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Lendlease Malls Serve Hot Deals and a Sneak Peek Into Asia’s First Minecraft Experience

SINGAPORE, 19 May 2026 – Shoppers at Lendlease malls are in for a treat from 22 May to 19 Jul 2026, with hot deals freshly served and a chance to win tickets to the first Minecraft Experience: Villager Rescue in Asia at Mandai Wildlife Reserve.

Across 313@somerset, Jem, Parkway Parade and Paya Lebar Quarter (PLQ), Lendlease Plus Members and shoppers can enjoy attractive shopping rebates, workshop passes and a chance at winning complimentary access to the highly anticipated, immersive Minecraft Experience: Villager Rescue.

Lendlease Malls Bonus Blitz (22 May – 19 Jul 2026)

Irresistible rewards for Lendlease Plus Members at 313@somerset, Jem, Parkway Parade and PLQ.

  • Bag a bonus of 10,000 Plus$ with a spend of $180 from Mondays to Fridays across a maximum of three same-day receipts.
  • Redeem $10 and $50 retailer E-Vouchers with just 1,000 Plus$ (worth $0.50) and 5,000 Plus$ (worth $2.50) respectively. Vouchers launch every Monday at 12pm (except on 13 Jul 2026) on the Lendlease Plus mobile app. Some exciting participating retailers include COLLIN’S®, Limited Edt, Braun Buffel, YSL Beauté and many more!
  • Present participating retailer’s promotional post on Xiaohongshu (XHS) to score a $10 E-Voucher for the corresponding brand. Participating stores include shoppers’ favourites like TAIER Sichuan Cuisine at 313@somerset, Jem, and PLQ, SHAW Theatres at Jem and PLQ, as well as PUTIEN at Parkway Parade.

Exclusive Rewards at 313@somerset (22 May – 19 Jul 2026)

More exclusive vouchers await Lendlease Plus Members at 313@somerset.

  • Spend a minimum of $100 per visit across a maximum of three same-day receipts and be rewarded with extra savings on subsequent visits. Receive a $5 Lendlease E-Voucher on the 2nd visit, $8 Lendlease E-Voucher on the 3rd, and $10 Lendlease E-Voucher on the 4th visit. Visits can be tracked through a digital stamp card in the Lendlease Plus mobile app.
  • Receive a $10 Lendlease E-Voucher with a minimum spend of $300 across a maximum of 3 sameday receipts.

Lendlease Plus Premium Members Exclusive at Parkway Parade (22 May – 19 Jul 2026)

  • Premium Members can redeem a $10 Lendlease E-Voucher with a minimum spend of $360 on weekdays across a maximum of three receipts.

Get Crafty at Jem (29 May – 28 Jun 2026)

Lendlease Plus Members can gain access to an array of DIY craft sessions across the summer season!

  • Redeem a customised workshop pass with a minimum spend of $80. From the viral Italian charms to customised handphone straps – Lendlease Plus Members can look forward to crafting a personalised gift for themselves or their loved ones.
  • The schedule for the workshops can be found below:

  • Sessions are located at L3, outside IKEA Jurong.

From now till 30 Jun, shoppers can also enjoy $3 off parking in Jem on weekdays with a $50 spend, across a maximum of three same-day receipts. Simply visit the B2 new Concierge Desk between 12pm and 9.15pm to redeem.

Golden Tickets to the World of Minecraft (1 – 28 Jun 2026)

Capture pixel-perfect moments at the Minecraft photo op display to have a chance to unlock an adventure of blocky fun!

Simply snap a picture with the Minecraft Experience photo op display at any Lendlease malls and upload your fun shots on social media to enter the giveaway contest. 5 lucky winners will be selected from each mall to walk away with 1 set of entry tickets (comprising 2 adult tickets and 2 child tickets, 4 tickets in total) to Minecraft Experience: Villager Rescue, supported by Mandai Wildlife Group. Specifics on the giveaway contest can be found on the Instagram pages of the respective malls.

Details on the photo op dates and locations are below.

What’s more, Lendlease Plus Members will also enjoy 10% off upon purchase of tickets to the Minecraft Experience: Villager Rescue – which is making its Asian debut at the Mandai Wildlife Reserve! Enjoy the offer via a special booking link shared in our Lendlease Plus mobile app and EDM from 18 May to 28 Jun 2026.

Spice up your mid-year and score a chance at a Minecraft summer this Jun at Lendlease malls! The Minecraft Experience will be held at Green Canvas from now to 13 Sept 2026.

Sign up as a Lendlease Plus Member today and unlock access to exclusive rewards here:
https://www.lendleaseplus.com/register-user

Terms and Conditions apply. Please visit the respective malls’ websites for more details:

313@somerset: www.313somerset.com.sg
Jem: www.jem.sg
Parkway Parade: www.parkwayparade.com.sg
Paya Lebar Quarter: www.payalebarquarter.com

A Slice of Something New: Little Caesars Pizza Fires Up Its First Restaurant in Malaysia

Opening May 2026 in Damansara, this debut marks the start of Little Caesars Pizza expansion in Malaysia, with multiple new locations planned across the region.

Malaysia – May 2026 – Little Caesars, the world’s third-largest pizza chain, is officially expanding to Malaysia, marking an exciting milestone in its global growth journey. The first Little Caesars restaurant in Malaysia opened on May 24, 2026 in Damansara, located at 39G, Jalan SS 21/37, Damansara Utama, 47400 Petaling Jaya, Selangor. Additional locations are expected to open in the following weeks, with a Grand Opening Celebration planned for July 2026 in Bandar Puteri Puchong.

Little Caesars entry into Malaysia introduces its iconic HOT-N-READY® Classic Pepperoni Pizza and Crazy Puffs Pepperoni to a vibrant and diverse food scene, while also embracing local tastes with unique, regionally inspired menu items like the Chicken Hawaiian, 3 Cheese Edge to Edge, and Classic Veggie pizza.

“Launching in Malaysia marks an exciting milestone as we continue to grow our global footprint,” said Paula Vissing, President and Chief Executive Officer, Global Retail. “We’re thrilled to introduce Malaysian guests to our delicious offerings made with fresh ingredients and incredible value. With Malaysia’s dynamic food culture and strong sense of community, we’re excited to become part of this thriving market.”

Little Caesars is bringing its signature menu to Malaysia while also embracing local tastes, ensuring a balance of global favorites and flavors that resonate with the region. With a focus on freshness, bold flavor, and everyday convenience, the brand aims to become a go-to option for families, friends, and busy consumers alike.

(L-R) Dato’ Vincent Choo and Datin Cynthia Cheong

The brand’s expansion into Malaysia is led by franchisees Dato’ Vincent Choo and Datin Cynthia Cheong, whose extensive industry experience and deep understanding of the local market position them well to grow the brand. As seasoned operators, they own and manage multiple QSR brands across the country, bringing a strong track record of operational excellence and market insight to Little Caesars continued growth in Malaysia.

“We’re proud to introduce Little Caesars to Malaysia and share its world-famous pizza with our community,” said Dato’ Vincent Choo and Datin Cynthia Cheong. “We believe there is strong demand for high-quality, affordable pizza, and we’re excited to bring something new and exciting to the local dining scene.”

With a focus on operational excellence and guest experience, the franchise team is committed to building the Little Caesars brand across Malaysia and delivering a consistent, high-quality product to every guest.

The Malaysia launch represents another key step in Little Caesars continued international expansion, as the brand brings its signature value and flavor to more communities around the world.

Listerine Introduces ‘Pencuci Mulut’ As the Missing Final Step in Malaysians’ Oral Care Routine

Ulrike Zillner (second from left), General Manager for Malaysia and Singapore at Kenvue, at the launch of the LISTERINE® “Pencuci Mulut” campaign

Inspired by Malaysia’s iconic food culture, the campaign reframes mouthwash as the essential “dessert” that completes the daily hygiene ritual.

Kuala Lumpur, 21 May 2026 — In Malaysia, a feast is never truly over until the pencuci mulut (dessert) is served. Whether it’s the creamy finish of a Musang King durian or the cooling relief of ais kacang, that final course defines a complete experience. Yet, when it comes to oral health, millions of Malaysians are effectively “leaving the table” before the job is done.

Today, LISTERINE®—Malaysia’s No. 1 mouthwash brand—in partnership with Watsons Malaysia, officially launched the ‘Pencuci Mulut’ Campaign. This cultural wake-up call reimagines oral care through the lens of a national passion: food. Just as a meal feels unfinished without a sweet ending, the campaign posits that an oral care routine is fundamentally incomplete without a final rinse.

While Malaysians are meticulous brushers, clinical data reveals a startling “Invisible Gap” in local hygiene. Brushing, which remains the essential first step, only reaches the surfaces of the teeth—which account for a mere 25% of the mouth. The remaining 75%, including the tongue, inner cheeks, and gumline, often remains a sanctuary for bacteria to thrive.

Ulrike Zillner (second from left), General Manager for Malaysia and Singapore at Kenvue, at the launch of the LISTERINE® “Pencuci Mulut” campaign

“Most of us grew up hearing one message: brush your teeth — and that’s it. In Malaysia, that’s just the normal habit,” explained Dr. Kayla, a prominent dental expert, during the campaign launch. “But clinically, brushing is only the first act. To address the remaining 75% of the oral cavity where biofilm and bacteria reside, we must follow a complete sequence: Brush, Floss, and Rinse. By finishing with LISTERINE®, you aren’t just freshening breath; you are utilising essential oils to achieve 5x more plaque reduction than brushing alone, ensuring the routine is truly finished.”

Also commenting at the launch, Ulrike Zillner, General Manager for Malaysia and Singapore at Kenvue said, “We’ve observed a fascinating paradox: Malaysians are incredibly detail-oriented about their grooming and their food, yet we’ve accepted a ‘half-brushed’ reality for generations. This isn’t about adding a chore; it’s about restoring the standard of what ‘clean’ actually means. We are shifting the narrative from a clinical addition to a cultural completion—ensuring the final 75% of the mouth is no longer an afterthought.”

LISTERINE® Total Care Mild Taste (Zero Alcohol), featured during the LISTERINE® “Pencuci Mulut” campaign event.

When integrated into a daily routine, adding LISTERINE® delivers 5x more cleaning power compared to brushing alone*. Backed by over 135 years of research, its unique essential oil formulation is designed to penetrate the hard-to-reach areas that mechanical brushing simply cannot, neutralising bacteria to support healthier gums and a “whole mouth clean.”

To kick off the movement, LISTERINE® and Watsons Malaysia hosted “The Complete Camp”—an immersive, durian-themed media feast in Petaling Jaya. Guests were invited to indulge in the boldest, most pungent flavours Malaysia has to offer before putting LISTERINE® to the ultimate test. Through interactive “Swish Challenges” and plaque-detection stations, participants saw firsthand that “feeling fresh” is a sensory illusion—and that true hygiene requires a final act.

To bring this realisation to the masses, the LISTERINE ‘Pencuci Mulut’ Roving Truck will hit the road, visiting universities, office hubs, and high-footfall locations nationwide. These mobile units allow consumers to visualise their own “Invisible Gaps” and experience the 20-second transformation in the middle of their daily routines through the:

  • Plaque Check Station: A dedicated space where guests get a clearer view of their current oral care condition through a simple plaque check experience, helping them see exactly what may still be left behind after brushing.
  • Complete the Routine Game: An interactive touchscreen challenge where guests test their knowledge of total oral care by arranging the correct sequence of steps, discovering that brushing is only one part of a truly finished routine.
  • Swish Zone Experience: The refreshing LISTERINE®rinse ritual that brings the campaign to life. Reminding guests that every memorable moment deserves a sweet ending, this zone reinforces that every meal should end with pencuci mulut for the mouth

The campaign also extends into Watsons outlets nationwide with in-store discovery zones and sampling moments. To further incentivise this behavioural shift, consumers who purchase RM30 or more of LISTERINE® products at Watsons can enter a shopper contest for a chance to win prizes that turn a daily habit into a memorable escape, including:

  • Grand Prize: A RM5,000 “Tropical Durian Escape” staycation experience.
  • Secondary Prizes: RM2,000 Durian Farm getaways.
  • Consolation Prizes: Exclusive, handcrafted Musang King-themed soaps.

This collaboration marks a shift from product awareness to a movement for total-mouth health. It is a reminder that in oral care, as in dining, the final step is what makes the difference.

So, make sure during your next oral care routine: Don’t just brush. Complete it with the ultimate ‘Pencuci Mulut’.

Lotus’s App Launches “Order Instantly, Delivered Within 1 Hour” Campaign Reinforcing Its Leadership in Grocery On-Demand with a Bold Speed Challenge — Get an Instant Discount if Delivery Is Late

Thursday 21 May 2026 – Lotus’s, a leading retail business under CP AXTRA Public Company Limited, is enhancing the online shopping experience through Lotus’s App, strengthening its position in Grocery On-Demand with the launch of the “Order Instantly, Delivered Within 1 Hour” campaign. Operating through more than 2,500 branches nationwide, the service is designed for modern consumers seeking convenience, speed, and easy access to groceries, household essentials, and quality fresh food anytime throughout the day. Customers can also enjoy daily savings with a THB 30 discount code* and join the speed challenge — if delivery does not arrive within 1 hour, they will instantly receive a THB 10 discount code** for their next purchase.

Mr. Tarin Thaniyavarn, Group Chief E-Commerce Officer and Group Chief Technology & Data Officer, CP AXTRA Public Company Limited, said, “Today’s consumers place increasing importance on speed, convenience, and reliability in delivery services. Lotus’s App continues to enhance its services by leveraging real-time technology and data across our nationwide branch network to create experiences that better meet the evolving needs of modern consumers. Our service is designed to help reduce time and travel burdens, enabling customers to access essential products more easily and quickly through our 1-hour delivery service. This reflects Lotus’s App’s commitment to being a true Grocery On-Demand platform that stays alongside consumers in their everyday lives.”

Following the milestone of over 30 million online orders last year, Lotus’s has continued to set new records, with daily orders increasing by 30% year-on-year, rising from 81,000 to more than 104,000 orders per day. This year, average delivery time has also been reduced to just 30 minutes per order, reflecting a level of efficiency and speed suited to today’s on-demand lifestyle. As consumers increasingly shift toward ordering products exactly when needed, whether for dinner ingredients after work, urgent fresh groceries, or household essentials during the day, Lotus’s App continues to strengthen its “Order Instantly, Delivered Within 1 Hour” experience. Its nationwide branch network is connected to real-time order management systems and rider operations, delivering fresh food and daily essentials directly to customers’ doorsteps.

To mark the campaign, Lotus’s App is introducing two exciting offers:

  • Daily Discount Code Offer – Customers using the 1-hour instant delivery service can enter code “LTFAST” to receive an instant THB 30 discount, available for 500 redemptions per day with a minimum spend of THB 300.*
  • “Fast Enough to Challenge You” Offer – Experience the speed yourself. If delivery does not arrive within 1 hour, customers will receive a THB 10 discount code** for their next purchase, with a minimum spend of THB 50.

Join the “Lotus’s App Order Instantly, Delivered Within 1 Hour” campaign from 21 May – 12 August 2026 by downloading Lotus’s App via the App Store and Google Play. Customers can access quality fresh food and daily essentials from a true Fresh Food Destination every day.

*Minimum spend of THB 300 required for 1-hour instant delivery service only. Limited to 500 redemptions per day. Terms and conditions apply.

**Minimum spend of THB 50 required for 1-hour instant delivery service only. Terms and conditions apply.

DITP Elevates THAIFEX 2026 with “Future Food Experience+” and Two New Zones: “Taste the Future” and “New-to-Market Street Showcase”

Friday 22 May 2026 – The Department of International Trade Promotion (DITP), Ministry of Commerce, is elevating THAIFEX – ANUGA ASIA 2026 beyond a conventional food and beverage exhibition through the introduction of “Future Food Experience+”, a dedicated platform showcasing knowledge, ideas, and future directions shaping the global food industry. The initiative will also debut two new experiential zones, “Taste the Future” and “New-to-Market Street Showcase”, designed to connect food innovation with real-world applications and commercial opportunities.

Future Food Experience+ is one of the key highlights of this year’s exhibition, focusing on major issues shaping the future of the food and beverage industry, including supply chain sustainability, AI-driven food production, and emerging retail models. Through panel discussions and knowledge-sharing sessions, the programme will bring together international experts from across the industry, including business owners, trend analysts, technology developers, and food and beverage industry leaders from around the world.

Participants will gain insights into key global market trends, hear directly from innovators driving transformation within the food industry, and explore practical applications for business development. Rather than focusing solely on theoretical concepts, the sessions will feature real-world experiences and perspectives from entrepreneurs and experts actively shaping the future of the global food and beverage industry. More information and the full programme schedule are available at https://webapp.thaifex-anuga.com/agenda/sessions, while seat reservations can be made in advance via https://form.jotform.com/260741114544450

This year also introduces a brand-new experiential zone, “Taste the Future”, where innovative ingredients featured within the exhibition will be transformed into creative dishes by professional chefs. The zone is designed to help buyers, importers, restaurateurs, and visitors better understand how future food ingredients can be developed into real consumer products in terms of taste, presentation, and commercial potential. Visitors will also have the opportunity to sample exclusive menus specially created by participating chefs. Advance reservations are available at https://forms.gle/7bqEEqmkRHZcfHjN8

Another zone attracting strong attention is the “New-to-Market Street Showcase”, which will feature more than 200 newly launched food and beverage products introduced within the past 12 months. The zone is designed to help buyers and entrepreneurs stay updated on market developments, discover new products, and explore innovation trends gaining traction among consumers worldwide.

Future Food Experience+, alongside the newly introduced Taste the Future and New-to-Market Street Showcase zones, reflects DITP’s commitment to positioning Thailand as a regional hub for food and food innovation. The initiative also aims to provide Thai entrepreneurs with opportunities to connect with global trends, gain new industry insights, and expand into international markets through a world-class trade platform such as THAIFEX – ANUGA ASIA.

THAIFEX – ANUGA ASIA 2026 is organised by the Department of International Trade Promotion (DITP), Ministry of Commerce, in collaboration with the Thai Chamber of Commerce (TCC) and Koelnmesse. Trade days will be held from 26-29 May 2026, while the trade and public day will take place on 30 May 2026 from 10:00-18:00 hrs at IMPACT Muang Thong Thani. Visitors can explore the Future Food Experience+, Taste the Future, and New-to-Market Street Showcase zones at IMPACT Forum Hall 4.

IMPACT Muang Thong Thani enhances traffic management system to optimize traffic flow and strengthen measures against off-meter taxi services for international visitors

Friday 22 May 2026 – Thailand’s largest food and beverage trade show, “THAIFEX – ANUGA ASIA 2026,” is expected to attract more than 90,000 visitors from over 130 countries and regions during May 26 -30, 2026. As IMPACT Exhibition and Convention Center prepares to welcome attendees from around the world, the venue has implemented a comprehensive traffic management plan to ensure smooth traffic flow, visitor safety, and seamless event experiences. The use of AI powered CCTV camera systems have been established together with three new alternative routes to accommodate 2,000 vehicles daily and an increase of public transport services.

Ms. Jintana Phongpakdee, the Director of the Corporate Communications at IMPACT Exhibition Management Co., Ltd., stated that IMPACT Muang Thong Thani reaffirms its highest level of readiness as a leading MICE destination in Asia by serving as the host destination for THAIFEX – ANUGA ASIA 2026, the region’s most comprehensive food and beverage trade exhibition. The event will take place from May 26-30, 2026. This year’s edition is set to be larger than ever, with the exhibition space expanded to its full capacity across all halls, covering a total area of 140,000 square meters. It will accommodate nearly 3,600 exhibiting companies and welcome approximately 90,000 visitors from 130 countries worldwide. The Venue has made comprehensive preparations in all aspects, particularly in efficient traffic management and public transportation systems, alongside fully integrated infrastructure and facilities, to ensure convenience and create a lasting impression for all attendees throughout the event.

For traffic management, the Center has worked closely with event organizers, including the Department of International Trade Promotion (DITP), Ministry of Commerce, the Thai Chamber of Commerce, Koelnmesse, Expolink Global Network Ltd., as well as relevant authorities including Nonthaburi Province, the Nonthaburi Provincial Police, Pak Kret Police Station, and the Nonthaburi Provincial Transport Office to enhance operational capabilities as well as maximize travel efficiency.

IMPACT has implemented a comprehensive traffic management strategy comprising two key operational plans:

1. External Traffic Management

The Center has coordinated with Pak Kret Police Station and Bangkok Expressway Public Company Limited to facilitate vehicle flow in and out of the Venue through dedicated Easy Pass lanes. Additional advisory signs have also been installed to recommend the use of the Sri Saman Expressway exit when traffic congestion occurs on the Muang Thong Thani expressway section, helping reduce traffic congestion and vehicle accumulation.

Visitors travelling by car are also encouraged to use alternative routes including Bond Street Road, Khlong Prapa Road, and the Expressway toward Chaengwattana or Sri Saman Road to access the Venue more conveniently.

2. Internal and Surrounding Area Traffic Management

Within and around the venue, the Center has coordinated with police authorities to accelerate traffic discharge and optimize traffic signal timing. Contingency measures have also been prepared should the main parking areas reach full capacity, with visitors directed to supplementary parking facilities at Lakeside 4, BEEHIVE, and Cosmo Bazaar. Shuttle bus services will operate continuously throughout the event period, transporting visitors to Challenger Hall 1 daily. To strengthen safety measures, IMPACT has upgraded its surveillance capabilities through AI-powered CCTV systems that are capable of detecting congestion points and abnormal incidents in real time, enabling traffic patrol teams to respond promptly and manage situations efficiently. Rapid response units, tow trucks, and traffic rescue teams equipped with emergency equipment have also been prepared to immediately respond to accidents or vehicle obstructions within the area.

For visitors travelling by private vehicles, both indoor and outdoor parking areas have been prepared with a combined capacity of more than 12,600 vehicles, complemented by shuttle services operating throughout the Venue.

To avoid traffic congestion and ensure more convenient access, visitors are encouraged to use the Pink Line train and get off at Lake Muang Thong Thani station (MT02,) Exit 4, which provides direct access to IMPACT Forum Hall 4. This year, the event organizers have added an additional registration point at the lobby of IMPACT Forum Hall 4. Alternatively, visitors may use IMPACT Muang Thong Thani Station (MT01,) Exit 3, which connects directly to Challenger Hall 1 via the sky bridge. Registration counters are available at the Challenger Hall 2 lobby and Halls 9-10.

Public transport services on major routes have also been increased, including Victory Monument, Major Rangsit, The Mall Ngamwongwan, and Chatuchak. In addition, three outbound city routes from IMPACT have been introduced:

  1. Sukhumvit – Nana – BTS Asoke
  2. Silom – BTS Saphan Taksin
  3. MBK Center – BTS Siam

Dedicated Grab and taxi service points are located at the Challenger Hall drop-off area near Atrium 2 between 2.00 p.m. – 4.00 p.m., before relocating to AKTIV Square from 4.30 p.m. -7.00 p.m. Visitors can enjoy transportation discounts of up to 40% by entering the promo code IMPACT40 for advance bookings or using IMPACT15 for Standard Bike/Car and Saver Bike/Car services to support visitor mobility during the expo.

Ms. Jintana added that the Center, in collaboration with Pak Kret Police Station, has established three taxi screening checkpoints to prevent a service refusal and off-meter services. Public awareness campaigns are also being conducted to discourage the use of taxis that do not operate the meter and to elevate service standards. Should visitors encounter service-related issues or fare overcharging, immediately contact police officers or Department of Land Transport officials stationed at the venue or call the Passenger Protection Center at 1584.

 

Hey! Chips Launches Superbeans: The Clean Protein Snack that Started in a Local Home Kitchen

Image credit: Hey! Chips

Packing a massive protein level using only clean ingredients, Superbeans by Hey! Chips is bringing an honest, whole-food protein snack option to Cold Storage shelves.

SINGAPORE, 20 May 2026 – For the founders of the local snack brand Hey! Chips, Superbeans began with a simple frustration: they wanted a convenient way to add more protein and fibre to fuel their active lifestyles, but could not find a snack that matched the way they wanted to eat.

Living by a clean-eating principle, the couple discovered that almost everything marketed as ‘high protein’ was packed with long lists of protein isolates, concentrates, flavourings, artificial sweeteners and chemical additives.

“We wanted to include more protein and fibre in our hectic lives, but it was hard to find natural options,” says Emily Chu, co-founder of Hey! Chips. “Most protein chips and bars tasted unpleasant, with many artificial ingredients. We wanted something we could eat regularly and feel good about.”

The founders went back to where Hey! Chips first began: their home kitchen. They began experimenting with edamame and chickpeas – two legumes naturally high in protein and fibre. The golden rule was simple: keep the ingredients clean and seasonings completely transparent.

Instead of relying on commercial flavourings used in mass-market snacks, the founders spent months hand-mixing herbs and spices from scratch. Inspired by their love for Italian home cooking, they eventually perfected flavours into Garlic Basil, Hot & Spicy, and Himalayan Salt.

Today, Hey! Chips is shaking things up in the protein aisle with the official launch of Superbeans – a crunchy snack made with whole legumes, a dash of rice bran oil, and freshly ground herbs and spices. There are no protein isolates, added sugar, or artificial additives.

Image credit: Hey! Chips

Superbeans edamame boasts a high protein level of 41g per 100g, a massive dose of dietary fibre at 14g per 100g, and no artificial ingredients, making it a clean-label alternative to highly processed protein bars and chips.

Unlike conventional beans which are roasted at high heat, Superbeans utilises Hey! Chips’ unique vacuum dehydration technology. This low-temperature method delivers a satisfying crunch while reducing nutrient loss and oxidation. It is the exact method used to create Hey! Chips’ Great Taste Award-winning fruit and vegetable crisps.

The industry is already taking notice of this clean-eating innovation. Ahead of its official launch, Superbeans was awarded “Top Innovative Product of 2026” by the upcoming THAIFEX Anuga 2026, one of the world’s most significant food and beverage trade exhibitions.

“We didn’t set out to create a product to chase a trend; we wanted a clean, tasty option that our family could enjoy without worrying about unnecessary chemicals,” Hayden, co-founder of Hey! Chips added. “Seeing it go from our kitchen table to supermarket shelves is amazing. It proves that you don’t need a lab to make a high-protein snack. All you need are good ingredients and a bit of care.”

Superbeans Edamame and Protein Mix will be available exclusively across 40 Cold Storage stores island-wide from 20 May 2026, priced at SGD $6.90 for its 100g packs. All six variations are Halal-certified, Vegan, Gluten-free, and Non-GMO.

The full range is also available in two sizes at heychips.com and other online platforms.

About Hey! Chips

Hey! Chips is an award-winning, clean-label snack brand dedicated to revolutionising the food industry. Utilising advanced food technologies, Hey! Chips transforms farm-fresh ingredients into highly nutritious, whole-food snacks without the use of artificial additives, preservatives, or added sugar.

Currently distributed across 13 international markets, the brand’s diverse portfolio – including its new Superbeans range – is all Halal, Vegan, Gluten-Free, and Non-GMO. Having 7 Great Taste Awards under its belt, Hey! Chips is on a mission to prove that great taste can be achieved with simplicity. For more information, visit heychips.com.

Tofusan’s sweet corn soy milk with 31g of protein in every bottle

Tofusan High Protein Sweet Corn‑flavoured soy milk is now available in Thailand. This plant‑based beverage delivers 31g of protein per bottle and contains no added sugar.

Formulated without milk powder or oil, the product is entirely lactose‑free and retails at THB 43 in 7‑Eleven stores nationwide.

Image credit: Tofusan

Nutritional highlights include:

  • Beta‑carotene, lutein, and zeaxanthin to support eye health
  • Folate to aid red blood cell production
  • Complex carbohydrates to promote satiety and reduce snacking
  • Dietary fibre to maintain healthy digestion

A‑Ya elevates the mala experience with latest launch

Image credit: A-Ya

A‑Ya, best known for its bold and fiery mala konjac cup noodles, has introduced its latest upgrade: Book Book Cup Mala Spicy Numbing X2. This new release intensifies both the numbing and heat sensation, creating an even more powerful flavour experience.

In Thailand, mala flavours are typically milder compared to China, but as local consumers grow more familiar with the profile, demand for a more authentic, fiery taste is expected to rise.

Made with konjac noodles, the product contains only 10 kcal per serving. Designed for ultimate convenience, it requires no hot water and is ready to enjoy in just 10 seconds — combining indulgence, health consciousness and speed in one pack.

The product is manufactured by Shaanxi Jiwei Food in China and is available at a price of THB 20 at 7-Eleven.

Double the indulgence with Ovaltine limited edition choco thai tea fusion

Image credit: Ovaltine Thailand

In Thailand, Ovaltine has unveiled a new limited‑edition drink that fuses two beloved flavors into one indulgent experience — the fragrant, full‑bodied taste of Thai tea paired with the intensely rich notes of chocolate.

This innovative Ovaltine Choco Thai Tea blends not only elevates Ovaltine’s classic appeal but also taps into the growing consumer appetite for hybrid flavor formats, offering a refreshing twist that feels both familiar and exciting.

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