the Thai SELECT brand. It underscores the inherent standards and quality of Thai cuisine for global audiences, acts as an economic driver, and further expands the growth opportunities for Thai food businesses abroad well into the future.

Singapore Tourism Board and BIGHIT MUSIC Collaborate on BTS Jin’s New Music Video, Showcasing Singapore’s Iconic Landmarks and Hidden Gems

  • STB partnered BIGHIT MUSIC to produce the official music video for Jin’s second
    solo album Echo’s main track “Don’t Say You Love Me”
  • Music video was filmed at Singapore’s iconic landmarks including National Gallery
    Singapore, Gardens by the Bay, Singapore Flyer, and Anderson Bridge as well as
    neighborhood gems like Keng Eng Kee Seafood and Goldhill Plaza.

May 16, 2025 – Singapore Tourism Board collaborated with BIGHIT MUSIC on the production of the official music video for “Don’t Say You Love Me”, the main track of BTS Jin’s second solo album Echo.

As the only official video for the main track, this music video is set against the unique
cityscape of Singapore. The video showcases the diverse charms of Singapore to the global audience through a blend of music, visual storytelling, and travel destinations.

An official from BIGHIT MUSIC said, “The collaboration with the Singapore Tourism Board beautifully brought together the charm of the local scenery and the message Jin hopes to
share through his music. We hope that many will enjoy Jin’s new album and the music video for the main track.”

Filmed across multiple iconic destinations, the music video features stunning visuals of National Gallery Singapore, the Singapore Flyer, Gardens by the Bay, and Anderson Bridge while blending in neighborhood gems like Keng Eng Kee Seafood and Goldhill Plaza, presenting Singapore as both a dynamic travel destination and meaningful backdrop to the emotional storytelling of the song.

Serene Tan, Executive Director, North Asia, Singapore Tourism Board said, “This collaboration was a unique opportunity to showcase Singapore’s culture, nature, and architecture through a charming blend with Jin’s music. We hope that people around the world will come to see and experience Singapore from a new perspective through the music video.

Jin’s official music video “Don’t Say You Love Me” was launched globally on HYBE LABELS’
YouTube channel, with cross-posting on STB’s social media platforms on May 16.

 

 

DPAM Launches “END DENGUE DEATHS (ENDD)” Campaign: 4 Simple Actions to Save Lives

From left to right: Dr Benedict Sim, Infectious Disease Consultant, Malaysian Society of Infection Control and Infectious Diseases (MyICID); Prof Datuk Dr Zulkifli Ismail Chairman of DPAM & IFL; Dr Ismuni Bohari, Deputy Director-General of Health (Public Health), Ministry of Health; Dr Koh Kar Chai, Chairman of End Dengue Deaths Campaign; Prof Dr Zamberi Sekawi, Clinical Microbiologist & Chairman of DPAM Dengue Vaccine Position Paper

Kuala Lumpur, 22 May 2025 – Zero preventable dengue deaths is not just a dream. It’s a real, achievable goal.

By taking four simple steps — 1) destroy mosquito breeding ground, 2) prevent mosquito bites, 3) get vaccinated, and 4) seek early treatment when experiencing symptoms — every Malaysian can help protect themselves and their loved ones from this deadly disease.

This was the urgent call sounded at the launch of the END Dengue Deaths (ENDD) campaign today, led by Dengue Prevention Advocacy Malaysia (DPAM), in association with Immunise4Life (IFL). The event was officiated by Dr. Ismuni Bohari, Deputy Director-General of Health (Public Health), on behalf of YB Dato’ Lukanisman Bin Awang Sauni, the Deputy Minister of Health.

Zero Deaths is Possible with Collective Action

Dengue remains a public health priority in Malaysia. Among all communicable diseases, incidence rate of dengue fever is reported to be third highest after COVID-19 and Hand, Foot & Mouth Disease (HFMD) in 2023. In 2024, the Ministry of Health (MoH) Malaysia has reported 122,323 cases and 117 deaths, marking a 0.57% decrease in cases and a 17% increase in deaths compared to 2023. This has resulted in a slight increase in case-fatality-rate (CFR) in 2024, underscoring the need to sustain and strengthen dengue prevention and management efforts.

Over the years, the MoH has implemented various approaches to tackle dengue, combining cutting-edge technology, community engagement, and strong enforcement measures.

The iDengue Portal, introduced in 2012, has been instrumental in providing the public with vital information, including daily case updates, hotspot locations, and updates on mosquito control operations. In high-risk districts, Pest Control Operators (PCOs) carry out larviciding and space spraying to reduce mosquito populations. An innovative approach to vector control has been the release of Wolbachia-infected Aedes mosquitoes. This method has significantly reduced dengue cases in 10 localities by 50-80%.

Professor Datuk Dr. Zulkifli Ismail, Chairman of DPAM and IFL, applauds MoH for its consistent effort in combating dengue throughout the years. However, he emphasised that active participation from other stakeholders including civil society and corporate entities are essential. “Every death from dengue is a preventable tragedy. With collective effort, we can achieve zero preventable dengue deaths by 2030, in line with the global target set by the World Health Organization (WHO),” he said.

DPAM’s Initiative to help End Dengue Deaths

Professor Datuk Dr Zulkifli Ismail highlighted, “DPAM aims to synergise efforts by various stakeholders in assisting the MoH to achieve national and global dengue targets through the strengthening of dengue prevention, management, and control in Malaysia”. He also explained that DPAM advocates for a 360-degree approach to tackling dengue, covering epidemiology, integrated vector management, environment, patient care, laboratory, and vaccines.

“We have been actively empowering healthcare professionals through workshops and masterclasses. We have also contributed to policy through initiatives like the DPAM Resolution Paper, and a policy recommendation paper developed in collaboration with the Selangor Public Health Advisory Council (SELPHAC). Now, through the ENDD campaign, we are turning our attention to the public — to educate, empower, and encourage every individual to take action. Together, we can achieve our goal of zero preventable dengue deaths,” he said.

The Human Cost of Dengue: Why We Must Act?

During the launch, the audience witnessed the human toll of dengue through the voices of survivors and those left behind. One common thread ran through them all: dengue doesn’t strike just one person — it often hits multiple family members at the same time.

Julaikha battled dengue when she was just six years old, while both her parents were also infected. Her parents were hospitalised, with her mother critically ill in the ICU. Julaikha had to stay with her aunt, separated from her parents during one of the most frightening moments of her young life, yet too young to understand the full gravity of the situation. “No child should have to go through that,” she shared.

Jovita was admitted to hospital for dengue and her blood tests showed dangerously high liver enzymes, but her greatest fear was not for her own health. Her mother, warded in the ICU at the same time, was suffering from multi-organ failure due to severe dengue. “Doctors told us she might not make it. It was a nightmare,” she recounted. “Thankfully, we both survived and I feel grateful to the doctors who treated us. But the experience left us drained — physically, mentally, emotionally,” she added.

The most devastating account came from Firdaus, who lost both his parents to severe dengue within days of each other. “People think dengue is just a fever. But for me, it took both my parents — just like that,” he said, urging the public to take the disease seriously.

These haunting stories underscore a brutal truth: Dengue is not to be underestimated — it’s a deadly threat that can upend lives in an instant.

Think You’re Safe from Dengue? Think Again

Drawing from his frontline experience, Dr Benedict Sim, Infectious Disease Consultant, representing Malaysian Society of Infection Control and Infectious Diseases (MyICID), reinforced that the disease can affect anyone and that managing severe cases remains challenging. “Despite the best medical efforts, severe dengue can be fatal. Prevention is always better than cure,” he emphasised.

He also highlighted that misconceptions are still widespread. “Many people believe once you’ve had dengue, you’re safe. That’s wrong. The reality is that there are multiple dengue virus serotypes, and reinfection can lead to a higher risk of severe dengue,” he said.

Another common belief is that young and healthy individuals are not at risk. He pointed out, “On the contrary, nearly 45% of dengue deaths in 2023 occurred among adults aged 20 to 49 years.”

4 Simple Steps: What Every Malaysian Can Do

Dr Koh Kar Chai, Chairman of the ENDD Campaign, outlined the four simple but powerful actions the public can take: 1) destroy the breeding ground of mosquitoes, 2) prevent mosquito bites, 3) get vaccinated, and 4) seek early treatment when experiencing symptoms.

“These steps can truly save lives,” he stressed. “While the government strengthens policies and vector control efforts, the community must act at ground level. Together, we can break the chain of dengue transmission and end dengue deaths.

The campaign intends to make information about dengue prevention accessible and reachable to the Malaysian public. We will disseminate expert videos and public service advertisements through commonly used social media platforms in the country.  The public will have access to information about dengue prevention in Bahasa Malaysia and English, through the campaign website at enddenguedeaths.dpam.org.my.

Dr Koh also expressed appreciation to Takeda Malaysia Sdn. Bhd. for their consistent support in helping DPAM conduct its educational activities to promote dengue prevention.

Vaccination: An Important Shield Against Severe Dengue

Professor Dr Zamberi Sekawi, Chairman of the Dengue Vaccine Position Paper, stressed that vaccination is a vital tool in the fight against severe dengue.

He highlighted that TAK-003, a dengue vaccine currently available in private clinics and hospitals in Malaysia, has demonstrated over 80% effectiveness in preventing symptomatic dengue infection and over 95% effectiveness against dengue hospitalisation within the first year after vaccination. “This vaccine has a strong safety profile, backed by 4.5 years of clinical study,” he added.

Common side effects include mild pain or redness at the injection site, while serious adverse reactions such as anaphylaxis are extremely rare. As a precaution, recipients are advised to stay at the clinic or hospital for at least 15 minutes after vaccination for observation.

Prof Dr Zamberi also said that TAK-003 has been widely used in several dengue-endemic countries such as Indonesia, Brazil and Vietnam. In Indonesia, for example, as of October 2024, the East Kalimantan Provincial Health Office has vaccinated over 8,800 elementary school children in Balikpapan. In Vietnam, the uptake of out-of-pocket dengue vaccinations at one of the country’s most prominent vaccination centres was reported to be at 150,000 doses within 3 months, nationwide. “Vaccination doesn’t just help prevent symptomatic dengue, it helps keep people out of hospitals. Everyone aged 4 years and above should seriously consider getting protected,” he urged.

DPAM calls on the media, civil society, and all Malaysians to spread the ENDD campaign messages and drive collective action.

Every life is precious. Together, let’s end dengue deaths!

 

 

“COKE Foodmarks” Expands to Street Food Outlets Across Thailand

22 May 2025 – Thailand holds a special place in this global initiative as it was the first country in the ASEAN & South Pacific region to launch “COKE Foodmarks” in 2024. Coca-Cola, with its proud 75-year history of being deeply intertwined with Thai culture and cuisine, is celebrating the country’s rich street food heritage by bridging tradition with today’s modern lifestyles. The campaign continues to explore and integrate digital platforms, exciting on-ground activities, and unforgettable dining experiences with the refreshing and deliciously fizzy Coca-Cola drink. Furthermore, through this platform, the company also provides participating vendors with enhanced visibility and marketing support. Initial pilot areas in Banthat Thong Road in Bangkok, Nimmanhaemin Road in Chiang Mai, 30 Kanya Road in Nakhon Ratchasima, and San Chao Road in Surat Thani, demonstrate the campaign’s potential to further energize vibrant local food economies.

A Pioneering Collaboration: Transforming Talat Phlu with BMA

Highlighting its steadfast commitment to growing with local communities, Coca-Cola Thailand has partnered with the Bangkok Metropolitan Administration (BMA) and the Thonburi District Office to officially launch the “COKE Foodmarks” at Talat Phlu initiative. This collaboration focuses on revitalizing the historic street food area under the Ratchadaphisek overpass by the Talat Phlu railway – a neighborhood rich in cultural heritage. This initiative is being undertaken with full community engagement, ensuring the preservation of Talat Phlu’s historical charm.

Bangkok Governor Chadchart Sittipunt, stated: “The BMA is committed to strengthening community-based economies through meaningful public-private partnerships. Talat Phlu is not only a street food haven but a living testament to Thonburi’s heritage. This collaboration with Coca-Cola will transform it into a creative economy hub that respects its identity while improving public infrastructure and economic opportunity. We hope this model inspires future community-led developments.”

Han Thwe Phyo, Senior Director of Marketing for Coca-Cola in Thailand and Laos, added: “At Coca-Cola, we aim to be part of every joyful moment—especially around food. Coca-Cola’s local presence in Thailand over the last 75 years underscores our deep connection to Thai culture and cuisine. We’re proud to partner with the BMA and Thonburi District to help develop the shop area under the Ratchadaphisek Bridge, on the side near Talat Phlu Railway Station. Our efforts aim to elevate this unique historic neighborhood into a new culinary landmark. We are delighted to help support and contribute to the local economy and we are thankful to the community and our partners for working with us to bring this collaboration to life. It is our honor to help maintain the distinctive identity and historical values of an area that has thrived for over 200 years and contributes to its transformation into a new culinary destination.”

Talat Phlu: The New ‘Coca-Cola’ Culinary Foodmark To mark this revitalization, Coca-Cola has unveiled a new Talat Phlu Landmark Sign on the Ratchadaphisek overpass. Designed to reflect the district’s 200-year-old heritage, distinct railway-side character, and the rich Thai-Chinese culinary identity, the signage sets the stage for the area’s significant infrastructure upgrades.

  • In partnership with the Thonburi District Office, Coca-Cola has contributed to the design and improvement of the vendor zone, ensuring a better experience for both vendors and visitors. Enhancements include Clearly defined spaces for food stalls and comfortable dine-in areas
  • Improved cleaning stations equipped with grease traps
  • Categorized waste disposal systems
  • Upgraded lighting throughout the area enhanced for enhanced safety and visibility

Empowering Local Vendors and Content Creators Through Digital Integration

Beyond the physical infrastructure, “COKE Foodmarks” is improving digital visibility for the local vendors through social media and food delivery platform partnerships. Collaborating with partners like Grab, Coca-Cola is providing guidance and support to the local vendors, helping them integrate into digital platforms. This allows vendors to expand their customer base and boost their income potential, fostering sustainable, tech-enabled community growth.

Additionally, Coca-Cola Thailand is also supporting the local community of content creators, who help drive excitement and discovery of these food landmarks and epicenters, which then benefits participating food businesses. The brand is hosting the “COKE Foodmarks Day”, a one-day creative workshop that brings together over 100 food and travel influencers and serves as a platform for top and budding content creators to share, learn, and exchange ideas, inspiration, and new content creation techniques.

Building on this support for a vibrant creator base, Coca-Cola continues to engage in dynamic collaborations with leading food and travel influencers to showcase and invite people to visit and explore iconic food spots. There will also be a nationwide food review challenge, which aims to put a spotlight on participating food outlets. Special promotions and exclusive offers will be rolled out soon to increase engagement and participation.

Discover, Collect, and Enjoy with “COKE Foodmarks”

Everyone is invited to experience Thailand’s rich culinary map through top delivery platforms such as Grab, LINE MAN, and ShopeeFood. More details will be announced soon. Visit www.coca-cola.com/th/th/offerings/foodmarks to explore participating eateries, reviews, and promotions.

Coway Pioneers 19 Years of Wellness and Innovation in Malaysia at the Coway Innovation Fest

Coway Malaysia showcases its latest Coway BEREX Smart Mattress at the Coway Innovation Fest, with Janice Tan, Group Manager of Marketing Division of Coway Malaysia (left) and Ryan Jung, Head of Marketing and Product Division of Coway Malaysia (right) representing the brand.

The five-day Coway Innovation Fest presents an exclusive preview of the Coway BEREX Smart Mattress, marking a key milestone in sleep technology innovation

KUALA LUMPUR, 22 MAY 2025 – Coway, the Best Life Solution Company, celebrates a significant milestone in its 19-year journey in Malaysia with the launch of its Coway Innovation Fest (CIF), a one-of-a-kind experiential showcase that brings Coway’s latest home innovations directly to the public from 21 to 25 May at IOI City Mall, Putrajaya.

For nearly two decades, Coway has brought smarter, healthier living into Malaysian homes through its innovations in water, air, sleep and home solutions. With Coway Innovation Fest, the brand now invites Malaysians to step into the world of Coway up close and experience firsthand how each product is thoughtfully designed to meet the everyday needs of modern households.

A key highlight of the event is the exclusive preview of Coway BEREX Smart Mattress—the first mattress that adjusts to you. Powered by advanced smart sensor technology, it monitors body movements and sleeping posture in real time, dynamically adjusting its comfort zones throughout the night to ensure better spinal alignment, enhanced rest, and optimised sleep quality.

The Coway BEREX Smart Mattress takes the spotlight at CIF with Janice Tan, Group Manager of Marketing Division of Coway Malaysia (left) and Ryan Jung, Head of Marketing and Product Division of Coway Malaysia (right).

Set to launch this year, the Coway BEREX Smart Mattress represents the next frontier in sleep wellness, helping people achieve deeper, better sleep, every night. Also featured at the event are several curated lineups of Coway’s latest and most iconic innovations, including Washer Dryer, P-Series air conditioner and Villaem III water purifier.

Coway Malaysia’s Head of Marketing and Product Division, Ryan Jung, shares insights during his speech at Coway Innovation Fest.

Ryan Jung, Head of Marketing and Product Division of Coway Malaysia shared, “Over the past 19 years, Coway has been a trusted presence in Malaysian homes. Today, we take a big step forward where people can connect with our innovations in a more personal, accessible, and meaningful way. From restful sleep to cleaner air and smarter living, everything we create is designed to support a better everyday life. Thus, Coway Innovation Fest (CIF) brings that vision to life, allowing Malaysians to experience wellness in ways that are truly felt and lived.”

Marking Coway’s expansion into the laundry care category, the all-new Washer Dryer is a 2-in-1 smart appliance designed for busy households. With a 10kg wash and 6kg dry capacity, it delivers powerful washing and drying in one sleek unit, powered by a Direct Drive Inverter Motor for quiet, energy-efficient operation.

Also showcased is the P-Series Air Conditioner, a dual-function solution that delivers fast, even cooling while also purifying the air in real-time. Featuring a 6-stage hygiene care system, it eliminates up to 99.99% of airborne contaminants while providing fast, even cooling through 16-angle airflow and 4-direction swing. Equipped with a self-cleaning unit and a 5-star energy-rated inverter system, it delivers a sustainable and hygienic solution for families seeking cleaner and healthier indoor air.

Featured at the Coway Innovation Fest (CIF), the third-generation Villaem III is Coway’s latest water purifier redesigned to meet the needs of today’s families. With 48 customisable settings, users can choose from six water temperatures and eight volume options to suit any cup, container, or pot. The 2.7L hot water tank provides instant heating, while the Dual Lock function ensures child safety. Furthermore, its UV tank sterilisation activates every 12 hours, guaranteeing safe, bacteria-free water at all times.

Commemorating 19 years in Malaysia, Coway’s Innovation Fest highlights its ongoing dedication to pioneering home innovations that improve everyday living. From showcasing the next generation of Coway BEREX Smart Mattress to unveiling its first-ever Brand Store in IOI Putrajaya, Coway invites everyone to be part of this exciting journey and discover how Coway continues to shape the future of healthier, smarter living.

Binggrae to Expand Presence in Southeast Asia Through Participation in ‘THAIFEX 2025’

A bird's eye view of the booth of Binggrae 'THAIFEX 2025'

SEOUL, South Korea, May 23, 2025 /PRNewswire/ — Binggrae, South Korea’s leading food company, has announced its participation in ‘THAIFEX – Anuga Asia 2025,’ as part of its broader strategy to expand into Southeast Asian markets.

Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.

Binggrae will operate a promotional booth (1-KK29) at the exhibition, which will take place from May 27 to 31 in Bangkok, Thailand. Visitors will have the opportunity to explore Binggrae’s flagship products — such as Melona, Banana Flavored Milk, and Samanco (fish-shaped ice cream) — which are already available in Thailand and other Southeast Asian markets. Binggrae also aims to forge new global business partnerships during the event. Additionally, the company will showcase new product launches, as well as popular ice cream products from its subsidiary, Haitai Ice, positioning the event as a springboard for future sales growth across the region.

THAIFEX – Anuga Asia is Southeast Asia’s largest food and beverage trade show, co-hosted by Koelnmesse — the global exhibition organizer behind ANUGA, the world’s largest food trade fair held in Germany — and the Thai government. Alongside SEOUL FOOD and FOODEX Japan, it is considered one of the top three food industry exhibitions in Asia, drawing participation from over 3,100 companies representing 52 countries.

Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Foodland, and Max Valu. The company has also installed branded freezers in these retail locations to enhance visibility and engagement with Thai consumers.

Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region.

Meanwhile Binggrae recently launched an official global YouTube channel, O My Guide (www.youtube.com/@OMG_omyguide), which features engaging K-food content tailored to international audiences.

A Binggrae spokesperson commented, “Our participation in THAIFEX 2025 is a key step toward raising awareness of our core products among Thai consumers and accelerating our entry into the high-potential Southeast Asian market.”

 

Eastroc powers into Malaysia with a listing at 99 Speedmart

Image credit: Eastroc

China’s Eastroc energy drink is now available at 99 Speedmart, Malaysia’s largest minimarket chain, marking its further expansion into the Southeast Asian country with a population of around 35 million people. This move is part of a broader trend of Chinese food and drink enterprises growing overseas. The Malaysian-sold Eastroc energy drink is produced in China and holds SSPY halal certification, recognised by JAKIM.

In the future, Eastroc will likely source its products from Indonesia where it plans to invest to USD 200 million in Indonesia to produce and distribute its soft drinks.

Image credit: Eastroc

In Malaysia, Eastroc’s energy drink contains ginseng, guarana, taurine and astragali radix with total sugar of 3.2g/100ml.

Priced at an affordable RM 2.30 for a 250ml PET bottle at 99 Speedmart, Eastroc is employing a competitive pricing strategy to capture market share in Malaysia’s energy drink market.

Eastroc’s strategic use of the Malay language in its communications in Malaysia demonstrates a clear intention to reach and appeal to the broader consumer market.

NRF reinforces its leadership as a global leader in Asian sauces and seasonings and reparing to launch two new products at THAIFEX – ANUGA ASIA 2025

16 May 2025 – NRF Instant Produce Public Company Limited (NRF) further cements its status as the global leader in Asian sauces and seasonings under the theme “Thai Kitchen Flavors, Global Quality,” as it prepares to launch two new products at THAIFEX – ANUGA ASIA 2025.

At the event, NRF will highlight its popular product, “Crispy Fried Shallots with Spicy Fried Chilies in Rice Bran Oil,” renowned for the crisp aroma of fried shallots combined with the well-balanced heat of fried chilies, blended in premium rice bran oil free from MSG, preservatives, or any impurities. This product has received excellent acclaim both domestically and internationally—especially among health-conscious consumers and those following a vegan diet, who can enjoy it with complete confidence.

A major highlight of this year’s exhibition is the launch of two new flavor innovations from the Phokwan brand: ‱ Crispy Fingerroot Chili Sauce in Rice Bran Oil, and ‱ Mala-flavored Crispy Fried Shallot & Chili Sauce in Rice Bran Oil.

These new sauces have been meticulously crafted to cater to emerging consumption trends in search of novel tastes and unique dining experiences while steadfastly upholding quality and health-conscious principles. Both flavors have been developed by NRF’s expert R&D team, who specialize in authentic Thai ingredients and possess deep insights into modern consumer behavior, thereby perfectly complementing the diversity of culinary menus.

During the five-day event, attendees will have the opportunity to sample special menus curated by the Phokwan brand—renowned experts in flavor creation—with live preparation of signature dishes to experience the authentic taste first-hand. Additionally, on May 31, a special event will feature renowned actress Pingky Saviga Chaidech demonstrating how to cook using Phokwan products, accompanied by a host of engaging activities and exclusive giveaways for visitors.

By participating in THAIFEX – ANUGA ASIA 2025, NRF aims to expand the market for Asian seasonings and sauces to new global customers, particularly targeting modern, health-conscious consumers who love cooking and seek high-quality products with distinctive flavors—all while continuing its mission to bring the tastes of Thai kitchens to the world.

Innovative Food and Beverage Holding Co., Ltd. Brings a Lineup of Global Beverage Brands to THAIFEX – Anuga Asia 2025

Innovative Food and Beverage Holding Co., Ltd. is bringing its lineup of world-renowned beverage brands to THAIFEX – Anuga Asia 2025 at Challenger Hall 1, booth number 1-MM15 at Impact Muang Thong Thani from May 27 to 31 this year.

May 20, 2025 – Innovative Food and Beverage Holding Co., Ltd., the distributor of products under the IF and INNOCOCO brands and utilizing the industry’s most advanced Cold Aseptic Technology, will participate in the 8th edition of THAIFEX – Anuga Asia 2025 to reinforce its image as a global leader in the beverage market.

At the event, visitors will experience the group’s product lineup. This includes the IF brand showcasing its flagship coconut water product along with new offerings within the Thai Street Drink Series—such as Thai tea and pink milk—and a Fruit Tea series that delivers the authentic taste of tea and real fruits.

INNOCOCO, another coconut water brand designed for health enthusiasts and fitness aficionados, will also feature plant-based snacks—healthy alternatives for consumers—and introduce a new product that will be available for sale soon.

We invite you to discover global beverage and healthy snack alternatives at Challenger Hall 1, booth number 1-MM15 at Impact Muang Thong Thani during THAIFEX – Anuga Asia 2025, from May 27 to 31, 2025.

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