Friday, April 10, 2026
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Sip smarter with Indocafe Less Sugar

By
Tan Heng Hong
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Indocafe Coffeemix 3‑in‑1 is now available in a new “Less Sugar” option, catering to health‑conscious consumers who are mindful of their sugar intake. This instant coffee stands out for its clean formulation — it contains no artificial coffee flavouring, no artificial sweeteners, no colouring, and is free from trans fats and preservatives. With the launch of this variant, Indocafe is offering coffee lovers the same rich taste they enjoy, but in a lighter, more balanced format that aligns with modern wellness trends.

Mighty White’s sweet spin on matcha fever

By
Tan Heng Hong
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Everyone is riding the matcha wave, and Mighty White is seizing the moment with a creative spin. The Malaysian bakery brand has unveiled a limited‑edition cream roll that pairs earthy matcha with sweet strawberry, delivering a delightful balance of savoury and fruity notes. Don’t miss out — this flavourful twist is only available while stocks last.

Ayam Brand Malaysia stirs up comfort with mixed beans stew

By
Tan Heng Hong
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Ayam Brand has introduced its new Mixed Beans Stew (425g) in Malaysia, reinforcing its presence in the canned pulse category. This hearty stew combines navy beans, chickpeas, and red kidney beans in a rich tomato base, enhanced with onions, garlic, parsley, and black pepper. Packed with protein and fibre, the Mixed Beans Stew is crafted to pair perfectly with rice, naan, or roti canai.

PM Anutin Opens THAIFEX–HOREC ASIA 2026, Positioning Thailand as Asia’s HoReCa Hub; Expects THB3.5 Billion Trade Target and Thanks 20 Major Global Importers for Supporting Thai Products

By
Tan Heng Hong
-

Bangkok, Thailand, 11 March 2026 – Mr. Anutin Charnvirakul, Prime Minister of Thailand, presided over the opening ceremony of THAIFEX – HOREC ASIA 2026, Asia’s most comprehensive trade show for the hospitality, food service, and restaurant industries. Also attending the ceremony was Ms. Suphajee Suthumpun, Minister of Commerce, together with senior executives from the Ministry of Commerce. The event aims to elevate Thailand as a leading HoReCa hub in Asia, covering the hotel, restaurant, café, and catering sectors. Organised by the Department of International Trade Promotion (DITP), Ministry of Commerce, in collaboration with the Thai Chamber of Commerce (TCC) and Koelnmesse (KM), Germany, the event takes place from 11–13 March 2026 at Challenger Halls 1–2, IMPACT Muang Thong Thani, Bangkok. It is expected to attract more than 20,000 trade visitors, buyers, and business professionals from around the world, while generating over THB 3.5 billion in trade value.

In his opening remarks, the Prime Minister said, “THAIFEX – HOREC ASIA serves as an international trade platform that enables entrepreneurs, investors, and buyers from across the globe to connect, exchange knowledge, and turn opportunities into tangible business outcomes, while also shaping the future direction of the HoReCa industry together.” He added that this year’s edition is the largest and most comprehensive to date, showcasing a full spectrum of products, services, and innovations tailored to businesses of all sizes, with nearly 700 leading exhibitors from 35 countries, including Thailand.

Mr. Anutin further noted that the strong growth of both the event and the HoReCa sector reflects Thailand’s position as a leading force in shaping the future of the global hospitality industry. Thailand’s strengths extend far beyond products and services, also including its rich food culture, creative design, lifestyle, and the world-renowned spirit of Thai hospitality. These qualities form a vital foundation for generating economic value and expanding international trade opportunities for Thai businesses.

During the ceremony, the Prime Minister also presented awards to 20 key importers from various countries under the “Thailand’s Best Friend 2026” programme. The initiative is intended to strengthen trade relations and express appreciation for major import partners who have played an important role in expanding market opportunities for Thai products and helping reduce the country’s trade barriers.

Spanning more than 35,000 square metres, THAIFEX – HOREC ASIA 2026 brings together entrepreneurs and brands from around the world across nine key product categories: Bakery & Ice-Cream, Café & Bar, Cleaning & Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness, alongside the special HoReCa Food zone.

The event also features a wide range of highlights, including the THAIFEX – HOREC Xperiential Zone, the expert-led knowledge-sharing sessions under THAIFEX – HOREC Academy, the THAIFEX – HOREC Innovation Awards, the Thailand Ultimate Housekeeping Challenge, the ASEAN Coffee Roasting Championship, and the ACF Coffee Appreciation Protocol training and demonstration sessions, a must-attend programme for café operators and coffee enthusiasts alike.

THAIFEX – HOREC ASIA 2026 takes place from 11–13 March 2026, from 10.00 a.m. to 6.00 p.m., at Challenger Halls 1–2, IMPACT Muang Thong Thani. Interested visitors can find more information and register for free at www.thaifex-horec.asia.

#AyamBersamaMu: Berbuka Puasa Bersama Ayam Brand™ 2026

By
Tan Heng Hong
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Ayam Brand™ representatives, children and caretakers from Rumah Penyayang Darul Ilmi Gombak, and invited guests at the #AyamBersamaMu: Berbuka Puasa Bersama Ayam Brand™ 2026 event.

The initiative brings together children and caretakers of Rumah Penyayang Darul Ilmi Gombak in a meaningful iftar gathering.

KUALA LUMPUR, 12 March 2026 – In the spirit of Ramadan, Ayam Brand™ hosted #AyamBersamaMu: Berbuka Puasa Bersama Ayam Brand™ 2026, a simple yet meaningful berbuka puasa session with the children and caretakers of Rumah Penyayang Darul Ilmi Gombak. 

Organised with support from NGO Dignity for Children Foundation under the #AyamBersamaMu initiative, the gathering brought together approximately 55 children and 12 caretakers for an evening centred on sharing a meal, strengthening bonds, and embracing the values of compassion and generosity that define the holy month.

Children gather around a large wok as the ayam kurma dish is prepared using Ayam Brand™ products during the #AyamBersamaMu berbuka puasa gathering.

As the call to prayer marked the time to break fast, everyone came together over a specially prepared meal enjoyed side by side, a reminder that the month is not only about nourishment, but also about community and gratitude. The evening was kept intentionally simple yet heartfelt, focusing on the joy of eating together and creating a warm, welcoming space for the children.

Supporting underserved communities has always been close to Ayam Brand™’s heart. Through #AyamBersamaMu, the brand continues its commitment to making nutritious food more accessible, working alongside community partners to contribute where it can and support those in need.

Guests, children, and caretakers sharing the moment of breaking fast together during the #AyamBersamaMu iftar session hosted by Ayam Brand™.

In anticipation of Hari Raya, the children also received Raya packets, adding a festive touch to the occasion. Ayam Brand™ also contributed food products to support the orphanage’s ongoing needs.

“At Ayam Brand™, we believe Ramadan is a time to pause and reflect on how we can give back in meaningful ways. Sharing iftar together is a small gesture, but we hope it brings warmth and a sense of belonging to the children,” said Teoh Wei Ling, Marketing Director at Ayam Brand™. 

While Ayam Brand™’s Ramadan and Raya campaign, “Makan Ceria, Kongsi Bersama”, celebrates the joy of sharing meals with loved ones, this CSR initiative extends that spirit into the wider community, ensuring the warmth of iftar is experienced by children in care.

Through #AyamBersamaMu, Ayam Brand™ continues to support underserved communities by combining compassion, nourishment, and meaningful partnerships to uplift underserved communities nationwide. 

Kopi Kenangan launches Indonesia’s first Mocha Mint Espresso RTD

By
Tan Heng Hong
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Kopi Kenangan, one of Indonesia’s leading coffee chains, has introduced the nation’s first mocha mint espresso in a convenient ready‑to‑drink bottled format. This innovative flavour marks the brand’s continued effort to enrich Indonesia’s RTD coffee lineup by bringing popular café favourites into the packaged category.

The refreshing mint‑infused coffee, blended with rich mocha notes, offers consumers a new way to enjoy café‑style indulgence anytime, anywhere.

Kopi Kenangan, together with other leading coffee chains, is well positioned to translate popular foodservice coffee trends into convenient packaged formats, thanks to their strong brand recognition and loyal customer base.

The Mocha Mint Espresso is now available at Alfamart outlets.

Poketto Japanese-inspired crustless sandwich has a limited edition Mori Apple flavour

By
Tan Heng Hong
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Image credit: Sunshine Bakeries Malaysia

Sunshine Bakeries is bringing a touch of Japan to local bread aisles with the launch of its limited‑edition Sunshine Poketto Sandwich Mori Apple. This new variant combines the rich creaminess of Hokkaido milk with refreshing apple bits, all wrapped in Sunshine’s signature soft, crustless bread. The result is a delightful balance of indulgence and freshness, designed to make everyday snacking feel a little more special.

This seasonal flavour builds on the existing Poketto range — a Japanese‑inspired crustless sandwich line that currently includes Strawberry, Tiramisu and Hokkaido Milk varieties.

Papa Pipi strengthens appeal of 7‑Eleven Malaysia’s private label products

By
Tan Heng Hong
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Image credit: Minimeinsights.com

7‑Eleven Malaysia has recently teamed up with Papa Pipi, a family‑friendly short animation series featuring Papa Zola and his charming daughter Pipi Zola, to promote its private label products. The collaboration follows the success of Papa Zola The Movie, which has become the highest‑grossing animated film in Malaysia and ranks among the nation’s top box office hits.

The characters Papa Zola and Pipi Zola now appear on the packaging of 7‑Eleven’s latest UHT reconstituted milk range, available in full cream and chocolate flavours. Notably, this milk is produced by Farm Fresh Bhd, one of Malaysia’s leading dairy companies.

New Soi 55 Thai Garlic Lime Sauce joins Grab Signature range

By
Tan Heng Hong
-
Image credit: Jaya Grocer

Grab Malaysia has expanded its Grab Signature packaged range through a collaboration with Soi 55 Thai Kitchen, a popular Thai restaurant chain in the country. The new Grab Signatures Soi 55 Thai Garlic Lime Sauce (200g) delivers the signature sour and spicy kick to Thai steamed fish, making it easier to recreate authentic Thai flavours at home without the complexity of traditional preparation.

The Grab Signatures Soi 55 Thai Garlic Lime Sauce (200g) is now available at Jaya Grocer and on GrabMart.

Food & Hospitality Asia 2026 Returns as the Biggest Event in a Decade

By
Tan Heng Hong
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  • Over 2,750 Exhibitors from 50+ Countries to Showcase 800,000+ Food & Beverage
    Innovations, co-locating with Prowine Singapore and IndusFood Asia
  • European Union Debuts as Region of Honour, bringing together the best Premium
    Products from the Region
  • Brand New FutureFWD feature area showcasing latest Food Technology Solutions,
    Expanded Coffee, Bar & Tea as well as strong presence in Fresh Produce and Dairy
    Segments
  • Young Chefs Grand Prix Debuts Alongside Asian Pastry Cup and FHA Bakery &
    Dessert Challenges

SINGAPORE, 11 March 2026 – Food & Hospitality Asia (FHA), Asia’s Premier International Food and Hospitality event, makes a return this 21-24 April 2026 at the Singapore EXPO, with Mr. Alvin Tan, Minister of State for the Ministry of Trade and Industry, as the Guest of Honour. Bringing together FHA F&B (Food & Beverage) and FHA HoReCa (Hotel, Restaurant, Cafe), as well as co-locating with Prowine Singapore and IndusFood Asia in a single edition, the unified event cements itself as the ultimate one-stop platform for Asia’s F&B professionals and industry leaders to source efficiently from global suppliers, establish valuable connections, and gain fresh insights on the latest market trends.

FHA 2026 will cover 18 segments across the full spectrum of the food, beverage, and
hospitality industries. The biggest FHA event in a decade, this year’s key segments for food and beverage include spotlights on Fresh Produce, Convenience Food, Fine Food, Halal, Seafood, Wine & Spirits. For HoReCa, an expanded Coffee, Tea, and Bar segment joins the lineup alongside Bakery, Pastry & Gelato, Foodservice Technology, and more.

An estimated 2,750 exhibitors, including 76 group pavilions from over 50 countries and
regions, are set to participate, alongside 80,000 attendees from more than 115 countries.
Notably, over 38% of exhibitors are first-time participants, showcasing more than 800,000 products, brands, and innovations, adding unprecedented diversity and innovation to the event. With 80% of exhibitors being international, the European Union takes centre stage as the Region of Honour, highlighting its exceptional offerings.

What’s new at FHA 2026

Debuting at FHA 2026, FutureFWD is a groundbreaking 4-day event showcasing nextgeneration solutions that transform operations and customer experiences across hospitality, foodservice, retail, and technology. The FutureFWD Seminar highlights digital innovation, sustainability, and shifting consumer expectations, featuring expert keynotes, panels, and networking to deliver actionable insights and connections for business success. Industry leaders are revolutionizing food service and hospitality: RestoSuite drives operational excellence, Singtel Stack-EZ, Seito, and Xilnex Holdings streamline efficiency with digital integration, and Rolo Robotics and Koomi boost productivity through automation and advanced point-of-sale technologies. Lunchbox Asia and OpenTable redefine customer engagement, Zennio enhances personalized guest experiences, and Razer Fintech/Fiuu transforms secure payment solutions. Together, these innovators are shaping the future of hospitality.

We are thrilled to announce our collaboration with IndusFood for the inaugural international launch of IndusFood Asia 2026, set to debut at FHA 2026. Supported by the Ministry of Commerce & Industry, Government of India, this strategic partnership unites two premier platforms to elevate Asia’s food and beverage trade while spotlighting India’s vibrant and innovative food and beverage ecosystem on the global stage.

New to FHA’s lineup, the Young Chefs Grand Prix is a premier competition for culinary
talents aged 25 and under, featuring over 300 participants from 10+ countries. This dynamic event tests creativity and adaptability through unique challenges like an ingredient-sourcing relay and live cook-off. A collaboration with the Singapore Chefs Association, Singapore Junior Chefs Club, and endorsed by Worldchefs, it joins popular events like the FHA Bakery Challenge, FHA Dessert Challenge, and Asian Pastry Cup, delivering an exciting showcase of culinary excellence.

The newly expanded Coffee, Tea and Bar segment now includes bar equipment and
solutions, reflecting the growing trend of cafés and restaurants across ASEAN integrating barstyle beverage offerings like craft cocktails, cold brew taps, and mixology-inspired
presentations. Featured manufacturers include Cimbali, Bravilor Bonamat, Melitta, Bunn-OMatic, Mazzer, Nuova Ricambi, Fiamma, Barsetto, Moseener, and Joper, showcasing premium coffee machines, grinders, and roasting equipment. Complementing this lineup are leading syrup and beverage brands such as DaVinci Gourmet, Monin, Shott Beverages, 1883 Maison Routin, and Australian Fruit Juice, offering innovative solutions to elevate drink creation and beverage service in the hospitality sector.

Must-see show segments

The Fresh Produce Segment bring together the industry’s most comprehensive network of leading producer in potato products. Featured names include McCain, one of the world’s
largest frozen potato manufacturers; Lamb Weston, a global innovator in frozen potato
solutions; Simplot, renowned for advanced processing technologies; and Agristo, a European leader in potato specialties. Regional champions such as Iscon Balaji, VLAM Potato, Papatos, McPatel, Funwave, Bizz Corporation, and Comfortly Food further solidify FHA as the premier platform for sourcing fresh, frozen, processed, and value-added potato products.

This year’s edition brings together the most comprehensive gathering of global Dairy
manufacturers, featuring industry leaders renowned for innovation and quality. Highlights include Savencia, specialists in premium cheeses like Elle & Vire; Lactalis, offering the iconic President brand; Sodiaal, home to Candia; Fonterra, creators of Anchor; Urenholt, makers of Emborg; and Ingredia, experts in milk proteins. Other notable names include VLAM Dairy, US Dairy Export Council, Saputo, Sterilgarda, AHDB Dairy, ZZA Mozzarella, Vandersterre, DMK, Molkerei Ammerland, and Ehrmann. This unparalleled lineup offers food service professionals and buyers direct access to innovations in cheese, butter, cream, milk powders, and plant-based alternatives.

Seminars not to miss

Seminars at FHA 2026 ignite bold conversations, driving lasting change in food and
hospitality.

The FHA Mainstage brings together leaders and pioneers to explore trends shaping Asia’s food and hospitality future. Through dynamic discussions and insights, it tackles consumer shifts, investment landscapes, and innovations in food safety and health, empowering the industry to move forward.

The FutureFWD Seminar bridges hospitality, foodservice, retail, and technology, focusing on digital innovation, sustainability, and evolving consumer expectations. With expert keynotes, panels, and networking, it delivers actionable insights and connections to help businesses thrive in a changing landscape.

The Sustainability Summit, aligned with UN Sustainable Development Goals, gathers
innovators and changemakers to turn ideas into action. From alternative proteins to lowcarbon hospitality, it’s where inspiration meets impact for people, business, and the planet.

Secure complimentary trade ticket to Asia’s Leading International F&B Event for a limited
time. Visit the official website at www.foodnhotelasia.com to register.

 

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