Bangkok, Thailand ā Sappe Public Company Limited (SAPPE), a pioneer in beverage innovation from Thailand that has gained recognition among consumers worldwide, is set to reinforce its global brand ambition at THAIFEX ā ANUGA ASIA 2025, Asiaās premier food and beverage trade exhibition. The event will take place from May 27ā31, 2025, at Booth 1-QQ01, Impact Challenger Hall 1, Muang Thong Thani, Bangkok, Thailand.
The highlight of this yearās showcase is the official launch of Mogu Moguās new global campaign, āLifeās too Short, You Gotta Chewā presenting the worldās firstĀ Snackable Drink, a category created by SAPPE itself. The campaign marks a major milestone in reshaping the global beverage experience by blending taste, texture, and lifestyle in one fun and refreshing product.
Mission to Mars: A Thai Brand Journey to the Future of Global Growth
Under the concept of āMission to Mars,ā SAPPEās exhibition booth is designed to resemble a spacecraft transporting over 10 beverage brands from Thailand on a journey into the future. The concept symbolizes bold creativity, forward thinking, and the ambition to share Thai-made innovations with consumers worldwide.
Featured products include Mogu Mogu, Sappe Aloe Vera, Sappe Beauti, and the companyās newest innovations designed with a strong focus on quality, taste, functionality, health benefits, and environmental responsibility, to meet the evolving preferences of todayās global consumers.
Mogu Mogu: Turning Ordinary Days into Chewable Fun
The āLifeās too Short, You Gotta Chewā campaign makes its global debut at the event, supported by three vibrant new TV commercials. The campaign highlights Mogu Moguās playful, upbeat personality and connects with todayās young consumers who seek Social Connection, FOMO (Fear of Missing Out), Instant Gratification, and a lifestyle filled with fun and spontaneity.
SAPPE is working with key partners in major international markets including South Korea, Philippines, France, and the United Kingdom to expand the campaignās global reach and deepen engagement with Mogu Moguās growing fan base. The company aims to significantly increase international brand engagement by the end of this year.
Beyond Export: SAPPEās Vision to Build a Lasting Global Brand
Ms. Piyajit Rackariyapong, Chief Executive Officer of SAPPE, said:
āWe donāt just export beverages. Our mission is to build a brand from Thailand that leads with innovation, offers new excitement and drinking experiences to consumers, and brings positivity into peopleās everyday lives.ā
SAPPEās consistent participation in THAIFEX ā ANUGA ASIA for over a decade reflects the companyās commitment to becoming a creative force in the global beverage industry driven by bold ideas, cultural connection, and consumer empathy.