Singapore’s Koka instant noodle has undergone a brand revamp exercise. The new focus is to highlight its ‘signature’ (premium) positioning, replacing the previous ‘No MSG’ claim. In the new pack, the ‘no’ claim is located on the bottom left corner with no added MSG grouped with ‘preservatives’ and ‘artificial colouring.’
The product name is also now more prominent with larger font size in bold white colour.
