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Beutea Malaysia elevates coconut innovation with pistachio cheese foam

By
Tan Heng Hong
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Image credit: Beautea

Beutea Malaysia has unveiled the Coconut Pistachio Cloud, a layered creation featuring refreshing coconut water, fragrant jasmine water, and a nutty, velvety pistachio cheese foam. The drink contains zero calories and zero sugar.

The launch highlights coconut water as the base, infused with jasmine — a new pairing that complements naturally — while the pistachio cheese foam is crafted in collaboration with Anchor Food Professionals.

At ICBS 2026 in Kuala Lumpur and during our recent visit to SIAL Shanghai 2026, we observed a growing variety of flavours that pair well with coconut water — a trend we will explore further in an upcoming article.

Here is the summary of the recent Beutea launches in Malaysia:

Image credit: Beutea

From 8 May 2026 – Starfruit Cucumber Jasmine 

From 17 April 2026 – Rose Jasmine Milk Tea

From 19 March 2026 – Matcha Series – Matcha Longjing Latte, Matcha Chocolate Latte, Matcha Strawberry Latte and Matcha Pistachio Cloud Latte

CNY 2026 – Mandarin Orange Pomelo Tea

Image credit: Beutea

Chinese beverage chains in Malaysia drive kale trend

By
Tan Heng Hong
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Image credit: Auntea Jenny Malaysia

Auntea Jenny Malaysia, a foodservice drink chain originating from China, has introduced Kale Apple Fiber Chia Seed Boost Tea. Increasingly, Chinese beverage chains are familiarizing Malaysian consumers with kale‑based drinks, which already enjoy strong popularity in China among those seeking beverages with a ‘low‑burden’ image. These drinks are typically marketed with ‘slim’ or ‘light’ branding and positioned as nutritious options.

Auntea Jenny has recently officially received JAKIM Halal certification in Malaysia, making it a fully recognized halal‑compliant brand and strengthening its appeal among Muslim consumers.

It is significant that foodservice drink chains are introducing more kale‑based beverages in Malaysia because this exposure familiarizes consumers with kale and can inspire packaged launches locally— particularly in ambient formats at more accessible price points. By contrast, chilled or made‑to‑order kale drinks remain relatively expensive.

In China, beverage chains such as Heytea have already launched ambient kale‑based drinks, serving as valuable reference points for Southeast Asian brand owners seeking innovation.

100PLUS steps into global pop culture with POP MART in first-ever exclusive collaboration

By
Tan Heng Hong
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Photo Credit: F&N Global Marketing

“LIVE100” hydration fuels passion across every walk of life with KUBO

Singapore, 20 May 2026  –  100PLUS, the No.1 sports hydration brand, announced today its first-ever exclusive collaboration with global pop culture giant POP MART, making this its most culturally significant partnership to date. 

Launching at the end of May 2026, the collaboration features KUBO and its iconic “Walks of Life” series, a fan-favourite in the POP MART universe that celebrates individuality, passion and the diverse paths people take through life. Reimagined through “LIVE100” – 100PLUS’ belief in living life fully, optimally and well-hydrated – the partnership places hydration at the centre of how a new generation lives, moves and expresses themselves every day. 

Together, 100PLUS and POP MART aim to fuel the passions of over 10 million Gen Z individuals across Singapore and Malaysia, empowering them to pursue what matters most – each in their own unique walk of life. 

Where KUBO “Walks of Life” meets “LIVE100”

For 100PLUS, hydration has always been about supporting people to show up at their best – not just in peak moments, but with the focus and consistency needed to keep showing up every day. “LIVE100” reflects this belief as the brand continues to make hydration relevant across daily routines and lived experiences. 

With its hydration formula that replenishes electrolytes lost through daily activity, 100PLUS supports individuals physically, mentally and emotionally, across the many roles and pursuits that shape modern life. 

This philosophy aligns naturally with KUBO, which recognises that every journey – and every passion – looks different, and that progress is built through consistency rather than peak moments alone. 

“KUBO’s “Walks of Life” series is about celebrating individuality and the passion behind each personal journey” said Mr. Kevin Zhang, Head of Brand Partnerships & Activations, POP MART (APAC). “Through this collaboration with 100PLUS, we are extending that idea into everyday experiences, showing how staying well-hydrated empowers individuals to keep moving forward in their own way, with confidence and purpose.” 

Designed for how Gen Z lives, moves and plays

The collaboration also marks the launch of 100PLUS Go Grape Zero Sugar, the newest addition to the 100PLUS portfolio. 

With its crisp Muscat grape flavour, the new variant delivers optimal hydration with zero sugar and zero calories, created for Gen Zs who move through long, varied days that shift between learning, working, socialising and staying on the go. Easy to enjoy across different moments, it fits naturally into the rhythm of modern life. 

As part of the collaboration, 100PLUS and POP MART have also co-created a limited-edition 3D KUBO Power Kick Figurine, designed by renowned artist BAO. 

In a year where football commands worldwide attention, the figurine draws inspiration from the sport – one of the world’s most universal and accessible passions – played, followed and shared across communities around the world.

Captured mid-movement as KUBO kicks a football, the design reflects the collective energy surrounding the game celebrating movement not as elite competition, but as a source of connection, self‑expression and personal momentum that embodies both KUBO and the spirit of 100PLUS.

“When designing the KUBO Power Kick figurine, I wanted to capture a moment of movement that feels familiar and spontaneous,” said artist BAO. “Football naturally brings people together, especially in a year when the world’s attention is on the game. The kick reflects quiet resilience, a reminder that progress comes from continuing to move forward, one step at a time.”

“This collaboration reflects 100PLUS’ continued evolution beyond sports into everyday living,” said Mr Siew Peng Yim, Managing Director, F&N Foods Singapore and YFI Malaysia. “As the trusted hydration brand, 100PLUS has always supported people wherever life takes them. By partnering with POP MART and KUBO, we are extending our hydration leadership into culture and daily consumption – supporting Gen Zs as they stay hydrated and pursue their passions.”

A nationwide experience across culture, retail and digital

From the end of May to July 2026, the 100PLUS x POP MART collaboration will unfold through a series of activations islandwide, bringing “LIVE100” to life across multiple touchpoints. 

In Singapore, fans can bring home exclusive collaboration merchandise through tiered “Buy and Redeem” promotions across major retailers starting end May 2026: 

 Supermarkets & Hypermarkets:

  • Spend $16 on any 100PLUS products to redeem a limited-edition KUBO Tote bag (worth $15). 100PLUSproducts includes beverage, powder, hydration bar, and effervescent tablet
  • From now until 31 July 2026, while stocks last 

Convenience Stores & Petrol Marts:

Cheers, SPC, Esso, Sinopec, Caltex – Purchase $10 worth of 100PLUS to redeem an exclusive KUBO coin pouch (worth $12).

  • Cheers: From 4 June to 4 July 2026, while stocks last 
  • SPC, Esso, Sinopec and Caltex: From 4 July to 31 July, while stocks last 

7-Eleven exclusive – Buy $10 worth of 100PLUS to redeem a pair of KUBO socks (worth $15).

  • From 3 to 30 June 2026, while stocks last

Minimarkets & Provision Stores:

  • Spend $8 on 100PLUS products to redeem a KUBO Shoe bag (worth $15).
  • From 10 June 2026, while stocks last  

On-Premises: on-site consumption such as coffee shops  

  • Purchase 3 cans of 100PLUS to redeem a KUBO Skateboard Keychain (worth $12).
  • From 15 June 2026, while stocks last 

 E-commerce Exclusive:

Spend $40 on 100PLUS products on F&N Life or RedMart to redeem a KUBO 2D Cushion (worth $40).

  • F&N Life: From now, while stocks last 
  • RedMart: From 10 June 2026, while stocks last        

 Selected Vending Machines:

Spot & Win Kubo Skateboard Keychain Blind Bags from 24 June 2026, at selected vending machines. T&C applies, while stocks last 

For more information on the campaign and full contest mechanics, please visit the official 100PLUS website and follow 100PLUS on Instagram at @100plus_singapore. Event and activation details, including roadshow locations and livestream schedules, will be shared progressively across 100PLUS and POP MART’s official social media platforms. 

 

Taiwan IP Expo Opens New Ground for Taiwan–Malaysia Creative Partnerships

By
Tan Heng Hong
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12 Taiwan–Malaysia collaborations in the spotlight, as original IPs expand into Southeast Asia

PETALING JAYA, 20 MAY 2026 — The 2026 Taiwan IP Expo in Malaysia, organised by the Taiwan Creative Content Agency (TAICCA), officially opened today at Oasis Avenue, Sunway Pyramid. Building on the strong response and commercial success of its inaugural edition in Malaysia last year, the expo continues its collaboration with the Malaysia Creative Intellectual Property Association (MYCIP) to further connect Taiwan and Malaysia’s creative content industries.

A key highlight of this year’s edition is the debut of the Taiwan–Malaysia Crossover Art Exhibition

This year’s edition combines both retail showcase experiences and business matching opportunities, bringing together 12 Taiwanese original character IPs alongside 12 Taiwan–Malaysia cross-border collaborations presented for the first time. Through Malaysia as a regional gateway, the expo aims to create broader opportunities for Taiwanese original IPs to expand into the Southeast Asian market.

[L-R] Zhen Wen Fu, President of Taiwan Character Brand Licensing Association; Ivan Loo, President of Malaysia Gift & Premium Association; Elvis Chew, Secretary General of Malaysia Creative IP Association; Yang Chung Tian, Deputy CEO of Taiwan Creative Content Agency; Dr. Lien Yu Ping, Representative of the Taipei Economic and Cultural Office in Malaysia; Lau Shaw Ming, President of Malaysia Creative IP Association; Mr HC Chan, Group Managing Director of Sunway Malls

“Malaysia is not only an important market for Taiwanese original IPs entering Southeast Asia, but also a valuable partner in driving regional creative and cultural collaborations. Taiwan and Malaysia share many similarities in both cultural background and industry landscape, which gives us strong confidence in the future potential for IP licensing partnerships and industry exchange between both sides. This year, beyond bringing 12 Taiwanese original character IPs to Malaysia, we are also strengthening business matching, cross-border collaborations and retail partnerships. Through these efforts, we hope Taiwanese original IPs can not only gain greater visibility, but also successfully enter regional markets and create broader opportunities together with our Malaysian partners,” said Yang Chung-Tian, TAICCA Deputy CEO.

Expanding Taiwan IPs into Southeast Asia Through Malaysia

This year’s expo features a curated selection of 12 original Taiwanese IPs, spanning feel-good characters, pet-inspired worlds, contemporary design, and illustrated storytelling. Among the highlights are:

  • Kittensisland, one of the top-performing IPs at last year’s Malaysia debut, achieving the second-highest sales on-site
  • Takokuma, which has successfully entered the Japan and Korea markets through its original animation and illustrated storytelling
  • Kuroro Space Exploration Team, which has built a strong following across Thailand, Australia, Malaysia and Singapore through books and merchandise

Beyond product showcases, the event places a stronger emphasis on commercialisation and market integration, enabling Taiwanese IPs to engage more actively with local consumers, creators and business partners.

12 Taiwan–Malaysia Collaborations Debut, Showcasing Cross-Cultural Creativity 

A key highlight of this year’s edition is the debut of the Taiwan–Malaysia Crossover Art Exhibition, featuring 12 collaborative works between creators from both markets. These partnerships reinterpret original characters through a cross-cultural lens, combining Taiwan’s creative identity with Malaysian cultural influences. 

Participating Malaysian creators include well-known names such as Bichi Mao, local webcomic Relaxed Comics, designer Jefferson Ng, alongside emerging talents from Malaysia’s illustration and design scene. 

“This year marks the second edition of Taiwan IP Expo Malaysia, and we are encouraged by the stronger response compared to last year. It reflects the growing potential for deeper exchange between Taiwan and Malaysia’s IP industries. Through the Taiwan-Malaysia IP Collaboration Initiative, we hope to spark more creative and commercial collaborations and eventually create more opportunities for Malaysian original IPs to be introduced to Taiwan,” said Lau Shaw Ming, President of Malaysia Creative Intellectual Property (MYCIP). 

Business Matching and Public Engagement Strengthen IP Ecosystem

In addition to the exhibition, the expo features expanded business matching sessions, connecting stakeholders across branding, retail, licensing, publishing and content industries. Compared to last year, the scale of industry participation has grown, reflecting rising demand for original IP and licensed content in Southeast Asia.

On the public front, visitors can experience a range of interactive elements including:

  • AR-powered games
  • Character mascot appearances
  • Creator sharing sessions
  • Exclusive merchandise showcases

TAICCA has also partnered with Sunway Pyramid on a spend-and-redeem campaign, further driving visitor engagement and on-ground participation.

From Showcase to Localisation: Building Long-Term IP Growth

Taiwanese IPs are increasingly evolving beyond simple character showcases into deeper forms of localisation and market development. For instance, Kittensisland has initiated localised content in Malaysia, drawing inspiration from the country’s multicultural festive traditions to create region-specific products and designs.

As the IP and creative economy continues to grow, original characters are no longer limited to visual identity, they are expanding into publishing, animation, retail, brand collaborations and experiential engagement.

The Taiwan IP Expo Malaysia 2026 serves as a structured platform to bridge Taiwan’s creative ecosystem with Southeast Asia, creating new opportunities for creators, brands and industry players on both sides.

The five-day expo runs until May 24, 2026, and is open to the public at Oasis Avenue, Sunway Pyramid, offering visitors the opportunity to explore exhibitions, experience interactive installations and discover exclusive merchandise.

Featured Taiwan–Malaysia IP Collaborations

(Please find details on the featured IPs HERE)

Beat Rising Living Costs: Taobao 618 Mid-Year Sale Sparks Smarter Spending Trend

By
Tan Heng Hong
-

Grab the air shipping vouchers everyday at 12PM! The new AI shopping assistant is now available to power smarter living

Kuala Lumpur, 20 May 2026 – Taobao Malaysia today announced the highly anticipated return of its 618 Mid-Year Sale, one of the platform’s largest annual campaigns on par with the Double Eleven Day. Running from 21 May to 21 June 2026 on the Taobao app, the month-long shopping event will bring together attractive promotional deals, improved air shipping with delivery to key cities in as fast as five days, and new AI-powered features designed to enhance the overall shopping experience for Malaysian consumers.

Amid shifting global conditions and rising cost of living, along with the implementation of work-from-home policies, Malaysian consumers are increasingly adopting more rational and intentional spending habits. Rather than impulse buying during mega sales, consumers are now prioritising their purchases that deliver real value and improve their quality of life.

From home essentials that elevate the feel of a living space, kitchen tools that boost efficiency, comfortable athleisure wear, to compact office equipment that enhances focus, outdoor gear perfect for weekend getaways, and lifestyle items that support everyday wellbeing, consumers are no longer driven solely by what is “cheap”, but by what offers true value.  They are also thinking more deeply about what choices genuinely improve their quality of life.

For this year’s campaign, Taobao Malaysia has curated a selection of trending stores and top-rated products, identified based on strong sales performance and positive reviews across both Malaysia and China. This aims to give consumers greater confidence in their purchase decisions while helping them discover quality products more easily.

“Malaysian consumers are not lacking in promotional campaigns, what they seek are trustworthy choices that genuinely suit their needs. Taobao understands that Malaysian users place great importance on product quality, seller reliability and user reviews. That is why for this mid-year sale, we have specially curated a selection of highly rated, practical, and aesthetically appealing stores and products, with the aim of helping users to shop with confidence and feel that every purchase is worthwhile. At the same time, we are integrating AI capabilities into the shopping experience, enabling users to discover more. Our goal is to deliver a better shopping experience, one that helps users quickly find what suits their needs while uncovering unexpected finds among millions of products,” said Jess Lew, Country Head of Taobao Malaysia.

In response to evolving lifestyle needs driven by hybrid work arrangements and rising living costs, Malaysian consumers’ needs surrounding home environments and fashion have also shifted. For home and living, there is growing demand for comfortable work-from-home setups, including ergonomic chairs, multifunctional furniture and coffee corners. In fashion and styling, as public transport commuting and hybrid work arrangements become a mainstream lifestyle, Malaysian consumers are placing greater emphasis on versatility in clothing., such as the increasingly popular “clean fit” urban casual trend, are gaining traction.

Throughout the campaign, Malaysians can enjoy platform-wide promotions up to 15% off, alongside new user perks of up to RM60, which include exclusive as low as RM1 deals on selected items, claim first and second order shipping vouchers.

Key promotions of the 618 Mid-Year Sale campaign during 21 May to 21 June include, on first come first served basis:

  • Taobao is increasing its investment in shipping subsidies, with users able to claim a RMB12 air shipping voucher with no minimum spend daily at 12pm. Deliveries to key cities via air shipping can arrive in as fast as five days.
  • Users can enjoy free shipping when shopping through the RMB119 shopping channel, with the option to upgrade to air shipping with an additional cost.

Users can also enjoy an instant RM68 discount with a minimum spend of RM340, or an instant RM30 discount with a minimum spend of RM300 on selected dates including 21 May, 30 May, 31 May, 18 June and 21 June.

  • RM8 transaction fee waiver up for grabs.
  • Users can also enjoy RM15 off with a minimum spend of RM150 using code TB618WOW

In addition, Taobao Malaysia has partnered with RHB Bank to offer RM35 off with a minimum spend of RM250 when shoppers pay with RHB cards 10 to 20 June. Cardholders can also participate in a Spend and Win contest running from 21 May to 21 June, where the top cumulative spenders will stand a chance to win one of two 2D1N (2-day, 1-night) stays at Park Hyatt worth over RM1,950, with views of Merdeka 118.

Pioneering a More Intelligent Shopping Experience with AI

Looking ahead, Taobao is also redefining the online shopping experience through the integration of Alibaba Group’s Qwen AI into the platform. Currently, the new AI features are being progressively rolled out to Malaysian users on the Taobao app’s Chinese-language interface. The new AI shopping assistant allows users to complete their entire shopping journey, from product discovery and comparison to checkout and after-sales support.

Among its standout features is “AI Try-On”, which enables users to upload a photo of themselves and visualise how clothing items would look and fit with realistic detail. The tool also provides personalised styling recommendations based on users’ preferences, shopping cart, and browsing behaviour, offering a more intuitive and tailored experience.

By combining compelling promotions, faster fulfilment and forward-looking AI capabilities, Taobao’s 618 Mid-Year Sale reinforces its position as a key gateway for Malaysian consumers seeking both value and variety in cross-border e-commerce.

For full details on the 618 campaign and updates, follow Taobao Malaysia on Facebook, Instagram, and TikTok, or visit the app.

 

Punthai Coffee x Pomme Chan Experience the “Thai Craft” flavor from Thai Rigano “Taste of Nan” through delicate and whispered illustrations of love

By
Tan Heng Hong
-

Following last year’s success and the making of a new chapter in Thai coffee history with the launch of ‘Thai Ricono,’ a Thai-style Americano and specialty coffee from Mae Hong Son province, Phunthai is now introducing Thai Arabica coffee from Nan province, a region known for its award-winning coffee for many years. This has led to the creation of Thai Ricono ‘Taste of Nan’ under the concept of ‘Thai Craft,’ featuring award-winning Thai artist Pomme Chan. The artwork tells the story of the misty city surrounded by mountains, blending Lanna culture, the beauty of the famous ‘Poo Man Ya Man’ and ‘ Whispering Love’ murals, and reflecting the lives of farmers who meticulously cultivate every seed, selecting ingredients and paying attention to every step of the production process from beginning to end, delivering the authentic taste of Nan to every cup.

Pomme Chan
This is an interview that blends the beauty of coffee, art, and Thai culture, conveying inspiration through the artwork of Pomme Chan, Thatchamaphan Chanjaramrasaeng, a Thai artist selected to design the poster for the 87th Oscars, winner of Thailand’s Designer of the Year 2019 , and participant in the Thailand Biennale 2021. Her work is distinguished by its vibrant, bold colors, flowing and highly feminine lines, beautifully communicating Thai craftsmanship, encompassing Lanna art and culture, pristine nature, and the simple lifestyle of the people of Nan.
Pomme Chan

“Between coffee and art, I think we have something in common: meticulousness, dedication to creation, and commitment to production. The main inspiration and interpretation for ‘Test of Nan’ comes from Nan, a city that has become very popular recently, known for its abundant natural beauty and coffee. There’s a lot of coffee production here. So, I used the provincial flower of Nan as an element, along with images of people actually harvesting coffee, and the trees are native to Nan, including the mountains. It’s like we’re incorporating nature and the cultural activity of coffee harvesting in Nan. Importantly, I’ve also drawn on the unique identity of Nan, such as the ‘Whispering Love’ mural from Wat Phumin, famous for its depictions of people from the north and south , into the characters of Sky and Nani. They’re cute and cheerful, with Nani representing the north whispering good wishes to Sky, who represents the south, like sharing good things with a friend. And if you look closely, I’ve included cute details like the pair of red threads.”

“For Pom, the meaning of ‘farmer’ in this work is the word ‘community.’ Pom feels that Phanthai’s support of coffee from Nan creates jobs for the community. Therefore, the people who help harvest the coffee here are like people within our ecosystem. The community itself gets jobs, and it helps people in the community to have jobs and livelihoods. And if this cup of coffee could speak, Pom thinks it would be about traveling, bringing coffee from Nan Province to be known by people all over the country.”

From Mae Hong Son to Nan, experience the ultimate craft taste of Thai Ricono with the new “ Taste of Nan” series. Phanthai meticulously crafts every step, from sourcing ingredients to selecting 100% Arabica coffee beans from award-winning growing regions. This Specialty Coffee is blended using two processes , roasted separately with different development times, before being blended again to achieve a balanced and unique flavor. Tasting notes include chocolate, almond, honey, and tropical fruit, complemented by a medium roast. The result is a well-balanced, deep-bodied, bright, and fragrant coffee with tropical fruit notes. Indulge in this premium Thai coffee, perfectly complemented by the smooth creaminess of milk. Available in Thai Espresso, Thai Cappuccino, Thai Latte, and Thai Ricono (Thai-style Americano), served hot in this special edition mug at participating Phanthai coffee shops nationwide and via delivery.

Phunthai brings the gallery to everyone’s fingertips! Indulge in craft-quality flavors with portable art in the Naan Series tumbler , a special collection by Pomme Chan. Made with food-grade 304 stainless steel and a ceramic-coated interior, this 350ml tumbler keeps drinks at temperature for 6-8 hours, priced at only 359 baht. Special offer! Get a free hot or cold beverage (regular price up to 65 baht) with the purchase of participating collection items. Offer valid from  June 1st , 2026 – July 15th, 2026, or while supplies last, at all Phanthai Coffee branches nationwide (excluding airport locations).

Guinness Malaysia Launches the Nation’s First Perfect Pint Guide

By
Tan Heng Hong
-

Consumers can now rate their Guinness Draught serve, contribute to the Perfect Pint Guide,  and help recognise great Guinness serves across the country

KUALA LUMPUR, 21 May 2026 – Guinness Malaysia has launched Rate Your Pint, a first-of-its-kind nationwide campaign that invites consumers to step into the role of Chief Pint Officer, the brand’s quality ambassador, empowering them with a deeper understanding and appreciation of the craft behind every perfectly served Guinness Draught.

Through a simple mobile rating system, consumers can evaluate the Guinness they are served, contribute their scores to a live national platform, the Perfect Pint Guide, and help identify where great Guinness is consistently poured, as they progress on their journey towards becoming a Chief Pint Officer.

What Makes a Perfect Pint of Guinness Draught?

Craftsmanship is at the heart of every Guinness Draught serve. From the way it is brewed to the cleanliness of the glass and the creamy head that holds its shape, every detail plays a role in delivering the perfect Guinness Draught serve. Rate Your Pint gives consumers a simple way to recognise these elements and help uphold the standard Guinness is known and loved for.

How to “Rate Your Pint”?

Guests rating their pints based on the Guinness Serve via the Rate Your Pint microsite, contributing to Malaysia’s first-ever Perfect Pint Guide.

Consumers can get started by visiting the Rate Your Pint microsite https://perfectpintguide.guinnessmsia.com/ on their devices and following four steps:

  • Step 1: Tilt Challenge
    Complete the digital Tilt Challenge by tilting the screen using a mobile device to learn how a well-poured Guinness Draught should hold its creamy head, a simple way to understand how to determine a perfect pint.
  • Step 2: Rate Your Pint
    Head to a participating outlet and rate the Guinness served to you on the microsite based on three simple checks:

    • Serve: Clean glass, no spills, served on a Guinness coaster
    • Tilt: The creamy head holds without spilling
    • Taste: Balanced and smooth
  • Step 3: Submit Your Rating
    Submit your rating to add it to the Perfect Pint Guide in real time.
  • Step 4: Track Your Progress & Earn Rewards

Log in to your personal profile to track your ratings and progress on your journey towards becoming a Chief Pint Officer. Consumers may unlock rewards and experiences at different milestones as part of their participation in the Perfect Pint Guide.

The Guinness Malaysia team, together with the Chief Pint Officers at the Guinness Rate Your Pint Trail event.

Setting the Standard, Together

Every rating submitted contributes to the Perfect Pint Guide, creating a live, consumer-curated guide to finding where Guinness Draught is consistently well served across Malaysia, and a shared reference point for anyone who wants to recognise a great pint.

(fourth from left) Joyce Lim, Marketing Manager at Guinness Malaysia, together with the Guinness Malaysia team at the Guinness Rate Your Pint Trail event.

“Last year, we searched the country for three people to champion the perfect pint as our first-ever Chief Pint Officers. The response showed us that the pride consumers feel in the craftsmanship and ritual behind a perfectly poured Guinness runs deeper than anticipated and that it’s something worth sharing,” said Joyce Lim, Marketing Manager at Guinness Malaysia. “With Rate Your Pint, we’re opening that up. It’s about helping consumers better recognise what goes into every Guinness Draught, and empowering them to play a role in upholding its quality. Because a great pint is always better when the people around the table appreciate it too. This guide is built on those shared moments.”

The Rate Your Pint campaign is now live nationwide at participating outlets. To start your journey and contribute to Guinness’ Perfect Pint Guide, visit https://perfectpintguide.guinnessmsia.com/.

For more information about the Guinness Rate Your Pint campaign, visit Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.

*Guinness and all related promotions, campaigns and activities are strictly for non-Muslims aged 21 and above only and on a first come, first served basis and are subject to terms and conditions. Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive.

Binggrae to Participate in THAIFEX 2026, Asia’s Largest Food Trade Exhibition

By
Tan Heng Hong
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A bird's eye view of the booth of Binggrae 'THAIFEX 2026'

SEOUL, South Korea, May 22, 2026 /PRNewswire/ — Binggrae, South Korea’s leading food company, announced its participation in THAIFEX – Anuga Asia 2026, Asia’s premier international food and beverage trade exhibition.

Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk, Yoplait—the first spoonable yogurt in Korea introduced through a technical partnership with Sodima—and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.

The company will operate a promotional booth (2-W01) at the exhibition, taking place from May 26 to 30 in Bangkok, Thailand. Through meetings with global distributors and buyers visiting the exhibition, the company aims to enhance brand awareness of its products and lay the groundwork for expanding distribution channels across Southeast Asia. This will mark Binggrae’s third consecutive year of participation in the event.

Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Tops Market, Foodland, and Max Valu. The company also continues to broaden its key product lineup while strengthening consumer engagement through online marketing initiatives.

Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. The initial focus of these efforts will be on promoting the newly launched Pistachio flavor of Melona as the primary target.

Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region. This year, the company plans to launch new variants of the product line—Taro and Chestnut—tailored to the Thai market, while focusing on expanding exports of ambient products across Southeast Asia. Binggrae is also set to expand sales of Halal-certified products in Muslim-majority markets such as Indonesia and Malaysia.

Meanwhile Binggrae operates an official global YouTube channel, O My Guide (www.youtube.com/@OMG_omyguide), which features engaging K-food content tailored to international audiences.

A representative from Binggrae stated, “Through our participation in THAIFEX 2026, we aim to accelerate our entry into the Southeast Asian market and further expand our global business.”

Tdap Immunisation for Pregnant Mums Prevents Deadly ‘100-Day Cough’ in Young Babies

By
Tan Heng Hong
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A call for all young mothers this Mother’s Day

Petaling Jaya, 19 May 2026 –  Obstetricians and paediatricians in Malaysia laud the Ministry of Health (MOH) for successfully implementing Tdap immunisation for mothers during their pregnancy since 2025. It is a safe and effective strategy to protect babies from the dangers of the ‘100-day cough’, or pertussis.

This initiative by MOH has placed Malaysia alongside over 50 countries that have introduced maternal Tdap immunisation, underscoring our nation’s commitment to implement global best practices in pregnancy and infant care.

Tdap immunisation is recommended for each pregnancy and is provided free of charge at 28 to 32 weeks of pregnancy in government clinics. It is also available for a fee in university, private hospitals and private clinics.

To date, uptake has been encouraging, with mothers across the country confidently accepting the Tdap vaccine. This positive response attests to growing public awareness of maternal immunisation and confidence in its effectiveness in protecting babies when they are at highest risk.

According to Professor Datuk Dr Zulkifli Ismail, a Consultant Paediatrician and the Technical Committee Chairman of Immunise4Life programme, pertussis affects young infants, especially those under 5 months old.

He explained, “When infected, these babies can develop intense and uncontrollable coughing that makes it difficult for them to breathe, sometimes causing their lips or skin to turn blue due to a lack of oxygen. In severe cases, it can lead to complications such as pneumonia, brain damage, and even death.”

He further highlighted that “In 2023, 43.8% of pertussis cases occurred in infants below 5 months old, and 43 deaths of infants below 5 months old is due to pertussis were reported in Malaysia.”

Prof Zulkifli added that the danger often comes from those closest to the baby. The bacterium resides in the mouth, nose and throat of infected individuals. Older children and adults may have only mild symptoms or none at all – putting vulnerable young infants at risk. The infection can be passed on by parents, siblings, caregivers, even elderly grandparents and healthcare providers.

Prof Zulkifli said, “Children get their DTaP vaccination at 2, 3, 5 and 18 months of age, and will not be completely protected until the age of 6 months.

Picking up on this point, Professor Dr Jamiyah Hassan, Consultant Obstetrician & Gynaecologist (Fetomaternal) and President of the Perinatal Society Malaysia, emphasised that this is why Tdap immunisation during pregnancy was introduced to fill the gap.

She said, “When pregnant mothers receive their Tdap immunisation, their bodies produce protective antibodies that are passed to their babies through the placenta. This gives the baby protection from birth, during those first critical months.”

This protection is highly effective. Prof Jamiyah explained, “Tdap immunisation during pregnancy reduces the risk of pertussis in infants up to 93% and can prevent up to 95% of pertussis-related deaths.”

Besides pertussis, the vaccine also helps safeguard mother and babies from tetanus and diphtheria, diseases that can cause serious complications to babies as well.

Prof Jamiyah remarked, “Tdap vaccine has been proven to be safe for both mother and baby. It has been carefully studied and is widely used around the world, showing no increased risk to the pregnancy. While some mothers might experience mild side effects,  these are generally well-tolerated.”

In the lingering spirit of Mother’s Day, Prof Jamiyah shared this message with all expectant mothers, “Our babies depend on us for protection from the very beginning. Getting vaccinated in pregnancy is an important way to shield the newborn baby from vaccine preventable infections, giving us peace of mind and giving our babies a safer start in life.”

To learn more on maternal Tdap immunisation, speak to your healthcare provider or visit www.immunise4life.my/tdap.

This article was contributed by Immunise4Life (IFL), in collaboration with Perinatal Society of Malaysia and supported by the “Vaccination is Protection” initiative. IFL is a life-course immunisation advocacy, training and education programme by Ministry of Health Malaysia, Malaysian Paediatric Association and Malaysian Society of Infectious Diseases & Chemotherapy.

Edible Packaging, Fermented Innovations & Next-Gen Foods Take Center Stage at THAIFEX – Anuga Asia 2026

By
Tan Heng Hong
-

Bangkok, Thailand, 20 May 2026 – As food and beverage manufacturers race to capture emerging consumer trends, 10 standout innovations are already gaining commercial traction across protein innovation, fermentation technology, and sustainable packaging. All will debut at THAIFEX – Anuga Asia 2026, signalling where the global F&B industry is heading — and where smart sourcing decisions are being made now. 

Returning 26–30 May 2026 at IMPACT Muang Thong Thani, Bangkok, the expanded 12-hall, 140,000 sqm platform will bring together 3,590 exhibitors from 56 countries and regions, providing the platform for buyers to source these innovations at scale before wider distribution. 

WHERE MARKET DEMAND MEETS PROVEN INNOVATION 

The THAIFEX – Anuga tasteInnovation Show recognises these 10 winners and 50 finalists, each selected by industry experts for originality and commercial viability in responding to market demand. 

The 2026 winners are: 

  • Moringa Noodles Salad by Vinh Hoan Corporation: A plant-forward noodle concept enriched with moringa for functional nutrition and convenience.
  • Chicken Made Noodle by Betagro Agro Industry Co., Ltd.: A protein-rich noodle innovation made primarily from chicken.
  • Chicken Basil with Rice Sausage by CPF Global Food Solution Public Company Limited: Thailand’s iconic Pad Kra Pao reworked into a ready-to-eat sausage inspired by space-grade food standards.
  • Imoeuf Egg White Ice Cream by Imoeb 2024 Co., Ltd.: Thailand’s first egg-white protein ice cream infused with Thai herbs.
  • Mister Cone Edible Wafer Cup by K.C.L. Trading Co., Ltd.: A sustainable edible cup designed as an alternative to plastic packaging while creating a new sensory consumption experience.
  • MUST Chicken Breast Protein Shake by Precision Trading Co., Ltd.: A whole-food protein smoothie developed from organic chicken breast using proprietary texture technology.
  • Rossukon Fermented Rice Vinegar by K.P. Krarunpetch Limited Partnership: Thailand’s first fermented rice vinegar developed using a proprietary rapid fermentation process.
  • Cocoimmu™ Fermented Cellular Signaling Complex by BIST INNO REFORM CO., LTD.: A biotech-derived fermented ingredient developed from coconut water and Cordyceps.
  • Sukishi Thai Mango Kimchi by Sukishi Intergroup Co., Ltd.: A kimchi concept combining Korean fermentation with Thai mango, bringing tropical sweetness into a traditionally savoury category.
  • IF Coconut Water with Jasmine Rice Flavour by General Beverage Co., Ltd.: A beverage concept combining coconut water with Thai jasmine rice flavour, reflecting growing demand for familiar local flavours in ready-to-drink formats.

HALL 4: A CONCENTRATED VIEW OF WHAT IS NEW IN THE MARKET

This year, Hall 4 will debut New to Market Street, giving buyers exclusive access to products launched in the past 12 months. Combined with award-winning tasteInnovation products, Hall 4 will be the industry’s innovation sourcing hub where emerging products move from market entry to commercial scale.

Featured launches include: 

  • Tyson Lightly Breaded Boneless Chicken Bites by Tyson Foods: A portable chicken cup format reflecting growing demand for convenient, protein-led meal occasions.
  • Instant Kombucha Smart Drink Alternative by Village Coffee Joint Stock Company: A low-sugar kombucha-based beverage positioned as an alternative to traditional soft drinks.
  • Breaded Fish Donut (Cheese) by P.F.P. Trading Co., Ltd.: A playful seafood snack innovation combining real fish protein with molten cheese in a ready-to-eat format.

The hall will also feature the Startup Showcase, connecting early-stage brands with commercial partners before scaling, compressing the timeline from pitch to scale.

WHERE THE INDUSTRY’S NEXT CONVERSATIONS UNFOLD 

Running across all five days, the Future Food Experience+ Stage – also at Hall 4 – will bring together industry leaders to examine developments shaping food production, sourcing and retail. 

Topics include precision fermentation, AI-driven food production, longevity nutrition, supply-chain sustainability, retail transformation, and food production systems. 

Sessions will feature organisations and speakers including Innova Market Insights, Euromonitor, AFMA, Centric Software, European Commission, and the Italian Trade Agency, alongside startup showcases, investor networking, panel discussions, and live tastings designed to accelerate innovation adoption. 

A PLATFORM BUILT AROUND ACTIVE SOURCING 

As product cycles accelerate and sourcing complexity increases, THAIFEX – Anuga Asia 2026 is the single platform where buyers can identify, compare, and evaluate products and supply opportunities within a compressed timeframe – essential for staying ahead of market shifts. 

Event Details 

THAIFEX – Anuga Asia 2026

📅 26–30 May 2026

📍 IMPACT Muang Thong Thani, Bangkok, Thailand 

For more information, visit: https://thaifex-anuga.com/

Registration is now open at:https://registration.thaifex-anuga.com/

THAIFEX – Anuga Asia 2026, one of Asia’s largest F&B trade shows, focuses on food and beverage trade, sourcing and market expansion.

Jointly organised by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse, these two events form a cohesive ecosystem: one addressing how hospitality businesses run, the other addressing food and beverage businesses’ trade and scale.

Please visit www.thaifex-anuga.com for more information.

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