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NestlƩ introduces Thai Tea Ice Cream Stick, bringing a classic flavour to frozen treats

NestlƩ brings Thai tea into the ice cream category with the launch of its latest Thai Tea Ice Cream in a stick format. This delightful frozen treat captures the essence of traditional Thai tea, blending its rich, aromatic flavor with a creamy texture for a truly indulgent experience. Priced affordably at THB 20 per serving, it offers a refreshing and flavourful way for consumers to enjoy the beloved taste of Thai tea in a new and exciting form.

Image credit: Nestle Ice Cream Thailand

NestlƩ previously launched MILO in a cone format in Thailand and NestlƩ La Frutta Yogurt & Lychee Ice Cream (80kcal).

Dutch Mill expands into sparkling beverages with impending Soghurt launch in Thailand

Image credit: Minimeinsights.com

Dutch Mill is introducing Soghurt in Thailand, signaling its entry into the sparkling beverage market. Unveiled at the recent THAIFEX – Anuga Asia 2025, this new drink (245ml) with 2% yogurt content combines enjoyment with health benefits, aiming to attract younger consumers.

Image credit: Minimeinsights.com

At the expo, the company also unveiled two new products under the DNA brand: UHT Soy Milk with Coffee Caramel Macchiato flavour, offering 9g of protein, and UHT Soy Milk with Collagen French Vanilla flavour, containing 7g of protein. Both products are part of the Cafe style series.

Image credit: Minimeinsights.com

Also new is the UHT Soy Milk with 6g of protein under the DNA brand.

Image credit: Minimeinsights.com

 

 

HooRay! Greek-Style Protein Yogurt Drink showcased at Thaifex 2025

Image credit: HooRay!

Crossmax Retail Co., Ltd. introduced its latest HooRay! Greek-Style Protein Yogurt Drink at THAIFEX-Anuga Asia 2025, launching in two flavours—Original and Strawberry. Each 230ml bottle delivers 12g of protein, 10 billion CFUs of probioticsĀ and contains just 2g of sugar, offering a nutritious and functional beverage choice.

The new product offers a lower protein content, catering to mainstream consumers looking for moderate protein supplementation without excessive intake. Additionally, it emphasises both protein support and probiotics for gut health, filling a gap that Hooray!’s existing products are not addressing.

In another development, HooRay! Protein Shake Honey Flavoured Lactose Free High Protein Pasteurised Milk is now available in the Thai market delivering 30g protein and 7068mg BCAAs per 340ml. This protein shake is free from added sugar.

 

Sunshine Dairy elevates protein offering

Sunshine Dairy, a lactose-free, high-protein milk brand founded by Tofusan’s owner, has introduced a strawberry-flavoured variant, maintaining its commitment to lactose-free nutrition. The new strawberry variant offers 33g of protein per 340ml bottle.

Additionally, the brand has enhanced the protein content of its existing chocolate and butterscotch flavours, increasing them to 33g per 340ml bottle, up from 32g and 30g, respectively.

Key takeaways: upgrading protein count

Cofe debuts Coconut Flower Water at THAIFEX 2025

Image credit: Minimeinsights.com

Thailand-based Cofe, renowned for its herbal drinks, syrups, and O-Lieng (Thai iced black coffee), unveiled its latest innovation, Coconut Flower Water, at THAIFEX-Anuga Asia 2025. Crafted from 100% natural coconut blossoms, this refreshing drink offers a naturally sweet yet light taste and boasts a low glycemic index (low GI), making it an ideal choice for health-conscious consumers.

Coconut Flower Water is available in Low GI and Citrus variants.

This newly introduced beverage serves as an alternative to Cofe’s existing lineup, including its fresh palm sugar drink and lightly sweetened herbal beverages in flavours such as plum, longan, roselle, and chrysanthemum.

Additionally, Coconut Flower Water could be Thailand’s answer to China’s “nourishing water” trend, which emphasizes functional and health-boosting plant ingredients like goji berries, hawthorn, astragalus root, dried tangerine, lotus root, and reed rhizome. These nourishing water options often feature ingredients with a health halo, naturally appealing to consumers without the need for extensive education on their benefits.

Key takeaways: coconut blossom water

Sand-M showcases new sleep & wellness innovations at THAIFEX 2025

Thailand’s Sand-M has made available its latest Handy Herb G’nite XS-sized nighttime gummy. This new functional gummy is crafted with three key ingredients in every pack:

  • Chamomile extract for relaxation
  • L-Carnitine to support metabolism
  • Zinc, which plays a role in the normal metabolism of carbohydrates, proteins, and fats

To enhance palatability, G’nite XS Gummy features a sweet and aromatic peach flavour with a soft, chewy texture. This guilt-free gummy contains no sugar. The recommended serving is two gummies before bedtime.

Available now at 7-Eleven stores nationwide or online.

The company advocates the concept that quality sleep enhances metabolism, emphasising its role in accelerating fat metabolism and stimulating growth hormone production, both of which contribute to maintaining a healthy physique.

Quality sleep plays a crucial role in regulating blood sugar levels, helping to lower the risk of obesity and diabetes. Studies indicate that sleep deprivation negatively impacts metabolism, leading to insulin resistance, which makes it more difficult for the body to process sugar effectively. Additionally, research suggests that Reishi extract supports healthier sleep cycles, enhancing overall sleep quality.

Additionally, Handy Herb G’nite Beauti Shot is now in a fresh new look. The product combines collagen, glutathione and zinc, ingredients known for their role in skin renewal and overall health, providing targeted nourishment during sleep.

The formulation is enhanced with a strawberry and Kyoho grape aroma, offering an appealing flavour profile. Additionally, its sugar-free composition ensures a guilt-free consumption experience, making it suitable for health-conscious individuals. T

Priced at THB 25 per bottle, it remains an accessible choice for consumers, with availability at 7-Eleven stores nationwide and online platforms.

Image credit: Minimeinsights.com

Following the success of its initial Thai flavour launch with mango in 2024, Sand-M expanded its Handy Herb G’nite Gummy lineup at THAIFEX – Anuga Asia 2025, unveiling two additional Thai-inspired flavours—coconut and mangosteen—further enriching its range of locally influenced offerings. Both products will be launched in Thailand in 2025.

These functional gummies are designed to support restful sleep and are formulated with key ingredients such as chamomile, red reishi mushroomĀ and L-theanine, known for their relaxing and sleep-enhancing properties.

The company has introduced a new savers pack for the mango variant, featuring 15 small sachets (total 30 pieces), providing greater value and convenience for consumers.

Image credit: Minimeinsights.com

At THAIFEX – Anuga Asia 2025, Sand-M unveiled new packaging for their Handy Herb D-TXY Yuzu Flavoured Black Rose Tea and Fibre Drink. The postbiotic-infused D-TXY shot also boasts an enhanced flavour.

Thai consumers are showing a growing preference for off-the-shelf functional products that clearly highlight health benefits, as they focus on self-care and seek alternatives to medication. Flavourful and functional gummies as well as shot-format beverages resonate strongly with these health-conscious consumer groups.

 

Mogu Mogu Ice Tea launches with chewy nata de coco, Sappe Beauti Tea offers functional boost

Image credit: Sappe

At THAIFEX – Anuga Asia 2025, Sappe Public Company Limited (SAPPE) unveiled its latest RTD tea for the export market—Mogu Mogu Ice Tea with Nata De Coco.

The new RTD tea with chewable ingredient is ideally positioned to capture consumers who are interested in having a refreshing beverage that offers both flavour and texture. The Mogu Mogu Ice Tea is a natural extension of the globally popular Mogu Mogu, a well-loved beverage that blends fruit juice with chewy nata de coco, offering a refreshing and enjoyable drinking experience.

Mogu Mogu Ice Tea with Nata De Coco (450ml) contains 31g of total sugar, less than 1g of dietary fiber, 70mg of calciumĀ and 130kcal.

Additionally, Mogu Mogu now offers a sugar-free version, which has been launched in markets such as the UK.

For the Thai market, SAPPE has introduced Sappe Beauti Tea, a refreshing ready-to-drink beverage available in two distinct variants:

  • Lychee-flavoured oolong tea, enriched with 5,000mg of fiber from polydextrose (1.39%)
  • Peach-flavoured collagen tea, featuring 1,000mg of collagen for added functional benefits

Both beverages are sugar-free, formulated with maltitol syrup, acesulfame potassium, and sucralose, along with juice for natural flavour enhancement.

SAPPE Makes a Global Splash in the Beverage Market Unveils Global Campaign ā€œLife’s too Short, You Gotta Chewā€

Bangkok, Thailand — Sappe Public Company Limited (SAPPE), a pioneer in beverage innovation from Thailand that has gained recognition among consumers worldwide, is set to reinforce its global brand ambition at THAIFEX – ANUGA ASIA 2025, Asia’s premier food and beverage trade exhibition. The event will take place from May 27–31, 2025, at Booth 1-QQ01, Impact Challenger Hall 1, Muang Thong Thani, Bangkok, Thailand.

The highlight of this year’s showcase is the official launch of Mogu Mogu’s new global campaign, ā€œLife’s too Short, You Gotta Chewā€ presenting the world’s firstĀ Snackable Drink, a category created by SAPPE itself. The campaign marks a major milestone in reshaping the global beverage experience by blending taste, texture, and lifestyle in one fun and refreshing product.

Mission to Mars: A Thai Brand Journey to the Future of Global Growth

Under the concept of ā€œMission to Mars,ā€ SAPPE’s exhibition booth is designed to resemble a spacecraft transporting over 10 beverage brands from Thailand on a journey into the future. The concept symbolizes bold creativity, forward thinking, and the ambition to share Thai-made innovations with consumers worldwide.

Featured products include Mogu Mogu, Sappe Aloe Vera, Sappe Beauti, and the company’s newest innovations designed with a strong focus on quality, taste, functionality, health benefits, and environmental responsibility, to meet the evolving preferences of today’s global consumers.

Mogu Mogu: Turning Ordinary Days into Chewable Fun

The ā€œLife’s too Short, You Gotta Chewā€ campaign makes its global debut at the event, supported by three vibrant new TV commercials. The campaign highlights Mogu Mogu’s playful, upbeat personality and connects with today’s young consumers who seek Social Connection, FOMO (Fear of Missing Out), Instant Gratification, and a lifestyle filled with fun and spontaneity.

SAPPE is working with key partners in major international markets including South Korea, Philippines, France, and the United Kingdom to expand the campaign’s global reach and deepen engagement with Mogu Mogu’s growing fan base. The company aims to significantly increase international brand engagement by the end of this year.

Beyond Export: SAPPE’s Vision to Build a Lasting Global Brand

Ms. Piyajit Rackariyapong, Chief Executive Officer of SAPPE, said:

ā€œWe don’t just export beverages. Our mission is to build a brand from Thailand that leads with innovation, offers new excitement and drinking experiences to consumers, and brings positivity into people’s everyday lives.ā€

SAPPE’s consistent participation in THAIFEX – ANUGA ASIA for over a decade reflects the company’s commitment to becoming a creative force in the global beverage industry driven by bold ideas, cultural connection, and consumer empathy.

KCG Corporation launches new cheese lollies & reduced-sugar cookies in Thailand

Image credit: Dairygold

KCG Corporation has expanded its product lineup with the launch of Dairygold Milkana Cheese Lolly at 7-Eleven stores across Thailand. Available in Strawberry and Milky Ice Cream flavors, these cheese lollies transform cheese into a convenient, snackable treat.

The concept of cheese in a stick format has gained traction in China, contributing to the growing popularity of cheese consumption, particularly among children. Recognizing this trend, KCG showcased Dairygold Milkana Cheese Lolly at THAIFEX – Anuga Asia 2025, reinforcing its commitment to offering innovative dairy-based snacks.

Image credit: Imperial Thailand

At the same event, KCG also introduced its latest Imperial Butter Cookies, formulated with 35% less sugar to cater to health-conscious consumers. Packaged in a distinctive blue container, this new variant provides a healthier alternative while maintaining the rich, indulgent taste that customers love.

Further expanding its presence in the Thai market, KCG has recently launched Imperial Gold Selection, a premium offering crafted as a perfect gift for special occasions. Made with imported ingredients, including authentic butter from Belgium and Hokkaido and high-quality Swiss chocolate, Imperial Gold Selection delivers an exquisite taste experience that stands out in the confectionery segment.

Key takeaways: snackable cheese and reduced sugar butter cookies

THAIFEX 2025: PFP Innofood unveils Wolffia Soup, Concentrated Broths & High-Fibre Ramen

Image credit: PFP

PFP Innofood showcased its latest innovative wolffia product at the recent THAIFEX – Anuga Asia 2025.Ā PFP Innofood is the innovation arm of PFP, which is Thailand’s leading fully-integreated food business specialising in the production of frozen seafood and a wide array of processed value-added products.

Its new ready-to-eat blended soup, featuring a mix of grains and wolffia—also known as duckweed and recognised for its high protein content—showcases a unique approach to incorporating this nutrient-rich ingredient into convenient meal solutions. Notably, wolffia comprises just 1% of the overall formulation.

The key ingredients in the ready-to-eat blended soup recipe with mixed grain and wolffia are: water (53.5%), white kidney bean (15%), hulled-split mung bean (15%), maltodextrin (7.85%), rice bran oil (2.9%), pea protein isolate (2.8%), chickpea protein isolate (1%), wolffia (1%), coconut flower sugar (0.5%), salt (0.3%) and natural colour (chlorophyllin copper complexes, potassium and sodium salts).

This nutritious soup is ideal for individuals with chewing and swallowing difficulties, including patients, the elderly, and children, as well as those managing their weight.

Additionally, the product range includes another ready-to-eat blended soup featuring egg, chicken breast, and pumpkin, offering a wholesome and convenient meal solution.

Additionally, PFP Innofood will launch Concentrated Shabu Broth at its PFP Shop Bangkok branches: Rama 3, Thung Khru, Bang Bon, Talad Thai, Mahachai, Pak Nam, and Si Mum Mueang, starting July 2025.

The range comprises:

Tom Yum Broth – Spicy, bold, and packed with authentic Thai flavors, offering 4 times the concentration of traditional recipes.

Black Broth – True Japanese-style with the rich aroma of katsuobushi, concentrated 3.5 times for an intense umami taste.

The concentrated shabu broth has a shelf life of 18 months without refrigeration and is perfect for shabu-shabu, hot pot, barbecue, or even to elevate a simple soup with a unique twist.

At THAIFEX – Anuga Asia 2025, PFP Innofood also revealed its latest Mixed Fish and Chicken Ramen with Dietary FibreĀ from PakDee. The dietary fibre comes from Gnetum gnemon leaves or melinjo.

  • 7g of protein
  • 45 kcal energy (pure protein and 45 kcal energy only)
  • Equivalent to eating 250g of vegetables
  • No flour, no sugar, no fat
  • Soft texture
  • High nutritional value
  • Affordable price

The noodle product will be available from July 2025.

Key takeaways: wolffia, melinjo and concentrated soup broth

 

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