Indonesia’s PT Mulia Boga Raya has introduced strawberry and orange flavoured sliced cheese in the Indonesian market. They are likely to be the first of their kind in the sliced cheese category. Flavoured cheese is usually aimed at children. The new product shows the company is trying to strengthen its appeal with children, turning Prochiz into part of their everyday diet. Prochiz strawberry flavour contains 1.5% strawberry powder.