Instant lasagna is becoming the next growth driver for the pasta market in Malaysia. The importers are now bringing a lot of different instant lasagna into the market. Brands that are active in the instant lasagna space include San Remo, Buitoni, Reilli’s and Agnesi. Apart from the varieties, instant lasagna commands prime shelf space, which shows efforts are made to promote this product.
Yours truly have recently bought instant lasagna. At the moment, it is still in the cupboard waiting to be consumed. I find it difficult to prepare because apparently you need to add additional ingredients to make it work. So, the extra work does not make it instant in the mind of most consumers. I would prefer to go for the frozen or chilled version.