The introduction of Thai tea flavour is the strong feature of the newly launched Scotch Smartz in Thailand, transforming the traditional chicken essence into a more enticing and flavourful experience. While the drink is packaged with benefits, its taste has long been a challenge in gaining broader appeal.
Scotch Smartz contains a blend of key ingredients including 15% chicken essence, 5.8% milk powder, 0.8% black tea powder, and 0.4% instant Thai tea powder.
Prior to this launch, Scotch had unveiled a Taiwanese Milk Tea flavoured version of its Chicken Essence with Milk.
In another development, the new revamped Scotch Cordyceps Chicken Essence now comes with the extra bosot combining the power of six nourishing herbs including cordyceps, Astragalus root, Solomon’s seal and reishi mushroom. Tyrosine helps improve focus.
Likewise, Scotch Kitz Chicken Essence in Chocolate Orange flavour transforms traditional chicken essence into a tasty treat that kids will enjoy. This nutrient-rich drink features tyrosine to enhance focus and concentration, vitamin B12 to support brain and nervous system health, zinc to boost immunity and Omega 3 with DHA to stimulate cognitive function and spark creativity.
F&N has introduced 100PLUS PRO High Protein in Thailand as part of its strategy to expand the sports drink brand’s footprint, which is limited at the moment, and maintain its relevance among local consumers.
Originally launched in Malaysia and Singapore, 100PLUS PRO High Protein is now available in Thailand, catering specifically to fitness enthusiasts. Each 502ml bottle delivers 10g of protein, along with BCAAs and essential vitamins B3, B6 and B12 to support workout performance and recovery.
So far, the 100PLUS PRO High Protein is not seen at the leading convenience stores yet but in a vending machine.
100PLUS PRO High Protein distinguishes itself from its closest competitor, Sponsor, by catering to more specialized fitness and nutritional needs. However, its success will hinge on overcoming key challenges around pricing and taste appeal.
Under Armour’s most advanced backpack ever isn’t just innovation—it’s intervention.
Kuala Lumpur, 8 September 2025 – For years, athletes have carried the same burden – and we are not talking about expectations or pressure. We are talking about their bags.
“The athlete backpack is used more than almost anything else, but no one’s truly rethought it until now. We treated it like a performance product, because that’s what it really is.” Kyle Blakely, SVP of Innovation, Development & Testing.
Close up details of UA No Weigh Backpack
Fueling that transformation is UA Suspension™ straps—a patent-pending innovation that redefines how a backpack moves with the body. These multi-directional straps stretch and contract in real time, adapting to your stride and shifting loads to create a more natural carry. In testing by a third-party ergonomics laboratory, the system readjusted the load, reducing strain and minimizing fatigue—proving that when your gear works with your body, everything moves better.
The UA No Weigh Backpack with UA Suspension strap technology
“It doesn’t just feel lighter, it moves with you. You’re not fighting the bag anymore.” Tobiah Taylor, Director of Accessories.
Shoulders and upper back—delivering a more balanced, almost weightless feel in motion. But while the UA Suspension straps are the breakthrough, the entire No Weigh Backpack was built with purpose.
Shaped by three years of athlete input, testing, and refinement, every detail was engineered to meet the demands of real-life performance:
Breathable, moisture-wicking back panels to keep sweat under control
Expandable 28–35L capacity, perfect for cleats, books, and recovery tools
Quick-access zippered pockets, designed for athletes on the go
Ventilated compartments to separate sweaty gear from everyday essentials
“Level” strap adjusters and a floating sternum strap for a custom fit across body types
Close up details of UA No Weigh Backpack
“We’ve always made gear to make athletes better. This time, we made something to make their lives better.” Kyle Blakely, SVP of Innovation, Development and Testing.
This is just the beginning. UA Suspension strap technology will anchor a full ecosystem of carry solutions – from duffels and travel bags to hybrid gear designed for athletes navigating nonstop days across school, work, and training. Wherever there’s movement, tension, or pressure—Under Armour is creating solutions to help athletes carry what matters most, with less strain and more power.
Because pain shouldn’t be the price you pay to carry the tools of your grind. This isn’t just a backpack, it’s a reset. The UA No Weigh backpack priced at RM499 is currently available exclusively to UA Rewards Members on the official Under Armour Malaysia e-commerce platform (https://www.underarmour.com.my/), and will be released to the public starting 15 September at selected Under Armour Brand Houses across Malaysia and online.
Kuala Lumpur, 11 September 2025 – STEM (Science, Technology, Engineering, and Mathematics) education is playing an increasingly important role in preparing Malaysian students to think critically, solve problems creatively, and drive the nation’s progress in a rapidly changing world.
For the past six years, Samsung Malaysia has been hosting the Solve for Tomorrow in collaboration with Universiti Malaya, providing a platform for students to put their STEM knowledge into practice by addressing real-world challenges. This initiative not only nurtures innovation but also strengthens unity by bringing together young Malaysians from diverse backgrounds to collaborate on meaningful solutions.
Furthermore, this mission also supports the government’s National Semiconductor Strategy (NSS), which aims to cultivate 60,000 skilled local talents by 2030. By encouraging students to apply STEM knowledge beyond the classroom, Samsung’s Solve for Tomorrow helps build the foundation for Malaysia’s future workforce and innovation ecosystem.
Last year’s winners exemplified the spirit of innovation and collaboration through impactful projects such as:
Team TerraInovators (Johor) – Developed Eco Pulse, an AI-powered image recognition app designed to simplify and improve the recycling process.
Team Miso Soup (Sabah) – Created an elephant-friendly farm alarm system to protect the endangered Borneo Pygmy Elephants by detecting nearby elephants and trespassers.
Team Eagle Young (Kuala Lumpur) – Offered an eco-friendly alternative to conventional cleaning, agriculture, and medical products by producing bioethanol derived from cassava roots.
Team The Visionaries (Sabah) – Harnessed piezoelectricity from special tiles to generate clean energy using the kinetic force of moving vehicles.
Team Renew Shield (Sarawak) – Produced a biodegradable membrane made from natural wax and eco-friendly kitchen ingredients to reduce waste and encourage sustainability.
Associate Professor Ir. Dr. Mas Sahidayana Mohktar, Director of Universiti Malaya’s STEM Centre, shared, “STEM education empowers students to think critically, solve problems creatively, and apply their knowledge to real-world challenges. What we have seen through this programme is that when students are given the right platform, they can transform classroom lessons into solutions that make a tangible difference in their communities. It is inspiring to witness their growth as innovators and problem-solvers, and we hope more students will step forward to showcase their ideas this year.”
As Malaysia Day reminds us of the nation’s strength in unity and shared progress, Samsung Solve for Tomorrow 2025 continues to empower students nationwide to go beyond textbooks and turn ideas into action. Together, they form a united movement of young Malaysians driving innovative solutions for a brighter tomorrow.
Malaysia’s Favourite Celebration Spot Marks Its Milestone With Wonderfest – A One-Day-Only Festival Like No Other!
KUALA LUMPUR, 17 September 2025 – After three unforgettable decades of food, fun, and soul, Malaysia’s beloved dining institution SOULed OUT is celebrating its 30th anniversary — and doing it the only way it knows how: with an all-out celebration that brings together community, culture, and incredible cuisine. Mark your calendars for 27th September 2025, when the flagship outlet in Hartamas will be transformed into Wonderfest, a high-energy, full-day anniversary festival that promises something for everyone.
Born in 1996 from a moment of inspired madness, SOULed OUT began when founder Fred Choo spotted an old restaurant space during a morning jog and decided to take a chance. With no background in F&B and only a vision, Choo, alongside his partner, set out to create a dining experience that went beyond food. The goal wasn’t just to serve great meals — it was to build a space where community thrived, where strangers became friends over shared plates and signature mojitos, and where memorable nights unfolded with every visit. That vision became a lifestyle.
Today, SOULed OUT has grown into a powerhouse with nine outlets under its belt across the SOULed OUT, WIP, and NOA brands. In a notoriously competitive industry, surviving — let alone thriving — for 30 years is no small feat. This milestone stands as testament to the team’s enduring commitment to its guests, its consistently top-tier food and drink offerings, and a deep-rooted passion for celebration that never fades.
Reflecting on the journey, Founder of SOULed OUT, shared, “When we first opened our doors, we weren’t just starting a restaurant — we were trying to start something meaningful. We wanted people to feel like they belonged, whether they came in for a quick lunch or stayed for a long night of laughter and music. Thirty years on, I think we’ve done that — and the best part is, we’ve done it with heart. This celebration is for everyone who’s ever walked through our doors and made SOULed OUT what it is today.”
What better way to honour 30 years of Malaysia’s favourite establishment than with its biggest party yet? Get ready for SOULed OUT’s Wonderfest! Expect food and drink stations to transform the venue, a show-stopping Mojito Bar with 30 different flavours (yes, 30!), and more! Leading the festivities is PEARLLY, SOULed OUT’s dazzling ringmaster mascot who embodies the spirit of this milestone celebration — aptly named after the traditional 30th anniversary gift of pearls — as she brings together music, laughter, delicious food and drinks, and non-stop entertainment to create unforgettable memories for all.
It wouldn’t be a SOULed OUT celebration without a stellar lineup of live music. Local legend Dato’ Zainal Abidin and Malaysia’s finest including Junji Delfino, Dasha Logan, Pop n Bop, Jordan Rivers, Samantha De Lune, and Izen Kong, along with a spectacular 17-piece SOULed OUT Big Band, are set to headline Wonderfest.
Running from sun-up till midnight, SOULed OUT’s Wonderfest is set to mirror its phenomenal menu – there’s something for everyone. Kicking off in the morning with a Coffee Rave and activities to get those muscles moving and blood pumping, the event will roll through a packed schedule of entertainment, dining, and dancing right up until midnight. With family-friendly activities, stellar food, and back-to-back live performances, the festival truly mirrors what SOULed OUT has always stood for: inclusivity, joy, and a whole lot of soul and unforgettable memories.
Staying true to SOULed OUT’s focus on community, at the heart of the anniversary celebration is the spirit of giving back. The Heart & SOUL initiative will channel 20% of its proceeds from Wonderfest to three outstanding charities: Hospis Malaysia, The Lost Food Project, and Dignity for Children Foundation. Various fundraising initiatives will work to benefit these incredible organisations making real differences in Malaysian lives by providing compassionate palliative care, fighting food waste while feeding the hungry, and empowering underprivileged children through education.
You can get in on the 30th anniversary action as early as today! Food and drink coupon booklets worth RM 100 and RM 50 are available now at all SOULed OUT outlets that you can redeem at Wonderfest.
See you at the party of the year – SOULed OUT Style!
From 15 September to 6 October, discover more than 30 brands at NEX Atrium, Level 1. The largest in the North-east, the festival features everything from luxurious mooncakes by famed brands, to new halal-certified bakes.
Singapore, 9 September 2025 — This Mid-Autumn Festival, NEX invites shoppers to indulge in traditional treats and so much more at the return of the popular TANGS Mid-Autumn Fair.
Happening from 15 September to 6 October 2025 at NEX Atrium, Level 1, the fair will run daily from 10am to 10pm (from 12pm to 10pm on 15 September). Shoppers can expect to find a broader range of delights, including new brands, more halal-certified goodies, and fresh festive treats that elevate any mooncake eating experience.
Renowned hotels including The Fullerton Hotel Singapore, The Ritz-Carlton, Millenia Singapore, and The Capitol Kempinski Hotel Singapore will present a refined range of mooncakes, spanning time-honoured classics to inventive contemporary flavours. Meanwhile, newcomers like The Pinch Bakehouse, Mahota Patisserie, and One Fermented Rice bring fresh offerings to the fair, from halal-certified mooncakes and wholesome bakes to new goodies like soft rice cakes, flower crisp mooncakes.
Here are some of the highlights to look forward to this year and with over 30 brands to discover, there’s sure to be something for everyone.
TANGS Mid-Autumn Fair at NEX Information
Dates: 15 September to 6 October 2025
Address: NEX Atrium Level 1
Timing: 10am to 10pm (First day of the fair, 15 September 2025: 12pm to 10pm)
New brands, exciting flavours
[Left to Right] Shangri-La Singapore X Udders Snowskin Mooncakes and Kid’s Mooncake Brick Set and The Ritz-Carlton, Millenia Singapore Assorted Baked Mooncakes
Indulge in time-honoured flavours and modern creations from some of Singapore’s most renowned hotels, some of whom will be presenting their offerings at the TANGS Mid-Autumn Fair at NEX for the first time.
Tradition takes a playful turn with Shangri-La Singapore’s selection. A new collaboration with Udders Ice Cream brings two exclusive snowskin mooncakes inspired by nostalgic treats. The mochi-textured Muah Chee, and the fragrant Chendol housed in a cute two-tiered tin that can also serve as a lunch box, and accompanied by an insulated bag and matching collectible charms ($96). The little ones aren’t left out of the fun either: The adorable Kid’s Mooncake Brick Set ($75) allows the young (or young at heart) to build their own storage box which can house the four mini chocolate mooncakes filled with chocolate chips or a glowing lantern.
The Ritz-Carlton, Millenia Singapore presents new flavours such as the baked Lychee Oolong White Lotus Seed Paste, Dried Lychee and Macadamia Nuts, and the Mini Snowskin Irish Cream Coffee Liqueur. Perfect for gifting, the mooncakes are presented in an exquisite box inspired by the hotel’s iconic octagonal windows, and can be repurposed as an “Eight Treasures Box” or a Tray of Togetherness to contain sweet treats and goodies during the Chinese New Year. A thoughtful gift that carries the joy of reunion, from one festive season to the next.
[Left to Right] East Ocean Imperial Mooncake with Six Egg Yolks and Mini Snowskin Mooncakes, Comvita Manuka Mooncakes
East Ocean Teochew Restaurant, a stalwart in Singapore’s dining scene since 1992, offers both classic mooncakes as well as Teochew-style ones. While most of us are familiar with the Cantonese variety, Teochew mooncakes are rounder and have a crisp and flaky outer shell that’s filled with yam paste. Crafted fresh daily with only the finest ingredients and free from preservatives, East Ocean’s mooncakes represent heritage and quality. From the timeless Teochew Crispy Yam, to the exclusive Imperial Six Egg Yolks Mooncake, and the well-loved Snow Skin Mooncakes, they bring together the true spirit of tradition and taste.
New Zealand brand Comvita, the World’s No. 1 UMF™ Manuka honey producer, brings a wellness-focused twist to their Mid-Autumn sets. Infused with UMF™ 5+ Manuka Honey for a festive treat, it’s low in sugar and yet uniquely delicious.
Their limited-edition Manuka Mooncakes will be paired with bundles from their Natural Wellness Drinks Collection: With every purchase of a 4 piece mooncake collection ($95) which boasts flavours like Mānuka Matcha with Cranberry and Mānuka Osmanthus & Goji Berries. Shoppers will receive a Luxurious Set of Utensils, a Box of Comvita Night Rejuvenating Manuka Honey Drinks and a box of Comvita Probiotic Manuka Honey, a luxurious duo perfect for winding down after a night of feasting with family and friends.
More inclusive treats for all
[Clockwise from top left] The Pinch Bakehouse Assorted Mooncakes, Bread Garden Assorted Mooncakes and Duria Singapore Musang King Mooncakes
This year, the popular fair brings in several new halal-certified goodies, a nod to making the festival more inclusive and celebratory for all.
Look out for The Pinch Bakehouse, the Halal-certified brand of the viral cake maker Bob the Baker Boy. Its new ‘Moonlit Blooms’ collection brings a dreamy dusk-hued box inspired by dreamy skies, a keepsake for heartfelt gifting. Alongside classic flavours, the collection also unveils two standout creations: the White Jade Pistachio Mooncake, with earthy pistachio paste and almond nibs wrapped in a marbled white-purple snow skin for a perfect balance of crunch and creaminess; and the Milk Tea Mochi Mooncake, where silky milk tea paste meets chewy mochi, encased in a soft snow skin tinged with gentle blues.
Bread Garden, another halal-certified bakery, also brings its festive mooncake creations to the Mid-Autumn Fair. Their vibrant snowskin mooncakes come in a rainbow of colours and playful flavours, including Pistachio Crunch, Onde Onde, Mochi Nutty Sesame and Mochi Flossy Lotus, offering a modern twist on traditional treats. Complementing these are their baked mooncakes, crafted with rich, classic fillings for those who love the familiar comforts of the season.
Good news for durian fans! Duria Singapore, the renowned purveyor of premium durian products, has joined the halal-certified roster of mooncake sellers with their signature Musang King Mooncakes (Buy One Get One for $69.90). Made with pure Mao Shan Wang durian meat purée, these mooncakes deliver the rich, indulgent flavour Singaporeans have come to love.
They join a range of other returning brands that have halal-certified goodies, such as Baker’s Oven, Mdm Ling Bakery and My Mum’s Cookies.
Fresh discoveries and unique pairings
Beyond a wide spread of mooncake delights, the TANGS Mid-Autumn Fair at NEX also introduces several new brands that offer goodies that are the perfect companions for any mooncake indulgence.
[Clockwise from top left] One Fermented Rice Flower Crisp Mooncakes, Set of Rice Mooncakes, Rice Wine Juice and Mahota Patisserie Snowskin Mooncake Premium Set
Newcomer One Fermented Rice introduces a bevy of treats and fresh complements that are sure to elevate any mooncake experience. Their Flower Crisp Mooncake delights with a golden, flaky exterior and fragrant rose filling, paired beautifully with Fermented Rice Wine Juice in six intriguing flavours—Osmanthus, Rose, Mulberry, Red Yeast Rice, Black Wolfberry, and Rosell. Presented as a set of four rice mooncakes and one bottle of rice wine juice for $108, the collection celebrates the Asian tradition of enjoying rice wine in autumn, infusing the festive season with fragrant, seasonal flavours and making for a thoughtful, memorable gift.
Mahota Patisserie, known for its handmade treats that spotlight natural flavours, healthy superfoods and lower-in-sugar recipes, adds another layer of indulgence with Specialty Baked and Snowskin Mooncakes bundled with unique goodies. Not to be missed would be their unique Snowskin Mooncakes with flavours like Signature Yuzu, boozy Brandy & Raisin Truffle and the trending Chocolate Pistachio Kunafa. Presented in a beautiful oriental Silk Brocade Gift Box, their Premium Mooncake Gift Sets also includes addictive snacks like their bestselling Miso Genmai Crispy Boats, Matcha Fig Nougat with Pistachio and Pumpkin & Flaxseed Florentines as well as their Signature Osmanthus Oolong Tea and Ceramic Travel Tea Set.
[Left to Right] Home’s Favourite Kaya Egg-Splode Lava Mochi Mini Baked Mooncake and Shinno Tea Red Robe tea
Home’s Favourite continues to delight fans with its seasonal favourites. New this year is the Kaya Egg-Splode Lava Mochi Mini Baked Mooncake ($78), a playful twist on tradition that celebrates Singapore heritage. It combines rich kaya pandan white lotus paste with a molten salted egg yolk centre, delivering a sweet-savoury explosion in every bite.
No mooncake pairing is complete without the right brew. Homegrown brand Shinno Tea offers artisanal loose-leaf teas ($43.80) and tea bags ($29) specially selected to complement festive treats. Popular choices include Red Robe and Charcoal Roasted Oolong, along with the all-time favourite Nuo Mi Xiang, a Glutinous Rice Pu Er tea that delivers a fragrant, rice-like aroma and enhanced health benefits. Tea accessories ($68 – $388), from traditional tea sets to glass tea bottles, complete the experience, making each indulgence a stylish affair.
[Clockwise from top left] Goodwood Park Hotel Majestic Chrysanthemum Yuzu Mango Snowskin Mooncakes, Mdm Ling Bakery SG60 Limited Edition Game Box Mooncakes, Cookies 4 U Jackpot Gift Set and My Mum’s Cookies Reunion Mooncake Gift Set
Because a beautiful box makes every gift feel extra special, the TANGS Mid-Autumn Fair at NEX has gathered a selection of mooncake sets that are sure to win hearts before they’re even opened.
Goodwood Park Hotel celebrates its 125th Anniversary with a 2025 mooncake collection that showcases tradition and craftsmanship. The limited edition Majestic Chrysanthemum Yuzu Mango Snowskin Mooncake ($88) comes beautifully presented in an elegant woven basket, making it a charming choice for commemorative gifting.
Mdm Ling Bakery presents its SG60 Limited Edition Game Box ($92), a sustainably designed mooncake set which transforms into a fully playable game board, featuring iconic Singapore landmarks to celebrate our nation’s growth and heritage. It features artwork from APSN students and invites loved ones to bond through Singapore’s treasured stories beyond the Mid-Autumn season.
Adding a fresh twist to the traditional mooncake box is Cookies 4U and its Jackpot Gift Set ($88), an interactive box that makes every mooncake experience a unique and playful one. Each box promises a fun surprise, you won’t know which flavour you’ll get until you open it.
Lastly, My Mum’s Cookies charms with its Reunion Mooncake Gift Set ($84), a unique tingkat-style box that transforms into a bedroom lantern with USB lighting. Elegant and nostalgic, it makes a beautiful gift and a practical keepsake for treasured trinkets.
NEXclusive bonuses for NEXrewards members
What’s better than exclusive gifts to elevate your Mid-Autumn shopping? Shoppers who spend a minimum of $20 in a single transaction at the Mid-Autumn Festival and scan their member QR can earn NEXpoints, making every purchase more rewarding.
In addition to exclusive bonuses for NEXrewards members, shoppers can now enjoy extra NETS rewards too!
Each week from 15 September to 20 October, shoppers who pay with NETS and scan their NEXrewards member QR at participating stores (including the Mid-Autumn Fair) with a minimum spend of $100 / $200* can receive a $5 eNEXvoucher.
Shoppers may combine up to three same day transactions, with each transaction valued at a minimum of $20. Eligible spending must be made with NETS at participating outlets. The full list of participating outlets can be found on the NEXrewards app under “More > Stores” with the “Award Points” icon.
*Including Supermarkets, Beauty/Hair/Wellness Services and Education/Enrichment stores. Limited to 1 redemption per NEXrewards member per week. While stocks last.
For more information about the TANGS Mid-Autumn Fair and NEXclusive Rewards with NETS at NEX, visit their website here.
Don’t miss out on the delectable mooncakes and delightful offerings at this year’s TANGS Mid-Autumn Fair at NEX!
From left: Mak See Sen (Chief Executive Officer, FWD Insurance), Charles Brewer (Group Chief Executive Officer, Pos Malaysia), Aman Chowla (Chief Executive Officer, FWD Takaful), and Fiona Liao (Group Chief Marketing, Communications & Sustainability Officer, Pos Malaysia)
Partnership empowers Malaysians to pursue their goals and fosters the importance of healthier lifestyles, in conjunction with Malaysia’s premier community running event, under the theme “Jom Laju for Fun”
Pos Malaysia Berhad (“Pos Malaysia”), the nation’s leading postal and parcel service provider, has officially partnered with FWD, a takaful and insurance provider, for Pos Malaysia Run 2025, with FWD serving as the Main Partner of Malaysia’s most anticipated community running event. This strategic collaboration champions the importance of proactive health management and long-term well-being while bringing together fun and sustainability to support participants in achieving their fitness goals together.
Under this year’s theme “Jom Laju for Fun”, the event welcomes Malaysians of all ages and fitness levels to embrace the spirit of togetherness and experience the pure joy of running. FWD’s involvement underscores that whether participants are sprinting for personal bests or jogging for leisure, proactively caring for one’s health is a powerful way to celebrate living.
“We are thrilled to partner with Pos Malaysia for their Pos Malaysia Run 2025, and to play a proactive role in raising awareness around the importance of healthier and active lifestyles. As a takaful and insurance provider, we believe that protection goes beyond a certificate; it’s about supporting Malaysians to take proactive steps for their health so that they can celebrate living,” said Aman Chowla, CEO of FWD Takaful Berhad.
Echoing this sentiment, Mak See Sen, CEO of FWD Insurance Berhad said “We want to enable people to live boldly and with purpose, where protection is not merely a safety net, but a launch pad for possibilities. The Pos Malaysia Run 2025 embodies this aspiration. It’s not just about running; it’s about building momentum, fostering unity, and inspiring the courage to embrace life’s limitless potential.”
Charles Brewer, Group Chief Executive Officer of Pos Malaysia Berhad, stated that the event mirrors the company’s core mission. “Just as we connect the nation through logistics, this run is about moving people forward. The Pos Malaysia Run delivers an exceptional experience that unites communities of all backgrounds and fitness levels, improving lives through the power of shared participation.”
“This year’s theme celebrates the pure joy of movement and personal achievement,” Brewer added. “Our partnership with FWD enhances the overall event experience for all participants. This event is about more than the distance covered; it’s about the connections we make and the collective stride toward a healthier, more sustainable tomorrow.”
The Pos Malaysia Run 2025 maintains a robust sustainability commitment through comprehensive initiatives designed to reduce environmental impact, encourage eco-friendly race practices, and inspire participants to adopt greener choices in their daily lives. These efforts include digital race materials to minimise paper waste, sustainable race merchandise, and extensive recycling programmes throughout the event.
At Pos Malaysia, we are passionate about building trust to connect lives and businesses for a better tomorrow. Through this partnership, FWD establishes itself as the trusted companion for Malaysia’s rapidly expanding sports and wellness community, championing health awareness and supporting Malaysians in their journey towards a brighter and healthier future as well as meaningful community achievements. Together, Pos Malaysia and FWD deliver a powerful and resonant message: In sports, as in life, the best runs are safe, sustainable, and full of joy.
Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.
A curated journey of sound and soul from Simply Red’s Asia exclusive 40th anniversary set to Joss Stone’s raw vocals, George Clinton’s P-Funk legacy,
Flight Facilities’ sonic mastery, and the best of ASEAN talent celebrated over the Ultimate Weekend
15 September 2025, Desaru Coast, Johor, Malaysia: Ombak Festival concluded its second edition at Desaru Coast from 12 to 14 September with a spectacular weekend of global icons, ASEAN powerhouses of talent, culinary showcases and family-friendly fun activities. With legendary performances from Simply Red, George Clinton & Parliament Funkadelic, Joss Stone and Flight Facilities, alongside 29 of Southeast Asia’s brightest talents.
Ombak Festival brought together large crowds of music lovers, families, and art enthusiasts from across the region. Excited festival goers and families seized the chance to enjoy a fusion of cultural festivities, exceptional music, gastronomic curation and visual art showcases. Along with relaxing and comfortable stays at Desaru Coast’s resorts, including The Sirēya Desaru Coast, Hard Rock Hotel Desaru Coast, The Westin Desaru Coast Resort and Anantara Desaru Coast Resort & Villas, while fully immersing themselves in the vibrant festival atmosphere at tranquil shoreside venues.
“Ombak Festival 2025 was designed as a bold celebration of ASEAN creativity, culture and community and our artistes and festival goers helped us deliver just that. The energy on stage and in the crowd was electric from Simply Red’s Asia exclusive 40th anniversary set to Joss Stone’s soulful preview of her new album and our regional stars such as Phum Viphurit, Joe Flizzow, SonaOne and Ismail Izzani made this truly an ASEAN-forward experience.”
“Uniting culture and community, the festival celebrated music, food, arts and family-friendly experiences all in one. Ombak Festival 2025 was more than just a weekend celebration, it also reflected Desaru Coast’s commitment to supporting Johor’s growing role as a hub for cultural events in Southeast Asia, especially as Malaysia leads ASEAN in 2025 and gears up for Visit Johor and Visit Malaysia Year in 2026. We are grateful to visitors, partners and the Johor community for making another extraordinary weekend at Desaru Coast possible,” said Karina Ridzuan, Director of Ombak Festival 2025.
The Ombak Main Stage lit up with Simply Red in their exclusive Asian performance, George Clinton & Parliament Funkadelic bringing the funk, Joss Stone serenading with timeless soul, and Flight Facilities making their long-awaited Malaysian debut. They were joined by Southeast Asia’s most exciting acts: Joe Flizzow, SonaOne, Ismail Izzani, Zamaera, Phum Viphurit, Diskoria, The Pinholes, Tanayu, Keyana, Kyoto Protocol, Vanthan and many more — delivering unforgettable nights of music under the stars.
Festival goers were also treated to the exquisite Sazón Tapas & Grill by Andrew Walsh, while Carbon KL’s Smoke & Fire elevated the art of grilling with cutting-edge techniques. The culinary journey was rounded off with Flavours of Johor, an exceptional spread that celebrated the finest of local tastes and paid tribute to the host state.
Ombak Festival transformed Desaru Coast into a vibrant canvas of creativity. Festival goers joined lively drum rhythm sessions with The Coast Drum Circle, admired modern and contemporary Malaysian works showcased by Segaris Art Center, and even tried their hand at traditional moves in the Zapin workshop. Art enthusiasts discovered handcrafted treasures and artisanal finds at the lively Pasar Seloka bazaar, explored tactile artistry through the upcycling project It Takes Balls by Adeline Loo and experienced the revival of puppetry in education with SIAPA Theatre. Music lovers also engaged with vinyl culture at the Kena Sound a Vinyl Pop-Up while others experienced nostalgic cultural charm through mahjong sessions with All Tiled Up, a collective reviving the traditional game with modern flair.
Families enjoyed at the Ombak Kids zone, featuring crowd favourites and new highlights: Go Fly Kites, LEGOLAND Speed Building Challenge, the beloved 10-foot puppets Meera & Fiz, interactive Mereka Games and the whimsical Funfair of Forgotten Futures. For the first time, Ombak partnered with Kiddocare, ensuring parents had access to trusted childcare services throughout the festival.
Beyond the weekend of music, food and arts, Ombak Festival 2025 proved itself as one of Southeast Asia’s leading cultural celebrations, while showcasing Desaru Coast as a dynamic host for premier destination experiences. We look forward to welcoming festival goers back for the 2026 edition with even more unforgettable experiences.
For more information about future events at Desaru Coast, visit www.desarucoast.com.
(L-R) Chuck Kim, Managing Director, Group Business Development, Grab; Samir Kumar, Head of Mobility, Grab; Scarlett Xing, General Manager of Alipay+ Travel Solutions, Ant International; Douglas Feagin, President of Ant International
Alipay+ and Grab are deepening their partnership so travellers visiting Southeast Asia can access mobility services more easily and seamlessly directly within their home e-wallets
MALAYSIA, 17 September 2025 – Alipay+, Ant International’s global wallet gateway, and Grab, Southeast Asia’s leading superapp, have announced the integration of Grab’s ride-hailing services into Alipay+ Voyager, its inbuilt end-to-end AI travel agent. This will make local transportation services in Southeast Asia more accessible for users of Alipay+ Voyager, who can now book rides directly from within their digital wallets. Through this integration, Alipay+ and Grab are further deepening their partnership, which began in 2023 by allowing consumers to use their home e-wallets to make payments on the Grab app. Now, users can book Grab’s ride-hailing services directly from within the same e-wallet, without needing to download an additional app.
Launched in mid-2025, Alipay+ Voyager is currently available in Alipay (Chinese mainland), AlipayHK (Hong Kong SAR, China) and GCash (the Philippines), and will roll out to more partners throughout the year. Users travelling to all eight Southeast Asian destinations where Grab is available – Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Cambodia and Myanmar – can simply access Grab directly within Alipay+ Voyager. This integration removes friction in the customer journey by allowing users to access ride-hailing services seamlessly within an ecosystem they already know and trust, for a fuss-free travel experience in Southeast Asia.
“With Southeast Asia growing in popularity as a travel destination, making Grab’s services directly available within Alipay+ partner apps offers users the most comprehensive and trusted local transportation across the region,” said Scarlett Xing, General Manager of Alipay+ Travel Solutions, Ant International. “Alipay+ Voyager will continue to expand our ecosystem, particularly across essential travel services, to connect more partners with mobile-savvy travellers, while we collaborate to create new ways of engagement across the entire travel journey.”
“We’re thrilled to strengthen our partnership with Alipay+ Voyager to deliver safe and reliable ride-hailing services for more travellers visiting Southeast Asia. This collaboration underscores our shared commitment to enhancing the travel experience and providing greater convenience for millions of users,” said Samir Kumar, Head of Mobility at Grab.
Alipay+ connects 36 leading payment partner apps with more than 1.7 billion user accounts to over 100 million in-store merchants in 70 markets. Complementing its cross-border payment capabilities, Alipay+ is developing digital services for its partners, including rewards, in-app tax refunds and Alipay+ Voyager.
Kuala Lumpur, 18 September 2025 – Visa Malaysia, a world leader in digital payments, today released findings from its Gen Z Decoded study[1], revealing how Malaysia’s 7.7 million individuals between the ages of 14 and 27 – representing 23 per cent of the country’s population – are reshaping financial habits, brand loyalty, and digital lifestyles.
A community of pragmatic optimists deeply rooted in tradition and family values, Gen Zs are purposeful consumers eager to define success on their own terms. Digitally native, they value seamless convenience and embrace digital payments yet remain financially cautious – choosing to spend with brands they perceive as authentic and aligned with their personal values and ethics.
Previn Pillay, Country Manager, Malaysia, Visa said, “Gen Zs are emerging as the next wave of earners, spenders, and cultural influencers, whose financial behaviours, personal beliefs, and ethical priorities are redefining the future of commerce and culture – both locally and globally. Trust, security, and authenticity are central to engaging with this generation, and Visa is deeply committed to understanding their evolving expectations and building products and solutions that empower Gen Zs to transact confidently and meaningfully in a digital-first world.”
Pragmatism Rooted in Responsibility
Financial independence and security are top priorities for Malaysia Gen Zs, with one in two (50%) identifying them as key life goals. The study reveals that 61 per cent of Gen Zs are already actively taking steps toward achieving their financial goals. These include tracking their spending through detailed budgeting, adopting frugal habits to curb impulse purchases, and supplementing their income through freelancing and side gigs. Despite their youth, many are already planning ahead – saving for major expenses (35%), setting aside emergency funds (33%), and planning for retirement (32%). Notably, 53 per cent of Gen Zs are investing into gold and digital currencies, signalling an openness to alternative wealth-building tools.
Family is the cornerstone of financial discipline for Malaysian Gen Zs. Many people credit their budgeting and saving habits, such as saving allowances and prioritising needs over wants, to lessons learned directly from their parents. These early teachings shape their financial outlook and contribute to a strong desire to provide for their loved ones. In fact, many Gen Zs actively contribute to household needs, reflecting a deep-rooted commitment to family well-being and shared financial responsibility.
Digital Payments Are the Preferred Way to Pay
This growing confidence in financial literacy is also shaping how Gen Zs interact with money daily. As they embrace modern tools and seek advice from digital platforms and peers, their financial behaviours are evolving rapidly – especially in how they choose to pay. Speed and convenience are key drivers of this shift, as Gen Zs decisively move away from cash.
“Over half (53%) of Gen Zs prefer digital-first payment tools, reflecting their desire for seamless and secure transactions. Recognising their preference for speed and convenience in making payments, we introduced Click to Pay to make the online shopping experience faster and more secure. This password-free checkout experience saves time by eliminating the need to manually enter payment details. In addition, with recent innovations including Visa Payment Passkeys, we are advancing digital identity solutions that enable Gen Zs to authenticate safely and effortlessly across devices,” added Previn.
While mobile e-wallets lead in frequency of in-store use, debit cards remain a core financial tool – owned by nearly 60 per cent of Gen Zs. Interest to use credit cards is also rising, with one in five (17%) planning to sign up for one in the coming year – driven by benefits such as enhanced security features, ease of access to cash, broad acceptance across stores, and cashback and rewards.
Passions with a Purpose
The Gen Z lifestyle is deeply intertwined with digital culture, entertainment, and emotional well-being. In Malaysia, social media platforms like TikTok (68%), YouTube (61%) and Instagram (60%) dominate their daily screen time. More than just sources of entertainment, they are integral to how Gen Zs stay connected and informed, shaping their identity and validating their place within the global community. Nearly half (48%) have made purchases directly from social media ads, highlighting the influence of digital trends on lifestyle aspirations and spending behaviour. Trust matters, however, as 44 per cent say they are likely to trust product or service recommendations from influencer or creators they follow.
Entertainment is also a vital outlet for seeking joy and stress relief. Gaming and music serve as meaningful escapes for Gen Zs, with 61 per cent identifying as active gamers and 56 per cent describing themselves as passionate about music. More than just hobbies, these passions deliver immersive, emotional experiences that allow them to enhance resilience, foster belonging in their communities, and support personal growth. Whether it’s buying music merchandise or making in-game purchases, Gen Zs seek seamless, secure digital payment options that match their fast-paced, emotionally driven lifestyles.
“Gen Zs are uniquely pragmatic, value-driven, and intentional – shaping their world through choices that reflect both purpose and personality. Today, they expect more than just traditional shopping perks. That is why Visa has evolved its solutions and benefits into payment experiences that align with the diverse priorities of Gen Z – supporting how they live, connect, and express themselves.
Whether it’s enabling seamless online purchases, creator-led commerce, or secure peer-to-peer payments, we are enabling new ways to engage with this next generation of consumers. Brands must rethink how they connect with this discerning generation – not just through social platforms, but by elevating what they can offer to meet Gen Zs in the spaces where they seek inspiration, connection, and culture,” said Previn.
[1] The Visa Gen Z Decoded study 2025 was conducted from October to November 2024, involving over 560 Gen Zs across 14 markets, exploring their values, behaviours, and financial habits.
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